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        <title><![CDATA[ Marklives ]]></title>
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        <description><![CDATA[ Independent industry news for marketing, advertising &#38; media execs ]]></description>
        <language>en</language>
        <pubDate>2026-06-12 14:45:25</pubDate>

                    <item>
                <title><![CDATA[How brand influence shapes behaviour]]></title>
                <link>https://www.marklives.com/article/44711-how-brand-influence-shapes-behaviour</link>
                <description><![CDATA[While attention has never been cheaper or more fleeting, MarkLives explores why brand influence is different and far harder to build.]]></description>                
                <pubDate>11 June 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1781091714.jpg</featuredImage>
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                <title><![CDATA[#WritersBlock: LinkedIn, dead behind the eyes in the age of AI]]></title>
                <link>https://www.marklives.com/article/44713-writersblock-linkedin-dead-behind-the-eyes-in-the-age-of-ai</link>
                <description><![CDATA[Increasingly,  writes Tiffany MarkMan, the business social media platform feels like a graveyard for creativity.]]></description>                
                <pubDate>11 June 2026</pubDate>
                <author>Tiffany Markman</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780919684.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: VGP Recruitment to sponsor after party]]></title>
                <link>https://www.marklives.com/article/44715-themarkawards-2026-vgp-recruitment-to-sponsor-after-party</link>
                <description><![CDATA[Moments for the industry to come together in person matter more than ever.]]></description>                
                <pubDate>11 June 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780402765.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: Moss, Oelschig, Stopforth launch  Slightly Dangerous Co. [EXCLUSIVE]]]></title>
                <link>https://www.marklives.com/article/44717-ontheradar-moss-oelschig-stopforth-launch-slightly-dangerous-co-exclusive</link>
                <description><![CDATA[Plus: ArcaneEdge wins Mr Price Foundation Bindzu Youth Fund; Network X OOH repositions, refreshes brand; 2026 TMA after party sponsor.]]></description>                
                <pubDate>11 June 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1781082797.png</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: ESG in SA media • #NextWeek: Stop wasting radio spend]]></title>
                <link>https://www.marklives.com/article/44718-thisweek-on-marklives-media-esg-in-sa-media-nextweek-stop-wasting-radio-spend</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>11 June 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780905843.jpg</featuredImage>
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                <title><![CDATA[Building an “effectiveness culture” in ad agencies]]></title>
                <link>https://www.marklives.com/article/44699-building-an-effectiveness-culture-in-ad-agencies</link>
                <description><![CDATA[Four experts break down for MarkLives what a culture of effectiveness really is and how to achieve it.]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>Carey Finn</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780392185.jpg</featuredImage>
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                <title><![CDATA[#ClicksnTricks: What the end of the click means for brands]]></title>
                <link>https://www.marklives.com/article/44701-clicksntricks-what-the-end-of-the-click-means-for-brands</link>
                <description><![CDATA[The implications are serious, writes Charlie Stewart.]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>Charlie Stewart</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780313991.png</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Strategic partners to deliver distinctive end-to-end industry experience]]></title>
                <link>https://www.marklives.com/article/44703-themarkawards-2026-strategic-partners-to-deliver-distinctive-endtoend-industry-experience</link>
                <description><![CDATA[Nine partners, up from six, support the 2026 event strategically.]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780306910.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: Lucky Hustle&#039;s new Lucky Chery to service Chery SA]]></title>
                <link>https://www.marklives.com/article/44705-ontheradar-lucky-hustles-new-lucky-chery-to-service-chery-sa</link>
                <description><![CDATA[Plus: Ryan Nofal to lead Lucky Chery, Michael Jones joins 365 Digital; Downtown Music, Labelheaded partner; recognition for Publicis Production SA; Halo's brandwork for Nine Yards; nine strategic partners for 2026 TMA.]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780488805.png</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Media talent drought • #NextWeek: ESG in SA media]]></title>
                <link>https://www.marklives.com/article/44706-thisweek-on-marklives-media-media-talent-drought-nextweek-esg-in-sa-media</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780304825.jpg</featuredImage>
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                <title><![CDATA[Your brand moves your share price but your CFO won’t admit it]]></title>
                <link>https://www.marklives.com/article/44687-your-brand-moves-your-share-price-but-your-cfo-wont-admit-it</link>
                <description><![CDATA[Brand is no longer the CMO’s problem to solve or the CFO’s line to cut. MarkLives finds out more.]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779796928.jpg</featuredImage>
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                <title><![CDATA[#YGK May 2026: Zamayirha Peter]]></title>
                <link>https://www.marklives.com/article/44689-ygk-may-2026-zamayirha-peter</link>
                <description><![CDATA[This seasoned communicator and journalist is Young, Gifted & Killing It! — an interview by Veli Ngubane.]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>YGK: Young, Gifted &amp; Killing It!</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779707827.png</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: New sonic identity signals clear intent to lead]]></title>
                <link>https://www.marklives.com/article/44691-themarkawards-2026-new-sonic-identity-signals-clear-intent-to-lead</link>
                <description><![CDATA[Pressure Cooker Studios has developed a comprehensive sonic identity system for the awards brand.]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779703001.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: ACA objects to Loeries board change]]></title>
                <link>https://www.marklives.com/article/44693-ontheradar-aca-objects-to-loeries-board-change</link>
                <description><![CDATA[Plus: Penguin grows; SoulProviders Collective turns 15; Heineken Beverages, eMedia partner; Pressure Cooker creates 2026 TMA sonic identity.]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779876480.png</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Rise of SA’s value-and-quality consumer • #NextWeek: Media talent drought]]></title>
                <link>https://www.marklives.com/article/44694-thisweek-on-marklives-media-rise-of-sas-valueandquality-consumer-nextweek-media-talent-drought</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779700356.jpg</featuredImage>
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                <title><![CDATA[Behavioural economics &amp; the modern CMO]]></title>
                <link>https://www.marklives.com/article/44675-behavioural-economics-the-modern-cmo</link>
                <description><![CDATA[This social science offers a clearer view of how humans make decisions. MarkLives finds out more.]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779269453.jpg</featuredImage>
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                <title><![CDATA[#OpEd: Agencies sell time — clients expect outcomes]]></title>
                <link>https://www.marklives.com/article/44677-oped-agencies-sell-time-clients-expect-outcomes</link>
                <description><![CDATA[Tamara Bright Patel on reframing value in the client-agency relationship and getting back to the basics... the brief.]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>OpEds &amp; Letters</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779357766.jpg</featuredImage>
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                <title><![CDATA[#TheMarkAwards 2026: Entries now closed, shortlist out on 9 Jul]]></title>
                <link>https://www.marklives.com/article/44679-themarkawards-2026-entries-now-closed-shortlist-out-on-9-jul</link>
                <description><![CDATA[The focus now switches to judging.]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779099810.png</featuredImage>
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                <title><![CDATA[#OnTheRadar: WWF South Africa appoints Mediology as full-service agency]]></title>
                <link>https://www.marklives.com/article/44681-ontheradar-wwf-south-africa-appoints-mediology-as-fullservice-agency</link>
                <description><![CDATA[Plus: Heemal Gangaram to lead new Racket Club Music Division; AdConnect adds WildEarth; 2026 TMA focus switches to judging; One Show 2026 Global Creative Rankings; SA's 2026 Eventex Awards winners.]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779349416.png</featuredImage>
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                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Why streaming is a media must-buy • #NextWeek: Rise of SA’s value-and-quality consumer]]></title>
                <link>https://www.marklives.com/article/44682-thisweek-on-marklives-media-why-streaming-is-a-media-mustbuy-nextweek-rise-of-sas-valueandquality-consumer</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779358148.png</featuredImage>
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