Martin Kelley.com

Google Voice's cavalcade of ringing phones

2009-07-17T18:35:41Z

I once read an insightful observation about the geo-location revolution that came about with the popularlization of cell phones: In the old days of POTS (your landline, literally "plain old telephone service") when you dialed a number you knew where you were calling but you didn't know who was going to pick up. With cell phones that was reversed: you knew who you were calling but you had no idea where they were.

Only, this wasn't quite true. To find someone you'd have to call their house, their workplace, their cellphone. What you were really calling wasn't the person but one of their phones. Much of the time you'd end up with voicemail.

Well, the promise of the geolocation revolution has been taken to its logical conclusion. I've finally gotten my invitation to Google Voice, formerly Grand Central, the personalized telephone switching service that the big-G is opening up to U.S. customers this summer. It's free and it gives you the ultimate in virtuality: a phone number that is not connected to any phone. When people call your Google Voice number, any number of phones start ringing. Which one you answer depends on your geography and convenience.

I have three phones set to ring on Google Voice calls depending on the type of call: my cell phone, my home phone and my computer (a Skype plan with it's own incoming phone number). If I'm dissatisfied with the phone I'm on I can press the star key to have all my phones ring anew and transfer the call seamlessly (a very addictive past-time). It's a fascinating evolution of the phone into a virtual communication device.

Intrigued? You can sign up for a Google Voice invite from its site. It's not a perfect system. To use it most effectively requires changing your phoning habits and making a very serious switch. I suggest Lifehacker's guide "How to Ease Your Transition to Google Voice" as a good place to start.

Ginny Christensen's Strategy for Growth

2009-05-22T15:09:49Z

Ginny Christensen is the force behind Strategy for Growth, LLC, a consulting firm that provides strategic planning, board development, executive coaching, and leadership team development for independent schools and nonprofits. The site is fairly simple. It's built in WordPress and has rudimentary e-commerce with a Paypal option for purchasing books. Visit Ginny Christensen.

Nonprofits and Social Media

2009-05-06T01:48:49Z

I'd like to talk today about social media and nonprofits. I've had a couple of interesting projects lately helping nonprofits put together Facebook Pages, LinkedIn Groups and Twitter sites. I think this is an exciting way to reach out to audience members.

Today: Email Lists

Over the last few years we've focused on email lists. We all have big email lists--tens of thousands of users, segmented all sorts of different ways. We send out dozens of emails a week and they end up seeming not spam.

Facebook Pages

A new era is coming with social media. A big change is Facebook "Pages." These are geared toward advertisers although you don't need to have a Facebook advertising campign to use them. In March 2009, Facebook redesigned Pages to act much more like typical user profiles: there's a wall, there's an activity stream, and you can associate different applications with them.

Two things about Pages are exciting. One is the activity stream. People who sign up as "fans" of your Page see what you're putting out in their individual stream. They'll log into Facebook and see that messages like "Jen just got engaged!" or "Joe is having a bad hair day" and that your organization is having some great event coming up this weekend. You're seen in the association of happy news from their friends. It's different from a spammish email because it's coming in with the context of their friends, which is very powerful for publicity.

The other nice thing about Facebook Pages is that they're public. A lot of portions of Facebook aren't but making Pages public means you can point to them from your website or other social media campaigns.

I think Facebook fan groups are going to be the new email list. They are the way we'll be able to reach out to people. I'm very excited about this because there's all sorts of easy multimedia possibilities. You can integrate with Youtube, with Twitter, with podcasts, etc., embedded for fans of your Facebook page to see as it's happening. This is much more exciting than some of the emails that we send out. They are also more interactive because fans can post things on your fan walls so you can have conversations on your sites.

Intimate, immediate, engaging

What the smart nonprofits are going to be doing is a lot of posting in a style that's authentic and intimate and less worried about being slick than we've typically been.

What I would love to see nonprofits doing is to get serious about video. I'm not talking about fancy video, hauling in videographers for six months shooting a three minute slick commercial. Get an inexpensitve video recorder and start doing five minute interviews with the people your organization serves. This will differ depending on your organization's focus. One advantage to simple videos is that you can convince even the busiest of your interviewees to take out a few minutes. You make these videos and post them to Youtube, Vimeo or directly to Facebook video. It doesn't matter where they hosted but you'll have to make sure they're embedded on your Facebook fan page.

Building our Facebook Fan Page

How to direct? You can direct in the emails you're sending out or through other sources. Twitter is a great way of directing people to what's happening: you send out a 140-character "tweet" with an interesting tease about the video you've produced and a link to the Facebook fan page.

The whole goal is to get Facebook fans. Once you're in as a fan, you show up in their activity streams. All the fans get to see the events you're organizing, the videos. If you have extra tickets to an upcoming event, post about it because people will see it immediately. It's a wonderful way to reach people quickly in a way that's not as intrusive as email (I suspect a lot of younger users are actually checking their Facebook homepage more often than their emails!).

The New Nonprofit Outreach

I'd love to see a lot more of these intimate, almost home-made videos going up on Facebook fan pages and using fan pages as a way of connecting with people. We can think of these as the new email list.

I would strongly encourage nonprofits to use all of these these media to reinforce their message and to find new ways to reach their audiences in a much more engaging, intimate way.

--------------

Martin Kelley is a web developer and social media consultant specializing in nonprofits. This post is a loose transcription of his video, Nonprofits and Social Media. This essay is also available on the MartinKelley.com Facebook fan page.

Extending customer relationships through social media

2009-04-09T02:12:49Z

Over on my O'Reilly Media blog, I've written "Will Facebook (all but) replace corporate websites?," a look at where I think the third-party social media websites are going. Here's a taste:

The goal of most websites is to extended the interaction with the visitor beyond this one visit: we seek to sell them a product, join our mailing list, buy tickets to our event or subscribe to us in a news reader. Facebook is quickly becoming the most important email list and news reader. If it continues to innovate (and borrow ideas from innovative competitors) it could quickly become a major commercial portal as well. As its adoption rate climbs within the ranks of our target audiences, it becomes an effective way to extend visitor relationship and build more intimate brand identities.
This will change company's interactions with customers, who will start to expect and then demand real-time interaction. This can take many forms--status updates, calendars, videos--but the emphasis will be on immediacy. The style will shift from slickly-produced mass marketing to a one-on-one responsive back and forth. Smart marketers will think less in terms of selling and more in terms of relationship building. Analytics and constantly-rolling A/B tests will give us a near real-time gage with which to measure the success of these relationships. The recession is bringing a new urgency for measurable results and might actually help shift corporate and non-profit budgets away from high-price opinions and toward this new style of social-network-mediated marketing.

It will be interesting to see how organizations adapt to social media's evolving role.

Making it to ReadWriteWeb and the NY Times

2009-02-01T03:09:47Z

I usually describe myself as a "Web Developer," but often the technical aspects of my job are the least valuable service I provide. Above it I would rank what you might call my experience as a web citizen and online publicist. I put my first website together years before upstart sites like "Google" and "Myspace" came along and I published what I later realized was a "blog" the same month the word "weblog" was coined. I help clients connect with their audiences with a mix of print content, podcasts, pictures and videos, whether delivered through the open web or specialized services like Twitter or Facebook. A better job description might be Technology Lifestyle Guru.

So it was neat to be quoted last week in ReadWriteWeb, a top-twenty blog with hundreds of thousands of readers and a syndication deal with the New York Times Technology section. The article was "Technology is Great, but Are We Forgetting to Live?" by Sarah Perez. In a section called "When Should You Disconnect?" she wrote:

The fine line between what's worth documenting and what's not is a hard one to define. We immediately assume that the most important, the biggest, the most incredible moments are those that should be recorded. But it's these very moments that are best to experience live, with our full focus. As religious-focused blogger Martin Kelley notes, "there are times where our presence is much more important than any documentation." (He had just surprised himself by reviewing the grainy, blurry photos he felt it necessary to take while watching a bride walk down the aisle. In retrospect, this was exactly the kind of moment that could have gone unrecorded.)

It's a bit ironic that for all of the tech writing I do I was cited for my personal blog, but this blurring of the line between identities is becoming more common with the web. Thanks to Sarah and ReadWriteWeb for the mention!

Web 2.0 and Friends Schools

2009-01-28T20:15:35Z

This comes from a presentation I made a few weeks ago where I addressed public relations staff for Quaker Schools. The main points about media openness and the need for public relations to embrace Web 2.0 are applicable to many scenarios, not just schools.

Salem County Special Services School District

2008-11-23T02:09:50Z

The mission of the Salem County Special Services School District, a regional educational service agency, is to provide high quality, cost-effective programs and services to the schools and districts of Salem and Cumberland Counties, New Jersey. This site built with what are for me fairly generic tools: Movable Type as CMS, with Flickr intergration. The design style sheet was built from scratch using CSS. View site.

Mindfulwalker.com

2008-10-30T15:40:29Z

Journalist Susan DeMark looks for the stories behind the architecture, buildings, history, and nature of NYC and beyond. She and a graphic designer put together the look of the site and I performed the CSS magic to translate their vision into a WordPress blog. Visit the site.

Talk to the Future Video Magazine

2008-10-02T00:35:32Z

These "public conversations with today's boldest voices" are the brainchild of activist journalist Anne-christine d'Adesky. She's traveling the world interviewing policy makers and on-the-ground organizers on issues of global health and AIDS. The site uses Google Video and Movable Type to create an online video magazine. It was a bit of a rush but it looks great and I'm sure Issue #2 will look even better. The interviews are what make the site, of course! Visit the site and Anne-christine's complimentary personal blog.

A first look at the Google Chrome browser

2008-09-02T20:56:36Z

My Twitter followers will know I've been slightly obsessed by Google's new browser, Chrome, since word leaked that it was going to be released today (Tues, Sept 2). I've been hitting reload on the download site fairly obsessively. A few minutes ago my persistence was rewarded and I'm writing to you all from the new browser (here's the official release announcement).

Why a New Browser?!?

Before I begin, let me recommend the Google Chrome online comic book for those with tech interests. Google does a good job explaining why they've joined the browser wars. At first glance it seems a needless move: they already fund much of the development on the open source Firefox browser. But Firefox, like Microsoft Internet Explorer and every other browser, is built around certain assumptions about how browsers process applications. Google is starting from scratch and thinking about the browser as an operating system running increasingly sophisticated applications (like Gmail). Chrome separates memory process and internet permissions in new ways.

Obviously, Google is going after Microsoft (the initial release of Chrome is Windows only)--not just its browser but its Vista operating system as well. With the expansion of high speed internet access and so-called "cloud computing," functions that used to require stand-alone clients can now be handled inside the browser. Email has probably become the most widely adopted browser applications but you can also do things photo editing and video recording through the browser. Google knows that once an application is running inside a browser, the operating system doesn't matter. Gmail works equally fine from Vista, Mac OS X, or Linux.

It is in Google's strategic interest to advance the state of browser technology and they do that with Chrome. But it is in the interest that everyone have access to these latest innovations and that all browsers can run the most sophisticated applications Google engineers can put together. So Chrome is open source and Google invites other browsers to incorporate many of its features.

First Thoughts on the Product:

The download was quick and easy (of course).

I was surprised that when installing it only offered to import my MS Internet Explorer bookmarks. My most complete and up-to-date bookmark list is in Firefox (synced among my operating systems by the excellent Foxmarks extension).

I went pretty immediately to Gmail. Google says they've rewritten a lot of the background rendering code from scratch and I was expecting to see instantaneous loading. Frankly, it seemed to load as quickly as it does in Firefox. Any apparent speed increase isn't immediately obvious (this is a testament to how fast they've managed to get it to load in all browsers).

The interface is very simplified: few buttons, tabs up top, no status bar. There's a lot of surprises here, like an automatically generated page with thumbnails of your most frequently visited sites (see image, right), an idea borrowed from Opera browser's "Speed Dial" feature (available through to Firefox users through the Speed Dial extension).

You can also "Create application shortcuts" which turn services such as Gmail into client-like applications that sit on your desktop (screenshot right). Open them up from here and the normal location bar and browser buttons are gone.

There's a lot more to explore here. It's obvious that Google has put a lot of thought into this. I'm not going to dismiss any feature or oddity too quickly. They helped a lot of us rethink how we organize email using a single "Archive" folder instead of the elaborately-maintained folder hierarchy. Google actually have put out a number of half-baked and under-supported services (Froogle and Google Checkout come most immediately to mind) but it's clear that the Google Chrome browser is a very serious initiative by the company.

Will I Use It?

The big question, right? Actually, I won't use it much for now. For one thing, I'm a Mac user. I have a Windows XP virtual machine running most of the time courtesy of VMWare's Fusion. I'm sure Google has set a high priority to make Mac OS X and Linux versions of Chrome--they're whole strategy rests on this being woven into the browser lingua franca that keeps Microsoft's Vista at bay, remember?, but until that time Chrome won't be my natural first choice.

But I'm also going to miss my Firefox extensions. I forgot that the web has lots of ads (Adblock Plus). And I don't like the extra clutter of Gmail without Better Gmail 2 (just the "Folders4Gmail" feature of the latter saves my eye more scanning time than any speed tweak Chrome delivers). And these days the Web Developers Toolbar, Lastpass, FireFTP extensions are pretty essential to my work day.

But if a native Mac version was released? And if Firefox extensions started being rewritten for Chrome? I just flipped back to my regular browser to check something and even after an hour with Chrome, Firefox felt so heavy and clunky. It is possible to see Chrome could a serious contender for my attention.

Using Google Analytics, Webmaster Tools and Optimizer to understand your site

2008-07-08T18:22:53Z

A video post about using free Google tools to understand your website and customers. Focuses on Google Webmaster Tools, Analytics and Website Optimizer.

Can social networking tools free us from email?

2008-07-03T14:46:38Z

The NYTimes has a piece by an IBM employee who has largely freed himself from email by consciously using whatever social networking tool would be better at moving the conversation forward, whether it's IM, wikis, or even (gasp!) the telephone. This line stood out for me:

I have had continuing support from my management in this effort, because I’ve been able to prove how much more I can accomplish by answering a question, and posting it on a blog, for example, than I can by answering the same question over and over. I still help people, but in a more open and collaborative fashion. Other people can join in the discussions — maybe they will have a better idea than mine.

This is exactly how I try to describe the blogging philosophy in the business world. Don't think of the blog as another chore that needs to be added to your already overwhelmed to-do list. Instead, think about it as another communication tool so it becomes a seamless part of your ongoing work. This will no only help work flow, but help give your blog an honesty and approachability it wouldn't have if you thought of it as simply another marketing piece.

Testing out Google Video

2008-07-02T03:17:00Z

And y'all are my guinea pigs!

Here's why I'm worried about building a site around this service:

Why did Google bother keeping Google Video, currently getting less than 4% of the current market share) after it bought the competition Youtube, now at over 75%?

Superstar? Aw shucks!

2008-07-01T17:37:02Z

And a shout-out back to HitTail folks who linked to my article on Adword shenanigans by naming me a superstar! Everyone Loves HitTail: HitTail Helps Superstar Blogger Martin Kelley Save Money. Is it getting hot in here?

I will say that these guys are really good trackers. I sometimes think if I said "hittail" in my sleep I'd awake to an email thanking me for the mention. I'm always surprised at how many companies don't follow their own public commentary on them across the internet, but Hittail certainly does.

What to look for in SEO consultants

2008-07-01T17:24:08Z

This is part of my Beyond SEO series where I look at the myths and realities behind search engine optimization, with practical tips about publicizing your site and building your personal brand. Read all of my Beyond SEO articles.

The Google blog asks for user input into what makes a good SEO and reports that they've just rewritten their page that warns against rouge SEO artists and gives recommendations about what to look out for. It starts with their definition

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners.

The blog asks "how would you define SEO? What questions would you ask a prospective SEO?" I've been doing a lot more optimization for clients lately. What's particularly fun is running across the work of the SEO scam artists their competition have brought in. I've seen many instances where the other SEO firm has stepped over the bounds of fair practice and been penalized by Google.

Google's job and our job

I've always taken the approach that it's Google's job to give people the most useful and relevant return for their search and our job to make sure we have useful and relevant material and arrange it in such a way that Google can access it.

SEO is important but only in the context of smart web design and a coherent and well thought out internet marketing strategy. Firms that claim to do SEO without checking the analytics data and consulting with the client about their business strategy will not help the site in the long run.

What your SEO expert should be doing

I would agree with most of Google's recommendations of what to look out against. But what to look for? A quick list would include:

A SEO consultant that looks at analytics data before making any changes. If the client doesn't already have Google Analytics running on the site I install it and wait a month before doing anything. I do that because you want:
Quantifiable results. You should be able to see shifting use patterns if the optimization is working. The internet gives us precise figures and it's often very easy to demonstrate the value of the work you've done. Clients should have full access to the analytics and be trained enough to be able to independently verify the results.
A consultant that frequently answers questions with "Hmmm..., I don't know." No one knows what Google is doing. You try something, then you try something else. Anyone who claims to know everything is scamming you.
Someone who looks at your entire business model and asks hard questions about your internet strategy. What do you hope to accomplish with your site. Are there specific goals that we can measure?
Think about your your Inbound and Outbound strategies. Google will send people your way if you have useful material so think about what compelling content you can offer the universe. And once people come to the site you have to make it compelling for them to stay a while, subscribe, etc.
The SEO consultant should make you sweat: anyone who says they can significantly boost your site without you having to lift a finger is fooling you. You will almost always have to add compelling content and it will take you committing staff time to the project (a good development team will look for ways to make this fit into your existing staff routines so that it's as painless as possible!).

Any others suggestions for what to look for in potential SEO consultants?