Marque News and Projects

Reboot Brand and Packaging

Marque — 2012-02-08T00:00:00+00:00

The Architecture Foundation

Marque — 2012-01-06T00:00:00+00:00

New Windows on Willesden Green is an exciting opportunity to revive and improve Willesden High Road in North London. Marque were commissioned to create the branding, window graphics, marketing materials and website for the project. Running from October 2011 to March 2012 it will be delivered in two phases. From October to December a curated series of window installations were produced along the High Road marking the 25 days leading up to Christmas. Local shop-owners will be paired with emerging designers to produce an advent calendar of window displays. From January to March new tenants will be placed in vacant properties along the High Road, providing start-up companies and projects with the opportunity to take up residencies at reduced rents. There will be a number of ways of engaging with the project which will be publicised via The Architecture Foundation and the New Windows on Willesden Green website.

Windows on Willesden

Marque — 2011-12-21T00:00:00+00:00

Marque have created the branding, window graphics, print materials and website for New Windows on Willesden Green. Working with the Architecture Foundation, this project is an exciting opportunity to revive and improve Willesden High Road bringing positive change to the area. The project runs from October 2011 to March 2012 and will be delivered in two phases. From October to December a curated series of window animations will be installed along Walm Lane and the High Road marking the 25 days leading up to Christmas. www.willesdenwindows.com

Vilshenko

Marque — 2011-10-19T23:00:00+00:00

Vilshenko effortlessly fuses an unconventional sense of Eastern Heritage, aritisty and folklore with western couture disciplines resulting in a collection of exceptionally tailored separates, distinctly modern silhouettes and finished with chic opulent touches. With Vilshenko’s style in mind, the design of the Spring Summer 2012 press book is an elegant overview of the collection. Sensitive layout and typography, foiled type and gold stitches add a nod to the finishing and detailing of the products.

Digitally Savvy

Marque — 2011-10-16T23:00:00+00:00

Our digital media team at Starworks Group acts as extension of Kate Spade New York — contributing to the brand's overall success, managing the brand's digital media, Facebook, Twitter and Tumblr pages. In October 2011, New York University's think tank, Luxury Lab, L2 named Kate Spade New York number 2 on its list of most digitally – savvy fashion brands in the world, beating out heritage brands including Gucci, Coach, Dolce and Gabbana, Ralph Lauren and Louis Vuitton. The study also praised the brand's innovation: "One of the first luxury brands on the blogging platform, Kate Spade delivers a best in class Tumblr experience".

Smythson

Marque — 2011-10-16T23:00:00+00:00

Marque have developed the concept, designed, art directed and produced ‘The Journal’, a new publication by Smythson. The Collaborators issue, is a new visual direction for the brand and celebrates the Autumn Winter 11/12 collection. It features three recent Smythson Collaborators: fashion designer, Jonathan Saunders; style blogger, Susie Lau; and contemporary art curator, Janice Blackburn. Photography is by Nigel Shafran. The Journal uses a bespoke typeface which drew influence from a typestyle found in Smythson’s archives. Marque worked closely with Smythson’s creative consultant, Samantha Cameron and the creative team at Smythson on the concept development and Art Direction. Mark Noë, says: "We wanted to look at this new direction for Smythson which mirrored many of the inherent, authentic assets of the brand. It combines restrained layout with seductive imagery which has a sense of wit, a modern outlook and intelligent, beautiful execution”

Riverside Museum

Marque — 2011-08-10T23:00:00+00:00

Designed by Zaha Hadid, the Riverside Museum is Scotland's new museum of transport, and is her first major building to be completed in the UK. Marque collaborated with the design team at the Museum and Zaha Hadid's team in London, on the concept and design of the identity, signage and wayfinding solutions at the museum. Marque were challenged with visualizing how the signage and wayfinding would work for this tremendous column-free exhibition space. A space full of enormous moveable artifacts that did not allow for any permanent floor fixtures, certainly no ceiling fixtures and very little in the way of free wall space. At the heart of the design solution was the development of unique freestanding, moveable monoliths with interchangeable graphics panels – inspired by the visual language of the architecture that includes dot matrix, extruded form and orthogonal finishing. Polished edge fluorescent acrylic was chosen for the primary material. Duplexed drilled tiles form the changeable parts to the monoliths and door signs, whilst extruded dots complement in an expanded larger form as wall graphics and shine brightly with the addition of a reflective backing at the 2 main entrances. Further exterior landscape orientation points in vitreous enamel feature on granite cubes as table-tops and also as monoliths. Altogether, the signage, mapping, iconography and typography play an integral part of the fabric and brand of the building.

British Council, Dandelion

Marque — 2011-06-27T23:00:00+00:00

Marque were commissioned to create a book and exhibition to celebrate the making of the UK Pavilion, showcased at the Shanghai World Expo in 2010. The pavilion by Heatherwick Studio — known as the 'Seed Cathedral' and laterally named 'The Dandelion', in terms of innovation, was by far the most intriguing of the national pavilions. It truly integrated concept, container and content. The 180 page book, set in English and Mandarin takes the reader on the journey from the birth of the idea, through the construction process, to the architectural impact it has had. The exhibition, constructed of transparent acrylic panels, featured a grid of 35mm referencing the core component at the heart of the Dandelion: 60,000 acrylic rods, set into a cube comprising of 60,000 35mm square holes. The exhibition made up of perspex boxes contained graphics as well as a projection unit showing a documentary on the project. It is currently travelling to ten cities throughout China and will educate locals of the project – one which played a major part in changing perceptions of British design in China.

Bear Rene

Marque — 2011-06-27T23:00:00+00:00

Bear Rene are an interior design business in the South of England. Marque were appointed to create a new brand identity and positioning for the business. An identity system was created which reflected the craftsmanship, detailing and sensitivity of their work on luxury home interiors. A monogram was developed which in turn can be used as a repeat pattern which is embossed or printed using thermography or foil onto a range of communications materials, as well as fabrics to be sold in the Bear Rene Studio.

Portfolio Update Part 1

Marque — 2011-06-27T23:00:00+00:00

We have updated our portfolio with five new case studies. We have been busy since the turn of the year at Marque and will be updating the site regularly over the summer with more of our projects including Zaha Hadid's Riverside Museum and Cooper Hewitt Design Museum.

Phraya Rum

Marque — 2011-06-26T23:00:00+00:00

Phraya is the world's only luxury rum from Asia. Distilled, matured, blended and bottled in the Kingdom of Thailand. The home of Phraya is to be found in the province of Nakhom Pathom, commonly regarded as the site of the first city in Thailand. A bountiful source of sugar cane, this enticing corner of south-east Asia also provides the perfect climate for the age-old craft of rum making. Marque created the name, positioning, branding, bottle design, art direction photography, brand book and brand guidelines for Phraya. The unique packaging which includes a laser cut copper cuff embodies the classical Asian elements of fire, earth, air and water, regarded throughout the ages as the essence of creation.

The Lumiere

Marque — 2011-06-24T23:00:00+00:00

The best design anticipates your needs. Thoughtful architecture does the same thing, but rarely on such an intimate scale as Lumiere. This was a unique chance for a leading architect to work on a building with just nine apartments — it’s the ultimate in intimacy, with the amenities of the private club. Set on a hill in the neighborhood Tien Mu, this is one of the defining areas in Taipei. Marque conceived the name, positioning, branding and launch materials for the Lumiere. The first piece of literature is a 200 page book celebrating the process, fabric and place of the project designed by Calvin Tsao of Tsao and McKown. A short film was created as well as the design of the sales centre in Taiwan. Photography of the architect's studio in Manhattan is beautifully juxtaposed with the beautiful landscape photography of the Tien Mu district in Taipei, the local artisans and Calvin Tsao's architecture at The Lumiere. Great cities evolve and Lumiere is part of the promising future of Tien Mu, and of the ongoing brilliance of Taipei.

Avenue 32

Marque — 2011-06-24T23:00:00+00:00

Marque have created the branding for Avenue 32. From a series of brand workshops we conceived the name, identity system, positioning and brand strategy for this new luxury online brand which will launch in November 2011. London has Bond Street. New York has Madison Avenue. Paris has Avenue Montaigne. Now the Web has Avenue 32, an online retail destination with point of view all its own. Avenue 32 brings luxury shopping online and revolutionises it in a world where designers and consumers come together to celebrate fashion. Avenue 32 is setting the agenda; it’s a key destination for fashion comment, editorial content and limited edition collaborations. Avenue 32 is the future of online shopping.

Phraya Launches

Marque — 2011-06-18T23:00:00+00:00

Marque are pleased to announce the launch of Phraya. Following a 24 month brand creation programme, Marque conceived the name, brand, marque, packaging, story, art direction, photography and brand guidelines for the world's only luxury rum from Asia. Distilled, matured, blended and bottled in the Kingdom of Thailand, its creation is inspired by the ancient elements of fire, earth, air and water. The unique bottle is encased in a bronze cuff which is embellished with symbols representing each of the ancient elements. www.phrayarum.com

Glasgow Riverside Museum