Marketing Wizdom

What Picasso can teach you about pricing

Robert Clay — Mon, 21 Nov 2011 23:16:03 +0000

This post is about charging what you're worth, with a great lesson on pricing from the Late Pablo Picasso. Too many products or services are seen as being very similar to others and as a consequience are treated as commodities. When that happens your prospects and customers will shop around and whoever charges the best price for that product or service tends to win the business. But if you can set your product or service apart from all the others out there, you can charge what your product or service is really worth […]

35 Great Articles, Nov 12-19

Robert Clay — Sat, 19 Nov 2011 09:30:24 +0000

Here is this week’s Linkfest, a quick burst of 35 hand-picked articles from 12-19 November 2011 for you to digest over the next few days. They’re all articles and stories I’ve particularly enjoyed or from which I’ve gained useful insights as part of my daily routine of keeping abreast of the latest thinking and developments from multiple sources. Topics include marketing, social media, entrepreneurship, technology, innovation, mobile and more. I hope you enjoy these articles and find them useful and interesting. Click on the headings in the main article to go to each story.

32 Great Articles From The Past Week

Robert Clay — Tue, 15 Nov 2011 01:49:09 +0000

Here are some links to some of the great articles I’ve enjoyed over the past week. As an avid reader and someone who keeps abreast of the latest thinking, I consume vast quantities of information each week from a wide range of carefully curated sources. Now, time permitting, I hope to share some of my personal picks each week via this “Linkfest”. I do hope you enjoy these articles and find some of them useful and interesting.

A Sister’s Moving Eulogy for Steve Jobs

Robert Clay — Fri, 04 Nov 2011 17:59:01 +0000

In this post I want to share with you the most touching of the many tributes I've read following Steve Jobs' sad passing. It was a eulogy written and delivered by his biological sister, Mona Simpson, during his memorial service on October 16, 2011 at the Memorial Church of Stanford University. What can I say about this amazing eulogy? It was one of the most powerful, touching, intimate and heartbreaking pieces I've ever read. It is a must-read piece that almost ranks right up there with Steve's own famous Stanford address […]

5 Hidden Habits of ineffective people

Robert Clay — Thu, 03 Nov 2011 00:24:09 +0000

Do you ever allow yourself to get distracted? Do you ever allow others to set your agenda for the day? Do you ever find your day being consumed by tasks that take you no closer to your end goal or objective? Do you know which tasks are important for reaching your goal? For that matter, can you even state your goal? I ask because I read a superb post today on Quora by Chris Wake the founder of Spotwag a new startup in the San Francisco Bay Area. His piece is titled "Hidden Habits of ineffective people" and I couldn't resist sharing it with you […]

How I use Twitter

Robert Clay — Sun, 30 Oct 2011 23:12:46 +0000

After many requests I’ve finally written this article on how I use Twitter. It covers such things using Twitter to add to my knowledge and learn from people; the tools I use constantly; the topics I tweet about; how I plan my content sharing; who I follow and why; how I follow; and how I deal with spammers. So here goes … I use Twitter as a news source, to add to my knowledge, to maintain cutting edge awareness in my areas of expertise and to discover, learn from and engage with people globally who share similar interests. I also use Twitter as a publishing tool to share knowledge and information I come across which I believe will be useful to any aspiring market leader, entrepreneur, or anyone involved in […]

5 Ways to Get Results on LinkedIn

Robert Clay — Wed, 26 Oct 2011 12:27:58 +0000

This is the third in a series of well received posts on how to grow your business using LinkedIn. It focuses on: setting up your personal profile; connecting with people you know; giving and getting recommendations; setting up your LikedIn company page; and joining selected LinkedIn groups. LinkedIn, just in case you’ve been hiding under a rock for the last few years, is now by far the world’s largest professional network. It has rightly been said that if you’re in business and not on LinkedIn you may as well not exist. The fact that 499 of the Fortune 500 companies are represented by director-level employees and above just reinforces that point.

How to be credible when you connect on LinkedIn

Robert Clay — Tue, 20 Sep 2011 14:49:25 +0000

Do you automatically accept every connection request you receive on LinkedIn? I hope not because the value of LinkedIn comes from the quality of the connections you establish, NOT from accepting every connection request that comes your way. In a world full of potential spammers, there are several things you should look for whenever someone tries to connect with you. It should start with a personalised connection request that gives a good reason for connecting [...]

Is your brain damaging your business?

Andrea Pickerin — Mon, 20 Jun 2011 12:05:39 +0000

Why do so many senior people struggle to delegate key tasks even when they know they are limiting growth by being the bottleneck in their business? The latest scientific evidence shows that it's not only down to skill; it's their brain getting in the way. There is always a lot more to be done in a day than you can achieve by yourself, and the key to success is knowing what to let go of. But letting go creates uncertainty, and your brain hates uncertainty almost more than anything else.

Marketing your business in our age of mass empowerment

Robert Clay — Thu, 18 Nov 2010 16:32:56 +0000

This is a large post, but also an important one if you haven't fully embraced or adapted your marketing approach to today’s vastly changed business landscape. For 150 years mass marketing was about the ONLY economical way to get your message out there. But today we're living in a new age of mass empowerment fuelled by commercial clutter, the rise of internet, sophisticated online search, social media, broadband, wi-fi and smartphones. It spells the end of mass marketing as we've known it for most businesses [...]