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	<title>Marlannah Group&#187; Blog</title>
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		<title>How Does a Small Biz Cope?</title>
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		<pubDate>Thu, 23 Jan 2014 02:53:31 +0000</pubDate>
		<dc:creator><![CDATA[Rob Croll]]></dc:creator>
				<category><![CDATA[Slider]]></category>
		<category><![CDATA[Uncategorized]]></category>

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		<title>OK, Class, What&#8217;s the First Word in &#8220;Social Media?&#8221;</title>
		<link>http://marlannahgroup.com/blog/first-word-in-social-media/</link>
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		<pubDate>Tue, 17 Jan 2012 02:34:26 +0000</pubDate>
		<dc:creator><![CDATA[Rob Croll]]></dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Papa John&#8217;s had some PR issues recently when an employee used a racial slur to describe a customer. This post is only peripherally about that. Instead, this post is mainly about yet another company that doesn&#8217;t understand the power of engaging your customers and still views marketing as only a way to push their own [&#8230;]]]></description>
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		<title>Content Strategy &amp; Your Goals</title>
		<link>http://marlannahgroup.com/blog/content-strategy-and-your-goals/</link>
		<comments>http://marlannahgroup.com/blog/content-strategy-and-your-goals/#respond</comments>
		<pubDate>Thu, 29 Dec 2011 21:00:52 +0000</pubDate>
		<dc:creator><![CDATA[Rob Croll]]></dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Design]]></category>

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		<description><![CDATA[I recently read a great article on Content Strategy over on the Smashing Magazine site (one of my favorites!). I found myself chuckling at some of the examples, in that all-too-familiar kind of way. And, although this wasn&#8217;t exactly what they were writing about, the article got me thinking about how to reframe the way [&#8230;]]]></description>
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		<title>Google Places and Local Search &#8211; Messy, Messy, Messy</title>
		<link>http://marlannahgroup.com/blog/google-places-and-local-search-messy-messy-messy/</link>
		<comments>http://marlannahgroup.com/blog/google-places-and-local-search-messy-messy-messy/#respond</comments>
		<pubDate>Mon, 01 Aug 2011 19:54:31 +0000</pubDate>
		<dc:creator><![CDATA[Rob Croll]]></dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[local business listings]]></category>
		<category><![CDATA[Local search marketing]]></category>

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		<description><![CDATA[As mentioned in a previous post on local search, I’ve been working with a client who needs to improve their local search results. I’m trying to document the process in the hopes it might be helpful to other small businesses who find themselves in a similar situation. Step One &#8211; What Is Going On Here!? [&#8230;]]]></description>
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		<title>Integrate Your Marketing to Maximize Success</title>
		<link>http://marlannahgroup.com/blog/integrate-your-marketing-to-maximize-success/</link>
		<comments>http://marlannahgroup.com/blog/integrate-your-marketing-to-maximize-success/#respond</comments>
		<pubDate>Tue, 26 Jul 2011 14:37:22 +0000</pubDate>
		<dc:creator><![CDATA[Rob Croll]]></dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[One of my excellent former students wrote me recently asking for advice. How should she handle a client who took her (very good) advice about managing an integrated digital marketing program and turned it into a separate &#8216;silo&#8217; for each channel? Particularly among small businesses that don&#8217;t have time to become digital marketing experts, it [&#8230;]]]></description>
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		<title>Does Your Business Really Need a Website? (Round 2)</title>
		<link>http://marlannahgroup.com/blog/does-my-business-need-a-website/</link>
		<comments>http://marlannahgroup.com/blog/does-my-business-need-a-website/#respond</comments>
		<pubDate>Mon, 11 Jul 2011 01:41:32 +0000</pubDate>
		<dc:creator><![CDATA[Rob Croll]]></dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Design]]></category>

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		<description><![CDATA[Small business owners are often faced with making difficult financial choices about how to invest their money. One expense that they sometimes question is whether they really need a website. Almost three years ago, I wrote an article for Insight Magazine, which I&#8217;ve republished on this blog, called Does Your Business Really Need a Website? [&#8230;]]]></description>
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