Loyalty Builders

Predicting Buying Behavior: Seven Customers Worth Getting to Know

editor — Tue, 19 Apr 2016 23:13:13 +0000

Predicting Buying Behavior: Seven Customers Worth Getting to Know

Wed, 04/20/2016 - 06:10 - Peter Moloney

Retailers, consumer products and services companies, B2B suppliers are all fighting to engage customers and keep them from going elsewhere. And smart marketers know the fastest, highest-ROI route to success is to increase the lifetime value of existing customers.

Understanding what individual customers will buy, how much they will spend and what products they will buy is what we do at Loyalty Builders. Segmenting them by predicted value and risk is also a key step, whether to improve targeting of direct marketing campaigns or to make personalized product recommendations to each customer in an email campaign or browsing an ecommerce site.

Real-time marketing is not always what it seems

editor — Mon, 30 Nov 2015 16:46:09 +0000

Real-time marketing is not always what it seems

Mon, 11/30/2015 - 03:45 - Peter Moloney

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Instant delivery of marketing messages to customers, such as emails, ads or Web recommendations, triggered upon customer behaviors in real-time, is at the cutting-edge of today’s marketing tech. Watching Web activity, social interactions, and vendor engagements generates a lot of data that might indicate customer preferences and readiness to buy something.

There are a couple problems, however.

It's National Sandwich Day - Celebrate with Loyalty Builders!

editor — Tue, 03 Nov 2015 19:10:33 +0000

It's National Sandwich Day - Celebrate with Loyalty Builders!

Tue, 11/03/2015 - 13:02 - Peter Moloney

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Are you ready to get personalized marketing working for you? Now is the time!

Learn more about our $100,000 Marketing Challenge or our free Lift Opportunity Analysis and lunch is our treat!

November 3rd is National Sandwich Day and here at Loyalty Builders, we're celebrating by offering you the opportunity to enjoy lunch on us!

Learn how Loyalty Builders can help you easily improve or implement personalized marketing and get a free sandwich!

Here’s how it works:

The Tricks & Treats of Personalized Marketing - A Halloween Inspired Infographic

editor — Tue, 27 Oct 2015 03:10:00 +0000

The Tricks & Treats of Personalized Marketing - A Halloween Inspired Infographic

Tue, 10/27/2015 - 06:10 - Peter Moloney

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Halloween can be scary, but personalized marketing shouldn't be!

Check out the newly released Halloween infographic designed to showcase just how easy, affordable and effective personalized marketing can be!

Trick or treat your way through this marketing infographic to learn just how simple, cost-effective, and dare we say, FUN, personalized marketing can be. Put aside all the headaches, hassle and anxiety you might have about adding something new to your marketing mix. This infographic is going to dispel all of the personalized marketing negatives you'e heard, and show you just how great personalized marketing can be!

The Reluctance Around Personalized Marketing - A Loyalty Builders Infographic

editor — Fri, 23 Oct 2015 11:10:00 +0000

The Reluctance Around Personalized Marketing - A Loyalty Builders Infographic

Fri, 10/23/2015 - 14:10 - Peter Moloney

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Marketers are busy, and even though they can improve their marketing campaigns to get more revenue using more personalized marketing, it can be difficult - often times requiring extensive time, money and resources.

What if we told you we could make you more money from your marketing campaigns without the headaches and hassle? And that you could make your customers happy and increase the revenue you get from your marketing campaigns?

Would you be interested in learning how? Of course!

Check out our latest infographic, "The Reluctance Around Personalized Marketing" - learn the common resistances to personalized marketing and how they can be resolved!

Simplifying customer analytics for personalized marketing

editor — Thu, 22 Oct 2015 02:10:00 +0000

Simplifying customer analytics for personalized marketing

Thu, 10/22/2015 - 05:10 - Peter Moloney

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Even though most marketers understand the benefits of personalizing messages and offers to customers in marketing campaigns, surveys show many still hesitate to do so.

They understand that by offering each customer the product or products they are most likely to buy at that time, they will generate considerably more revenue. But figuring out just what to offer each customer still feels like a leap into an uncertain world.

Personalized marketing shouldn’t be personal

editor — Thu, 24 Sep 2015 03:44:00 +0000

Personalized marketing shouldn’t be personal

Thu, 09/24/2015 - 06:44 - Peter Moloney

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Personalized marketing works wonders. If you can send each customer exactly the right offers at exactly the right time that gets them to buy more, you will maximize your revenue. The trick, of course, is figuring out what to send and when. For that, you need some sort of advanced customer analytics to predict customer interests and inclinations.

The problem is that cannot actually be done. Each individual customer and customer context is too complex to predict interests and behaviors with any real certainty. So what can be done?

How to Get More Profits from Catalogs & Mailers

editor — Tue, 15 Sep 2015 20:01:04 +0000

How to Get More Profits from Catalogs & Mailers

Tue, 09/15/2015 - 22:54 - Peter Moloney

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New White Paper! The Absolute Simplest Way to Target and Personalize Marketing Communications for Extraordinary Revenue Lift

editor — Tue, 01 Sep 2015 19:20:27 +0000

New White Paper! The Absolute Simplest Way to Target and Personalize Marketing Communications for Extraordinary Revenue Lift

Tue, 09/01/2015 - 22:11 - Peter Moloney

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Loyalty Builders’ Marketing Lift Service (MLS) is used by marketers at retailers, consumer products and services companies, B2B suppliers, and others to predict when each of their customers will be ready to buy, and what they are most likely to buy next. This information is used to improve targeting of direct marketing campaigns and make personalized product recommendations to customers. Whether a personalized recommendation is needed on-demand for a customer browsing an e-commerce site, or the right individualized offer is needed for thousands or millions of customers all at once, as when executing a variable e-mail or direct mail campaign, Loyalty Builders is the fast, simple way to put the answers at your fingertips.

The Easiest Way to Make Personalized Offers for Maximum Lift

editor — Mon, 10 Aug 2015 20:08:39 +0000

The Easiest Way to Make Personalized Offers for Maximum Lift

Mon, 08/10/2015 - 23:01 - Peter Moloney

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The ultimate goal of any marketer is to get the most revenue from their marketing campaigns. The preference of any customer is to get more relevant offers that don't clog up their inbox or waste their time.

How do you know what offer is best for each customer? That was the hard part, until now.

Join Loyalty Builders for a quick 30 minute webinar where we'll show you just how easy it can be to personalize offers to your customers to get the maximum lift from your marketing campaigns. There's no analytical skills required, no massive data integration projects necessary, and extensive resources are simply not needed. It's easier than you ever thought possible and we're going to show you how.