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&lt;style&gt;
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&lt;![endif]--&gt;



&lt;!--StartFragment--&gt;

&lt;br /&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="font-family: Times, Times New Roman, serif;"&gt;There are two functions that I want to see a venture firm
provide to portfolio companies that are new and atypical.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="font-family: Times, Times New Roman, serif;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="font-family: Times, Times New Roman, serif;"&gt;Most firms build their tribe of entrepreneurs and
deal-referrers through social and educational events for portfolio executives,
friends of the firm, and industry experts. These programs can be as simple as a
backyard BBQ at a GP’s house or as structured as True University. Tools can be as
low-tech as a CEO dinner, or as cutting-edge as private Q&amp;amp;A applications at
500Startups and First Round Capital. The primary result of these activities is
brand building in the entrepreneurial community. The principal benefit is
keeping a firm’s deal-flow network warm. This is vitally important, however, portfolio
companies do not win or lose because of an expert talk on product/market fit. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="font-family: Times, Times New Roman, serif;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="font-family: Times, Times New Roman, serif;"&gt;Most firms can recommend a proven bookkeeper, or a known
professional recruiter. Firm preference dictates whether services like these
are presented as a suite of resources in the Andreessen Horowitz ‘talent
agency’ model, or as a quieter more traditional referral in the Benchmark model.
Further, good firms can provide business development and sales introductions.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="font-family: Times, Times New Roman, serif;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="font-family: Times, Times New Roman, serif;"&gt;The first function that I want to see offered to portfolio
companies is a hiring process concierge. This is specifically not a
professional recruiter function. Recruiters, whether paid by portfolio
companies or by investors generally play a filter role. Entrepreneurs who are
the best recruiters work the opposite way. They invest substantial time in
identifying and actively pursuing potential hires at all levels. They take
special care to examine a potential hire’s online presence and write long,
thoughtful cold emails to prospective candidates selling the mission of the
company and the potential fit for the candidate. I was recruited by Kevin
Merritt to Blist/Socrata in this way. It is astonishingly effective.
Most CEOs do not think they have the time for this and professional recruiters
do not have the credibility among developers and technology professionals to
execute this strategy. Under about 50 employees, founders don’t need a
recruiter, they need a hiring process concierge who can research and ghost
write prospecting communication for founders to send and then make sure that
founders follow up with the best and most responsive candidates.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="font-family: Times, Times New Roman, serif;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;span style="font-family: Times, Times New Roman, serif; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: &amp;quot;ＭＳ 明朝&amp;quot;; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin;"&gt;The second function that I want to see offered
is infrastructure code, approach and decision sharing among portfolio
companies. It is extremely common for startups around the time of their Series
A to spend several months paying off technical debt and building out common infrastructure
pieces like an internal user to user messaging system with cascade to email with
user preferences or an automated test and deploy system with monitoring, zero
down-time deploys, feature flags and A/B testing. Portfolio CTO get-togethers
are not enough to prevent each company from having to reinvent its own wheel.
Shared code repositories and cross-company educational code reviews that
include integrations of third party components like payment providers would save
expensive time.&amp;nbsp;&lt;/span&gt;&lt;!--EndFragment--&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=OWxZFYxpKwA:aMw9OQGKAhw:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=OWxZFYxpKwA:aMw9OQGKAhw:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=OWxZFYxpKwA:aMw9OQGKAhw:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=OWxZFYxpKwA:aMw9OQGKAhw:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=OWxZFYxpKwA:aMw9OQGKAhw:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=OWxZFYxpKwA:aMw9OQGKAhw:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=OWxZFYxpKwA:aMw9OQGKAhw:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=OWxZFYxpKwA:aMw9OQGKAhw:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2012/11/vc-as-talent-agency.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-4868580680473653682</guid><pubDate>Fri, 02 Nov 2012 18:34:00 +0000</pubDate><atom:updated>2012-11-02T11:34:33.588-07:00</atom:updated><title>Product Market Fit Poker</title><description>&lt;br /&gt;
&lt;iframe allowfullscreen="allowfullscreen" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/15000612" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="427"&gt; &lt;/iframe&gt; &lt;br /&gt;
&lt;div style="margin-bottom: 5px;"&gt;
&lt;strong&gt; &lt;a href="http://www.slideshare.net/mathewgj1/product-market-fit-poker" target="_blank" title="Product Market Fit Poker"&gt;Product Market Fit Poker&lt;/a&gt; &lt;/strong&gt; from &lt;strong&gt;&lt;a href="http://www.slideshare.net/mathewgj1" target="_blank"&gt;Matt Johnson&lt;/a&gt;&lt;/strong&gt; &lt;/div&gt;
&lt;br /&gt;
Earlier this week, I was fortunate enough to be able to give a talk on Product/Market Fit (&amp;amp; Poker) at &lt;a href="http://500.co/"&gt;500Startups&lt;/a&gt;. My (sparse) slides are embedded here.&lt;br /&gt;
&lt;br /&gt;
When you are running a startup, each week, sprint, month or quarter you make an assessment about what cards you are holding and then choose how much to invest in either top-line growth and scaling, or 'figuring-it-out'. I like to think about each assessment and investment period as a hand of poker. The only problem is that it's generally not clear what cards you are holding.&lt;br /&gt;
&lt;br /&gt;
The answer is measuring product/market fit. If the market is really ready for your product, then you should be pushing all of your chips into the middle of the table and scaling like crazy. If the market isn't quite that ready, you'd be a fool to do that. The trick is that measuring product/market fit is no easy task. Marc Andreessen, who coined the term, not only said that 'nothing else matters', but also that 'you know it when you see it'.&lt;br /&gt;
&lt;br /&gt;
This difficulty has not stopped a number of smart and accomplished entrepreneurs, investors and marketers from developing a series of useful metrics and rules of thumb that get at the notion of product/market fit and can help entrepreneurs know what cards they are holding at each round of decisions and resource investments.&lt;br /&gt;
&lt;br /&gt;
Thanks again to 500 for hosting me!&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=KLrW1L572qQ:oyklO_YTlEY:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=KLrW1L572qQ:oyklO_YTlEY:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=KLrW1L572qQ:oyklO_YTlEY:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=KLrW1L572qQ:oyklO_YTlEY:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=KLrW1L572qQ:oyklO_YTlEY:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=KLrW1L572qQ:oyklO_YTlEY:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=KLrW1L572qQ:oyklO_YTlEY:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=KLrW1L572qQ:oyklO_YTlEY:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2012/11/product-market-fit-poker.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-8626521545222720721</guid><pubDate>Mon, 08 Oct 2012 18:20:00 +0000</pubDate><atom:updated>2012-10-08T11:20:22.583-07:00</atom:updated><title>Venturebeat Cloud Security Roundup</title><description>I have a cloud-security round-up on Venturebeat today!:&lt;br /&gt;
&lt;a href="http://venturebeat.com/2012/10/07/5-cloud-native-security-companies-to-watch/"&gt;http://venturebeat.com/2012/10/07/5-cloud-native-security-companies-to-watch/&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;div class="separator" style="clear: both; text-align: center;"&gt;
&lt;a href="http://venturebeat.files.wordpress.com/2012/10/cloud-security.jpg?w=840&amp;amp;h=9999&amp;amp;crop=0" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" height="224" src="http://venturebeat.files.wordpress.com/2012/10/cloud-security.jpg?w=840&amp;amp;h=9999&amp;amp;crop=0" width="320" /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=Bwi27sjM1gE:J7XI4c5xkLU:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=Bwi27sjM1gE:J7XI4c5xkLU:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=Bwi27sjM1gE:J7XI4c5xkLU:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=Bwi27sjM1gE:J7XI4c5xkLU:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=Bwi27sjM1gE:J7XI4c5xkLU:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=Bwi27sjM1gE:J7XI4c5xkLU:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=Bwi27sjM1gE:J7XI4c5xkLU:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=Bwi27sjM1gE:J7XI4c5xkLU:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2012/10/venturebeat-cloud-security-roundup.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-7219870236353156688</guid><pubDate>Wed, 26 Sep 2012 03:48:00 +0000</pubDate><atom:updated>2012-09-25T20:49:09.381-07:00</atom:updated><title>Bromium, Authentic8 and the Cloud-Native Security Renaissance</title><description>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;!--StartFragment--&gt;

&lt;br /&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="background-color: white; color: #222222;"&gt;Important advances
in security are happening right now due to the large secular trends of
virtualization everywhere and the aggressive unbundling of modern application development
in the cloud. A few of the most exciting cloud-native security startups have
just released the first versions of their core products in September 2012.&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="background: white; color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;The way we build and
run apps today on virtualized cloud infrastructure stitched together from many
third party cloud service providers has dramatically changed the surface area
of an application that needs to be secured, defended and monitored.&amp;nbsp;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Today, up and down
the stack, it's common for every component to be delivered as a third party
service, from &lt;a href="https://typekit.com/"&gt;Typekit&lt;/a&gt; fonts - the icing on the presentation layer - to a
managed DB service from &lt;a href="https://www.mongohq.com/home"&gt;MongoHQ&lt;/a&gt;. This trend builds on the third party services
that are already a fait accompli: CDNs, app monitoring, exception logging,
etc.&amp;nbsp;All of these services, including your own core application logic are
likely running on layers of virtualized hardware - usually &lt;a href="http://aws.amazon.com/"&gt;Amazon AWS&lt;/a&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;In general, third
party services provide better security for your app because each third party
provider can have a deeper knowledge of their domain, and can afford to focus
all their attention on it, whereas if you managed that service yourself, you
may not have the bandwidth to stay perfectly up to date on it. However, this
general principle goes along with increased uncertainty. As a customer, you
can't have perfect information about the precise security practices of any
particular cloud service provider.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Excitingly, there
has not yet been a new series of security company exits for companies that are
truly native to the massive secular cloud and virtualization trends. Clearly,
there will be, and soon. This is an investable trend right now.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;I highlight a few
of the most interesting new security companies that are truly cloud-native
below:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;a href="http://www.bromium.com/"&gt;Bromium&lt;/a&gt; puts a
cloud of micro-VMs on your local machine, isolating each process within its own
VM. This prevents malicious code entering from the browser to metastasize
throughout your computer. Bromium just started shipping its first release
&lt;a href="http://blogs.bromium.com/2012/09/19/announcing-bromium-vsentry/"&gt;vSentry&lt;/a&gt; focused on Windows 7 on September 20th 2012. Bromium has a blue chip
team that previously founded &lt;a href="http://www.xen.org/"&gt;Xen&lt;/a&gt;, and is capitalized to match, having raised
over $35M from &lt;a href="http://a16z.com/"&gt;A16Z&lt;/a&gt;, &lt;a href="http://lsvp.com/"&gt;Lightspeed&lt;/a&gt;, &lt;a href="http://www.ignitionpartners.com/"&gt;Ignition&lt;/a&gt;, &lt;a href="http://www.intel.com/about/companyinfo/capital/index.htm"&gt;Intel&lt;/a&gt; and &lt;a href="http://www.hcp.com/"&gt;Highland&lt;/a&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Also in September
2012, and at the other end of the incumbency spectrum, &lt;a href="http://qubes-os.org/Home.html"&gt;Qubes&lt;/a&gt; released an open
source direct competitor to Bromium based on Linux. The Qubes developers are
best known for devising some well-publicized &lt;a href="http://www.theregister.co.uk/2012/09/05/qubes_secure_os_released/"&gt;virtualization exploits&lt;/a&gt;, and may
not have any outside funding at all.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Instead of bringing
the cloud to your desktop, &lt;a href="https://www.authentic8.com/"&gt;Authentic8&lt;/a&gt; is taking your browser to the cloud. Authentic8
just started letting consumers into its beta in September 2012. A8's disposable
browser securely connects you to a browser instance in a newly created, isolated
environment every time you start a new session and destroys that environment
afterward. Virtual execution in the cloud keeps any malicious code from
reaching your local machine. Like Bromium, A8 has a blue chip team that
previously founded Postini, but has been far more measured in their approach to
venture capital having announced only a single round from &lt;a href="http://www.foundrygroup.com/"&gt;Foundry Group&lt;/a&gt; and
&lt;a href="http://www.meruscap.com/"&gt;Merus&lt;/a&gt; to date.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;a href="https://www.tinfoilsecurity.com/"&gt;Tinfoil Security&lt;/a&gt; is one of the best
cloud security examples of the consumerization of IT trend. Most development
teams building web applications do not address security systematically. Instead
security work tends to combine a loose set of best practices (hashing
passwords, etc.) mostly implemented most of the time clustered around a
particular employee with domain knowledge having the spare cycles to carve out
the time to make a security enhancement. Tinfoil provides a simple third party
web service that systematizes security monitoring for web apps in much the same
way that CI tools have helped systematize the build process and reduce long
stretches of broken builds.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="background: white; color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Similarly, &lt;a href="https://signup.netflix.com/"&gt;Netflix&lt;/a&gt;
is known for building a tool called &lt;a href="http://techblog.netflix.com/2011/07/netflix-simian-army.html"&gt;SecurityMonkey&lt;/a&gt; to systematize application
security testing and monitoring across their infrastructure. While Netflix has
made a loose promise to open source SecurityMonkey, a few engineers there are
contributing to a parallel open source security-testing platform called
&lt;a href="https://github.com/thegauntlet/gauntlt"&gt;Gauntlt&lt;/a&gt;. Gauntlt provides a platform and domain specific language to
systematize the use of common security testing tools in the same way that popular
deployment platforms like &lt;a href="http://www.opscode.com/chef/"&gt;Chef&lt;/a&gt; let developers systematize deployment scripts
that were previously run locally.&amp;nbsp;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Obviously big
companies are not standing still. Virtualization vendors like &lt;a href="http://www.vmware.com/"&gt;VMware&lt;/a&gt; have their
own security offerings and older security companies are starting to pivot their
product positioning towards these new kinds of cloud security issues.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Beyond putting a
cloud of VMs on your computer like Bromium or putting your browser sessions in
the cloud like Authentic8, Intel/McAfee and ARM are working on a third
interesting category virtualized security product. &lt;a href="http://www.mcafee.com/us/solutions/mcafee-deepsafe.aspx"&gt;DeepSafe&lt;/a&gt; from Intel creates
a small VM as close to the hardware as possible that intends to provide a clean
source of truth to compare the primary computing environment against in order
to determine if it has been compromised by malware. Chipmaker ARM is building
an identical product through a j&lt;a href="http://www.arm.com/about/newsroom/arm-gemalto-giesecke-devrient-form-joint-venture-deliver-next-generation-security.php"&gt;oint venture&lt;/a&gt; for ARM chips.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="background: white;"&gt;
&lt;span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Of additional
interest are Amazon's quiet experiments into doing some browser processing in
the cloud with the &lt;a href="http://www.amazon.com/gp/help/customer/display.html/ref=hp_bc_nav?ie=UTF8&amp;amp;nodeId=200729650"&gt;Silk Browser&lt;/a&gt; installed on the Kindle Fire. While pitched as
a performance upgrade, adding additional security resources in the cloud along
the lines of Authentic8 would be a natural fit. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;span style="background: white; color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;This post has been
confined entirely to security for the cloud services trend, and has left out
any discussion of mobile security, an equally large opportunity and the subject
of a future post.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;!--EndFragment--&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=zRMYhHV3yp0:-moN5nhe8eo:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=zRMYhHV3yp0:-moN5nhe8eo:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=zRMYhHV3yp0:-moN5nhe8eo:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=zRMYhHV3yp0:-moN5nhe8eo:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=zRMYhHV3yp0:-moN5nhe8eo:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=zRMYhHV3yp0:-moN5nhe8eo:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=zRMYhHV3yp0:-moN5nhe8eo:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=zRMYhHV3yp0:-moN5nhe8eo:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2012/09/bromium-authentic8-and-cloud-native.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-7932830142223626230</guid><pubDate>Tue, 25 Sep 2012 02:37:00 +0000</pubDate><atom:updated>2012-09-24T19:38:14.584-07:00</atom:updated><title>Growth Hacking Checklist</title><description>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;o:OfficeDocumentSettings&gt;
  &lt;o:AllowPNG/&gt;
 &lt;/o:OfficeDocumentSettings&gt;
&lt;/xml&gt;&lt;![endif]--&gt;

&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;w:WordDocument&gt;
  &lt;w:View&gt;Normal&lt;/w:View&gt;
  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;
  &lt;w:TrackMoves/&gt;
  &lt;w:TrackFormatting/&gt;
  &lt;w:PunctuationKerning/&gt;
  &lt;w:ValidateAgainstSchemas/&gt;
  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt;
  &lt;w:IgnoreMixedContent&gt;false&lt;/w:IgnoreMixedContent&gt;
  &lt;w:AlwaysShowPlaceholderText&gt;false&lt;/w:AlwaysShowPlaceholderText&gt;
  &lt;w:DoNotPromoteQF/&gt;
  &lt;w:LidThemeOther&gt;EN-US&lt;/w:LidThemeOther&gt;
  &lt;w:LidThemeAsian&gt;JA&lt;/w:LidThemeAsian&gt;
  &lt;w:LidThemeComplexScript&gt;X-NONE&lt;/w:LidThemeComplexScript&gt;
  &lt;w:Compatibility&gt;
   &lt;w:BreakWrappedTables/&gt;
   &lt;w:SnapToGridInCell/&gt;
   &lt;w:WrapTextWithPunct/&gt;
   &lt;w:UseAsianBreakRules/&gt;
   &lt;w:DontGrowAutofit/&gt;
   &lt;w:SplitPgBreakAndParaMark/&gt;
   &lt;w:EnableOpenTypeKerning/&gt;
   &lt;w:DontFlipMirrorIndents/&gt;
   &lt;w:OverrideTableStyleHps/&gt;
   &lt;w:UseFELayout/&gt;
  &lt;/w:Compatibility&gt;
  &lt;m:mathPr&gt;
   &lt;m:mathFont m:val="Cambria Math"/&gt;
   &lt;m:brkBin m:val="before"/&gt;
   &lt;m:brkBinSub m:val="&amp;#45;-"/&gt;
   &lt;m:smallFrac m:val="off"/&gt;
   &lt;m:dispDef/&gt;
   &lt;m:lMargin m:val="0"/&gt;
   &lt;m:rMargin m:val="0"/&gt;
   &lt;m:defJc m:val="centerGroup"/&gt;
   &lt;m:wrapIndent m:val="1440"/&gt;
   &lt;m:intLim m:val="subSup"/&gt;
   &lt;m:naryLim m:val="undOvr"/&gt;
  &lt;/m:mathPr&gt;&lt;/w:WordDocument&gt;
&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
 &lt;w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
  DefSemiHidden="true" DefQFormat="false" DefPriority="99"
  LatentStyleCount="276"&gt;
  &lt;w:LsdException Locked="false" Priority="0" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Normal"/&gt;
  &lt;w:LsdException Locked="false" Priority="9" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="heading 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/&gt;
  &lt;w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 7"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 8"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" Name="toc 9"/&gt;
  &lt;w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/&gt;
  &lt;w:LsdException Locked="false" Priority="10" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Title"/&gt;
  &lt;w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/&gt;
  &lt;w:LsdException Locked="false" Priority="11" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/&gt;
  &lt;w:LsdException Locked="false" Priority="22" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Strong"/&gt;
  &lt;w:LsdException Locked="false" Priority="20" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/&gt;
  &lt;w:LsdException Locked="false" Priority="59" SemiHidden="false"
   UnhideWhenUsed="false" Name="Table Grid"/&gt;
  &lt;w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/&gt;
  &lt;w:LsdException Locked="false" Priority="1" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading"/&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List"/&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid"/&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List"/&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading"/&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List"/&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid"/&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/&gt;
  &lt;w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/&gt;
  &lt;w:LsdException Locked="false" Priority="34" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/&gt;
  &lt;w:LsdException Locked="false" Priority="29" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Quote"/&gt;
  &lt;w:LsdException Locked="false" Priority="30" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/&gt;
  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Shading Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light List Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"
   UnhideWhenUsed="false" Name="Light Grid Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"
   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"
   UnhideWhenUsed="false" Name="Dark List Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful List Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"
   UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/&gt;
  &lt;w:LsdException Locked="false" Priority="19" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/&gt;
  &lt;w:LsdException Locked="false" Priority="21" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/&gt;
  &lt;w:LsdException Locked="false" Priority="31" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/&gt;
  &lt;w:LsdException Locked="false" Priority="32" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/&gt;
  &lt;w:LsdException Locked="false" Priority="33" SemiHidden="false"
   UnhideWhenUsed="false" QFormat="true" Name="Book Title"/&gt;
  &lt;w:LsdException Locked="false" Priority="37" Name="Bibliography"/&gt;
  &lt;w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/&gt;
 &lt;/w:LatentStyles&gt;
&lt;/xml&gt;&lt;![endif]--&gt;

&lt;!--[if gte mso 10]&gt;
&lt;style&gt;
 /* Style Definitions */
table.MsoNormalTable
 {mso-style-name:"Table Normal";
 mso-tstyle-rowband-size:0;
 mso-tstyle-colband-size:0;
 mso-style-noshow:yes;
 mso-style-priority:99;
 mso-style-parent:"";
 mso-padding-alt:0in 5.4pt 0in 5.4pt;
 mso-para-margin:0in;
 mso-para-margin-bottom:.0001pt;
 mso-pagination:widow-orphan;
 font-size:12.0pt;
 font-family:Cambria;
 mso-ascii-font-family:Cambria;
 mso-ascii-theme-font:minor-latin;
 mso-hansi-font-family:Cambria;
 mso-hansi-theme-font:minor-latin;}
&lt;/style&gt;
&lt;![endif]--&gt;



&lt;!--StartFragment--&gt;

&lt;br /&gt;
&lt;div class="MsoNormal"&gt;
&lt;b&gt;“My biggest surprise
was when we launched the Facebook app and it didn’t go viral”&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
-Startup CEO quote&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;b&gt;“The month after we
decided to stop all marketing and put the product on auto-pilot was our biggest
month ever” &lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
-Startup engineer quote&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
Ok – what could anyone possibly say about Growth-Hacking
that hasn’t already been said? What with high-profile startup bloggers &lt;a href="http://startup-marketing.com/"&gt;Sean Ellis&lt;/a&gt; &amp;amp; &lt;a href="http://andrewchen.co/"&gt;Andrew Chen&lt;/a&gt; kicking things off, backed up by solid 30under30
prospects like &lt;a href="http://distributionhacks.com/"&gt;Danielle Morrill&lt;/a&gt;, an honest to goodness GHIR at &lt;a href="http://500.co/"&gt;500.co&lt;/a&gt; writing
exceptional posts at &lt;a href="http://numeratechoir.com/"&gt;Numerate Choir&lt;/a&gt;, a &lt;a href="http://www.quora.com/growth-hacks"&gt;board on Quora&lt;/a&gt; and now even a multi-part
series on &lt;a href="http://techcrunch.com/2012/09/02/defining-a-growth-hacker-three-common-characteristics/"&gt;Techcrunch&lt;/a&gt;&amp;nbsp;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
I believe this discussion has come up and has been sustained
by the fact that most startups are not thoughtful about their marketing, but
the successful ones are.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
Most startups rush into too many ‘standard’ marketing
activities, and then only dabble in their consistent execution over time. This
is very natural human behavior that successful companies and marketers must
guard against. The psychology and results of this kind of unsuccessful
marketing is exactly analogous to the many ways in which retail investors lose
money in the stock market: short attention spans, emotional and irrational
decision-making, and always an insufficient edge on the market.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
Startups, please consider the entire attention and resource
budget that you have allocated to marketing and distribution, audit all of your
marketing activities against the qualities in this six-point checklist, then
double-down on your most effective activities and prune the mediocre ones.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;b&gt;Marketing/Distribution/Growth-hacking
Checklist:&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;b&gt;Is this leveraged?&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
Just like you hope to establish a profitable business model
for your company, you want to get more out of a marketing activity than you put
in. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
Content marketing? If your name
isn’t &lt;a href="http://www.kissmetrics.com/"&gt;KissMetrics&lt;/a&gt;, your own marketing team cannot hope to generate the velocity
and volume of content and interaction that a community like &lt;a href="http://onstartups.com/"&gt;Onstartups&lt;/a&gt;
(Hubspot) or &lt;a href="http://www.seomoz.org/ugc"&gt;YouMoz&lt;/a&gt; (SEOmoz) can. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
Building on Facebook? &lt;a href="http://socialcam.com/"&gt;SocialCam&lt;/a&gt; saw
a short window open in the Open Graph API that let them passively inject video
links into your friends’ newsfeeds. A brace of competitors quickly copied this
distribution leverage, but SocialCam went one better by overlaying the platform
leverage of popular Youtube videos on top the existing Facebook platform
leverage to create the CDO-Squared of distribution. Competitors were left
pushing videos created by their own small user-base into the newsfeed until
Facebook turned down the volume on that Open Graph channel. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;b&gt;Is this sustainable? &lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
When Facebook detuned its Open Graph channel, all of the
social video crowd were caught out and now require a re-think. Even SocialCam
selling for $60M is a far cry from being one of the fastest growing companies
of all time a few short months before. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
&lt;a href="http://www.skype.com/intl/en-us/home"&gt;Skype&lt;/a&gt;, on the other hand, shows
that a company can ride virality for ten years and counting all the way up past
700M users with wholly-owned user relationships through multiple acquisitions
and hairy legal wrangling. This is largely the result of network effects being
at the product’s intrinsic core, and not hitching the company’s fortunes on an
unreliable third-party social platform.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
Like Skype, &lt;a href="https://www.dropbox.com/"&gt;Dropbox’s&lt;/a&gt; famous
referral scheme fits neatly in with its core product interaction: sharing
documents across devices. Is your company counting on a referral program to
drive a product that isn’t frequently referred?&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;b&gt;Is this core to the
product, brand and business model? &lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
A product doesn’t need to be a core communication utility or
social network to build a long-term sustainable leveraged growth machine. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
&lt;a href="https://www.surveymonkey.com/"&gt;Surveymonkey&lt;/a&gt; has done just that to
the tune of $1B valued on business fundamentals. Surveymonkey’s business model
aligns its own goals with those of its customers. While even passionate Dropbox
customers might prefer to pay less for the service, Surveymonkey customers
would like nothing better than to pay Surveymonkey more money, because it would
mean that they had a bigger email list to market to. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
&lt;a href="http://www.zappos.com/"&gt;Zappo’s&lt;/a&gt; isn’t even a company that
helps one party send email to another, but their primary marketing tactic was a
counter-intuitive growth hack as good as any other. Free shipping and returns
let Zappo’s wage asymmetric warfare against incumbent shoe sellers. By taking
on this additional cost structure, Zappo’s did not have to outbid competitors
for scarce ad inventory and could grow by word-of-mouth instead. &amp;nbsp;In other words, you need to have a clear and concrete
reason for people to retweet or like, not just the buttons to do so.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;b&gt;Is there a unique
insight or special edge that we have? &lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
The harsh light of ad-buying and paid customer acquisition
illustrates this issue clearly.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
&lt;a href="http://www.whalesharkmedia.com/"&gt;Whaleshark Media&lt;/a&gt; is a roll-up of
many of the largest online coupon and affiliate sites on the web. By virtue of
scale, Whaleshark can negotiate the best affiliate payouts from affiliate
networks and merchants. In some cases this means that Whaleshark sites can
offer coupons with larger discounts than smaller competing deal sites. This
also means that Whaleshark can spend more on paid advertising than a smaller
site and still be right-side up. If you are competing with this kind of
structural advantage, you had better be sure that you have a different
advantage that outweighs this. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
Similarly, &lt;a href="http://instagram.com/"&gt;Instagram’s&lt;/a&gt; unique
insight and competitive advantage was pure craft and design. Other mobile photo
apps had the same features, but were obviously less well crafted so there was
no reason to use them. In effect, other photo apps brought knives to
Instagram’s gun fight. This is the simplest point, but also one of the most
important. As a hypothetical, if your web startup is launching a mobile app and
you don’t invest enough for the fit and finish to rival other successful apps,
the rising tide of mobile will not automatically lift your boat.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;b&gt;Is this measurable
and able to be optimized and evolved over time? &lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
One-time arbitrage opportunities and market insights tend to
disappear quickly as competitors catch up and consumers get over-supplied. The
path forward from success is continued optimization.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
One of &lt;a href="http://zynga.com/"&gt;Zynga’s&lt;/a&gt; main competitive
advantages over other social game publisher is its ability to cross-promote a
new game to the audience of its older games. This advantage helps Zynga get new
titles to scale before older game titles start to lose the interest of their
players. Since games tend to go out of style relatively quickly and the
Facebook platform ecosystem is always changing, Zynga needs to keep measuring
and tweaking the promotion strategy and mechanics for each new game. Without
measurement and improvement, Zynga would not have been able to sustain its
string of hit social games.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal" style="margin-left: .5in;"&gt;
&lt;a href="http://whitepages.com/"&gt;Whitepages.com&lt;/a&gt; is a very large web
property that spends millions of dollars each month on paid search. Like many
companies, their initial SEM cost is not initially profitable based on first
transactions. Whitepages’s search spend only goes into the black if some new
customers acquired via search marketing return for a second monetization event
without a second paid click. &amp;nbsp;Without
measuring and optimizing for retention, one of Whitepages primary customer
acquisition channels would be entirely closed off and the company would be much
less viable.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;b&gt;If this works, will
it lead to success? &lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
One of my favorite thought exercises for growth-hacking and marketing
is to ask what future success looks like for the company, and then work
backwards to assess whether a particular marketing activity can credibly get
the company there. For example, if your company has raised high single digit
millions in venture money or more, you should be thinking about marketing
activities that, if everything goes right, could build a business worth $100M
or more. Small-bore marketing activities are the single biggest mistake that I
see startup marketers make. Ad buying provides an excellent example. For most
online businesses, it’s not credible to believe any amount of ad inventory will
get your company to $100M. If you are tacking on a basic social media strategy
of blogging, Tweeting, Facebook page updates and ‘share this’ buttons, it’s
highly unlikely that this effort will contribute to building a large and
special business. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;
In the day to day cut and thrust of startup operations,
please take a more than usually critical eye to all of your marketing and growth
strategies and spend your scarce time on activities that are leveraged,
sustainable, and core to your product promise and function. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class="MsoNormal"&gt;
Like this? Email me at mathewgjohnson ‘AT’ gmail, or find me
at &lt;a href="http://mattishness.com/"&gt;http://mattishness.com/&lt;/a&gt; or Twitter
@matjohnson&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;!--EndFragment--&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=X2IiCm4jpKE:1IWpByc9Pfs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=X2IiCm4jpKE:1IWpByc9Pfs:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=X2IiCm4jpKE:1IWpByc9Pfs:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=X2IiCm4jpKE:1IWpByc9Pfs:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=X2IiCm4jpKE:1IWpByc9Pfs:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=X2IiCm4jpKE:1IWpByc9Pfs:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=X2IiCm4jpKE:1IWpByc9Pfs:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=X2IiCm4jpKE:1IWpByc9Pfs:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2012/09/growth-hacking-checklist.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-8210861460414612930</guid><pubDate>Tue, 04 Sep 2012 18:15:00 +0000</pubDate><atom:updated>2012-09-04T11:16:53.881-07:00</atom:updated><title>Getting a startup job business guy edition</title><description>First new post in two years. This is just a short one to hopefully break the ice.&lt;br /&gt;
&lt;br /&gt;
Today, a friend introduced me to a smart young business guy looking to get into the startup world. This is the advice I gave him.&lt;br /&gt;
&lt;br /&gt;
&amp;nbsp;Of course, the best way to break in is to start your own company. Even Y-Combinator has begun accepting fairly non-technical people from business schools as part of teams that also have some technical chops. In reality, many people don't want to go this route, or don't feel comfortable with it and want to get their foot in the door as an employee first.&lt;br /&gt;
&lt;br /&gt;
&amp;nbsp;If this is the case and depending on your resume, I think the best plan right now would be to either join a small company more on the order of 10 employees in general marketing, or join a larger startup company in sales or finance/accounting. 

In either case, the goal is to find a way to add tangible, unique and valuable work product.&lt;br /&gt;
&lt;br /&gt;
In a small company, marketing is kind of a catch-all for everything that is not writing code, so there are a bunch of different things that you can do to help out.&lt;br /&gt;
&lt;br /&gt;
&amp;nbsp;I would actually look at sales or accounting more closely. The goal here is to put a succinct example of quantifiable success at a successful company on your resume. For example,  if in 6 months you could say: I was the top producing rep at Twitter or Box.net or Yammer or something like that, then you'd have a really good story to leverage into other more interesting jobs. Additionally, right now enterprise SaaS companies are a really big deal and repeatable sales success is their biggest problem, so I think that now is a particularly good time for sales to be an entry-point.&lt;br /&gt;
&lt;br /&gt;
&amp;nbsp;On the finance/accounting/risk side, I think that there are a lot of jobs, but not too large a pool of qualified applicants in the industry. For instance places like Zynga and Square have a lot of need for these people, but I have only ever met a few people in the industry who do this.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=TOfSTL5R7Y8:Lh6StbaI6cQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=TOfSTL5R7Y8:Lh6StbaI6cQ:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=TOfSTL5R7Y8:Lh6StbaI6cQ:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=TOfSTL5R7Y8:Lh6StbaI6cQ:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=TOfSTL5R7Y8:Lh6StbaI6cQ:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=TOfSTL5R7Y8:Lh6StbaI6cQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=TOfSTL5R7Y8:Lh6StbaI6cQ:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=TOfSTL5R7Y8:Lh6StbaI6cQ:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2012/09/getting-startup-job-business-guy-edition.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-5383750273544315064</guid><pubDate>Tue, 16 Mar 2010 19:16:00 +0000</pubDate><atom:updated>2010-03-17T15:02:13.694-07:00</atom:updated><title>Starve Yourself To Get Lean</title><description>What is waste and how to find it? &lt;a href="http://en.wikipedia.org/wiki/Lean_manufacturing"&gt;Lean&lt;/a&gt; in the large definition as well as in the more narrow lean start-up definition is first and foremost about reducing waste. Well, what is waste and how do you find it anyway?&lt;br /&gt;&lt;br /&gt;One of the best ways to learn what is, and isn’t, waste is by imposing constraints on your start-up and starving yourself of resources that are non-essential. Once you start cutting things out, you'll likely find that you can move much faster in general and apply your new-found &lt;a href="http://www.slideshare.net/dmc500hats/best-strategy-is-speed-startup2startup-may-2008"&gt;speed&lt;/a&gt; to reducing cycle time increasing the pace of &lt;a href="http://www.startuplessonslearned.com/2009/04/validated-learning-about-customers.html"&gt;validated learning about customers&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;So what are some examples of good constraints to try out? Here are 10 great ones I've culled from other people and my own experience:&lt;br /&gt;&lt;br /&gt;&lt;ol&gt;&lt;li&gt;Pretend you only have an &lt;a href="http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html"&gt;MVP&lt;/a&gt; and that's the whole business. Later on, you will want to sell your MVP to &lt;a href="http://steveblank.com/2010/02/25/customer-development-for-web-startups/"&gt;earlyvangelists&lt;/a&gt; with your big vision, but think about how much feedback you get about your core value prop by presenting an MVP as a going concern.&lt;/li&gt;&lt;li&gt;Pretend you didn't raise that much money and put most of it in an account that requires &lt;a href="http://venturehacks.com/articles/amount-seed-money#comment-10042"&gt;board approval to access&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Pretend you don't have engineering resources available so you have to duct-tape a business process together from several existing websites and services like &lt;a href="http://wordpress.org/"&gt;Wordpress&lt;/a&gt;, &lt;a href="http://wufoo.com/"&gt;Wufoo&lt;/a&gt; and a &lt;a href="http://paypal.com/"&gt;Paypal&lt;/a&gt; button.&lt;/li&gt;&lt;li&gt;Pretend you don’t have design resources or ability so you make your own logo in &lt;a href="http://office.microsoft.com/en-us/powerpoint/default.aspx"&gt;Powerpoint&lt;/a&gt; and &lt;a href="http://picnik.com/"&gt;Picnik&lt;/a&gt; with a cool font from &lt;a href="http://dafont.com/"&gt;Dafont&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Pretend you have zero sysadmin skillz. You can prove a great deal of business success deploying your Rails app on &lt;a href="http://heroku.com/"&gt;Heroku&lt;/a&gt; before it makes economic sense to take on that responsibility yourself.&lt;/li&gt;&lt;li&gt;Pretend you can only use free or open-source products. Instead of Adobe products, use &lt;a href="http://aviary.com/"&gt;Aviary&lt;/a&gt;, &lt;a href="http://inkscape.org/"&gt;Inkscape&lt;/a&gt; or &lt;a href="http://www.getpaint.net/"&gt;Paint.net&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Pretend you have tons of users but no testers or QA department. If that were true, it really pays to have developed a strong core competency in &lt;a href="http://timothyfitz.wordpress.com/2009/02/10/continuous-deployment-at-imvu-doing-the-impossible-fifty-times-a-day/"&gt;automated Selenium testing, and incremental cluster deployments&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Pretend you have no other people but need a sales department. Gurbaksh Chahal didn’t let being one-teenager shop hold him back when he needed a VP of Sales, he just &lt;a href="http://mixergy.com/gurbaksh-chahal/"&gt;invented a new name&lt;/a&gt; to handle big accounts himself.&lt;/li&gt;&lt;li&gt;Pretend your coworkers are a full day different even though they may not be. Think how much more sloppily you can communicate when you’re sitting right next to your teammates than if they were a timezone (or 9) away. Elancers know this. &lt;a href="http://37signals.com/svn/posts/2185-a-new-way-of-working-a-two-month-recap"&gt;37Signals knows this&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Pretend you have no domain experience. This is perhaps the most important and the hardest to pull off for smart people with vision who do have experience. You may have sold a similar product with a different name and brand perception into a similar market in a different year in a different part of the business cycle in a different funding environment – but each of those things on its own is enough to completely change your start-up outcome.&lt;/li&gt;&lt;/ol&gt;&lt;br /&gt;Whatever you think you need, there’s a ton of value in pretending you don’t have it and can’t get it – and then going ahead solving your problem anyway.&lt;br /&gt;This post was largely inspired by Auren Hoffman's &lt;a href="http://blog.summation.net/2010/02/to-grow-a-company-you-need-to-be-good-at-killing-things.html"&gt;Kill things to grow&lt;/a&gt; post.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=CMPFhiyiW9A:ZneEGjvyrlA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=CMPFhiyiW9A:ZneEGjvyrlA:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=CMPFhiyiW9A:ZneEGjvyrlA:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=CMPFhiyiW9A:ZneEGjvyrlA:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=CMPFhiyiW9A:ZneEGjvyrlA:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=CMPFhiyiW9A:ZneEGjvyrlA:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=CMPFhiyiW9A:ZneEGjvyrlA:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=CMPFhiyiW9A:ZneEGjvyrlA:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2010/03/starve-yourself-to-get-lean.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-8926127749066747673</guid><pubDate>Wed, 13 Jan 2010 05:44:00 +0000</pubDate><atom:updated>2010-01-12T21:48:13.620-08:00</atom:updated><title>Audition: Pitching Hacks for Actors</title><description>&lt;a href="http://www.amazon.com/gp/product/product-description/0802772404/ref=dp_proddesc_0?ie=UTF8&amp;n=283155&amp;s=books"&gt;Audition: Pitching Hacks for Actors&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;When you pitch your company or idea to potential investors, in large part, &lt;a href="http://cdixon.org/2009/11/14/pitch-yourself-not-your-idea/"&gt;you are pitching yourself&lt;/a&gt;. You are auditioning. Fortunately, there's a book for that: Audition, everything an actor needs to know to get the part, by the guy who cast The Graduate, full of great dialog from actual auditions.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.youtube.com/watch?v=ogqKj5rowbM"&gt;Actors can pitch; Matt Damon could raise VC any day&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Some gems from Audition:&lt;br /&gt;&lt;br /&gt;"What are you fighting for? The actor must find a positive motivation, since it will serve him in a more forceful, stronger, more emotional way than a negative choice will."&lt;br /&gt;&lt;br /&gt;"Do you know what I saw? An actress looking down at the floor, standing pigeon-toed, whom I couldn't hear. An actress who seemed full and half-dead, spiritless, with no humor, no charm, no appeal. Do you expect me to hire such an actress for my play?"&lt;br /&gt;&lt;br /&gt;"You are going to have big trouble being an actor, with all the limitations you set for yourself. Can't you expand your concepts about yourself?"&lt;br /&gt;&lt;br /&gt;"The more discoveries you make in a scene, the more interesting your scene will be."&lt;br /&gt;&lt;br /&gt;"Communication's not easy.We all tend to be lazy, thinking "Well I said it and it's his fault if he doesn't get it.""&lt;br /&gt;&lt;br /&gt;"Particular attention should be paid to a fact: virtually no actor is too loud."&lt;br /&gt;&lt;br /&gt;"What do auditors expect from a reading? An opening night performance, that's all."&lt;br /&gt;&lt;br /&gt;Buy the &lt;a href="http://www.amazon.com/gp/product/product-description/0802772404/ref=dp_proddesc_0?ie=UTF8&amp;n=283155&amp;s=books"&gt;book&lt;/a&gt;, already!&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S5klpPA6UPo:lp7of-WWdCU:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S5klpPA6UPo:lp7of-WWdCU:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=S5klpPA6UPo:lp7of-WWdCU:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S5klpPA6UPo:lp7of-WWdCU:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=S5klpPA6UPo:lp7of-WWdCU:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S5klpPA6UPo:lp7of-WWdCU:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S5klpPA6UPo:lp7of-WWdCU:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=S5klpPA6UPo:lp7of-WWdCU:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2010/01/audition-pitching-hacks-for-actors.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-892129297020206352</guid><pubDate>Tue, 10 Nov 2009 19:41:00 +0000</pubDate><atom:updated>2009-11-12T14:53:30.004-08:00</atom:updated><title>Mostly On Twitter These Days</title><description>&lt;div id="twitter_div"&gt;&lt;br /&gt;&lt;h2 class="sidebar-title"&gt;Twitter Updates&lt;/h2&gt;&lt;br /&gt;&lt;ul id="twitter_update_list"&gt;&lt;/ul&gt;&lt;br /&gt;&lt;a href="http://twitter.com/matjohnson" id="twitter-link" style="display:block;text-align:right;"&gt;follow me on Twitter&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;script type="text/javascript" src="http://twitter.com/javascripts/blogger.js"&gt;&lt;/script&gt;&lt;br /&gt;&lt;script type="text/javascript" src="http://twitter.com/statuses/user_timeline/matjohnson.json?callback=twitterCallback2&amp;amp;count=5"&gt;&lt;/script&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=NO8LcM_WTZI:jRO7tK2E77E:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=NO8LcM_WTZI:jRO7tK2E77E:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=NO8LcM_WTZI:jRO7tK2E77E:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=NO8LcM_WTZI:jRO7tK2E77E:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=NO8LcM_WTZI:jRO7tK2E77E:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=NO8LcM_WTZI:jRO7tK2E77E:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=NO8LcM_WTZI:jRO7tK2E77E:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=NO8LcM_WTZI:jRO7tK2E77E:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/09/mostly-on-twitter-these-days.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-8202750298274354403</guid><pubDate>Wed, 28 Oct 2009 19:51:00 +0000</pubDate><atom:updated>2009-10-28T12:53:32.544-07:00</atom:updated><title>Mathew Johnson</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_SlLMIitnPmw/SuihFtyBzmI/AAAAAAAABgE/dq_ADpXyq3o/s1600-h/mathew-johnson.jpg"&gt;&lt;img style="cursor:pointer; cursor:hand;width: 400px; height: 397px;" src="http://2.bp.blogspot.com/_SlLMIitnPmw/SuihFtyBzmI/AAAAAAAABgE/dq_ADpXyq3o/s400/mathew-johnson.jpg" border="0" alt="mathew johnson"id="BLOGGER_PHOTO_ID_5397741272964386402" /&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hKqrghvUB8o:CcTi2iVpWiQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hKqrghvUB8o:CcTi2iVpWiQ:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=hKqrghvUB8o:CcTi2iVpWiQ:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hKqrghvUB8o:CcTi2iVpWiQ:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=hKqrghvUB8o:CcTi2iVpWiQ:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hKqrghvUB8o:CcTi2iVpWiQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hKqrghvUB8o:CcTi2iVpWiQ:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=hKqrghvUB8o:CcTi2iVpWiQ:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/10/mathew-johnson.html</link><author>noreply@blogger.com (Mathew Johnson)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/_SlLMIitnPmw/SuihFtyBzmI/AAAAAAAABgE/dq_ADpXyq3o/s72-c/mathew-johnson.jpg" height="72" width="72" /><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-1492636497803563133</guid><pubDate>Thu, 19 Mar 2009 02:44:00 +0000</pubDate><atom:updated>2009-03-18T20:08:00.269-07:00</atom:updated><title>The Airline Business - JetBlue RPU</title><description>Be glad you (likely) work in technology. I spent a few minutes tonight poking around &lt;a href="http://biz.yahoo.com/e/090213/jblu10-k.html"&gt;JetBlue's 2008 10-K filing&lt;/a&gt;. I was interested in distilling down a revenue-per-user (RPU) number for the airline. I have mentioned &lt;a href="http://mattishness.blogspot.com/2007/05/jetblue-helps-domainer.html"&gt;JetBlue unwittingly helping a domainer&lt;/a&gt; before. And while the new T5 at JFK is a giant step up in overall quality, execution, usability and plain old logic &amp;amp; reason compared to anything else at JFK, I whole-heartedly agree with Patrick Smith's &lt;a href="http://www.salon.com/tech/col/smith/2009/02/06/askthepilot308/"&gt;T5 assessment&lt;/a&gt; on AskThePilot.&lt;br /&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;But back to the numbers:&lt;/div&gt;&lt;div&gt;&lt;ul&gt;&lt;li&gt;JetBlue reported $3.39B in 2008 revenue, or ~$9.3M per day.&lt;/li&gt;&lt;li&gt;JetBlue has 600 flights per day, so that's&lt;/li&gt;&lt;li&gt;About $15,500 per flight.&lt;/li&gt;&lt;li&gt;JetBlue flies 107 A320s with ~150 seats and 35 Embraer 190s with ~100 seats.&lt;/li&gt;&lt;li&gt;Assuming 120 purchased seats per flight:&lt;/li&gt;&lt;li&gt;JetBlue makes an average of ~$130 per seat purchased,&lt;/li&gt;&lt;li&gt;Which is about in-line with getting a good deal on an airfare.&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div&gt;$15,000 sounds pretty cheap to fuel up the plane, stock it with service items, get the people on-board, fly them somewhere, land, get all the people off, and pay the salaries of the gate agents and flight-crew - to say nothing of maintenance, depreciation, and capital costs.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hx6p8Hz1tVg:yPyNBnBPoNs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hx6p8Hz1tVg:yPyNBnBPoNs:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=hx6p8Hz1tVg:yPyNBnBPoNs:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hx6p8Hz1tVg:yPyNBnBPoNs:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=hx6p8Hz1tVg:yPyNBnBPoNs:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hx6p8Hz1tVg:yPyNBnBPoNs:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=hx6p8Hz1tVg:yPyNBnBPoNs:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=hx6p8Hz1tVg:yPyNBnBPoNs:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/03/airline-business-jetblue-rpu.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>2</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-7781325816013661650</guid><pubDate>Mon, 09 Mar 2009 16:46:00 +0000</pubDate><atom:updated>2009-03-09T09:49:01.134-07:00</atom:updated><title>Canting Carbon Goodness</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_SlLMIitnPmw/SbVId5JhYbI/AAAAAAAAA8A/LXKjeGONneE/s1600-h/PB211470.JPG"&gt;&lt;img style="cursor:pointer; cursor:hand;width: 400px; height: 299px;" src="http://4.bp.blogspot.com/_SlLMIitnPmw/SbVId5JhYbI/AAAAAAAAA8A/LXKjeGONneE/s400/PB211470.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5311231013947531698" /&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=jxNYwYIQ6R0:B-EKM5zJtgM:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=jxNYwYIQ6R0:B-EKM5zJtgM:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=jxNYwYIQ6R0:B-EKM5zJtgM:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=jxNYwYIQ6R0:B-EKM5zJtgM:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=jxNYwYIQ6R0:B-EKM5zJtgM:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=jxNYwYIQ6R0:B-EKM5zJtgM:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=jxNYwYIQ6R0:B-EKM5zJtgM:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=jxNYwYIQ6R0:B-EKM5zJtgM:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/03/canting-carbon-goodness.html</link><author>noreply@blogger.com (Mathew Johnson)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_SlLMIitnPmw/SbVId5JhYbI/AAAAAAAAA8A/LXKjeGONneE/s72-c/PB211470.JPG" height="72" width="72" /><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-5471954644802329679</guid><pubDate>Fri, 06 Mar 2009 05:54:00 +0000</pubDate><atom:updated>2009-03-05T21:56:45.381-08:00</atom:updated><title>Ad Of The Day: Toothless Alcoholic</title><description>Another datapoint to support my 'CPMs have really crashed' hypothesis: An ad on the NYT for the Toothless Alcoholic blog:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_SlLMIitnPmw/SbC7BX4tGnI/AAAAAAAAA74/2PK7TWaWdKg/s1600-h/toothless.png"&gt;&lt;img style="cursor:pointer; cursor:hand;width: 349px; height: 234px;" src="http://1.bp.blogspot.com/_SlLMIitnPmw/SbC7BX4tGnI/AAAAAAAAA74/2PK7TWaWdKg/s400/toothless.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5309949592935930482" /&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6GxoP8WfZzI:4iUTAEzYc5I:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6GxoP8WfZzI:4iUTAEzYc5I:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=6GxoP8WfZzI:4iUTAEzYc5I:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6GxoP8WfZzI:4iUTAEzYc5I:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=6GxoP8WfZzI:4iUTAEzYc5I:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6GxoP8WfZzI:4iUTAEzYc5I:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6GxoP8WfZzI:4iUTAEzYc5I:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=6GxoP8WfZzI:4iUTAEzYc5I:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/03/ad-of-day-toothless-alcoholic.html</link><author>noreply@blogger.com (Mathew Johnson)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_SlLMIitnPmw/SbC7BX4tGnI/AAAAAAAAA74/2PK7TWaWdKg/s72-c/toothless.png" height="72" width="72" /><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-3099475569429241875</guid><pubDate>Wed, 04 Mar 2009 19:14:00 +0000</pubDate><atom:updated>2009-03-04T11:17:28.585-08:00</atom:updated><title>The Billion Dollar Cat</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://justinarium.files.wordpress.com/2007/11/iceland_wideweb__430x3200.jpg"&gt;&lt;img style="cursor:pointer; cursor:hand;width: 430px; height: 320px;" src="http://justinarium.files.wordpress.com/2007/11/iceland_wideweb__430x3200.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;You have a dog, and I have a cat. We agree that they are each worth a billion dollars. You sell me the dog for a billion, and I sell you the cat for a billion. Now we are no longer pet owners, but Icelandic banks, with a billion dollars in new assets. “They created fake capital by trading assets amongst themselves at inflated values,”&lt;br /&gt;&lt;br /&gt;-&lt;a href="http://www.vanityfair.com/politics/features/2009/04/iceland200904?printable=true&amp;currentPage=all"&gt;Michael Lewis in Vanity Fair&lt;/a&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=rSPCVziEfA8:AqIsM-WHp1g:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=rSPCVziEfA8:AqIsM-WHp1g:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=rSPCVziEfA8:AqIsM-WHp1g:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=rSPCVziEfA8:AqIsM-WHp1g:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=rSPCVziEfA8:AqIsM-WHp1g:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=rSPCVziEfA8:AqIsM-WHp1g:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=rSPCVziEfA8:AqIsM-WHp1g:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=rSPCVziEfA8:AqIsM-WHp1g:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/03/billion-dollar-cat.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-6646563525904881996</guid><pubDate>Wed, 04 Feb 2009 18:13:00 +0000</pubDate><atom:updated>2009-02-04T10:14:44.377-08:00</atom:updated><title>SaaS Platforms and Force.com</title><description>* What are the major differences between Force.com and the old App Exchange?&lt;br /&gt;&lt;br /&gt;The primary evolution from AppExchange to Force.com Platform is towards more flexibility. AppExchange was focused around helping developers design and sell very constrained applications with a small amount of customization – particularly to provide some vertically focused features. Force.com aims to generalize their cloud offering and compete more closely with Amazon AWS in letting strong developers do more fully custom development on the SFdC platform.&lt;br /&gt;&lt;br /&gt;* How will custom cloud apps help organizations?&lt;br /&gt;&lt;br /&gt;Clearly there are some significant gains in deployment effort and maintenance cost with cloud apps. The important issue is the ‘custom’ part – an app in the cloud can reduce IT setup times and capital expenditure.&lt;br /&gt;&lt;br /&gt;All cloud platforms offer differing levels of flexibility – very flexible platforms like Amazon AWS don’t cut down too terribly much on development and deployment effort. Easier platforms can be faster to develop on, but have more constraints and may not fit your requirements as well, or might even introduce additional necessary development workaround because of their constraints.&lt;br /&gt;Force.com is an intermediate platform that still requires substantial custom development costs for any serious application. Intuit’s Quickbase platform is also in this category.&lt;br /&gt;&lt;br /&gt;Platforms that still require some explicit app-building, but are aimed at end-users include Longjump and Coghead, these have not hit a receptive market because they are too difficult for non-technical users, and too constrained for developers.&lt;br /&gt;&lt;br /&gt;End-user focused platforms – especially ones that also include APIs like Blist and DabbleDB let end users who are mostly just comfortable with spreadsheets build relational database backed applications themselves, but also let developers leverage the backend in the cloud for real customization. This allows for much greater cost savings because you don't need to pay for custom development up front until you really need it.&lt;br /&gt;&lt;br /&gt;There is, however, a sweet spot for platforms like Force.com that requires and includes custom software developers/consultants, but allow for somewhat lighter-weight and cost custom application projects.&lt;br /&gt;&lt;br /&gt;* Do businesses really want to host their apps with Salesforce?&lt;br /&gt;&lt;br /&gt;Just being in the cloud does not really address the development cost and the development aspect of time to deployment. Cloud apps may not interface as closely with your legacy data and databases for integrating interesting BI data. This will be the longer-term hurdle for adoption.&lt;br /&gt;Of course, today the largest barrier to adoption is perceived security and control. While under normal circumstances a public company like Salesforce.com will store your data securely and recover if necessary,  in unforeseeable ‘black swan’ events – you can lose control of data hosted by large, politically-targetable 3rd parties – for example Google handing over data to the government of China.&lt;br /&gt;&lt;br /&gt;* Does the impact of the change depend on the size of your&lt;br /&gt;business? Can both small and big business take advantage?"&lt;br /&gt;&lt;br /&gt;Both large and small business can take advantage of custom cloud apps, but Force.com apps work better for large companies that already have internal IT departments and existing budget for IT consulting. For smaller businesses without these resources, end-user focused applications like Blist or DabbleDB are a better fit.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=pYQ3-24ewWY:12iNgZieRMM:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=pYQ3-24ewWY:12iNgZieRMM:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=pYQ3-24ewWY:12iNgZieRMM:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=pYQ3-24ewWY:12iNgZieRMM:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=pYQ3-24ewWY:12iNgZieRMM:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=pYQ3-24ewWY:12iNgZieRMM:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=pYQ3-24ewWY:12iNgZieRMM:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=pYQ3-24ewWY:12iNgZieRMM:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/02/saas-platforms-and-forcecom.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-4155920851658487028</guid><pubDate>Sun, 25 Jan 2009 18:36:00 +0000</pubDate><atom:updated>2009-01-25T10:39:02.954-08:00</atom:updated><title>Lexulous - My Best Opening</title><description>My best opening in Lexulous so far; I got really lucky: &lt;br /&gt;WIREhAIR with a blank for the 'H': Bingo + Opening Double + Triple Word for 116 points:&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_SlLMIitnPmw/SXyxpkjSLQI/AAAAAAAAA0A/SnmmYljcCak/s1600-h/.....wirehair.png"&gt;&lt;img style="cursor:pointer; cursor:hand;width: 344px; height: 400px;" src="http://3.bp.blogspot.com/_SlLMIitnPmw/SXyxpkjSLQI/AAAAAAAAA0A/SnmmYljcCak/s400/.....wirehair.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5295302589625281794" /&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=2c6GafXPH2o:nY3iLCvJsaM:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=2c6GafXPH2o:nY3iLCvJsaM:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=2c6GafXPH2o:nY3iLCvJsaM:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=2c6GafXPH2o:nY3iLCvJsaM:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=2c6GafXPH2o:nY3iLCvJsaM:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=2c6GafXPH2o:nY3iLCvJsaM:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=2c6GafXPH2o:nY3iLCvJsaM:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=2c6GafXPH2o:nY3iLCvJsaM:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/01/lexulous-my-best-opening.html</link><author>noreply@blogger.com (Mathew Johnson)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/_SlLMIitnPmw/SXyxpkjSLQI/AAAAAAAAA0A/SnmmYljcCak/s72-c/.....wirehair.png" height="72" width="72" /><thr:total>1</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-1788973121937169021</guid><pubDate>Tue, 20 Jan 2009 16:11:00 +0000</pubDate><atom:updated>2009-01-20T08:12:04.214-08:00</atom:updated><title>Camano Sunset</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_SlLMIitnPmw/SXX3ze_EjmI/AAAAAAAAAzw/S9n_qdl1nEk/s1600-h/1232326471964.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 300px;" src="http://1.bp.blogspot.com/_SlLMIitnPmw/SXX3ze_EjmI/AAAAAAAAAzw/S9n_qdl1nEk/s400/1232326471964.jpg" alt="" id="BLOGGER_PHOTO_ID_5293409400906878562" border="0" /&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=bLJiFj0tUmg:9MfYUc11G4s:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=bLJiFj0tUmg:9MfYUc11G4s:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=bLJiFj0tUmg:9MfYUc11G4s:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=bLJiFj0tUmg:9MfYUc11G4s:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=bLJiFj0tUmg:9MfYUc11G4s:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=bLJiFj0tUmg:9MfYUc11G4s:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=bLJiFj0tUmg:9MfYUc11G4s:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=bLJiFj0tUmg:9MfYUc11G4s:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/01/camano-sunset.html</link><author>noreply@blogger.com (Mathew Johnson)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_SlLMIitnPmw/SXX3ze_EjmI/AAAAAAAAAzw/S9n_qdl1nEk/s72-c/1232326471964.jpg" height="72" width="72" /><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-8639688705820906537</guid><pubDate>Wed, 14 Jan 2009 01:53:00 +0000</pubDate><atom:updated>2009-01-13T17:55:33.616-08:00</atom:updated><title>Good Lazy - Markus Frind</title><description>Markus Frind has a great 'philosophy' post up reflecting on his recent Inc. profile - just for one:&lt;br /&gt;&lt;br /&gt;&lt;a href="http://plentyoffish.wordpress.com/2009/01/09/entrepreneurship/"&gt;&lt;span style="font-style: italic;"&gt;"2. The only way to grow a site once its running its self is to have brilliant ideas. Great ideas don’t come from sitting in front of the computer screen for 8 hours of the day wondering what to do next. You have to inspired or have a really deep understanding of what is going on. So a Brilliant idea may start a business but you need to have many many more brilliant ideas if you are going to go from one of many to an industry leader."&lt;/span&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9QvqIuNwm7Y:KSEu6ak2uHw:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9QvqIuNwm7Y:KSEu6ak2uHw:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=9QvqIuNwm7Y:KSEu6ak2uHw:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9QvqIuNwm7Y:KSEu6ak2uHw:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=9QvqIuNwm7Y:KSEu6ak2uHw:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9QvqIuNwm7Y:KSEu6ak2uHw:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9QvqIuNwm7Y:KSEu6ak2uHw:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=9QvqIuNwm7Y:KSEu6ak2uHw:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/01/good-lazy-markus-frind.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-3967655319717299671</guid><pubDate>Fri, 09 Jan 2009 23:03:00 +0000</pubDate><atom:updated>2009-01-09T15:14:41.000-08:00</atom:updated><title>Obama Donor List Change.Gov Links</title><description>We got a flurry of links related to the Obama transition team using a blist widget to publish their donor records. Here are some of them:&lt;br /&gt;&lt;a href="http://politicalticker.blogs.cnn.com/2009/01/05/obama-team-releases-list-of-donors-to-transition/"&gt;&lt;br /&gt;http://politicalticker.blogs.cnn.com/2009/01/05/obama-team-releases-list-of-donors-to-transition/&lt;/a&gt;&lt;br /&gt;&lt;a href="http://twitter.com/huffpost/statuses/1097512477"&gt;http://twitter.com/huffpost/statuses/1097512477&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.boston.com/news/politics/politicalintelligence/2009/01/obama_updates_i.html"&gt;http://www.boston.com/news/politics/politicalintelligence/2009/01/obama_updates_i.html&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.cbsnews.com/blogs/2009/01/05/politics/politicalhotsheet/entry4699347.shtml"&gt;http://www.cbsnews.com/blogs/2009/01/05/politics/politicalhotsheet/entry4699347.shtml&lt;/a&gt;&lt;br /&gt;&lt;a href="http://voices.washingtonpost.com/the-trail/2009/01/05/obama_transition_raised_38_mil.html?wprss=the-trail"&gt;http://voices.washingtonpost.com/the-trail/2009/01/05/obama_transition_raised_38_mil.html?wprss=the-trail&lt;/a&gt;&lt;br /&gt;&lt;a href="http://iowaindependent.com/10223/obama-transition-releases-donors"&gt;http://iowaindependent.com/10223/obama-transition-releases-donors&lt;/a&gt;&lt;br /&gt;&lt;a href="http://uk.reuters.com/article/usPoliticsNews/idUKTRE50442F20090105?pageNumber=1&amp;virtualBrandChannel=0&amp;sp=true"&gt;http://uk.reuters.com/article/usPoliticsNews/idUKTRE50442F20090105?pageNumber=1&amp;virtualBrandChannel=0&amp;sp=true&lt;/a&gt;&lt;br /&gt;&lt;a href="http://blog.digitalbackcountry.com/2009/01/barak-obama-using-a-flex-application-on-changegov/"&gt;http://blog.digitalbackcountry.com/2009/01/barak-obama-using-a-flex-application-on-changegov/&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.xconomy.com/seattle/2009/01/06/how-blist-got-involved-with-obama-the-inside-story/"&gt;http://www.xconomy.com/seattle/2009/01/06/how-blist-got-involved-with-obama-the-inside-story/&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.techflash.com/venture/Roundup37098359.html"&gt;http://www.techflash.com/venture/Roundup37098359.html&lt;/a&gt;&lt;br /&gt;&lt;a href="http://venturebeat.com/2009/01/05/spreadsheet-startup-blist-shares-list-of-obamas-donors/"&gt;http://venturebeat.com/2009/01/05/spreadsheet-startup-blist-shares-list-of-obamas-donors/&lt;/a&gt;&lt;br /&gt;&lt;a href="http://techdailydose.nationaljournal.com/2009/01/obama-embraces-seattle-startup.php"&gt;http://techdailydose.nationaljournal.com/2009/01/obama-embraces-seattle-startup.php&lt;/a&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6zTm3pjx9uw:HNJDfwFj314:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6zTm3pjx9uw:HNJDfwFj314:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=6zTm3pjx9uw:HNJDfwFj314:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6zTm3pjx9uw:HNJDfwFj314:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=6zTm3pjx9uw:HNJDfwFj314:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6zTm3pjx9uw:HNJDfwFj314:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=6zTm3pjx9uw:HNJDfwFj314:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=6zTm3pjx9uw:HNJDfwFj314:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2009/01/obama-donor-list-changegov-links.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-4470843173082525577</guid><pubDate>Mon, 29 Dec 2008 20:15:00 +0000</pubDate><atom:updated>2008-12-29T12:18:48.182-08:00</atom:updated><title>Ad Of The Day: Magic Web 2.0 to Web 3.0 Converter</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_SlLMIitnPmw/SVkwcj9O-XI/AAAAAAAAAy0/AZQJgCDDLFw/s1600-h/imgad.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 83px; height: 400px;" src="http://4.bp.blogspot.com/_SlLMIitnPmw/SVkwcj9O-XI/AAAAAAAAAy0/AZQJgCDDLFw/s400/imgad.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5285308904942532978" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Nice Work &lt;a href="http://momentumdesignlab.com"&gt;Momentum Design Lab&lt;/a&gt;; WTF does that mean?&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=tf9XgB9xV6Y:AAasQ33_Sgc:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=tf9XgB9xV6Y:AAasQ33_Sgc:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=tf9XgB9xV6Y:AAasQ33_Sgc:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=tf9XgB9xV6Y:AAasQ33_Sgc:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=tf9XgB9xV6Y:AAasQ33_Sgc:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=tf9XgB9xV6Y:AAasQ33_Sgc:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=tf9XgB9xV6Y:AAasQ33_Sgc:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=tf9XgB9xV6Y:AAasQ33_Sgc:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2008/12/ad-of-day-magic-web-20-to-web-30.html</link><author>noreply@blogger.com (Mathew Johnson)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_SlLMIitnPmw/SVkwcj9O-XI/AAAAAAAAAy0/AZQJgCDDLFw/s72-c/imgad.jpg" height="72" width="72" /><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-7099802811135288546</guid><pubDate>Sat, 06 Dec 2008 19:03:00 +0000</pubDate><atom:updated>2008-12-06T12:06:41.552-08:00</atom:updated><title>Public Infrastructure and Entrepreneurship</title><description>As a political progressive in a entrepreneurial industry I am often frustrated by the myopic, Republican "small business" and entrepreneur faction continually beating the facile drum of tax cuts and small government. This is counterproductive to the noble venture of entrepreneurialism.&lt;br /&gt;&lt;br /&gt;This morning I was heartened and inspired by &lt;a href="http://www.nytimes.com/2008/12/07/us/politics/07radio.html?_r=1&amp;hp=&amp;pagewanted=print"&gt;Barack Obama's public works and infrastructure pledge&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Nothing could be better for long term economic growth and continued American leadership in innovation than a broad range of infrastructure improvements. Think of it as outsourcing your costs, focusing on your core business proposition, getting a subsidy and a research grant all in one. &lt;br /&gt;&lt;br /&gt;Consider this, according to McKinsey: "&lt;a href="http://www.nchc.org/facts/cost.shtml"&gt;Health insurance expenses are the fastest growing cost component for employers. Unless something changes dramatically, health insurance costs will overtake profits by 2008.&lt;/a&gt;" If employers didn't have to worry about paying and administering employee health-care plans, you would not only have more free cash to go around, but you would have more attention to devote to excelling at your business's core competency. What's more, employees and entrepreneurs who were secure in health coverage that was not tied to their employer would be much more willing to take a flier, start a company, or even merely create more liquidity in the labor pool by reducing the transaction costs of switching jobs.&lt;br /&gt;&lt;br /&gt;How about investment in education? Toyota, &lt;a href="http://startuplessonslearned.blogspot.com/2008/11/five-whys.html"&gt;renowned for business process acumen&lt;/a&gt;, &lt;a href="http://www.nytimes.com/2005/07/25/opinion/25krugman.html"&gt; prefers to site new factories in Canada instead of the Southern United States&lt;/a&gt; not only because of the healthcare advantage, but also because of the education advantage - better educated and trained workers lead to a long term productivity and quality advantage.&lt;br /&gt;&lt;br /&gt;This same effect has been well documented at a larger scale in descriptions of the concentration of innovation, wealth creation, and education in the coastal cities of the United States West coast, and Northeast, like Richard Florida's various &lt;a href="http://www.fastcompany.com/articles/2005/11/fastcities_florida.html"&gt;Creative Class&lt;/a&gt; work.&lt;br /&gt;&lt;br /&gt;Not coincidentally, it is these same cities that invest the most in public infrastructure. Just for instance, despite substantial room for improvement, voters in Seattle uniformly pass each new parks and school levy that shows up on the local ballot.&lt;br /&gt;&lt;br /&gt;Which brings us to transportation infrastructure. No one benefits more from better transportation than businesses. If employees have low-stress commutes (reading on the train, etc.), they are liable to be more productive, and generally appreciate their current 'life situation' more than if they have to fight an hour of aggressive traffic. Obviously, traffic delays have a &lt;a href="http://www.apta.com/research/info/online/congestion.cfm"&gt;huge opportunity cost&lt;/a&gt; in terms of employee time as well, even leaving aside environmental externalities. If you deliver physical goods to customers, getting purchased items delivered faster and at lower cost is central to delighting your customers. And this leaves out public investment in faster and more extensive broadband infrastructure to grease the wheels of more and richer internet services. &lt;br /&gt;&lt;br /&gt;Moreover, public focus and investment in kick-starting cleantech and green energy innovation will give the next wave entrepreneurial innovation and wealth creation the same catalyst that the cold war and defense spending contributed to the &lt;a href="http://www.youtube.com/watch?v=hFSPHfZQpIQ"&gt;genesis of silicon valley&lt;/a&gt;. &lt;br /&gt;&lt;br /&gt;Nothing short of a 1999-style IPO market could be better for entrepreneurialism than Obama's public infrastructure investment plan.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=uZxzKOGKEBM:lG6gC-2pCtY:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=uZxzKOGKEBM:lG6gC-2pCtY:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=uZxzKOGKEBM:lG6gC-2pCtY:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=uZxzKOGKEBM:lG6gC-2pCtY:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=uZxzKOGKEBM:lG6gC-2pCtY:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=uZxzKOGKEBM:lG6gC-2pCtY:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=uZxzKOGKEBM:lG6gC-2pCtY:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=uZxzKOGKEBM:lG6gC-2pCtY:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2008/12/public-infrastructure-and.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>1</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-930284115894183534</guid><pubDate>Thu, 04 Dec 2008 17:16:00 +0000</pubDate><atom:updated>2008-12-04T09:18:12.749-08:00</atom:updated><title>GetRichSlowly - BEFORE you get laid off</title><description>Kevin has an awesome post up on 10 vital things to do before you get laid off at &lt;a href="http://digg.com/educational/10_vital_steps_to_take_BEFORE_you_get_laid_off"&gt;GetRichSlowly&lt;/a&gt; - please vote it up!&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S07M1evikms:DuvL4nhyzkE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S07M1evikms:DuvL4nhyzkE:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=S07M1evikms:DuvL4nhyzkE:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S07M1evikms:DuvL4nhyzkE:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=S07M1evikms:DuvL4nhyzkE:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S07M1evikms:DuvL4nhyzkE:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=S07M1evikms:DuvL4nhyzkE:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=S07M1evikms:DuvL4nhyzkE:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2008/12/getrichslowly-before-you-get-laid-off.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-3245829685875064769</guid><pubDate>Tue, 25 Nov 2008 07:53:00 +0000</pubDate><atom:updated>2008-11-24T23:55:42.978-08:00</atom:updated><title>Weak</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_SlLMIitnPmw/SSuvWkBaxOI/AAAAAAAAAyk/PiK1g-OmTPc/s1600-h/..weak.png"&gt;&lt;img style="cursor:pointer; cursor:hand;width: 400px; height: 109px;" src="http://2.bp.blogspot.com/_SlLMIitnPmw/SSuvWkBaxOI/AAAAAAAAAyk/PiK1g-OmTPc/s400/..weak.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5272500590928905442" /&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=mPtjiDMSk5k:DMH2yMTf9h4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=mPtjiDMSk5k:DMH2yMTf9h4:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=mPtjiDMSk5k:DMH2yMTf9h4:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=mPtjiDMSk5k:DMH2yMTf9h4:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=mPtjiDMSk5k:DMH2yMTf9h4:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=mPtjiDMSk5k:DMH2yMTf9h4:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=mPtjiDMSk5k:DMH2yMTf9h4:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=mPtjiDMSk5k:DMH2yMTf9h4:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2008/11/weak.html</link><author>noreply@blogger.com (Mathew Johnson)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/_SlLMIitnPmw/SSuvWkBaxOI/AAAAAAAAAyk/PiK1g-OmTPc/s72-c/..weak.png" height="72" width="72" /><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-214434629633719074</guid><pubDate>Mon, 24 Nov 2008 22:28:00 +0000</pubDate><atom:updated>2008-11-24T14:30:18.980-08:00</atom:updated><title>Britney Spears Circus Album Imeem</title><description>&lt;object width="300" height="340"&gt;&lt;param name="movie" value="http://media.imeem.com/pl/F0FRnof90H/aus=false/"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://media.imeem.com/pl/F0FRnof90H/aus=false/" type="application/x-shockwave-flash" width="300" height="340" wmode="transparent"&gt;&lt;/embed&gt;&lt;a href="http://www.imeem.com/britneyspears/playlist/XT-b3ZKs/britney_spears_circus_music_playlist/"&gt;Britney Spears - Circus&lt;/a&gt;&lt;/object&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9NgAK_snEq8:0aaWf54G4xo:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9NgAK_snEq8:0aaWf54G4xo:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=9NgAK_snEq8:0aaWf54G4xo:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9NgAK_snEq8:0aaWf54G4xo:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=9NgAK_snEq8:0aaWf54G4xo:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9NgAK_snEq8:0aaWf54G4xo:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=9NgAK_snEq8:0aaWf54G4xo:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=9NgAK_snEq8:0aaWf54G4xo:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2008/11/britney-spears-circus-album-imeem.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-5633743163455908089.post-6466381197321093861</guid><pubDate>Sun, 16 Nov 2008 22:39:00 +0000</pubDate><atom:updated>2008-11-16T14:44:21.252-08:00</atom:updated><title>Reservations About Kiva Gifts</title><description>One of my friends wrote me today for advice on &lt;a href="http://kiva.org/"&gt;Kiva&lt;/a&gt;. Please comment here with your thoughts. For context, my friend does research on sustainable fisheries in the Philippines, so she knows what she's talking about:&lt;br /&gt;&lt;blockquote&gt;&lt;br /&gt;Matt,&lt;br /&gt;I'm interested in giving my family 'presents' in the form of money to spend on Kiva, but I really want to make sure that the projects Kiva supports/advertises are 'good'.  They should be sustainable!  I've heard lots of nightmares about lending programs from developed to developing countries and seen 1st hand the destruction they cause when, for example,  rural, uneducated people get 'loans' to 'develop' and really don't realize they will have to pay the money back in the end.  That is much more of a World Bank model and Kiva seems to be better at that, but when I found this &lt;a href="http://www.kiva.org/app.php?page=businesses&amp;action=about&amp;id=73470&amp;_tpos=f&amp;_tpg=h"&gt;http://www.kiva.org/app.php?page=businesses&amp;action=about&amp;id=73470&amp;_tpos=f&amp;_tpg=h&lt;/a&gt;  I started to wonder again.  Tell me if you can see why I think this is a very bad idea.&lt;br /&gt;&lt;br /&gt;I think that the idea of microfinance is great, but I'm not convinced that it works yet.  All these devleoped country people who feel great having contributed to what they think is a worthy cause may just be contributing to the ultimate demise of the people they thought they were helping.&lt;br /&gt;&lt;br /&gt;Do you know of any other organizations that have a better 'sustainability' check on the programs they support?&lt;br /&gt;&lt;br /&gt;Thanks&lt;/blockquote&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=sSboqoypTpw:yPscwBQoeAI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=sSboqoypTpw:yPscwBQoeAI:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=sSboqoypTpw:yPscwBQoeAI:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=sSboqoypTpw:yPscwBQoeAI:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=sSboqoypTpw:yPscwBQoeAI:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=sSboqoypTpw:yPscwBQoeAI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/mathewgjohnson?a=sSboqoypTpw:yPscwBQoeAI:gIN9vFwOqvQ"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mathewgjohnson?i=sSboqoypTpw:yPscwBQoeAI:gIN9vFwOqvQ" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;</description><link>http://mattishness.blogspot.com/2008/11/reservations-about-kiva-gifts.html</link><author>noreply@blogger.com (Mathew Johnson)</author><thr:total>1</thr:total></item></channel></rss>
