MarketingYak

MarketingSherpa Interview 13: Hunter Boyle, Managing Editor, MarketingExperiments

service@sherpastore.com (MarketingSherpa) — Tue, 11 Nov 2008 17:20:53 -0800

Hunter Boyle has been testing the idea of sending campaigns at the brink of dawn and in the wee hours of the morning. The results were surprising, to say the least.

He provides insight about time-of-day emailing, the potential for geographical segmentation and other intriguing thoughts about increasing campaign response.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 12: Michael Veit, Sr. Manager, Database Marketing & Measurement Group, RSA Security

service@sherpastore.com (MarketingSherpa) — Mon, 13 Oct 2008 12:20:53 -0700

Michael Veit is presenting at this year’s B-to-B Demand Generation Summit the Case Study “Optimizing a Paid Search Marketing Program through Testing and Measurement.”

In this interview he talks about managing pay per click marketing campaigns and about developing an approach for testing that can deliver significant improvements for your search marketing campaigns.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 11: Stefan Tornquist, Research Director, MarketingSherpa

service@sherpastore.com (MarketingSherpa) — Tue, 30 Sep 2008 11:28:53 -0700

The downturn in the economy is making it tough on the marketing community – especially marketing budgets. What has changed since we released our Marketing During a Downturn report in February?

Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2009 survey of B-to-B and consumer marketers. Overall, 25 budgets are being cut for every spending plan getting a boost at larger companies – with the average decrease around 20%.

Much of this recent research on marketing and the economy can be found MarketingSherpa’s 2009 Email Marketing Benchmark Guide.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 10: Diana Voigt, Marketing Manager, HalloweenExpress.com

service@sherpastore.com (MarketingSherpa) — Mon, 22 Sep 2008 15:28:53 -0700

Diana Voigt talks about what she's learned over eight years of doing Halloween-themed email marketing. Diana provides insight into how marketers of all stripes can take advantage of the season, while incorporating its themes into their email campaigns that promote their normal line of products.

She shares advice about subject lines, design elements, the best Halloween season send times and major pitfalls to avoid.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 09: Dawn Brister, Integrated Marketing Communications Manager, Cisco

service@sherpastore.com (MarketingSherpa) — Mon, 15 Sep 2008 14:05:53 -0700

Dawn Brister will be presenting the Case Study “Boosting Demand Generation by Revamping Your Awards Program: How Cisco Increased Entries by 59%.” In this interview she discusses different types of contests and how to evaluate the best ones for your marketing goals. This year Cisco freshened its awards program and Dawn talks about different strategies to get around list fatigue, and ways to increase not only the quantity but the quality of contest entries.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 08: Jason Billingsley, VP Innovation, Elastic Path Software

service@sherpastore.com (MarketingSherpa) — Tue, 26 Aug 2008 10:35:53 -0700

Jason Billingsley talks about his B-to-B Demand Generation Summit presentation, “How an Integrated Social Media Program Doubled Lead Volume at Elastic Path Software.” Jason provides insight into how marketers can take advantage of blogging, and tie their blogs into their marketing strategies. He brings with him the experience gained from launching a blog on a shoestring and making it the most subscribed eCommerce blog online.

Increase B-to-B Customer Demand with Proven Techniques and Strategies at 5th Annual B-to-B Demand Generation Summit.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 07: MarketingSherpa’s Business Technology Marketing Benchmark Guide

service@sherpastore.com (MarketingSherpa) — Tue, 20 May 2008 16:35:53 -0700

The 5th annual Business Technology Marketing Benchmark Guide is now available. Listen to MarketingSherpa’s Research Director, Stefan Tornquist, talk about what’s new in business technology marketing, who can benefit the most from the findings, and the special reports.

This year’s guide is our largest ever, designed to be one–half yardstick with benchmarks and standards for success and one–half inspiration with explorations of what’s working, what’s not and what’s on the horizon.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 06: How New CAN-SPAM Rules Affect Marketers

service@sherpastore.com (MarketingSherpa) — Sat, 17 May 2008 12:56:25 -0700

The FTC has just announced it has approved four new rule provisions to the CAN-SPAM Act of 2003. MarketingSherpa’s Senior Reporter Chris Heine discusses the changes with Jeff Mills, Director of Sales and Strategy at eROI.

Listen to our podcast to discover how these changes will affect email marketers and what they’ll have to do differently to be in compliance. The provisions are expected to take effect this summer.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 05: Jon Eggleton, VP Acquisition Marketing, AG Interactive

service@sherpastore.com (MarketingSherpa) — Sun, 27 Apr 2008 15:32:25 -0700

Sean Donahue, Senior Reporter for Marketing Sherpa's ContentBiz Newsletter, interviews Jon Eggleton, VP Acquisition Marketing, AG Interactive, about the challenges AG Interactive faces with SEO and Paid Search, and how the emerging competition in the online ecard business impacts the company’s optimization efforts.

Jon Eggleton's speach at the Selling Online Subscription Summit is “The Economy of Paid Search: When and How to use it for Maximum Effect.”

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 04: Paul Larsen, Payments & Operations Consultant

service@sherpastore.com (MarketingSherpa) — Sat, 26 Apr 2008 15:35:21 -0700

Sean Donahue, Senior Reporter for Marketing Sherpa's ContentBiz Newsletter, interviews Paul Larsen, an independent credit card payment consultant who specializes in recurring billing strategies. Paul discusses the challenges that subscription companies are facing as well as practices and proven techniques to maximize the effectiveness of your recurring billing.

Paul’s Selling Online Subscription Summit Case Study is titled “The Payments Minefield: Developing a Strategy for Success in a Softening Economy.”

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 03: Sean Donahue, Senior Editor, MarketingSherpa's ContentBiz newsletter

service@sherpastore.com (MarketingSherpa) — Fri, 25 Apr 2008 14:28:10 -0700

In conjunction with the release of MarketingSherpa’s kit “How content publishers can monetize Web 2.0,” Tad Clarke, MarketingSherpa Editorial Director, interviews Sean Donahue, Senior Editor for the ContentBiz newsletter, about current Web 2.0 usage.

Sean shares some anecdotes from publishers about their experiences with Web 2.0: what it takes to set up and expand your Web 2.0 features and the advantages of using existing social networks to increase your base.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 02: Jesse Lipson, CEO, of ShareFile

service@sherpastore.com (MarketingSherpa) — Thu, 03 Apr 2008 16:43:46 -0700

Sean Donahue, Senior Reporter for Marketing Sherpa's ContentBiz Newsletter, interviews Jesse Lipson, CEO of ShareFile, about his presentation at the Selling Online Subscription Summit - "Subscription Business Forecasting: Developing a Comprehensive Model for Sustained Growth”.

Jesse provides a sneak peek to his Selling Online Subscription Summit Case Study presentation, which is about the development of his subscription business modeling tools and how these models can help in understanding the business and projecting future subscriber numbers.

For more information, visit www.marketingsherpa.com.

MarketingSherpa Interview 01: Aaric Eisenstein, VP of Publishing for Stratfor

service@sherpastore.com (MarketingSherpa) — Wed, 02 Apr 2008 16:13:18 -0700

Sean Donahue, Senior Reporter for Marketing Sherpa's ContentBiz Newsletter, interviews Aaric Eisenstein, VP Publishing, Stratfor, about his presentation at the Selling Online Subscription Summit - "Subscription Offer Strategy, Part 1: Creating Messaging that Resonates”.

Aaric Eisenstein gives a teaser of what to expect at his Selling Online Subscription Summit Case Study presentation and tells how sales had flatlined at Strafor, with no obvious indicators pointing to why. Statfor gathered feedback from its customer and created new messaging. Using the same tired list with a new campaign, Stratfor saw, over the space of a month, sales increase by 13X.

For more information, visit www.marketingsherpa.com.