Content Analytics

complete beginner’s guide to web analytics and measurement

Marko Hurst — Mon, 20 Aug 2012 14:00:39 +0000

Andrew Maier, co-founder of uxbooth.com, released an article today (June 06, 2010 – This is a Insightful Analytics post) called the “Complete Beginner’s Guide to Web Analytics and Measurement” that takes you on a brief journey of how web analytics were used not too long ago, i.e. Hits and Page Views, etc. to how analytics and measurement should [...]

Content Analytics : content decision-making & performance management

CS Forum 2011 London :: Content Analytics

Marko Hurst — Sat, 18 Aug 2012 18:28:26 +0000

Author: Marko Hurst

my CS Forum 2011 London presentation: “is your content worth it? prove it.” This presentation was given at CS Forum 2011 London is a very simple and easy to use analysis method and process for providing the right metrics for measuring your content. The outcome that can be achieved by using this method in its entirety is [...]

Content Analytics : content decision-making & performance management

enterprise search analytics at the Guardian.co.uk

Marko Hurst — Wed, 30 May 2012 00:32:54 +0000

Author: Marko Hurst

A brief search analytics article, “The long tail of search on guardian.co.uk” by Martin Belam, User Experience (UX) Lead & Information architect at the Guardian, that does a nice job of explaining in a non quant-jock way, how the Guardian uses enterprise search analytics and some good old-fashioned information architecture techniques to turn user search [...]

Content Analytics : content decision-making & performance management

pageviews per visits :: how to track and analyze

Marko Hurst — Wed, 11 Apr 2012 08:55:00 +0000

Author: Marko Hurst

This is a “LinkedIn Content Analytics Challenge” series post. that addresses how to track Pageviews Per Visits by creating a Custom Report in Google Analytics, as well how to best analyze the data for greatest benefit. LinkedIn challenge question: Is it possible to measure Pageviews Per Visits (PV/V) on specific pages in {Google Analytics} GA [...]

Content Analytics : content decision-making & performance management

how to track individual pages using Google Analytics

Marko Hurst — Mon, 12 Mar 2012 06:33:43 +0000

Author: Marko Hurst

This is a “LinkedIn Content Analytics Challenge” series post. LinkedIn challenge question: Is it possible to measure {Pageviews / Views} PV/V on specific articles in {Google Analytics} GA ? asked by: Catherine Gray my answer: Yes option 1a: top content report If the amount of content / number of pages you manage on a [...]

Content Analytics : content decision-making & performance management

LinkedIn content analytics challenge

Marko Hurst — Fri, 09 Mar 2012 06:51:56 +0000

Author: Marko Hurst

The Content Analytics gauntlet has been dropped! content analytics challenge Do you have a Content Analytics question that I can’t answer? I’m think I’m up to the challenge, so the only way to find out is for you to ask. Go ahead I dare you to try. What tools should you use? How to measure [...]

Content Analytics : content decision-making & performance management

insightful analytics blog

Marko Hurst — Sun, 26 Feb 2012 19:23:24 +0000

Author: Marko Hurst

Last September I planned to take a few months off from blogging to focus on some things at work and start-up again after the holidays.What I hadn’t planned on that during my hiatus I had a series of hosting and domain issues that went unattended causing my hosting providers to take down “Insightful Analytics” and [...]

Content Analytics : content decision-making & performance management