THOUGHTS ON DESIGN, COMMUNICATION AND THE DIGITAL SPACE FROM THE BRAIN OF MATTIAS KINDELL

Fort the love of #*&%¤”!

Mattias — Wed, 06 May 2009 18:14:39 +0000

I stress because I don’t blog, I get stressed if I blog because I don’t really have the time, I am stressed (well maybe more annoyed) because I have 20+ post almost ready but don’t get to finish them… and I really want to blog and twitter and … seriously! Time management is a b*¤#” isn’t it. Matt’s (techno//marketer) two hour minimum puts some light on the subject of how much time this social thing takes, must take, to work/be relevant/effective/be social. Talk to you all hopefully sooner then later ;)Similar Posts:

A great click

Mattias — Tue, 28 Apr 2009 20:29:07 +0000

Stop the presses, I clicked on one. A banner that is. Great example of advertising that actually is relevant and give value. And a great example of a landing page after click that actually continues the experience (this is unusual). Hat of to Swedbank and agency x (anybody know who made this?).

(Yes, definatly considering buying a Jeep Wrangler Unlimited. Hat of to Jeep for making this great classic bigger. If you are a fan, do not forget to check out Jeep great online community)Similar Posts:

GCN - one more channel that works?

Mattias — Tue, 21 Apr 2009 19:31:25 +0000

Google just released a white paper on the performance of Google Content Network vs Google search. Interesting reading and some worth thinking about findings. Find it through the Inside AdWords blog or get the PDF here.

How do Content Network ads perform for advertisers? We recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content Network, and compared them to performance metrics on the search network across thousands of campaigns and many geographic regions.

This white paper presents the findings from this analysis. It shows that advertisers who advertise on the content network see good results on a number of levels:

Ads on the Google Content Network are likely to be as cost-effective - or even more cost-effective - than ads on the search network.

The median advertiser has a content CPA that’s about 2% lower than their search CPA.

The Content Network drives a significant share of total conversions.

The Content Network drives nearly 20% of total conversions for the median advertiser.

Conversion rates are higher for advertisers who used either of two AdWords campaign management controls: the Conversion Optimizer and site exclusion.

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Po.P shop

Mattias — Mon, 20 Apr 2009 19:50:30 +0000

Well, here we go, after 71 days of not blogging why not start with a clean sopping experience form a kids store. Polarn o. Pyret a Swedish quality kids brand just (recently I believe) launched a web shop. After looking around for some short for my son I realized, Po.P got e-commerce. A clean and intuitive interface which is “on brand” to use a cliche, but this is Po.P straight through. Good clean product shots, color picker, complete info surrounding the products with a great cart function. And almost everything is within one click… Even got a blog this function (somewhat basic) and a used section (köp o. sälj) where you can sell your used Po.P. This makes me realize that a good shop experience can defiantly strengthen a brands… surprisingly uncommon . Lesson learned, if you are thinking of e-commerce, think before you launch… don’t pick an “out of the box” solution, build a branding experience and conversion will follow.

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Nicer to have Advertising

Mattias — Sun, 08 Feb 2009 13:39:25 +0000

MySpace partner with Auditude and launch a “relevant” adverting model for video, following YouTube’s October launch. Myspace us Auditudes content detection system to identify copyrighted content and serve relevant advertising, even on user-submitted video. Warner Music Group is first out to apply this model (on My Chemical Romance’s cover of Desolation Row and U2’s new single Get On Your Boots) where users get an overlay with links to the artist (more info) and “buy at Amazon” button. Over a 24 hour period they got a 1.2% CTR on the ads… which will most likely entise them to move his program forward. Google’s program is somewhat different, where the content owners get the possiblility to post ads on there own videos and others (via ID’s). - via TechCrunch
There we go, a more relevant and somewhat transparent model that actually give value to the consumer and the advertiser. Like LastFM on video, kinda. I think this is definetly a step in the right direction, thinking user and advertiser here - or as YouTube puts it “We’re happy when we can help YouTube users enjoy the content they love, and we’re happy when we can help our partners build their businesses online – but we’re happiest when we can do both.” Potentiall? Ooh ya, this is a product owners wet dream. Just think integration - TV/Print/display ads for XX pointing to interesting stories around product on YouTube, linking to product and buy. Buypassing that boring campaign site but still providing a action to buy… Next, as seen on TV.

(Ok, it seem that when and who’s first when it comes to this is slightly uncear… but in general this should be correct)Similar Posts:

Purity in a dirty world…

Mattias — Thu, 05 Feb 2009 21:41:06 +0000

Thanx @bradkay for the enlightenment.

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Reputation vs “Googled”

Mattias — Sun, 25 Jan 2009 21:03:21 +0000

Via Paul Isakson Similar Posts:

That extra effort

Mattias — Sun, 25 Jan 2009 20:30:19 +0000

Seth and his brilliant illustrative blogging got me thinking about the one thing that all brands should do but usually market them self out of doing. It applies to even the most mediocre and “one in a million” boring brand.

Give your “customer” something to talk about - a.k.a give them more that they expect.

Promise you that this is cheaper then that Super Bowl ad (OK, a little over pretentious example maybe), product space at that “in” store, or that exclusive address. + in the long run will build better brand.

Let me illustrate - you just bought designed paper clips (you know the curly kind in mat black) in an typically standard online store. It arrives 3 days later, stuffed in a brown box with the receipt. Fairly typical, right? What if instead you bought the same paper clips (mat black an all) in a beautifully designed online store (easy to use, easy to look at) that gave you some interesting examples on use and pointed you to relevant info around the product. It arrives in 1 day (you paid for 3 day deliver) in a brown box with company logo nicely applied. You open it an see a neatly packed box (tissue paper and a branded sticker maybe) and a personal letter thanking you for your purchase (this was not your first purchase, they remember), asking how they can make the experience even better and offers rebates on relevant to you list of products.

Which shop and paper clip brand would you recommend to your friends?
Even if the there was two different brands would not both win? Even if you do not go all the way, just talking a step and give something more, unexpected will be worth the effort.Similar Posts:

Do as you are told.

Mattias — Wed, 21 Jan 2009 19:18:51 +0000

Just that from Please Copy Me.
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Do Something Worth Talking About

Mattias — Tue, 20 Jan 2009 06:06:26 +0000

Just found these wise words on Paul Isakson’s blog:

Quit trying to “join the conversation.”

Stop trying to be everyone’s friend.

Don’t shove your marketing messages at people.

Just listen to what people are saying about your product or service and apply what you learn to making it better.

The same goes for your marketing.

Make it worth talking about.

Dito, that is all I can say.

Or just drink this ;)

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