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<channel>
	<title>martinopia.com</title>
	
	<link>http://www.martinopia.com</link>
	<description>think martinopia!</description>
	<lastBuildDate>Thu, 09 Jul 2009 17:54:22 +0000</lastBuildDate>
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	<language>en</language>
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		<title>Handkerchiefs vs Toilet Paper</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/0WojGxnbt-A/</link>
		<comments>http://www.martinopia.com/2009/07/09/handkerchiefs-vs-toilet-paper/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 17:54:21 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tempo]]></category>

		<guid isPermaLink="false">http://www.martinopia.com/?p=119</guid>
		<description><![CDATA[There are a lot of situations where expanding a brand to new products in even completely new markets makes sense. I have no problems at all with Porsche Design sunglasses (although I prefer my Ray Ban glasses  , McLaren polo shirts or even with Snickers ice cream (which is disgusting btw, just for the [...]]]></description>
			<content:encoded><![CDATA[<p>There are a lot of situations where expanding a brand to new products in even completely new markets makes sense. I have no problems at all with Porsche Design sunglasses (although I prefer my <a href="http://www.ray-ban.com/">Ray Ban</a> glasses <img src='http://www.martinopia.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> , McLaren polo shirts or even with Snickers ice cream (which is disgusting btw, just for the sake of the brand expanding idea). But there are things which just don&#8217;t work together.</p>
<p>To illustrate my argument here a short introduction into human anatomy:</p>
<div style="text-align:center;"><img src="http://www.martinopia.com/wp-content/uploads/marketingforbeginners.jpg" alt="marketingforbeginners.jpg" border="0" width="350" height="200" /></div>
<p>The fact that our nose is the organ for smelling does not mean that we do like all kind of smells. That&#8217;s exactly why <a href="http://www.tempo-web.de/">Tempo</a> chose menthol, camomile and aloe and not the typical toilet flavor for its handkerchiefs. And toilet paper is indeed heavily connected to exactly that kind of flavor. And that&#8217;s perhaps the last thing I&#8217;d like to have near my nose. </p>
<p>But that&#8217;s exactly what Tempo did when they launched a new toilet paper with the same brand as their famous handkerchiefs. A perfect example of how not to do brand expanding. Personally I give them 2 years at the most till the <a href="http://www.tempo-toilettenpapier.de/">Tempo toilet paper</a> will be history.</p>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/0WojGxnbt-A" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>30% Rabatt auf deutschsprachige Bücher</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/TpAaUVZ4LY0/</link>
		<comments>http://www.martinopia.com/2009/05/05/30-rabatt-auf-deutschsprachige-bucher/#comments</comments>
		<pubDate>Tue, 05 May 2009 17:38:37 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Netzwelt]]></category>

		<guid isPermaLink="false">http://www.martinopia.com/?p=113</guid>
		<description><![CDATA[Für alle, die wie ich häufig deutschsprachige Bücher kaufen hier ein Hinweis auf die aktuelle Exlibris Promotion:
Im Mai können sämtliche deutschsprachigen Titel bei Exlibris mit 30% Rabatt &#8211; und dies erst noch versandkostenfrei &#8211; bestellt werden. Gerade für teure juristische oder IT-Literatur eine gute Gelegenheit, sich günstig einzudecken. Und wer über diesen Link bestellt, unterstützt [...]]]></description>
			<content:encoded><![CDATA[<p>Für alle, die wie ich häufig deutschsprachige Bücher kaufen hier ein Hinweis auf die aktuelle <a href="http://clk.tradedoubler.com/click?p=48665&#038;a=1335197&#038;g=16758560">Exlibris</a> Promotion:</p>
<p>Im Mai können sämtliche deutschsprachigen Titel bei Exlibris mit 30% Rabatt &#8211; und dies erst noch versandkostenfrei &#8211; bestellt werden. Gerade für teure juristische oder IT-Literatur eine gute Gelegenheit, sich günstig einzudecken. Und wer über <a href="http://clk.tradedoubler.com/click?p=48665&#038;a=1335197&#038;g=16758560">diesen Link</a> bestellt, unterstützt sogar noch martinopia.com </p>
<p>In diesem Sinne: Möge die Buchpreisbindung da bleiben, wo sie hingehört &#8211; in der Versenkung!</p>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/TpAaUVZ4LY0" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>World’s most beautiful 10 miles: Berne GP</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/fLQsy8ZsMrM/</link>
		<comments>http://www.martinopia.com/2009/04/19/worlds-most-beautiful-10-miles-berne-gp/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 14:38:35 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Running]]></category>

		<guid isPermaLink="false">http://www.martinopia.com/?p=111</guid>
		<description><![CDATA[Swiss often aren&#8217;t very modest when it comes to describing their country, but still the self-description of the Berne Grand Prix as &#8220;wold&#8217;s most beautiful 10 miles&#8221; seems to be pretty pushy. So I just had no choice but to give it a try and run these 10 miles myself:


So here it is, the official [...]]]></description>
			<content:encoded><![CDATA[<p>Swiss often aren&#8217;t very modest when it comes to describing their country, but still the self-description of the <a href="http://www.gpbern.ch">Berne Grand Prix</a> as &#8220;wold&#8217;s most beautiful 10 miles&#8221; seems to be pretty pushy. So I just had no choice but to give it a try and run these 10 miles myself:</p>
<div style="text-align:center;"><img src="http://www.martinopia.com/wp-content/uploads/img-0137.jpg" alt="IMG_0137.jpg" border="0" width="400" height="533" /></div>
<p>
So here it is, the official martinopia.com review of the Berne GP:<br />
<strong>Organisation</strong>: 9/10 points &#8211; there is really nothing to complain about. All facilities (even a sport massage service) in one place: garderobe, shower (warm water!), a lot of very kind supporters, perfect public transport connections, a wide variety of food suppliers and even a shopping center next to the starting area.<br />
<strong>Running track</strong>: 8/10 points &#8211; Indeed it&#8217;s a very interesting route with a lot of different parts: old town, federal house of parliament, a beautiful trace along the river (Aare), a relaxing little extra trip in a forest (there was even a zoo!) passing by the diplomat and embassy quarter before heading to the final climb before the last km to the finish line. A very nice track with a bit too much downward slopes which are pretty challenging for the knees.<br />
<strong>Atmosphere/spirit</strong>: Just great &#8211; &#8220;tout Berne&#8221; seemed to be part of the GP, either running or cheering along the route. The majority of the participants are really there to have a good time and not to persistently win the contest. And indeed &#8211; I had a very good time running the GP.</p>
<p>Considering all this, maybe the Berne GP route is not &#8220;world&#8217;s most beautiful 10 miles&#8221; track. But still I would agree with the speaker who predicted that most runners will return to the Berne GP next year. At least for me, chances are very high.</p>
<p>PS: for those interested in my performance &#8211; considering the climbing parts I am very happy with my 1:38:54 (my goal was 1:40:00).</p>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/fLQsy8ZsMrM" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Bringing CHF to Mac OS</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/ZCGaldSLuKQ/</link>
		<comments>http://www.martinopia.com/2009/04/17/bringing-chf-to-mac-os/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 12:54:51 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Software]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.martinopia.com/?p=108</guid>
		<description><![CDATA[There is a very painful limitation in Mac OS X Leopard: the developers forgot to include a customize option for formatting numbers in Leopard. And to make things even worse: instead of the ISO compatible and widely used currency symbol &#8220;CHF&#8221; for &#8220;Swiss Francs&#8221; they included the very old fashioned &#8220;SFr.&#8221; as standard setting &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>There is a very painful limitation in Mac OS X Leopard: the developers forgot to include a customize option for formatting numbers in Leopard. And to make things even worse: instead of the ISO compatible and widely used currency symbol &#8220;CHF&#8221; for &#8220;Swiss Francs&#8221; they included the very old fashioned &#8220;SFr.&#8221; as standard setting &#8211; and there is no official way to change it (I even called Apple support and they confirmed that this can&#8217;t be changed). And because applications like <a href="http://www.billingsapp.com/">Billings</a> rely on this setting (and do not offer an option to customize it onlz for the specific app) that&#8217;s really a BIG issue for swiss Mac users:</p>
<div style="text-align:center;"><img src="http://www.martinopia.com/wp-content/uploads/voila-capture20.jpg" alt="Voila_Capture20.jpg" border="0" width="708" height="620" /></div>
<p>Fortunately after spending some time in Google I found an <a href="http://www.macosxhints.com/article.php?story=20080403055310704">article</a> about how to change these settings with a terminal command.</p>
<p>So here it is: the magic command to bring CHF to the Mac OS X Leopard:</p>
<p><strong>defaults write -g AppleICUNumberSymbols -dict 8 &#8216;CHF&#8217;</strong></p>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/ZCGaldSLuKQ" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Google Docs gets drawing feature</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/T59d3-w_iJM/</link>
		<comments>http://www.martinopia.com/2009/03/26/google-docs-gets-drawing-feature/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 13:59:57 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Netzwelt]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Google Docs]]></category>

		<guid isPermaLink="false">http://www.martinopia.com/?p=105</guid>
		<description><![CDATA[Google Docs becomes more and more a powerful companion for everyday office software needs &#8211; and best of all: it runs completely in the cloud.

The latest feature which Google added to its Google Docs suite is a very nice drawing tool as one knows from OpenOffice:

The drawing is inserted as SVG vector graphic which allows [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://docs.google.com">Google Docs</a> becomes more and more a powerful companion for everyday office software needs &#8211; and best of all: it runs completely in the cloud.
<p>
The latest feature which Google added to its Google Docs suite is a very nice drawing tool as one knows from <a href="http://www.openoffice.org">OpenOffice</a>:</p>
<div style="text-align:center;"><img src="http://www.martinopia.com/wp-content/uploads/voila-capture4.jpg" alt="Voila_Capture4.jpg" border="0" width="600" height="540" /></div>
<p>The drawing is inserted as SVG vector graphic which allows it to be scaled without loss in quality.
</p>
<p>Obviously the software doesn&#8217;t improve the artist&#8217;s skills substantially &#8211; but the new drawing feature is a very handy tool for quick &#038; dirty visualizations of ideas.</p>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/T59d3-w_iJM" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.martinopia.com/2009/03/26/google-docs-gets-drawing-feature/</feedburner:origLink></item>
		<item>
		<title>Macheist 3 breaks MySQL</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/asU239CUXHE/</link>
		<comments>http://www.martinopia.com/2009/03/25/macheist-3-breaks-mysql/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 10:48:19 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Software]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Macheist]]></category>

		<guid isPermaLink="false">http://www.martinopia.com/?p=102</guid>
		<description><![CDATA[After weeks with fantastic puzzles and a lot of free apps Macheist 3 is ready for prime time now and went online yesterday with an amazing bundle. I&#8217;m especially impressed by the inclusion of the brand new Espresso editor/IDE as well as BoinxTV. For 39USD this alone would be a steal. 
Obviously I am not [...]]]></description>
			<content:encoded><![CDATA[<p>After weeks with fantastic puzzles and a lot of free apps <a href="http://www.macheist.com">Macheist 3</a> is ready for prime time now and went online yesterday with an amazing bundle. I&#8217;m especially impressed by the inclusion of the brand new <a href="http://macrabbit.com/espresso/">Espresso</a> editor/IDE as well as <a href="http://www.boinx.com/boinxtv/overview/">BoinxTV</a>. For 39USD this alone would be a steal. </p>
<p>Obviously I am not the only Mac enthusiast thinking so: Macheist&#8217;s MySQL server seems to need some holiday vacation after all that is over:</p>
<div style="text-align:center;"><img src="http://www.martinopia.com/wp-content/uploads/voila-capture3.jpg" alt="Voila_Capture3.jpg" border="0" width="450" height="306" /></div>
<p>But never mind &#8211; with some patience we all will get our <a href="http://www.macheist.com">Macheist 3 bundle</a> &#8211; it&#8217;s definitivly worth it!</p>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/asU239CUXHE" height="1" width="1"/>]]></content:encoded>
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		<title>MMS, copy/paste, landscape Mail and Notes syncing comes to the iPhone</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/vfnFrO2YKFw/</link>
		<comments>http://www.martinopia.com/2009/03/17/mms-copypaste-landscape-mail-and-notes-syncing-comes-to-the-iphone/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 18:46:51 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[SDK]]></category>

		<guid isPermaLink="false">http://www.martinopia.com/?p=99</guid>
		<description><![CDATA[Great news for iPhone fans &#8211; Apple today announced its new iPhone 3 OS with a lot of new features a lot of iPhone enthusiasts have been waiting for:
- MMS support
- copy/paste
- landscape mode for Mail/SMS editing
- Google calendar sync
- Notes sync
- Push notifications
- Multitasking
- and soooo much more
Very nice news: the upgrade will be [...]]]></description>
			<content:encoded><![CDATA[<p>Great news for iPhone fans &#8211; Apple today announced its new iPhone 3 OS with a lot of new features a lot of iPhone enthusiasts have been waiting for:</p>
<p>- MMS support<br />
- copy/paste<br />
- landscape mode for Mail/SMS editing<br />
- Google calendar sync<br />
- Notes sync<br />
- Push notifications<br />
- Multitasking<br />
- and soooo much more</p>
<p>Very nice news: the upgrade will be freely available to existing iPhone 3G users &#8211; and 9.99USD for iPod Touch owners. That&#8217;s great news &#8211; can&#8217;t wait to install the upgrade on my iPhone!</p>
<p>Source: <a href="http://www.macrumors.com/2009/03/17/live-coverage-of-iphone-3-0-media-event/">Live coverage from MacRumors</a></p>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/vfnFrO2YKFw" height="1" width="1"/>]]></content:encoded>
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		<title>When customers become suckhole jerks…</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/o1RmrDYYy2I/</link>
		<comments>http://www.martinopia.com/2009/03/10/when-customers-become-suckhole-jerks/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 00:48:48 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Software]]></category>
		<category><![CDATA[Deleicious Monster]]></category>
		<category><![CDATA[Delicious Library]]></category>
		<category><![CDATA[Mac]]></category>

		<guid isPermaLink="false">http://www.martinopia.com/?p=97</guid>
		<description><![CDATA[Recently I bought &#8220;Delicious Library&#8221;, a nice Mac shareware tool from a company called Delicious Monster which helps cataloging books, movies, software, toys, tools, etc. &#8211; REALLY great stuff (it scans the barcode from a book/DVD and gets the corresponding data direclty from Amazon.com).
Well, sometimes nomen est omen, so I wasn&#8217;t too surprised when I [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I bought <a href="http://www.delicious-monster.com/">&#8220;Delicious Library&#8221;</a>, a nice Mac shareware tool from a company called <a href="http://www.delicious-monster.com/">Delicious Monster</a> which helps cataloging books, movies, software, toys, tools, etc. &#8211; REALLY great stuff (it scans the barcode from a book/DVD and gets the corresponding data direclty from Amazon.com).</p>
<p>Well, sometimes nomen est omen, so I wasn&#8217;t too surprised when I got my license code, which started with my name follwed with some nice words:</p>
<p><strong>martin-mÃ¼ller-suckhole-jerk-</strong> [r e m o v e d, just buy your own license, it's really worth it!]</p>
<p>Hmm.. what nice attributes for new customers <img src='http://www.martinopia.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  Well &#8211; after a short email to the support they sent me a very kind response:</p>
<p><cite>Hello Martin,</p>
<p>I&#8217;m so sorry for that license code! The words are pulled automatically from a huge dictionary, and we eliminated the ones we thought were offensive, but it appears to be getting creative with insulting words! Apparently I&#8217;ll need to go through and further weed out some offensive words.</p>
<p>Here&#8217;s a new license code for you.</p>
<p>Delicious Library License Code:   [r e m o v e d, just buy your own license, it's really worth it!]</p>
<p>Again, I&#8217;m so sorry!</p>
<p>&#8211;<br />
Terry Phillips<br />
Delicious Support</cite></p>
<p>So everything fine and I guess both of us had some fun <img src='http://www.martinopia.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<div style="text-align:center;"><img src="http://www.martinopia.com/wp-content/uploads/6a7558f9-a98a-47b9-905c-ba7b38e74264.jpg" alt="6A7558F9-A98A-47B9-905C-BA7B38E74264.jpg" border="0" width="323" height="215" /></div>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/o1RmrDYYy2I" height="1" width="1"/>]]></content:encoded>
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		<title>Carnival in Zurich</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/rdfHsFXb4Ew/</link>
		<comments>http://www.martinopia.com/2009/03/01/carnival-in-zurich/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 20:01:32 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Weltenlauf]]></category>
		<category><![CDATA[Carnival]]></category>

		<guid isPermaLink="false">http://www.martinopia.com/?p=90</guid>
		<description><![CDATA[Sometimes a picture tells more than words. Here a carnival impression of the main station in Zurich:

We are strong in a lot of things here &#8211; but let&#8217;s admit it: we just don&#8217;t know anything about Carnival here in Zurich. Go to Basel or Lucerne &#8211; but forget about the Zurich &#8220;carnival&#8221;.
]]></description>
			<content:encoded><![CDATA[<p>Sometimes a picture tells more than words. Here a carnival impression of the main station in Zurich:</p>
<div style="text-align:center;"><img src="http://www.martinopia.com/wp-content/uploads/img-01211.jpg" alt="IMG_0121.jpg" border="0" width="400" height="300" /></div>
<p>We are strong in a lot of things here &#8211; but let&#8217;s admit it: we just don&#8217;t know anything about Carnival here in Zurich. Go to <a href="http://en.wikipedia.org/wiki/Carnival_of_Basel">Basel</a> or <a href="http://de.wikipedia.org/wiki/Luzerner_Fasnacht">Lucerne</a> &#8211; but forget about the Zurich &#8220;carnival&#8221;.</p>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/rdfHsFXb4Ew" height="1" width="1"/>]]></content:encoded>
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		<title>Apple Store ZÃ¼rich, Bahnhofstrasse</title>
		<link>http://feedproxy.google.com/~r/martinopia/~3/8dZLHRgq5pY/</link>
		<comments>http://www.martinopia.com/2009/02/23/apple-store-zurich-bahnhofstrasse/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 13:39:57 +0000</pubDate>
		<dc:creator>martinopia</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Apple]]></category>

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		<description><![CDATA[For all Zurich based Apple enthusiasts I posted s snapshot I did this Saturday from the construction work of the Apple Store in the Manor building on the Bahnhofstrasse in Zurich:



Let&#8217;s hope that they push working on the store even further &#8211; I&#8217;d love to buy my next Apple stuff in a &#8220;real&#8221; Apple store [...]]]></description>
			<content:encoded><![CDATA[<p>For all Zurich based Apple enthusiasts I posted s snapshot I did this Saturday from the construction work of the Apple Store in the Manor building on the Bahnhofstrasse in Zurich:</p>
<p><a href="http://www.flickr.com/photos/59788946@N00/3303778170" title="View 'Apple Store ZÃ¼rich Bahnhofstrasse' on Flickr.com">
<div style="text-align:center;"><img src="http://farm4.static.flickr.com/3463/3303778170_5c3a97006a.jpg" alt="Apple Store ZÃ¼rich Bahnhofstrasse" border="0" width="500" height="375" /></div>
<p></a><br />
Let&#8217;s hope that they push working on the store even further &#8211; I&#8217;d love to buy my next Apple stuff in a &#8220;real&#8221; Apple store instead of <a href="http://www.dataquest.ch">Dataquest</a> <img src='http://www.martinopia.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<img src="http://feeds.feedburner.com/~r/martinopia/~4/8dZLHRgq5pY" height="1" width="1"/>]]></content:encoded>
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