I’m at the LMA conference this week — and I am on a mission to learn the latest successes law firms are having using video to promote their lawyers and firms.

I am interviewing legal marketers this week to get their lawyer video success stories — so we can all learn the latest ideas.

Video: What’s Next For Law Firm Video

Our first video interview is with Andrea Crews, CMO of Levenfield Pearlstein LLC in Chicago.  She and her team won an LMA award for their video bio project in which they put video clips on attorneys bios to help clients and prospects get  sense of who they are.

Congratulations to Andrea and the firm on it’s First Place LMA award!

The webinar takes place on March 22 at 1 p.m. EST.  It is Marsha’s third webinar in a series on The New Rules of Legal Thought Leadership.

Register here.

“Your Lawyers are Doing Webinars –Now What?”January 2012, Atlanta Legal Marketing Association

The group’s number one question was: “How can lawyers get more business from law firm webinars?”

In this advanced webinar workshop we discussed using advanced webinar features like webinar polling and surveys to do market research.  Marsha also covered how to determine which webinar participants are the best leads or prospects. Another key skill to use lawyer webinars most effectively for business development is targeting and grading leads.  And finally, we discussed how legal marketers can help lawyers to follow up with the best prospects discovered during the webinar.

Click here to watch our video overview of this January 2012 LMA program.

Sponsored by the National Association of Women Lawyers (NAWL), the webinar takes place December 13, 2011 from 1:00 -2:00 PM EST.

I am speaking along with Laura Doerre, General Counsel of Nabors Industries and Kathy Helms, a shareholder at Ogletree Deakins.

Register now!

Hear from in-house and outside lawyers about the biggest mistakes they see lawyers make when communicating – and be sure you’re not making the same mistakes! We will look at what to say, how to say it and the best method of communication so you can maximize every conversation, email and phone call.

Get tips to communicate more effectively in every scenario: from the day-to-day work all lawyers do with internal and external colleagues, to networking, meetings and client pitches. Tell us your toughest communication challenges when you register – and we’ll cover as many as we can during the webinar.

Topics include:

• Pet peeves in-house lawyers wish you knew about
• 4 most common junior lawyer communication mistakes
• A shocking statistic about email that may change your habits
• How your phone voice affects your advancement
• The one thing you must say to be persuasive
• 3 things never to say in a client pitch
• 3 mistakes to avoid when networking
• Delivering bad news

Register now!

Using Legal Thought Leadership to build a law practice has been popular for over 20 years.

In the past, if you gave some speeches and wrote some articles somewhat consistently — you might own a relatively narrow niche. Particularly if there were few other lawyers competing for airtime!

And now the competition  for airtime — or attention — has increased dramatically.  How many webinar invitations have you received this year for an event on the impact of Dodd-Frank? How many client alerts? Do you wonder how you can be more effective in reaching the right people with your resources?

Join our webinar Sept. 27: The New Rules of Legal Thought Leadership: How to Stand Out and Get Noticed

Here’s a preview:

Join me, Marsha Redmon and Jim Durham, CMO of McGuire Woods LLP for a webinar on the New Rules of Legal Thought Leadership on September 27 at 1 p.m. EST.

REGISTER

In the webinar we will cover:

• A realistic assessment of Thought Leadership as a business development strategy
• What lawyers and firms need to do differently now
• The problems and benefits of Social Media in successful profile raising
• When Thought Leadership is the wrong strategy
• A hot topic checklist to help you identify a compelling topic in your niche
• Examples of successful Thought Leadership at law firms big and small

Register for webinar

Now there can be no arguing about the best way to practice a speech before setting off into public… no arguing!  Just practice.

The Rules of Speech Practice for Lawyers

1. Practice means standing up and speaking out loud
2. Practicing in your head does not count (everything sounds good in your head)
3. Spend 60% of practice time on the first 5 minutes of speech
4. Practice your whole speech out loud 2-3 times for timing & transitions
5. Videotape your practice after a few run-throughs
6. Use note cards with an outline, citations, quotes – not a script
7. Practice with small faux audience for high stakes speeches
8. Practice your client stories or examples 10x – they are crucial
9. Check your stories and examples with someone who knows your audience well
10. Reduce your speech content by 10-25% and your audience will retain more

Obviously a lawyer who practices his or her speech will feel more confident and be less nervous.   And of course the lawyer speaker will make a much better impression on the clients and potential clients in his or her audience.   We all know that.  And still most lawyers don’t prepare or practice properly before giving speeches.*  We hope these Rules of Speech Practice for Lawyers will make it faster and easier for lawyers to practice their speeches.

*Some executives don’t practice speeches properly either. Only 25% of executives surveyed said they spend more than 2 hours practicing for a “high stakes presentation.”  And yet 86% of the executives agreed that communicating with clarity directly impacts their careers and incomes.  (Survey by Distinction Services. 2009. www.distinction-services.com, quoted in Resonate: Present Visual Stories the Transform Audiences, Nancy Duarte (Wiley 2010)).

Watch this webinar replay of “6 Steps to a More Powerful Presence and Greater Impact for Women Lawyers” with Marsha Redmon, Allegra Lawrence-Hardy and Kelly Baker.

Check out our VIDEO SUMMARY of our recent webinar on Using Law Firm Webinars to Get Business and Retain clients. 

These tips help lawyers and legal marketers design and deliver more effective webinars for business development. Speakers were Marsha Redmon of Marsha Redmon Communications and Kim Perret of Hunton & Williams.

]]> http://marsha.com/2011/07/22/video-3-tips-for-great-lawyer-webinars/feed/ 0 http://marsha.com/2011/07/22/video-3-tips-for-great-lawyer-webinars/ http://feedproxy.google.com/~r/marsha/OYol/~3/IxvIgnXzbkc/ http://marsha.com/2011/07/22/webinars/#comments Fri, 22 Jul 2011 17:27:12 +0000 M.R. http://marsha.com/?p=1032 Click here to sign up for invitations to our upcoming webinar series.