The phrase describes the use of camera movements on small and medium format cameras and also sometimes refers to the use of tilt for selective focus.

Sometimes the term is used when a shallow depth of field is simulated with digital postprocessing; the name may derive from the tilt-shift lens normally required when the effect is produced optically.

Why not have a go yourself if you have an Iphone:  Art&Mobile TiltShift Generator.

Below are a few of our favourite examples for you to have a look at. We’re loving that!

matm’s bespoke email/e-shot template, Coffeemail, now supports mobile browsing – allowing for more of your subscribers to enjoy your eshots just as you created them.

Below are examples of templates for a web based layout and a mobile layout:

Hit the ‘contact us’ button above with any questions!

Here at matm we are able to quickly produce qr codes for you and have generated a number for clients’ business cards. As well as holding personal information such as website details, email address and phone number, qr codes are being used more and more for product/loyalty marketing, as above. Lots of companies are using qr codes, so if you are not yet ‘scannable’ then click on contact us and let us help!

Many Companies have started to show Facebook links from their adverts over the past year. A major Korean Car Manufacturer is using its latest television advert to display the Facebook ‘like’ button, ending with the slogan ‘Kia, inspired by what you like’.

Matm Graphic Designer, Neil, spotted the advert. He said: “The use of social media in business is continuing to gather pace and I am building an increasing number of Facebook pages for Shropshire businesses. My only disapointment with the Kia advert is that their facebook page is geared more towards Kia owners, and not a generic customer experience, but i’m still loving that advert!

We have just finished amending a menu we designed for Bridgnorth based ‘Peepo Pizza’. matm Designer, Neil Dicken updated the menu artwork to include the new dishes along with the new ‘Super 7 Pizzas’ offer.

So if you live in Shropshire, have an eye for design and the stomach for a pizza, click on the menu below and perpare to salivate!

The campaign uses social media to allow Arsenal supporters from around the world, who are unable to attend a home game, to show their support for the London club.

Hal Stokes, of media agency Essence, said:

“A supporters commitment to their club is embodied in their thinking, communication and behavior, and is a passion that is often impossible to truly reflect in marketing activity. Capitalising on the social interactivity of the medium, the app harnesses the culture of Facebook to bring supporters together around the club online as well as offline. I think this is a fantastic initiative by Arsenal FC that will be widely embraced by their huge global supporter base as they try to create online content that comes alive in the excitement of an Arsenal home game.”

Maybe we’ll see a similar use of social media at one of Shropshire’s football clubs, Shrewsbury or Telford…?

With a nod to the Olympics taking place in the UK this year, matm graphic designer Neil Dicken used the silhouette of a sprinter on the front cover. The figure appears to be crossing a finishing line away from any visible competition – a representation of IPS’s position in the powered access parts and service market.

matm has designed, written and printed newsletters, often to tight deadlines, for a number of companies – from small local operations through to large international companies.

Get in contact by clicking above on ‘contact us’ and we can discuss how we’ll help you produce a first class newsletter.

We have had a busy and enjoyable 2011 serving the Shropshire and Midland business communities with PR, marketing, graphic design and web design services.

As well as local clients, we have also been looking after national clients in a number of areas, ranging from construction to bath manufacturing, charities to computer technology and engineering to councils.

We are all looking forward to a great start to 2012 and wish you the same. In the mean time, we will leave you with a limerick from the New York Times, December 29 1910 – one to bring out if you have a particularly ‘festive’ break…!

Good new year resolves are in style

The bulk of them force us to smile

Were I making one now

I would certainly vow

I’ll only drink once in a while!

SEO beats PPC & social media for generating leads, new industry report says.

Interesting point that stood out to me – ’60 percent of respondents (to a survey) said they plan to increase their budget for social media marketing in 2012′

What do you think?

Here’s a few examples of pull-up banners we’ve designed and printed over the last month – note the QR code added to one of the designs – an interactive feature that’s becoming increasingly popular.

We offer a wide range of portable roller banners, including the grasshopper, barracuda, mosquito, axis, orient and impact. We can also supply a wide range of other exhibition material.

We can usually turn around projects very quickly. Also, these banners are now very affordable. And, of course, they’re reusable.