tag:blogger.com,1999:blog-76230142025-11-12T10:26:19.815-06:00Marketing Today Blog, written by Fortune 500 marketer, Peter DeLegge, addresses business-to-business (b2b) and business-to-consumer (b2c) marketing strategy, issues and trends giving special attention to digital and integrated marketing issues.Unknownnoreply@blogger.comBlogger36125tag:blogger.com,1999:blog-7623014.post-64818499186446984002012-11-30T08:09:00.000-06:002012-11-30T08:44:51.711-06:00

Why do I really like Microsoft's latest commercial for its Internet Explorer (IE) browser targeting the brand averse and think it's a smart and gutsy experiment that just might work? First, it's an excellent example of story telling in a commercial -- and it's a pretty compelling and humorous story. Told without a single word being spoken. I find that story benefits the brand on a

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7623014.post-14365128953609263102011-02-10T05:03:00.018-06:002011-02-11T02:41:30.837-06:00

 Groupon's Super Bowl Commercial "Our ads highlight the often trivial nature of stuff on Groupon when juxtaposed against bigger world issues, making fun of Groupon. The last thing we wanted was to offend our customers - it's bad business and it's not where our hearts are."- Statement from Groupon's CEO in response to the outcry over Groupon's Super Bowl commercial trivializing

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7623014.post-92043375256442206972011-02-06T14:34:00.026-06:002011-02-07T03:15:43.137-06:00

My dearest Amazon.com, All this time, I really thought you knew me better. In our more than ten year relationship, I've always been impressed with your abilities. How you pay attention to me and what I do. You're always offering up some kind of related advice, some attempts at helpful suggestions that relate to our past experience. I was beginning to think you understood me and my

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7623014.post-79961035790549625262011-01-28T18:22:00.006-06:002011-01-28T19:31:26.392-06:00

Taco Bell has very quickly, and smartly, responded to a recently filed class action lawsuit against them that has gained a good deal of media attention due to its claims that the meat Taco Bell uses in their food items contain less than 35% beef and does not meet the USDA requirements to be called "beef." Taco Bell's campaign includes a counter-suit PR effort, Taco Bell's website, print ads

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7623014.post-69366349738257844462011-01-26T15:40:00.004-06:002011-01-26T16:50:53.774-06:00

A recent study of Fortune 1000 company CMOs done by by Blog2Print, a company that turns blogs into books, attempts to shed some light into the reasons some companies have not embraced corporate blogging. The firm's press release might be entitled, "Survey of Fortune 1000 CMOs Reveals Interesting Insights Into the Minds of the Corporate Blogger," however, I found the insights into

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7623014.post-53369760318129534612010-10-27T23:45:00.039-05:002010-11-02T14:34:31.173-05:00

What do you do when a good deal of your dissatisfied customers share their poor experiences with your brand with others online? Well, one thing you shouldn't do is turn your social media efforts into a customer service triage unit. I recently came across one company using its social media efforts to deal with their customer satisfaction issues in a manner that I find such an excellent example of

Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-7623014.post-32841283655662139932009-10-09T13:55:00.005-05:002009-10-09T19:08:18.983-05:00

The recently published Federal Trade Commissions "Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255)" addressing blogging and social media has received a good deal of attention lately. These rules largely codify marketing best practices of ethical marketers, PR professionals and bloggers. That said, there are a good deal of companies, even at the Fortune

Unknownnoreply@blogger.com6tag:blogger.com,1999:blog-7623014.post-85587425050402080752009-06-19T13:08:00.010-05:002009-06-19T17:09:39.181-05:00

A newly published study by X+1 found that more than half (57%) of corporate marketers surveyed were dissatisfied with their search engine marketing (SEM) results. Surprising? Not really. From managing online marketing, including search engine marketing (SEM) and search engine optimization (SEO), for nearly 15 years and running best practice global SEM programs at the Fortune 500 that have

Unknownnoreply@blogger.com7tag:blogger.com,1999:blog-7623014.post-65930767664964348172009-04-06T18:47:00.011-05:002009-04-06T19:06:32.684-05:00

I'm presenting on Managing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) at a best practice level tomorrow, Tuesday at 10 AM CST. It's a free webinar via BrightTalk: http://www.brighttalk.com/dcemail_redirect/webcast/1777. The presentation will be relevant for companies of all sizes, from Fortune 500s with large budgets to small business. Sorry to all for the short notice.

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7623014.post-2641806013354257332009-03-26T16:54:00.008-05:002009-06-02T02:06:59.550-05:00

I just got back from judging this year's CADM (Chicago Association of Direct Marketing) entries for their 2009 Tempo Awards. I have to say, after looking through a good deal of entries, I really appreciate strong creative, but in the end, it's all about results, no matter how pretty the pictures are, how clever the copy is or how many seconds the very creative, Flash-centric design takes to

Unknownnoreply@blogger.com10tag:blogger.com,1999:blog-7623014.post-27396987784195158452009-03-20T10:27:00.005-05:002009-03-20T10:42:13.961-05:00

Have a habit of doing things like accidentally including the boss in that last group email about what a doufis the boss is? Gmail has a solution for you.Kind of a low tech solution. But since this is Google, maybe they'll serve up a relevant ad from a writing service right after you press undo? Or perhaps, if the email was really late at night on a weekend, an ad from a company that sells a tonic

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7623014.post-23676152491852587062008-07-31T09:21:00.012-05:002008-07-31T16:01:22.703-05:00

Great buzz can result in a great deal of product trial. Brands like Google were built on word-of-mouth. Users loved the product and the brand itself and enthusiastically told others who tried the product and also liked what they found. But what happens if all of the buzz leads to trial of a product that doesn't deliver?It would have been difficult to have read general news, marketing and business

Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-7623014.post-44165051474372975202007-09-07T12:19:00.000-05:002007-09-07T14:10:27.813-05:00

Yesterday, I received an email from a friend and fellow marketer indicating that I needed to do another post on Apple. He was right. When Steve Jobs made his latest announcement on Wednesday, September 5, that Apple lowering the price of the 8GB iPhone by $200 less than two months after its release and eliminating the 4GB model, it made a fair amount of iPhone owners feeling disappointment. As

Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-7623014.post-1116335560250851582007-09-04T15:26:00.000-05:002007-09-04T16:43:57.060-05:00

While I left Motorola earlier this year and am currently am on contract to a leading B2B/B2C brand not in the cell phone industry, I continue to be fascinated by the competitive activity in the cell phone space. Like many others, I am particularly fascinated by Apple. But for me, my fascination isn't merely because of a cool new music cell phone. My interest is due to Apple's marketing and brand

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7623014.post-86526104579177831032007-01-22T17:32:00.000-06:002007-09-06T12:46:27.721-05:00

The Creative Group recently polled 250 marketing and advertising executives to create their latest list of the most overused buzzwords. Of course, they probably should have polled other departments to find out what they thought were the most overused buzzwords from marketing and advertising departments (we do generate a good deal of these terms). I’ve edited down their list to create the absolute

Unknownnoreply@blogger.com13tag:blogger.com,1999:blog-7623014.post-63732333751634842282007-01-14T08:25:00.000-06:002007-09-06T12:48:15.334-05:00

The phrase Web 2.0 has become popular lately. If you’re not familiar with the term (and like a lot of internet-related terms, its definition is not completely agreed upon), it describes the web’s second generation, which has more community applications, such as social networking sites, wikis, message boards, blogs, etc.Web 2.0 means that users have a voice and increased expectations for

Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-7623014.post-79911094164730893052006-11-09T20:37:00.000-06:002007-09-06T12:50:04.911-05:00

There has been a good deal of talk about corporate blogs in the last few years – first hype, then a media backlash – but still, there are relatively few Fortune 500s with blogs. As I was spending last weekend finishing up a chapter on blogging for my forthcoming book on B2B internet marketing, I thought I’d share a draft of a list I've created of "rules" or lessons learned for developing and

Unknownnoreply@blogger.com7tag:blogger.com,1999:blog-7623014.post-1160797763917959522006-11-01T07:07:00.001-06:002008-05-22T07:34:22.057-05:00

I often present at marketing events. But I was taking a breathier at a recent event and came as an attendee. After listening to a panel of B2B online marketers from Fortune 500s present, I was a bit surprised that there wasn't a single reference to social media -- blogs, message boards, etc. -- as it's been a hot topic of late and frankly, it's important to anyone handling online marketing. And

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7623014.post-1161091598175806432006-10-17T08:08:00.000-05:002006-11-04T11:47:58.832-06:00

GM and Frito-Lay and their agencies have recently figured out a great way of getting consumers more engaged with their brands, leveraging the new found power of the consumer. It's a great lesson in integrated marketing communications and engagement for all marketers.Both brands are running contests for consumers to create homemade commercials (also referred to as consumer generated content) for

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7623014.post-1160777126563985892006-10-13T16:45:00.005-05:002010-07-26T09:19:13.697-05:00

I am amazed at how often we marketers debate over whether marketing is art or science. I was recently at a marketing association fund raising event where a speaker proclaimed that marketers are true artists, as if being artists validates our work. I thought, hmmm...Maybe that's part of the reason why CEOs and other departments think of marketers as lacking process and accountability, because we

Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-7623014.post-1157904314789943192006-09-10T10:41:00.000-05:002007-09-06T12:51:34.418-05:00

Seth Godin recently wrote a post on marketing ethics at his blog that has marketers talking. I applaud Seth's passion and his clever way of addressing marketing ethics in his book "All Marketers are Liars." It's a topic our profession needs to dialogue on and care about. I realize that business ethics books don't sell very well, so I'll keep this short and hope you'll look at Seth's post. Seth's

Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-7623014.post-1157897978150873802006-09-10T09:14:00.000-05:002007-09-06T12:49:02.787-05:00

It's common blogosphere wisdom that to keep a blog alive, you need to keep to a rigorous publishing schedule. Well, if you've kept up with my blog, or even if you haven't and you notice the dates of previous posts, we're about to put that assumption to a test, as I make my re-entry into the blogosphere.But first, a little disclosure. For those cynics out there, you may see this (perhaps, rightly)

Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-7623014.post-1128277824768030462005-10-02T13:07:00.000-05:002006-11-04T11:47:58.161-06:00

Forgive the self-promotion, but I'll be speaking and participating in a roundtable at Crain's BtoB's NetMarketing Breakfast in Chicago this Thursday, October 6th. I've been strugling between two presentations, one regarding a significant study that breaks apart and measures each vehicle of marketing campaigns -- television, print, Internet, search engine marketing, radio spots, etc.; the other

Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-7623014.post-1126714792741990432005-09-14T07:14:00.000-05:002006-11-04T11:47:58.090-06:00

It was only a matter of time. Google has been promising blog search for a couple of years. Finally, this morning they rolled out a blog search engine capability. Not surprisingly, it’s labeled “beta.”According to a Google, “The goal of Blog Search is to include every blog that publishes a site feed (either RSS or Atom).” It looks for sites that update pinging services and crawls in real-time. It

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7623014.post-1125864595497664062005-09-04T15:07:00.000-05:002006-11-04T11:47:58.020-06:00

After more than a decade experience with the commercial web, you’d think major marketers would consider the web more than an afterthought. However, evidence reveals many consumer marketers still can’t distinguish between a website, an ad or a brochure. While retailers like Wal-Mart, Lowes, Nordstrom and Circuit City get it, there are others that still seem confused. When clothing retailer Gap ran

Unknownnoreply@blogger.com3