Energizer® Advanced Lithium Giveaway

As part of our ongoing partnership with the Energizer® Facebook campaign, Matchbox Design Group teamed with Blick & Staff Communications and Wildfire Interactive to develop an Energizer® Advanced Lithium battery giveaway.  The campaign goal was to engage users within Facebook to become fans of the Energizer® page.  Within one hour of annoucing the giveaway via a wall post over 6,000 Facebook user “Liked” the Energizer® page. Breaking down the giveaway…

Breaking Down the Giveaway

PAGE 3 After verifying the users information they are congratulated on winning, encouraged to share that they won via their wall, and asked to visit the Energizer® website to find out more about the Energizer® Advanced Lithium batteries. 

Energizer® Advanced Lithium Giveaway (Thankyou Page)

PAGE 4 After 5000 Facebook users enter to win a branded message stating that the giveaway has ended displays.

Energizer® Advanced Lithium Giveaway (The giveaway has ended message)

This is a continuing campaign for Energizer® PowerSource, custom tabs Matchbox developed in May 2010 for Energizer® to highlight energy solutions for personal tech & exclusive coupons & deals + the latest in product and tech news. To check out the Energizer® Facebook campaign in action visit www.facebook.com/energizer.

The finishing touches and the final files have been uploaded on the multi-lingual Project GUIA website built for the Brown School of Social Work at Washington University in St. Louis. Project GUIA researchers, “examine and promote evidence-based strategies to increase physical activity in Brazil and Latin America.”

Matchbox developed the entire site from the ground up.  From concept to design to construction everything was handled in house.  We also developed a new logo and supporting branding for the organization as well which helps to not only add a bit more style to their materials but will also reinforce a cohesive “brand” image.  Once the initial English version of the website was completed we set to work on Portuguese and Spanish translations.  We recommended Lamp Interpreters translation services as they are a trusted partner with whom we have experience.  Every word of the website was then translated into its respective language and a new home page directing them to the correct version was created.

Beyond these services we recommended social media services, the ability to share the site, and have integrated Google Analytics.  It’s been great partnering with such an organization and helping them get their message out and we look forward to taking care of future changes.

As part of our ongoing partnership on the Energizer_© Facebook campaign Matchbox Design Group again teamed with our good friends at Blick & Staff Communications to develop new featured tabs.  The Energizer_© Power Source campaign goal is to engage users within Facebook, promote brand awareness, and educate consumers about various related products.  Keep reading below the break  to find out more.

Just published are photography, outdoors, music and a gaming tab.  Each is built within Facebook incorporating dynamic, XML driven Flash.  While maintaining consistent styles each tab has a different set of features.  Each has a main feature at the top, for instance the music tab dynamically pulls Billboard chart results using the Billboard API.  The outdoor tab features mountain biking trails, hiking trails, camping areas, and fishing hot spots from Trails.com as well as a linking to clips from The Drury Brothers from the  Outdoor Channel.  Partnering the IGN the gaming tab features game trailers from many of the hottest games that play right within the tab.

Below the main feature is a product feature with information about various Energizer and partner products related to each tab, this section incorporates animation and links externally.  These products and messages can be updated simply using dynamic XML allowing simple expansion or changes.

Below products is a featured article pulled from an outside resource followed by more news articles, blog posts etc on the subject of the tab using yahoo pipes API.  Discussions and finally a poll supported by the poll daddy system allows users to provide feedback or to join discussions.

Together we hope to see each of these tabs become successful, they will be updated continuously to keep content fresh and to attract more users.  The next step for us is to get the word out and show off what we’ve done.  In order to track the effectiveness of the campaign we are incorporating the knowledge we gained from the Kids Take Charge tab to incorporate analytics.   Check out the images of each tab below and also don’t forget to check out the page.

As part of our ongoing social media development on the Energizer_® Facebook Page Matchbox developed an on-page application to compliment the new Kids Take Charge YouTube campaign. It may not be immediately apparent but we have incorporated a few special features we’re proud of beyond just integrating YouTube videos.

If visitors scroll towards the bottom of the page they will find the set of colorful illustration pictured below…

In order to encourage more interaction and make the tab more engaging we incorporated the question “What mood are you in today because of your kids?”

To develop this piece we enlisted the services of accomplished illustrator Jeff Weigel to develop these custom images.  When a visitor selects their mood a custom developed share feature publishes the predefined image with a custom message if desired to their Facebook “News Feed.”

Integrating this onto a fan page is a feature we’re proud to have developed and we hope to use it a lot more.  The ability to connect a Facebook page to a users wall in this manner is just another step forward in our Facebook Development that we can offer clients.

Above and beyond these user centered features we are currently integrating Google Analytics into our Facebook tabs.  This will give our clients a way to measure the impact and interactions within Facebook beyond the fairly robust, although mostly aggregated Facebook Insights.  The lack of specific data on custom developed Facebook tabs has always presented a challenge for marketers.  This is at odds with the advantage in the form of extremely rich data that many other online marketing efforts have previously enjoyed.

This tab is just a small part of our expanded Facebook development, we will be rolling out much more in the very near future.  Beyond what is currently on the table we look forward to overcoming challenges and addressing opportunities as the future of social media points to continued growth and a larger share of importance in online users overall experience.

We’re pleased to announce the launch of the new Odyssey Experience website for Stereotaxis, Inc, a St. Louis based medical technologies company.  We think the Odyssey™ Enterprise Solutions and especially the QuadHD displays are incredible pieces of medical technology. They allow physicians to link their electrophysiology labs into a full integrated network…  What this means is that doctors, medical students and other health professions can have live access to the vast array of data and imagery needed to perform complex cardiological procedures in an easy to use format.

Maybe its best you just check out the Odyssey Experience website. We designed and built the site on a Joomla platform using custom components, integrated videos and renderings.

We’ve put the finishing touches on a new Flash site for our good friend Beth at Maze, Inc. She provided her vision and we got to work with development.

XML dynamically powers the site allowing for easy updates as well as extremely easy expansion of the portfolio and client sections without the need to open a single flash file.  We particularly like the right click navigation and with some new navigation features in Flash you can forget about the constant annoyance of  the back button always completely reloading the site.  Proper Flash construction makes all the difference.

It’s always nice to help a fellow designer bring their concepts to reality and we’re glad to have this site in our portfolio.  Check it out

Our good friend Jeff Bachmann is teaming up with DJ Fish and Club 15 to hold a benefit from Haiti relief this weekend.  We’ve been helping out by designing the flyers for the event (above).  All this week the guys are out promoting the event to get the word out about a good cause.

Check out the video below the break

Cat’s Meow Embroidery and Gifts has built a healthy niche for itself in the St. Louis Area with it’s wide selection of personalized products. As business has expanded so have their needs.  To satisfy demands Matchbox will be creating an entirely new web presence for the Cat’s Meow. We will deliver a completely new design, Joomla! framework and plenty of new features to enhance customer experiences while allowing for easy updates. Content is currently being developed and design comps are in the works and we’re slatted for a launch early this spring!

Stars Design Group, a custom apparel and manufacturing company, has asked Matchbox to design and develop a new website.   Matchbox is excited to have the opportunity to work with a company with a worldwide presence in the apparel industry.

Started in 1993, Stars Design Group has expanded to offices in St. Louis, New Delhi,  Seoul, and Taipei and factories on four continents.  Their slogan, “From Design to Delivery,” best sums up the broad scope of their business.  From simple garment sourcing to full service packages Stars Design Group has become one of the leading companies in their industry for good reason.

We are already deep into the design process and quickly approaching the development stage on the new Stars Design Group website.

Matchbox launched the new Stephenson Electric Co. website.

Stephenson Electric owner Santo Albright first came to us in order to resolve existing domain issues however the relationship quickly expanded into search engine marketing as well as building a new website.

The design is based on a customized a preexisting design with the Joomla content management system and added in a few custom components.  A new, search engine friendly image rotator feature with live text is visible front and center on the homepage showcasing some of the client’s core services.  Stephenson Electric currently has a commercial through yellowpages.com which we’ve set to opens in light box so that users never have to leave the site.  An interactive Google map is integrated into the contact page along with lead capturing contact forms and a request a bid page.

Because of the personal nature of the business Mr. Albright takes great personal pride and keeps all of the letters and emails he has received over the years from satisfied clients.  As a result he asked that we showcase these on his site on the best way possible, our solution was to incorporate a custom flip book component allowing us to maintain a visually appealing, easy to navigate site.

Click more for the rest of the article!

Notes from the Designer:

Promotional Content

Situation: The clients previous website had great promotional copy but lacked in its’ graphic delivery.

Execution: We took the same content an created custom type treatments that pop out as promotional elements.

Highlighting Services

Situation: The clients previous website listed out its main services but it didn’t stand out.

Execution: We developed a rotating carousel that focused not only on the service, but also why it is important to the target audience.

Showcasing Customer Testimonials

Situation: Stephenson Electric was exceptionally proud of their customer testimonials and wished to showcase them online.

Execution: Using a scanner and a flipbook component we showcased all twenty-two on their website. To maintain SEO,  the text was also manually added under the component.

Visualizing Stephenson Electric Co’s Locations

Situation: Stephenson Electric previously had their locations and contact information in text form.

Execution: Using Google Maps, we provided a visual of each Stephenson Electric Co. location and contact information.

Check the Stephenson Electric Co. website out for yourself and let us know what you think!