Marketing Advisor Blog

European research: the we-factor of e-commerce

2010-01-11T10:37:00+01:00

90% of European internet users go online weekly to search for information. More than 4 out of 10 consumers search for information on brands and products via comparison, expert and user review sites. These are results of the MC DC report (Marketers & Consumers, Digital & Connected), conducted in 16 European countries. The MC DC report is based on quantitative and qualitative research results, supplemented by secondary sources, expertise and cases. Quantitatively, in co-operation with IAB Europe, an online survey was conducted among 32,000 Internet users (15+) in 16 countries, and a bulletin board of 200 European digital media users...

Tips to write killer web content

2010-01-08T11:01:00+01:00

In the online world content is still king. Marketers need to have teasing and effective content on their web sites, in their email newsletters and on social media to attract customers and brand followers. Valuable and relevant content is what makes people subscribe to your newsletter, click a link and become customers. However, creating content can be tough, whether you're a writer by trade or not. After all, there are literally billions of pages online, many well written, some trying to convert readers to buyers, and some successfully using the web as a business portal. This guide gives clear tips...

Tips to improve conversion of an e-commerce website

2010-01-07T09:51:00+01:00

These 10 tips for improving web site conversions will help any business define itself in the online world in the best way: creating sales. Just what is a web conversion? It's when you earn money from something, namely a sale. A buyer finds your site, reads, then buys something from you, whether it's a service, a product, or sometimes even a referral to another company. So let's go over some dynamite ways to improve conversions. 1. The headline draws them in In business writing, you have a kind of scheme for drawing readers into your prose. On the web, headlines...

5 easy ways to turn website customers into repeat buyers

2010-01-06T10:03:00+01:00

It's easier and less expensive to turn a first time customer into a repeat buyer than it is to acquire new customers. Ecommerce websites should never neglect a customer once a purchase is made. A first time customer can turn into a repeat customer, referring friends in the process. Here are 5 simple, inexpensive ways to impress a first time customers so they will remember your company website next time they make a purchase. It is hard to convince online shoppers to trust a website they have never purchased from in the past. A simple email acknowledging their order is...

CMOs want to invest in social media this year but they want to see the money

2010-01-05T10:51:00+01:00

According to a survey that was conducted last year by Bazaarvoice and The CMO Club, Chief Marketing Officers want to be able to better measure their social media activities this year. The survey results, released late last year, show that CMOs are planning to invest more in social media in 2010 but not because ‘others do too’. As is the case with marketing in general these days, CMOs want to know the return of their spend across various media and channels. And of course social media is just one of them, albeit the main one for 2010. For us it’s...

Pay Per Click advertising: why is the Click Through Rate important?

2010-01-04T10:37:00+01:00

For PPC advertisers, there is only one thing that is truly important: ROI (return on investment). Yet for some, other factors seem to precede and outweigh the bottom line. From per-click costs to conversion rates, advertisers are always stressing over details that often matter less than they think. From a pure earnings perspective, there is only one thing that counts, and that is whether or not your advertisements are making you money. Think about it this way: would you rather spend €100 per week and earn €200, or spend €1000 per week and earn €2000. The return on investment rate...

Recession drives growth in Internet usage in the US

2010-01-02T17:33:30+01:00

According to a Harris Interactive poll, US Internet users are now spending an average of 13 hours a week online. 20% of adult Internet users are online for two hours or less per week. 24% spends 3 to 5 hours a week online, 6% 6 to 7 hours and more than a quarter (27%) 8 to 15 hours. This means that 21% of US adult Internet users are online for more than 6 hours a week (with 14% more than 24 hours!). To put these percentages in perspective some ‘US Internet usage history’. Harris Interactive writes that over the years...

The consequences of the social media revolution for PR (professionals)

2009-12-31T15:19:52+01:00

Today we found an article from Joel Leyden, CEO of the “Leyden Communications Group”, looking back at the evolutions that occurred over the past ten years in public relations. At the same time, he talks about PR as it is today. It will not come as a surprise that social media, SEO and online channels are central in Leyden’s view. Now, we have to admit we don’t know Joel Leyden and there seems to be some uncertainties when we try to find some information about him (always check your sources) in Google, Wikipedia and the likes. Nevertheless, his article (which...