• The total cost of the survey was $13,650.
• A total of 800 telephone interviews with Edmonton residents aged 18 or older were completed between June 2 and June 14, 2009.
• A total of 7989 calls were attempted, 2328 of which resulted in refusals.
• 50% of respondents were male, 50% were female.
• 79% of respondents have lived in Edmonton for more than 10 years.
• 69% of respondents were aged 45 or older.
• 76% of respondents reported average household income of less than $150,000
• City-wide results provide a margin of error no greater than +/- 3.5% at the 95% confidence level, 19 times out of 20.

There’s lots of great information in the report, which you can download in PDF here. Or if you prefer, you can just download the highlights, also in PDF.

One of the survey questions is the following:

Now, taking into consideration all City of Edmonton services and programs, overall, how satisfied are you with the services and programs provided by the City of Edmonton to residents?

And here are the results:

In the report, Banister explains:

It is important to note that in 2007, 2008 and 2009 this overall satisfaction question was asked following the satisfaction ratings for specific City services. This was done in order to allow respondents to think of all facets of the service provided by the City of Edmonton, thereby providing a cumulative and overall rating.

I thought it would be interesting to check how effective that is. Unfortunately, the results of the survey are in PDF, not the easiest format to work with. Fortunately for you, that didn’t stop me!

Download the Satisfaction Results by Area in XLS

(I recognize that Excel isn’t the ideal open format, but it was quicker than creating 18 different CSV files. And hopefully this data will be made available as part of the open data initiative anyway.)

Citizens were asked how satisfied they were with 18 different service areas (one, environmental programs, was new this year so I ignored it). The data is available for each area for 2009, 2008, 2007, and 2003. I added up the “very satisfied” and “somewhat satisfied” percentages for each and compared it with previous years. Here is the percentage change in satisfaction for each area from last year:

And here is the percentage change in satisfaction for each area from 2003 (affordable housing was not scored in 2003):

Now we can compare the reported and actual change:

Respondents reported a 1% decrease in overall satisfaction from 2008, and the average change of all the services was the same. Compared with 2003 however, respondents reported a 13% decrease in overall satisfaction, but the average change of all services was a decrease of just 5%.

See how much fun you can have with open data? Now imagine combining this dataset with other datasets! I’d love to compare the results of the satisfaction survey with 311 call volumes, for instance.

Recently I learned that the City established a Social Media Advisory Committee (SMAC) in the spring of this year. I asked Jason Darrah, Communications Business Partner at the City of Edmonton, to tell me more about it. He started by explaining how the committee came to be. I’m paraphrasing here:

In the early days, the City was a fairly simple system. The roads people worried about roads, and the sewer people looked after the sewer system. These were silos, but it worked fine. When a new way of dealing with the world appeared, each silo handled the changes on its own. So at some point in the City’s history, Transportation handled all media related to Transportation, and Waste Management handled all media related to Waste Management. Eventually, it became clear that economies of scale and a unified voice could be achieved by creating the Communications department. More importantly, the Communications department could use its experience to help each of the silos be more effective than they could be individually.

The SMAC followed a similar trajectory. The difference is that today, the City is a complex system. We still have silos, but a change in one area quite often has an impact in another. I think that’s the reason that the SMAC was created so quickly. Jason and his colleagues in Communications recognized some of the advantages:

• The committee can act as a resource for each of the silos. So when a department wants to get started, they know where to go to learn.
• They can also provide operational support, actually doing some of the social media work.
• It’s a way of managing risk, by establishing a competency.
• The committee is a way of distributing knowledge. They gather information about all of the different social media projects taking place, and can offer advice based on experience.

That last point is particularly important. The SMAC is an advisory committee. Unlike many City committees, whose members are designated by senior managers, the SMAC is comprised of 26 individuals with social media experience (as you can imagine, many of them are young). It has grown fairly organically by attracting people who are using the tools. At their first meeting in May, the SMAC members simply talked about what they knew and had experience with (and they have since recognized a few gaps, Legal for instance).

The key for SMAC is to avoid becoming the social media police. If a department or group wants to do something with social media, they might have a representative on the SMAC, or they would reach out to one. They’d make a pitch to the committee not for approval, but for knowledge. The SMAC might share information about similar projects, or it might make recommendations for tools to use, but it doesn’t say no. The other characteristic that’s interesting is the pull model – SMAC waits for people or groups to come to it, rather than proactively preaching. Obviously some projects will happen without SMAC’s knowledge, but that’s okay.

I really love the SMAC approach. I talk with a number of local organizations about using social media, and I often wonder why they want to learn from me. Obviously I think I have something to offer, and I usually do it for free, but I have always felt that most organizations have untapped knowledge and experience within. By getting all of the individuals with social media experience together, the City has recognized that and has created a fantastic resource for all other employees. I’m particularly intrigued by the fact that although SMAC was started by Communications, it exists outside of it. Kudos to Jason and his colleagues for embracing the notion than social media is something different.

There’s no doubt in my mind that the Social Media Advisory Committee will play an integral role in helping the City of Edmonton use social media effectively, and I believe it’s a model that other organizations should look at adopting also.

Somewhat related…

While social media is different than other communications tools, some of the same rules still apply. The City of Edmonton (and SMAC) is currently drafting a set of Social Media Guidelines, to help employees use the tools effectively. Note this is not a policy, because there are three policies already in place that cover employee conduct with social media tools and everything else: the Employee Code of Conduct, the Media Relations Policy, and the Conduct and Acceptable use of Telecommunication Technology policy. The other advantage to having guidelines rather than a policy is that guidelines are easier to update, which is important when you’re dealing with something that changes as quickly as social media.

• We had our first AfterCamp event on Saturday for ChangeCampEdmonton. Thanks to everyone who came out!
• I’ve been doing lots of stuff with ASP.NET MVC lately, and I love it. Most of my ASP.NET work in the last few years has been MVC-style inside WebForms anyway, so the switch has been nice and smooth.
• I started reading this article but gave up probably 10,000 words in: Gladwell for Dummies. Such an intriguing title, too bad the article didn’t live up to it.
• Like many others, I can’t believe Microsoft let Don Dodge go.
• This link made the rounds over the last week: The future of news is entrepreneurial. I’m still thinking about and digesting that statement, but in general, I agree.
• I hate, hate, hate, hate, hate receiving large files via email. “Bottom line, sending a large attachment via email is relocating using the U.S. Postal Service as your moving company. It is painful, limited, and expensive.”
• On Thursday evening Sharon and I went to see Broke, the opening documentary for the Global Visions Film Festival. I can’t say that I loved the film, shot in cinema-verite style, but it was enjoyable enough. It turns out that we sat beside the “star” of the film, David Woolfson, the pawnshop owner!

• The City received a national award this week for the Alberta Avenue Revitalization Initiative, which began in 2005. Global TV took the News Hour on the road to the neighbourhood this week, and posted some photos here.
• Also this week, Prince Charles presented Mayor Mandel with the Prince of Wales Prize for Municipal Heritage Leadership. Edmonton is just the second western Canadian city to receive the prestigious award.
• ETS is performing annual maintenance on the LRT tracks until November 20, something called “rail grinding operations”. You might see some sparks, but the LRT will continue to run normally.
• Testing of new traffic gates and signal lights on the south LRT extension will disrupt traffic until November 9.
• Good article on BikeWorks and the Edmonton Bicycle Commuters’ Society.
• Faced with a shortage of local recruits, the Edmonton Police Service is recruiting in Cleveland, Seattle, and New York.
• Interesting article on Edmonton’s new City Manager in Vue Weekly this week.
• Calgary decided this week to scrap its bid for Expo 2017, leaving Edmonton as the sole Canadian city in the running.
• The results of the City’s annual Citizen Satisfaction Survey came out this week. Overall, 72% of respondents said they were satisfied with overall services, and 91% say they are satisfied with Edmonton’s quality of life.
• There’s still time to apply to be part of Edmonton Next Gen.
• The grand reopening for the newly renovated Kingsway mall takes place between November 13 and 15.
• Canadian Finals Rodeo starts on Remembrance Day (on ShareEdmonton).
• Coming up on Thursday at Enterprise Square: the Jasper Avenue New Vision Open House (on ShareEdmonton).
• Exposure, Edmonton’s Queer Arts & Culture Festival, kicks off on Friday (on ShareEdmonton).
• Next Saturday is the Christmas on the Square Holiday Light Up (on ShareEdmonton)! Don’t miss it!

A few brief updates:

• Just a reminder – we’re using #yegdata on Twitter.
• The Edmonton Public Library has created an Open Data portal, and is hosting a CSV file of all EPL branch locations, complete with latitude and longitude. It also shows recent tweets!
• I updated the open data page on the ChangeCamp wiki with some more notes. If you have notes to add, please do so!
• Chris Moore, CIO for the City of Edmonton, is really embracing the concept of open. He’s charged with delivering a report to City Council by the end of the year, and has decided to open up the creation of that report anyone interested. You can see the document on Google Docs here, just ping Chris and he’ll give you access.

We’ve also started having open data chats with beer! Our next one takes place tomorrow evening:

#yegdata conversation
November 4, 2009 at 4:30pm (come whenever)
Rose & Crown Pub, 10235 101 Street

RSVP on Facebook
See the event on ShareEdmonton

Feel free to drop after work. Our last discussion was really great. One of the things we talked about was the approach we should take. In general, I think the preferred approach is something like the following:

1. Low-hanging fruit (stuff that is already on the website, just in a closed format, etc)
2. Data that doesn’t have FOIP implications but that isn’t already available
3. Everything else
4. APIs for real-time data?

We’ve got more than enough with the first two to keep everyone involved busy for quite some time.

One of the things we discussed was identifying and prioritizing the first two. What kinds of data does the community want? Which data is already up on the website in a closed format? To help facilitate that, I’ve created a UserVoice site for #yegdata, and have seeded it with 18 types of data that I’d like to see the City of Edmonton make available. Here’s where I need your help!

• Add other types of data that you’d like to see/use, or that you’ve identified as already available in some format on the City of Edmonton’s website.
• Everyone gets 10 votes – please vote on the data you’d most like to see/use.
• Spread the word and get others to add/vote as well!

There are no guarantees that the data and priority identified through the UserVoice site will be what actually happens, but it’ll definitely help the City move forward. Thanks in advance!

Help us identify and prioritize open data here!

• ContentMover by Smibs & YellowPencil. Peter Urban and Forrest Zeisler demoed how easy ContentMover makes it to import, clean, and redesign an existing website in preparation for moving it to a new CMS.
• Edistorm. Reg Cheramy showed his collaborative, web-based brainstorming application that helps organizations capture great ideas.
• Kiiro by Kiiro Software. Gene Smith demoed how Kiiro, a collaboration and project management application built for Microsoft SharePoint, helps teams get their work done and saves organizations money.
• SHINE Youth Clinic by Dub5. Adam Rozenhart and Jeff Siegel showed their volunteer management and scheduling solution built for the Student Health Initiative for the Needs of Edmonton.
• MyStops by Grayscale Apps. Andrew Vilcsak, Sinan Maani, and Sari Maani demonstrated their popular iPhone-based transit stop scheduling application.
• Surveyor by Touch Metric. Tys von Gaza and Sean Healy showed how iPhone-based Surveyor can be used for on-site customer satisfaction surveys, market research, and more.

The format of the evening would have been familiar to anyone who has attended DemoCamp in the past, but for many in the room it was brand new. Much to my delight, everyone seemed to enjoy it, and there was definitely no lack of questions, comments, and feedback for the demoers. For someone like myself, who has seen all of these demos in the past, it was still very interesting because each one had something new to show. I also found the audience remarks quite intriguing (they asked different things than the typical DemoCamp crowd, as you can imagine).

I think the attendance tonight could have been a bit better, but it was still quite good for a first-time event. One of the people in the audience suggested that the event be moved to lunchtime next year, so that more of the conference-goers could attend. It’s a good idea, and shows that there’s both the potential and the desire for Start Me Up to grow.

Thank you to our demoers for the evening, and to Erin and her organizing team for recognizing the value of connecting with Edmonton’s startup community and making this event happen!

• Sharon and I took her parents to see Michael Jackson’s This Is It last night. It was entertaining and I enjoyed it, but don’t expect anything beyond rehearsal footage.
• On Friday we saw The Bone House. Aside from the drunk woman in the audience who kept talking, I liked it. It wasn’t nearly as scary as I was led to believe, however.
• One of my favorite productivity tools, Remember the Milk, has decided to remove the “beta” tag. Seems to be a trend, thankfully.
• Potentially the single most important reason to upgrade to Visual Studio 2010: the Add Reference dialog is now super quick.
• Great overview of the Toronto tech scene in this post from David Crow.
• Facebook announced its developer roadmap this week. Lots of cool stuff on the horizon.

• Don’t forget to turn your clocks back this weekend!
• City Council announced its choice for Edmonton’s new City Manager: Simon Farbrother, currently at the City of Waterloo, takes over for outgoing boss Al Maurer on January 18, 2010.
• I’ve already written about this, but I want to mention it again here for posterity. Avenue Edmonton magazine unveiled their Top 40 Under 40 this week, a list of Edmontonians who are making a difference in our city. The issue should be available around town now!
• Also from Avenue – the first-ever Design Inside the Box Competition was announced.
• The Edmonton Sun’s annual Christmas Charity Auction was a success! Someone bid $140.00 to have dinner with me – thanks whoever you are, looking forward to it!
• The City of Edmonton has won a national award for its efforts to educate residents about responsible pet ownership.
• The City also received a “highly commended” honour at the Light Rail Awards in London, England for its LRT Network Plan.
• The latest version of Edmonton-based iPhone transit app MyStops supports 20 cities in North America. If you’ve written a transit app that utilizes ETS data, submit to the TransitCamp competition!
• H1N1 has obviously been top-of-mind for most Edmontonians this week – The Journal has great coverage here.
• The Hope Mission celebrated the grand opening of Immigration Hall this week. The historical building will offer 44 apartment suites.
• Watch for a “blockbuster lineup” when the new Art Gallery of Alberta opens on January 31, 2010. The works of Degas, Goya, Yousuf Karsh, Janet Cardiff, and Georges Bures Miller will all be featured.
• The Garneau Theatre was officially added to Edmonton’s list of designated municipal historic resources this week.
• News that the City is planning to close a number of downtown parking lots was met with concern this week. I’m in favor of the idea.
• I also like the idea of revitalizing 105 Avenue between 97 and 119 Streets.
• Edmonton Next Gen is looking for new committee members! You can fill out the application here.
• The next DemoCamp Edmonton has been announced! The ninth edition of the popular event (at ShareEdmonton) will take place on November 19.
• Coming up next week is the ICE Conference, and with it, Start Me Up (at ShareEdmonton), an event for local startups.
• November is Shop Local First month in Edmonton! The kickoff takes place Monday afternoon.
• You can see more upcoming events at ShareEdmonton.

When trying to imagine the future of Edmonton, one has to picture the future faces that will shape it. These faces are of urban planners mapping the new city, community workers enhancing our quality of life, entrepreneurs enriching the local economy and artists sending our brand out to the world. In Avenue’s inaugural Top 40 Under 40, we seek to honour the brightest and most talented individuals under the age of 40 who are excelling in their careers, giving back to the community and raising the city’s profile. They are the generation of today making a better future for the people of tomorrow.

I’m truly honored to be part of such a fantastic group of Edmontonians. Last night’s event (at Sabor Divino) was lots of fun, and I met some great people. It was a little cramped though, and a little loud. That means next year’s will be even better! Here are some photos:

This is the image that appears for my page online. The one in the magazine is different, but I really like both. I think 3TEN Photography did an amazing job with all the photos!

Major congrats to Cary Williams, who is featured on the cover of the issue. Such a great choice, and it’s a great photo too! You can read his article here.

Thanks to Sharon for taking photos last night!

The Top 40 Under 40 list is important, not because the people on the list are looking for recognition, but because it helps to remind us that there are lots of incredibly passionate people working to make Edmonton a better place to live.

The issue comes out November 1st (it’ll likely start appearing around the city this weekend). You can follow Avenue Edmonton on Twitter.

I also want to pass along my congratulations to the Top 40 Under 40 for Calgary!

Unconfirmed via @CitytvEdmonton: armed man holed up in the WCB building downtown. #yeg

It all happened very quickly and if the news wasn’t so terrible, I’d have said it was exciting. Certainly it was a good illustration of one aspect of the social media tools I was scheduled to talk about that morning.

A couple of hours later, I setup a live page on ShareEdmonton to cover the story (the feature is a work-in-progress, so it should be time-boxed but isn’t currently). That enabled anyone to quickly look at the stream of updates coming from Edmontonians related to the hostage situation. I used it throughout the day, and the feedback I received was mostly positive. I think what was most powerful about it was that you simultaneously got updates from the local media (in particular, @lyndasteele) and regular citizens, some discussing the event, others simply trying to find out what was going on. I’m sure many more people were just monitoring the #yeg hashtag in Twitter Search, TweetDeck, or some other app.

I think most found Twitter to be a useful resource that day, but not everyone was happy. Can you guess who complained about the Twitter coverage? Some members of the local media, of course. I heard from a number of journalists throughout the day that they were concerned about posting news on Twitter. Esther Enkin from CBC even wrote about it:

The task is complicated further by the sheer volume of communication. Facebook and Twitter were working overtime. At one point, there was a rumour that someone holed up in the building was updating the situation on Facebook.

The level of speculation and misinformation on Twitter was an object lesson on the need to verify and sift the facts.

Late in the day, someone from CBC tweeted that some hostages had contacted us. We weren’t reporting the fact that we had become involved for a bunch of reasons.

But here is a really important principle. We should not tweet what we wouldn’t put on the air.

I’m not going to deny that verifying the facts is important, but I will disagree that the level of “speculation and misinformation” on Twitter was higher than normal. I think it was the opposite actually – I think Twitter enabled citizens to get the facts faster. Faster than walking around talking to neighbours or coworkers, which is where speculation truly thrives, and certainly faster than waiting for the six o’clock news.

Esther takes care in her article to deny that they were withholding information for competitive reasons:

One reason we didn’t let on is because we didn’t want every other news organization jumping in. Not for competitive reasons, but because the chaos could be dangerous.

Really? Chaos would ensue from other media organizations knowing that CBC had talked to the hostage taker? I’m not so sure.

If there’s one thing I’ve learned about the media over the last year it’s that they are incredibly competitive. That was the primary concern when Twitter hit the scene in Edmonton back in Februrary – “we can’t tweet that or our competitors will find out.” Maybe Esther is telling the truth, but I don’t believe it.

Her other reason for withholding the information was based on CBC’s Journalistic Standards and Practices, last amended in 2004 (before Twitter, you’ll note).

Of course, the primary danger of live reporting and detailed descriptions of what is going on outside in a situation like this is that the hostage taker can be listening, watching and logging on.

That makes sense at first, but think about it a little more. That statement implicitly suggests that reporters can collectively control the information the hostage taker is receiving. Really?

Trying to control the information is impossible. You have to assume the hostage taker is going to be looking for information. These days, that probably means he or she is carrying a device with Internet capabilities. You also have to assume that regular people are going to be posting information, people who never went to journalism school and who don’t work for a media organization. Some of those people are going to be merely observers, looking at the situation from the outside. Others will be part of the event.

All the signs point to more information, from more people, faster than ever before. Most of us walk around with phones or other Internet connected devices, and in a couple years you probably won’t be able to buy a device without Internet connectivity. I think that’s the reality, and that’s the world the media need to visualize themselves in.

Stop complaining about the misinformation on social networks, and start preempting it. Stop trying to control the flow of information, and start figuring out how to effectively contribute the facts.

• Sharon and I just got back today from a much needed mini-vacation to Banff (and Calgary for me at the end of last week, Sharon was at a conference). I didn’t post a single tweet on Saturday! The last time I went an entire day without tweeting was, hmm, never?
• MSDN is relaunching. I like the new MSDN and Visual Studio logos.
• Interesting read: In defence of newspapers and serendipity.
• Last week was a big one for me, with the launch of ShareEdmonton. Thanks everyone for your comments, feedback, and suggestions!
• This coming week is also going to be a big one for me. First up: pickup the Edmonton Sun tomorrow (Tuesday). UPDATE: Bid on dinner with me! In support of the Edmonton Sun’s Christmas Charity Auction.
• A few of my favorite photos from the weekend:

• As you probably saw this week, I launched a new site called ShareEdmonton, something I’m calling a local aggregation platform. Thanks everyone for the great feedback!
• Here is the latest Edmonton Next Gen weekly newsletter.
• The Edmonton Public Library has launched an Open Data portal.
• The City is considering a transit levy for developers building new neighbourhoods.
• Local tech company Matrikon has been named one of Alberta’s Top 50 Employers for 2010.
• This was apparently Edmonton’s busiest construction season – over 16 communities were revitalized.
• Airco Aircraft Charters is suing the Edmonton Regional Airports Authority over the planned closure of the City Centre Airport.
• Daryl Katz has built a hockey arena right next door to his house. Old news, but still pretty crazy.
• Great article in the Globe and Mail this week on Edmonton’s excellent environmental track record.
• Sounds like the 2010 Municipal Census will go ahead despite the $1.9 million price tag.
• The first of artsScene Edmonton’s Behind the Scenes series takes place on Monday, at the Edmonton Opera.
• The latest interVivos event, called Punch Drunk, takes place on Thursday.
• Of course, Halloween is coming up. Check out dEdmonton and a good list at I Heart Edmonton.

What would happen if we took ten passionate and involved Albertans and enabled them to focus on their extracurricular activities? Pay the bills for a year, and let them focus on improving their communities. What would they come up with? How big of an impact would they have on the province?

Now, I recognize there are many potential issues with the idea. First and foremost, if you pay those individuals for their “fun” extracurricular activities, there’s a danger that those activities become “work”. I’m sure you can think of many other issues. But imagine the possibilities! Let’s say, as DJ suggests, that you pay each individual $50,000 for the year – that’s only $500,000. We could easily come up with a list of things our municipal and provincial governments have done in the last few months that cost as much but will have a far smaller return.

Funding this idea needn’t fall to the government, either. Wealthy Albertans or large companies could fund it. Anyone with the money and the desire to make Alberta a better place. Think of it like the unconference version of the X Prize or the Netflix Prize (in that there’s less structure and no pre-defined goals).

The idea is to simply set ten individuals free for a year, knowing that they’ll rise to the ultimate challenge: twelve uninterrupted months to make your city and province a better place.

Thoughts? Know of anything like this happening elsewhere? Let me know!

Check out DJ’s blog for another take on the idea.

• Yesterday I met up with Roger Kondrat for lunch. He’s got an event coming up in Calgary on November 12th called the Social Media Innovation Summit. Unlike most social media workshops, Roger is skipping the “how to Twitter” sessions and is going for higher level strategy. It’s an interesting concept, and he hopes to bring it to other Canadian cities in the future.
• Today I joined DJ Kelly and Andrew McIntyre for lunch. Such great guys – we had a very interesting and thought-provoking discussion! Of course, we had to talk open data too. Check out DJ’s blog and Andrew’s blog.
• DJ told me about CivicCamp Calgary 2.0, taking place all day tomorrow. I’m going to stop by in the morning for a bit. Should be good.
• I also had a chance to stop by coworkYYC today. It’s a new co-working space for Calgary, set to launch on November 2nd. It’s about 2500 square feet in a revamped building just south of Inglewood. Some of the coolest features? A garage door at the front (currently opens into the board room), a fireplace, and an incredibly nice shower. You can see my photos here. Check out their website to learn more.
• Before dinner tonight at Farm, Sharon and I decided to check out CrossIron Mills (aka the Balzac Mall). The highlight was Bass Pro Shops Outdoor World – you really have to see it to believe it. Otherwise, it was just a mall. Sharon will be writing more about both (Farm and the mall).
• We’re staying at Hotel Arts tonight, a very nice hotel in between downtown and 17th Avenue. Incredibly, it doesn’t have free Internet.

Tomorrow we’re off to Banff!

Start Me Up taps into the power of the whole IT community, bringing together ICE participants and local innovators in an open forum of displays, discussion and demonstration. The centrepiece of the night is a speed round- six start-ups with 15 minutes each (and no access to PowerPoint!) to show their stuff and answer questions. For ICE participants, it’s a chance to get to know your start-up neighbours, see what’s new and fresh, maybe find a springboard for your own ideas. For start-ups, this offers the opportunity to shine a light on your work, collect impressions and inspiration, and connect with the wider community.

I’m excited for another opportunity to bridge the old school-new school gap that exists in the Edmonton tech community. Start Me Up will feature six local startups:

• Kiiro
• MyStops
• Dub5
• Surveyor
• Edistorm
• ContentMover

Additionally, ENTS and other local organizations will be on hand. Everyone is welcome and encouraged to attend, and if you want to display your idea or otherwise get more involved, email iceconference@cips.ca.

Also taking place that evening is the ICE Cap Reception and a presentation by Jeremy Gutsche on Exploiting Chaos (free for conference attendees, $35 for everyone else). More details here.

For more information on the ICE Conference, check out their website or follow them on Twitter. You can also check out Start Me Up on ShareEdmonton.

See you there!