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        <title><![CDATA[ Marklives ]]></title>
        <link><![CDATA[ https://www.marklives.com/feed ]]></link>
        <description><![CDATA[ Independent industry news for marketing, advertising &#38; media execs ]]></description>
        <language>en</language>
        <pubDate>2026-04-15 17:24:04</pubDate>

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                <title><![CDATA[End of the billable hour — how AI&#039;s reshaping the value model of ad agencies]]></title>
                <link>https://www.marklives.com/article/44575-end-of-the-billable-hour-how-ais-reshaping-the-value-model-of-ad-agencies</link>
                <description><![CDATA[Despite some industry anxiety, several leaders say the change is welcome. [PREMIUM]]]></description>                
                <pubDate>09 April 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1775640926.jpg</featuredImage>
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                <title><![CDATA[#BurningPaper: The SA advertising landscape — a dialogue with Claude]]></title>
                <link>https://www.marklives.com/article/44577-burningpaper-the-sa-advertising-landscape-a-dialogue-with-claude</link>
                <description><![CDATA[Jarred Cinman has coffee and a chat with the 'globally regarded thought leader' in adland.]]></description>                
                <pubDate>09 April 2026</pubDate>
                <author>Jarred Cinman</author>
                <featuredImage>https://admin.marklives.com/temp/images/1775635290.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Impact &amp; Purpose jury, subcategories announced]]></title>
                <link>https://www.marklives.com/article/44578-themarkawards-2026-impact-purpose-jury-subcategories-announced</link>
                <description><![CDATA[Koo Govender and Yuvisti Ramgulam to serve as jury presidents, with Oliver as sponsor.]]></description>                
                <pubDate>09 April 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1775562092.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: Bradshaw joins Spar South Africa]]></title>
                <link>https://www.marklives.com/article/44581-ontheradar-bradshaw-joins-spar-south-africa</link>
                <description><![CDATA[Plus: Wimbart turns 10; 2026 TMA Impact & Purpose jury revealed.]]></description>                
                <pubDate>09 April 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1775649266.jpg</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Nick Grubb on Kagiso Connect • #NextWeek: WhatsApp in the media mix]]></title>
                <link>https://www.marklives.com/article/44583-thisweek-on-marklives-media-nick-grubb-on-kagiso-connect-nextweek-whatsapp-in-the-media-mix</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>09 April 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1775561484.jpg</featuredImage>
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                <title><![CDATA[Client risk — a roadmap for agencies under pressure]]></title>
                <link>https://www.marklives.com/article/44562-client-risk-a-roadmap-for-agencies-under-pressure</link>
                <description><![CDATA[Five industry experts weigh in on navigating the ethical risks faced by agencies in adland.]]></description>                
                <pubDate>02 April 2026</pubDate>
                <author>Carey Finn</author>
                <featuredImage>https://admin.marklives.com/temp/images/1774951181.jpg</featuredImage>
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                <title><![CDATA[#ClicksnTricks: When content learns to flow]]></title>
                <link>https://www.marklives.com/article/44564-clicksntricks-when-content-learns-to-flow</link>
                <description><![CDATA[The real promise of liquid content lies in its relationship with data, writes Charlie Stewart.]]></description>                
                <pubDate>02 April 2026</pubDate>
                <author>Charlie Stewart</author>
                <featuredImage>https://admin.marklives.com/temp/images/1774944714.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Entries now open for second edition]]></title>
                <link>https://www.marklives.com/article/44563-themarkawards-2026-entries-now-open-for-second-edition</link>
                <description><![CDATA[Submit before Wednesday, 22 April 2026, to save on entry fees with our early bird discount!]]></description>                
                <pubDate>02 April 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1774860103.png</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Design jury revealed]]></title>
                <link>https://www.marklives.com/article/44566-themarkawards-2026-design-jury-revealed</link>
                <description><![CDATA[Katrina Howell and John Davenport to serve as jury presidents, with Mediology returning as category sponsor.]]></description>                
                <pubDate>02 April 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1774860213.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: Luckin joins Boundless]]></title>
                <link>https://www.marklives.com/article/44568-ontheradar-luckin-joins-boundless</link>
                <description><![CDATA[Plus: Senior appointments at Tractor Outdoor; Algoa FM refreshes lineup; IAS turns 20; Warc Media on energy crisis & global ad market growth; Cannes Young Lions SA, DBA Design Effectiveness winners; 2026 TMA entries now open, Design jury revealed.]]></description>                
                <pubDate>02 April 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1775035928.jpg</featuredImage>
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                <title><![CDATA[#FutureSense: David Aaker on how disruption became the growth engine]]></title>
                <link>https://www.marklives.com/article/44547-futuresense-david-aaker-on-how-disruption-became-the-growth-engine</link>
                <description><![CDATA[A new column featuring MarkLives in conversation with marketing’s most provocative thinkers.]]></description>                
                <pubDate>26 March 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1774268095.jpg</featuredImage>
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                <title><![CDATA[#IdeasAboutIdeas: AI tools a liberator for creatives, not the enemy]]></title>
                <link>https://www.marklives.com/article/44549-ideasaboutideas-ai-tools-a-liberator-for-creatives-not-the-enemy</link>
                <description><![CDATA[AI is the only way we can keep up with the pace at which consumers consume media, writes John Davenport.]]></description>                
                <pubDate>26 March 2026</pubDate>
                <author>John Davenport</author>
                <featuredImage>https://admin.marklives.com/temp/images/1774270255.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Call to enter, Tech jury announced]]></title>
                <link>https://www.marklives.com/article/44551-themarkawards-2026-call-to-enter-tech-jury-announced</link>
                <description><![CDATA[Entries open next week; Ryan Campher and Dan Thwaites to serve as local and international Tech jury presidents, with Truthsets.Online as sponsor.]]></description>                
                <pubDate>26 March 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1774254449.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: Rapt Group enters liquidation; Charl Bassil joins Sanlam]]></title>
                <link>https://www.marklives.com/article/44553-ontheradar-rapt-group-enters-liquidation-charl-bassil-joins-sanlam</link>
                <description><![CDATA[Plus: dentsu's Team Conviviality wins Pernod Ricard, OnPoint PR﻿ wins Netflix; Sasfin Wealth rebrands to Otto1890; 2026 Project Pitch Sessions open; TMA reveals Technology jury, plus early bird entries open next Wed!]]></description>                
                <pubDate>26 March 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1771320647.png</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Being Bruce Whitfield • #NextWeek: Real-world brand experiences return]]></title>
                <link>https://www.marklives.com/article/44554-thisweek-on-marklives-media-being-bruce-whitfield-nextweek-realworld-brand-experiences-return</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>26 March 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1774255938.jpg</featuredImage>
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                <title><![CDATA[In-house vs agency — marketing’s great realignment]]></title>
                <link>https://www.marklives.com/article/44535-inhouse-vs-agency-marketings-great-realignment</link>
                <description><![CDATA[We speak to agency heads about why outsourced models can still deliver exponential returns.]]></description>                
                <pubDate>19 March 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1773824787.jpg</featuredImage>
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                <title><![CDATA[#YGK March 2026: Bernice Puleng Mosala]]></title>
                <link>https://www.marklives.com/article/44537-ygk-march-2026-bernice-puleng-mosala</link>
                <description><![CDATA[This Cannes Lions and Loeries winning senior copywriter is Young, Gifted & Killing It! — an interview by Veli Ngubane.]]></description>                
                <pubDate>19 March 2026</pubDate>
                <author>YGK: Young, Gifted &amp; Killing It!</author>
                <featuredImage>https://admin.marklives.com/temp/images/1773666505.png</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Prisa endorsement a signal of industry alignment]]></title>
                <link>https://www.marklives.com/article/44539-themarkawards-2026-prisa-endorsement-a-signal-of-industry-alignment</link>
                <description><![CDATA[It's a shared commitment to professional excellence, strategic leadership and continued development.]]></description>                
                <pubDate>19 March 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1773735718.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: New group MD for Brave Group; Kagiso Musi to lead WPP Media locally]]></title>
                <link>https://www.marklives.com/article/44541-ontheradar-new-group-md-for-brave-group-kagiso-musi-to-lead-wpp-media-locally</link>
                <description><![CDATA[Plus: More senior appointments at Brave Group, Kagiso Connect; TMA endorsed by Prisa.]]></description>                
                <pubDate>19 March 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1773827517.jpg</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Media24’s shift toward performance-led publishing • #NextWeek: Being Bruce Whitfield]]></title>
                <link>https://www.marklives.com/article/44542-thisweek-on-marklives-media-media24s-shift-toward-performanceled-publishing-nextweek-being-bruce-whitfield</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>19 March 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1773666101.jpg</featuredImage>
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