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        <title><![CDATA[ Marklives ]]></title>
        <link><![CDATA[ https://www.marklives.com/feed ]]></link>
        <description><![CDATA[ Independent industry news for marketing, advertising &#38; media execs ]]></description>
        <language>en</language>
        <pubDate>2026-08-17 21:00:59</pubDate>

                    <item>
                <title><![CDATA[Ad agency CFOs get more commercial, strategic]]></title>
                <link>https://www.marklives.com/article/44844-ad-agency-cfos-get-more-commercial-strategic</link>
                <description><![CDATA[It's finance as growth driver, not gatekeeper. [PREMIUM]]]></description>                
                <pubDate>13 August 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1786531687.jpg</featuredImage>
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                <title><![CDATA[#BurningPaper: Earning advertising’s future]]></title>
                <link>https://www.marklives.com/article/44846-burningpaper-earning-advertisings-future</link>
                <description><![CDATA[It’s time that we as an industry stood up and demanded what we deserve, writes Jarred Cinman.]]></description>                
                <pubDate>13 August 2026</pubDate>
                <author>Jarred Cinman</author>
                <featuredImage>https://admin.marklives.com/temp/images/1786528036.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Boniswa Pezisa — a session with our jury [WATCH]]]></title>
                <link>https://www.marklives.com/article/44848-themarkawards-2026-boniswa-pezisa-a-session-with-our-jury-watch</link>
                <description><![CDATA[The Impact & Purpose juror shares her perspective in this 2026 #SessionWithOurJury video.]]></description>                
                <pubDate>13 August 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1786531417.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: Mazhindu new Massmart SA VP group marketing; Masisi promoted to Retroviral ECD]]></title>
                <link>https://www.marklives.com/article/44850-ontheradar-mazhindu-new-massmart-sa-vp-group-marketing-masisi-promoted-to-retroviral-ecd</link>
                <description><![CDATA[Plus: Teboho Rasoaisi joins Absa GMCA; WPP results; 2026 Fame Week Africa programme; Warc releases The Pace Principle 2.0; Boniswa Pezisa's 2026 TMA jury interview.]]></description>                
                <pubDate>13 August 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1786541905.jpg</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Radio&#039;s measurement challenge • #NextWeek: Deal hunters &amp; premium shoppers]]></title>
                <link>https://www.marklives.com/article/44851-thisweek-on-marklives-media-radios-measurement-challenge-nextweek-deal-hunters-premium-shoppers</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>13 August 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1786443223.jpg</featuredImage>
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                <title><![CDATA[“Campaigns create moments. Brand systems create memories.”]]></title>
                <link>https://www.marklives.com/article/44832-campaigns-create-moments-brand-systems-create-memories</link>
                <description><![CDATA[MarkLives finds out what brand design specialists actually do and why they matter.]]></description>                
                <pubDate>06 August 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1785835759.jpg</featuredImage>
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                <title><![CDATA[#ClicksnTricks: The death of serendipity]]></title>
                <link>https://www.marklives.com/article/44834-clicksntricks-the-death-of-serendipity</link>
                <description><![CDATA[If our information diets become increasingly predictable, so too may our ideas, writes Charlie Stewart.]]></description>                
                <pubDate>06 August 2026</pubDate>
                <author>Charlie Stewart</author>
                <featuredImage>https://admin.marklives.com/temp/images/1785747597.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Ticket sales pass halfway mark]]></title>
                <link>https://www.marklives.com/article/44836-themarkawards-2026-ticket-sales-pass-halfway-mark</link>
                <description><![CDATA[The Mark Awards is on track for a strong second year.]]></description>                
                <pubDate>06 August 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1785842734.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: Zwambila launches femtech app]]></title>
                <link>https://www.marklives.com/article/44838-ontheradar-zwambila-launches-femtech-app</link>
                <description><![CDATA[Plus: Penquin wins Ginologist; Jarred Trembath joins Publicis Groupe Africa; Lerato Makhutla joins The MediaShop; more changes at Hot 102.7FM; 2026 Effie SA finalists; over 50% of 2026 TMA tickets sold. FINAL REMINDER: Complete our Revenue Rankings survey.]]></description>                
                <pubDate>06 August 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1785921047.jpg</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Turf war over creative budgets • #NextWeek: Radio inventory expectations]]></title>
                <link>https://www.marklives.com/article/44839-thisweek-on-marklives-media-turf-war-over-creative-budgets-nextweek-radio-inventory-expectations</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>06 August 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1785741726.jpg</featuredImage>
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                <title><![CDATA[Hot takes &amp; best practice from B2B marketing]]></title>
                <link>https://www.marklives.com/article/44820-hot-takes-best-practice-from-b2b-marketing</link>
                <description><![CDATA[Evolve or accountability will shift — the big mandate for business-to-business CMOs.]]></description>                
                <pubDate>30 July 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1785228718.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Gareth McPherson — a session with our jury [WATCH]]]></title>
                <link>https://www.marklives.com/article/44824-themarkawards-2026-gareth-mcpherson-a-session-with-our-jury-watch</link>
                <description><![CDATA[The returning Design juror shares his perspective in this 2026 #SessionWithOurJury video.]]></description>                
                <pubDate>30 July 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1785146124.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: Madeley, Jones launch consultancy]]></title>
                <link>https://www.marklives.com/article/44826-ontheradar-madeley-jones-launch-consultancy</link>
                <description><![CDATA[Plus: 2026 Kantar BrandZ Most Valuable SA Brands; eMedia Holdings results; Africa's ADC Young Guns 24 judges; Gareth McPherson's 2026 TMA jury interview. REMINDER: Complete our Revenue Rankings survey, IMC ticket giveaway.]]></description>                
                <pubDate>30 July 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1785237075.png</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Ad fatigue &amp; new consumer brief • #NextWeek: Creators &amp; media spend]]></title>
                <link>https://www.marklives.com/article/44827-thisweek-on-marklives-media-ad-fatigue-new-consumer-brief-nextweek-creators-media-spend</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>30 July 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1785139852.jpg</featuredImage>
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                <title><![CDATA[Chief people officers &amp; their place in agencies]]></title>
                <link>https://www.marklives.com/article/44796-chief-people-officers-their-place-in-agencies</link>
                <description><![CDATA[Advertising has a new people strategy. Will it change anything?]]></description>                
                <pubDate>23 July 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1784637881.jpg</featuredImage>
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                <title><![CDATA[#MediaViews: Attention amid the hundreds-and-thousands of tiny sprinkled distractions]]></title>
                <link>https://www.marklives.com/article/44798-mediaviews-attention-amid-the-hundredsandthousands-of-tiny-sprinkled-distractions</link>
                <description><![CDATA[Rands are wasted if our work isn’t noticed, writes Anne van Rensburg.]]></description>                
                <pubDate>23 July 2026</pubDate>
                <author>Anne van Rensburg</author>
                <featuredImage>https://admin.marklives.com/temp/images/1784707960.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Johanna McDowell — a session with our jury [WATCH]]]></title>
                <link>https://www.marklives.com/article/44800-themarkawards-2026-johanna-mcdowell-a-session-with-our-jury-watch</link>
                <description><![CDATA[The Partnering for Growth juror shares her perspective in this 2026 #SessionWithOurJury video.]]></description>                
                <pubDate>23 July 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1784714529.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: Ngubane quits Avatar]]></title>
                <link>https://www.marklives.com/article/44802-ontheradar-ngubane-quits-avatar</link>
                <description><![CDATA[Plus: Africa Declaration on the Professionalisation of Public Relations and Responsible Communication; complete our Revenue Rankings survey; Campus Media generates alternative varsity income; PlusNarrative's AI ad toolkit; Dream Theater launches; Warc x PHD agentic AI report; free webinar for 2026 Fast Food and QSR Report; 2026 Bookmarks shortlist; 2026 TMA Technology focus + Johanna McDowell's jury interview; IMC ticket giveaway reminder.]]></description>                
                <pubDate>23 July 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1784790943.png</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Alphabet Soup’s indy advantage • #NextWeek: Ad fatigue &amp; new consumer brief]]></title>
                <link>https://www.marklives.com/article/44803-thisweek-on-marklives-media-alphabet-soups-indy-advantage-nextweek-ad-fatigue-new-consumer-brief</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>23 July 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1784545278.jpg</featuredImage>
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                <title><![CDATA[#FutureSense: Sofie Sue Rutgeerts on the memory economy]]></title>
                <link>https://www.marklives.com/article/44808-futuresense-sofie-sue-rutgeerts-on-the-memory-economy</link>
                <description><![CDATA[In this world, the brands that win will be those that are remembered, not those that are the loudest.]]></description>                
                <pubDate>16 July 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1784014545.png</featuredImage>
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