I’m an analytics leader focused on building organizations that turn data into durable competitive
advantage. Over the past decade I’ve led analytics teams across ecommerce, growth marketing, and
experimentation, helping organizations move from reporting to decision systems.
My work sits at the intersection of marketing analytics, experimentation, and data platform design.
I’ve built analytics teams, modernized instrumentation across complex stacks, and implemented
experimentation and attribution systems that help organizations understand what actually drives growth.
I care less about dashboards and more about systems that improve decision making.
Outside of work I’m finishing an economics degree, building small AI tools, and exploring how
analytics teams can operate more like product teams.
Translating analytics into executive decision frameworks
Open to full-time leadership roles and selective advisory or consulting work.
Selected Work
Analytics Annotation System
Context: Large ecommerce organization across multiple brands with frequent
launches, promotions, and releases.
Challenge: Teams spent hours investigating performance swings because change
context lived across disconnected tools.
Approach: Designed and built a centralized annotation system integrated with GA4
and internal dashboards to correlate traffic and revenue shifts with operational events.
Outcome: Faster root-cause analysis, reduced investigation time, and a shared
cross-functional operating timeline.