LIFT stands for Local Innovation, Fostering Togetherness. It’s a passion project I’ve been leading to bring business owners, creators, and changemakers together in ways that feel meaningful and energizing. Our approach is inclusive, human, and real. We believe in real talk over small talk—not just networking for the sake of exchanging business cards, but gathering to work on real challenges, celebrate real wins, and uplift each other as we grow.

We welcome people at every stage of business—from idea stage to well-established—and from every kind of venture. If you value collaboration, personal growth, and being around others who are doing interesting, impactful work, there’s likely a place for you in this community.

So, let me ask you:

What’s your passion project?

Is it part of your business or something entirely personal?

How much time and energy do you put into it—and how does it nurture you in return?

If you’re curious about how LIFT can support your growth, or you’re simply looking to connect with like-minded local entrepreneurs, I’d love to hear from you.

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You can explore the LIFT Startups directory and events at LIFTStartups.ca.

The post What Is LIFT Startups and Why Does It Matter? appeared first on Mastermynde.

For a long time, I’ve handled these situations informally — especially for hosting clients or people I already had a relationship with. But I’ve realized: I’m already doing this work. I care about this work. And offering it as a dedicated service makes it easier for people to know it’s an option — and to proactively protect their business before something goes sideways.

That’s why I’ve launched Digital Security Stewardship — a yearly service designed to help small business owners audit their online assets (domains, websites, social media accounts, etc.), make sure they have access and backups in place, and have someone they can trust when a suspicious email hits their inbox. I won’t pretend I can guarantee security — no one can. But I can make things more secure, more organized, and much easier to recover if something ever goes wrong.

As a business owner, it’s also made me reflect on a bigger question: what things am I already doing for clients that could be offered more clearly as a service? What small things build trust and connection over time — and could be formally acknowledged as valuable? For me, this offering was an easy yes. It’s something I’m passionate about, it nurtures trust with new and existing clients, and it fits naturally into the work I already do.

If you’re interested in learning more, you can read about the service.

And if you’re a business owner yourself, I invite you to look at the small but meaningful ways you already support your clients — maybe there’s a new service hiding in plain sight.

The post From Favour to Service: Introducing Digital Security Stewardship appeared first on Mastermynde.

Originally outlined by Embracing Equity, the Green Bottle model provides a visual, equitable framework for pricing based on each client’s financial resources and capacity. Rather than assuming a single “one size fits all” rate, this model acknowledges that financial privilege, systemic inequities, and individual circumstances play a role in someone’s ability to pay. The framework invites both service providers and clients to honestly reflect on where they fall within a spectrum — ranging from those with significant financial security to those experiencing economic constraints.

By integrating a Green Bottle-inspired sliding scale, we aim to make services like marketing audits, SEO consulting, and digital strategy accessible to businesses that might otherwise be priced out — without compromising the sustainability of our work. This approach allows those with more resources to pay full rates, while those experiencing financial limitations can access services at a reduced rate that reflects their current situation.

This is not charity. It’s a partnership grounded in trust, transparency, and the belief that healthy, diverse small businesses strengthen our whole community. If you’re curious about how this sliding scale model might apply to your business needs, we’re always open to a conversation.

Original sources at https://www.wortsandcunning.com/blog/sliding-scale and https://www.embracingequity.org/post/embracing-an-equitable-sliding-scale

The post Exploring the Green Bottle Sliding Scale: A Path to More Equitable Business Services appeared first on Mastermynde.

It is with great sadness that we are informing you of the sudden and unexpected passing of Craig Davidiuk.

If you were an existing client of Craig’s or 108 Digital Marketing and you have any questions or concerns about your services, please contact Leif Jason, mastermynde.com at email or 250-339-9734 (phone/text). 

Thank you for your understanding and patience during this time.

The post 108 Digital Marketing & Business Continuity appeared first on Mastermynde.

Here are some places you might be able to find someone from Vancouver Island that piques your curiousity. Or post and invite someone to reach out to you! Or touch base with me and I will connect you.

• Vancouver Island Business to Business Facebook group
• Comox Valley Business to Business Facebook Group
• Comox Valley Business to Business LinkedIn Group

#comoxvalley #vancouverisland #connection

The post Online Networking on Vancouver Island appeared first on Mastermynde.

Sometimes I say “I do online marketing, helping you to understand how to market your business online.”

Or I say “I’m your online matchmaker, matching you and your dream clients with each other.”

And sometimes “I support creative entrepreneurs in pursuing their dreams.” (This part ties in most closely to what I do with LIFT & The Vancouver Island Local Business Network).

I’d like to feel that the work that I do to support my clients will increase the interestingness of the world, particularly this small corner I live in, and consequently lead to a richer life for my children, and the people I care about.

What’s your story?

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As I pay more attention to my work habits and use tools to set up regular cycles for different kinds of task I am realizing how much that creates a sense of ease in my days and weeks. And I’m inspired to set up a chart that shows the long and short cycles.

Dear reader, do you know of a particularly good charting tool for showing these cycles in a visually appealing way?

The post Business Cycles appeared first on Mastermynde.

We’d love to “get together” for an end of week beer to check-in about anything your little heart desires. This can also be an opportunity for those who are offering online classes and services to share that with the group.

Please show attendance so other people can get excited to see you!

The post Event: LIFT Virtual Drinks, Oct 30, 6PM appeared first on Mastermynde.

The post Our Digital Toolbelt appeared first on Mastermynde.

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