But the key questions haven’t yet been played out enough. What does the Internet mean? How far will the changes go? Which aspects of civilization itself will become something different, perhaps even unrecognizable to us today through the pervasive effect of the network?

This is what we want to surface with The Guardian’s Activate Summit. Activate is an event about the people who are uncovering the answers to those questions.

Who are the ‘Activators’?

We’ve designed the event to get into the heads of the people driving the most important changes in politics, society, technology and the economy. Here are a few examples of the types of people and the things they are doing that we’ll see at the event…

• There are new ways to elect our government leaders demonstrated by people like Thomas Gensemer of Blue State Digital who orchestrated Obama’s digital campaign.
• Adam Afriyie MP is leading innovation across the public sector for David Cameron. He said in an interview about Activate:
  

  “I’ve started looking at cumbersome Whitehall IT and the way IT policy can be improved to strengthen society and kick-start the digital economy. [Dormant Whitehall data sets] can be re-used by the public, adding both commercial and social value to these public assets.”

• Tom Steinberg of MySociety is forcing a new kind of transparency in our government, a perspective we now expect of the publicly funded institutions that serve us in a way that we could only hope for before the Internet existed. And William Heath of Mydex and the Open Rights Group, among other things, is surfacing some of the implications of these changes and how to protect the individual. As he stated in an interview:
  

  “In UK public services it’s clear to me that feedback, transparency and a stronger voice for the individual are all healthy. So I’m very optimistic, but I think we’re only half way there. In e-commerce we’ve tooled up the big organisations. Now we need to get properly tooled up ourselves.”

• Iqbal Qadir, Charles Leadbeater and Umair Haque are demonstrating new forms of capitalism and the shape of the new economy for an age of scarcity..
• Sugatra Mitra’s Hole in the Wall research that inspired Vikas Swarup to write Slumdog Millionaire demonstrates that education can be refactored into more self organized learning environments. Similarly, Richard Baraniuk is developing new open educational resources to revolutionize knowledge sharing.
• Nobel Peace Prize winner Dr. R.K. Pachauri is driving policy change and promoting sustainable development around the globe through his research on climate change at The Energy and Resources Institute.
• Innovators like Arianna Huffington and Gerry Jackson are reinventing the news business. Huffington is developing a next generation distributed news organisation, and Jackson, who operates the only non-state run radio station for Zimbabweans, is finding ways to use technology as an invisible medium to bypass censors and tell the important stories on the global stage that would otherwise never be heard.
• Researchers like Andy Baio and Jon Udell are uncovering brilliant ways people can use tools to connect with other communities near them both physically and intellectually.
• Channel 4’s Matt Locke is empowering young people to deal with issues they face with projects like the International Digital Emmy winner Battlefront. Similarly, William Perrin of the Kings Cross Environment and Talk About Local is networking together community campaigners across the country to help people get things done more effectively.
• There are some amazing data-driven projects that are changing the world such as Steve Coast’s OpenStreetMap, a sort of wikipedia of location information which grows richer every day by 10’s of thousands of active volunteers who are creating a collaborative view of the world. And there’s also Gavin Stark’s AMEE project which aims to measure the carbon footprint of everything on earth.
• Dr Ian Lipkin is identifying, studying and tracking the trajectory of infectious diseases throughout the globe. And Jay Parkinson is revolutionizing healthcare by changing the way people communicate with their doctors:
  

  “Technology will not solve healthcare’s problems. New business models combined with today’s technology and transparent market forces will…Healthcare needs to be Amazoned, Zipcarred, Facebooked, Etsyed, Tumblred, Appled, and Zapposed.”

• Forward thinking designers like Matt Webb are reintegrating the networked and physical worlds. And Ryan Carson is innovating on the concepts of the social web.
• And while John Van Oudenaren is using the Internet to preserve the past, Nik Bostrom is challenging where we’re going at the Future of Humanity Institute and Oxford University.
• Of course, the foundation services enabling these visionaries to do their work are in many cases is powered by the accomplishments of people like Werner Vogels at Amazon and Bradley Horowitz at Google who are opening the vast technological capabilities and resources of their organizations.

Crucially, though, the technology behind all these movements is a tool in a larger agenda than the technology itself.

And this is why the event matters now. We’re tying to focus heavily on the do-ers, the type of people who break things to see how they work, people who are committed to larger agendas in life, leaders with global perspectives and deep concerns for the future.

It’s about the people actively changing the world and showing us all how to do it, too, hence the name - ‘Activate’.

Why now?

Brian Eno painted the picture that I hope Activate will convey when he described his Sydney Opera House light display:

“To imply ‘Oh God, there’s a crisis, no time for imagining any more’ - it’s not true. This is the time for imagining…The human ability to imagine made people capable of surviving. By allowing ourselves to let go of the world that we have to be part of every day, and to surrender to another kind of world, we’re allowing imaginative processes to take place.”

But perhaps a more tangible answer to ‘why now’ was captured by John Heilmann who observed via twitter:

“Amazing how much important campaign 08 stuff happend in 06. More amazing how oblivious I was at the time - and I was paying attention!”

I suspect a lot of people feel the same way and wish to recalibrate their perspective of what this revolution is all about. Hopefully, Activate will be the platform for people to reset and point forward again.

• in hard times people look for someone to blame for what’s wrong in the world
• people are learning to expect more transparency from their government
• the availability of the data compells the curious to dive into all the detail and look for trends and interesting nuggets
• activities are surfacing that people want to understand
• the prospect of uncovering abuses that result in the downfall of a politician is too exciting for people who crave gossip to resist
• …and on and on

The Internet is optimized for this kind of story.

A big pile of personal data was posted publicly in a usable format. (This data has been available via parliament.co.uk as PDFs for years, but once it’s in a convenient spreadsheet format it suddenly becomes meaningful and very shareable.) People then started finding interesting trends with very little effort. And then we got a very public flame war.

Here’s a snapshot of some of the recent triggers around this issue:

Now, despite the fact that it’s incredibly important for this kind of thing to be possible, I think the scale of the conversation about it is very much a distraction. Stephen Fry captured this sentiment in a quip for a BBC journalist:

“Let’s not confuse what politicians get really wrong with things like wars with the rather tedious obsessions about whether or not they charged for wisteria. It’s not that important. It really isn’t. It isn’t what we’re fighting for. It’s a journalistic made up frenzy.” (Only, I disagree that’s a journalistic made up frenzy. The MPs, the public and the mainstream media organizations are all contributing to the noise together.)

If twitter activity can be considered an insight into what MP’s are spending their valuable time thinking about, then this issue is definitely becoming too big. This Tweetminster chart shows that ‘expenses’ are much more relevant today than ‘banks’ amongst MP’s who use twitter, for example:

Again, I’m happy that we live in a world where our politicians who we pay to represent us are accountable in a very open and public way and that we have the ability to ask them hard questions directly from wherever we sit in the social hierarchy.

Interestingly, this case also provides a view into the cost of openness.

Here are some of my favorite Twitter posts about the launch (more here):

• @IanYorston “Guardian Open Platform may be the most interesting thing to happen to newspapers in ages”
• @netspaze “When major newspapers are closing down, UK’s Guardian is opening up.”
• @lisov “Oh my! Take a look at what The Guardian’s done! An open platform!”
• @newscred “The Guardian’s Open Platform is an awesome initiative, their support & developer engagement is impressive.”
• @dreamingspires “The Guardian open platform is a genius idea. maybe the way forward for newspapers.”
• @estragon “Is this the future of journalism?”
• @evirtus “Seriously impressed by The Guardian Open Platform! The future of news?”
• @kate_butler “THANK YOU http://www.guardian.co.uk/open-platform i love you more than ever.”
• @matlock “Guardian Open Platform is a fantastic piece of work. not jealous at all, honestly. ”
• @r1tz “Serious kudos to the Guardian for launching the open API”
• @tomskitomski “Thinking that Guardian’s Open Platform is what BBC Backstage could and should have become.”
• @adrianholovaty “Super impressed with the Guardian’s API.”
• @SamShepherd “Guardian Open Platform - I am a) impressed and b) disheartened. the gulf between the likely-to-survive and the soon-to-be-bankrupt widens”

And here are some of the best quotes from the media and blogosphere (more here):

• “The Guardian is showing some guts by embracing new business models instead of clinging on to old, defunct ones.” (Mashable)
• “The media brand is less a destination and a magnet to draw people there than a label once you’ve found the content, wherever and however you found it. So the more places you can find it, the better.” (Jeff Jarvis)
• “a whole bunch of smart, enthusiastic developers are going to leap on the Open Platform API and use it to make products that use news content in interesting ways. And the insights won’t cost Guardian a cent (penny?) in testing or development costs.” (LiveMint)
• “Guardian Open Platform is a chasmic leap into the future. It is a work of simplistic beauty that I’m sure will have a dramatic impact in the news market. The Guardian is already a market leader in the online space but Open Platform is revolutionary. It makes all of their major competitors look timid.” (Tom Watson, MP)

This is my personal favorite…

• “If content is king, then this is service is a hundred of the king’s best horses, and thousands of his best messengers, sending the Guardian far and wide. A misstep online is unlikely to cost the Guardian much, and should only encourage competitors innovation—the industry sure needs it.

  With this move, the Guardian redraw of where the boundaries of the newspaper industry lie, using to technology to reach as far as possible. It’s enough to make Conrad Black spit his prison breakfast all over his email-inbox.” (Bad Idea Magazine)

The feedback we’ve heard while participating in various events this month has also been very very positive.

• Phil Wills and Mat Wall were both part of QCon London.
• Simon Willison was on a panel at SXSW with The New York Times, NPR, Wired and DayLife talking about “the technical hurdles, the internal arguments, the surprising ways in which people have discovered new ways of looking at the news.”

  Simon was also part of Future of Web Apps in Dublin which was a few days before our launch.

• I shared some of the thinking behind the Open Platform at Changing Media Summit in London last week in a talk called “The Open Strategy“. That presentation is here:

  (Changing Media Summit is “for anyone concerned with creative and commercial success in the digital age. It is aimed at senior executives responsible for strategies in digital, online, new media, mobile, marketing, branding, finance, comms, content, audio and more.”)

• We also hosted the Rewired State event earlier in the month, and BarCamp London is going to be in our Kings Place offices this weekend which we’re really looking forward to.
  

There’s a ton of work to do to move closer to our vision for the platform. If we are going to be successful in weaving the Guardian into the fabric of the Internet, then we need to grow the services we rolled out already and develop the additional services that will round out the offering.

But if the Open Platform launch was about creating the conditions for positive things to happen, then I think we’re off to a really good start.

First, infographics editor Paddy Allen explains the global recession through a very elegant interactive piece “Where did all the money go?“. Paddy has quite a collection of brilliant work from his interactive infographics such as the Energy-hungry houses piece to his storytelling through interactive visualization like the map of Heathrow’s planned 3rd runway.

Second, a strong team led by editor David Leigh has begun posting their investigations into “The tax gap,” a study of tax avoidance by big business.

“It has taken a team of specialists more than three months and involved checking scores of trademark registers and sets of company accounts in Luxembourg, the Netherlands, Switzerland and Ireland.”

One of the many ouputs of the investigation is the raw data that is informing some of the work, such as the interactive guide to corporate tax. For example, you can see what British Airways has reported paying compared with what is notionally due against their stated profits. The information is available in XML format, such as this year-by-year feed.

Third, and this is my personal favorite, the Football guys have outdone themselves with a new feature called Chalkboards. The Guardian’s head of sport Ben Clissett explains:

“No football debate will ever be the same again – it’s not about opinion any more, it’s about facts. And our chalkboards give you the ammunition to settle the argument. You can also compare two players side by side – if you want to compare Robbie Keane and Steven Gerrard in the same position for Liverpool, or Michael Essien and Mikel John Obi for Chelsea.

And when you have built your chalkboard, you can save it and start a discussion with your mates simply by pressing the save button and explaining your point. You can also embed images you have created on your blog, and use the tool with social networking sites.”

For example, I can see clearly for myself that Aston Villa’s draw against Wigan on Saturday was not due to a lack of offense. They had 16 attempts on goal, in fact, 4 on target and 3 shots blocked. The level of detail is amazing. I can also see where the teams focused their passing during the game.

We did a lot of the standard stuff that makes Hack Day so interesting, but there were a few innovations to the event format itself that I thought worked really well, too:

1. DabbleDB. Simon Willison setup a simple hack submission queue using DabbleDB, a handy online database tool. It’s as if the software was designed for this purpose. Two nice benefits: 1) you can upload a screenshot with your submission which it displays nicely, and 2) it prints beautifully. I handed out a hardcopy of the hack demo queue for each judge who then used the list to take notes.
2. Double Screens. We setup 2 projectors so we could jump back and forth between presentation locations and save some time. While one person was presenting, the next person was setting up on the other screen. I was a little worried it would be distracting, but that wasn’t a problem at all.

   I think this is primarily what kept the pace up. We got through 37 hacks in just about an hour. At that pace you couldn’t really afford to look away. Oh, and Simon’s lightning timer was hugely helpful, too.

   This then had the nice effect of giving the judges more time to deliberate…

3. Comprehensive recognition. The judges went through every single hack and found a way to acknowledge each participant. Emily Bell did a sort of improv act dishing out the jokes. She first went through all the hacks that “we would have given an award to”. Then she handed out the trophies…
4. Silly trophies. These worked perfectly. You can keep it on your desk. It makes no sense to anyone else. And it reinforces the idea that the recognition is for the work itself, not for winning a competition. We did hand out a couple of Flip cameras and Make Magazine generously offered some free subscriptions for the hardware hacks, but the emphasis was clearly on the hackers and their hacks, not the idea of ‘winning’.

Otherwise, it seemed to operate much like other Hack Days, except for the refreshing focus on hacks that mean something. I wasn’t sure what kind of hack quality to expect which was in fact very high, but I loved the fact that most of the hacks had the added dimension of context.

Many times a Hack Day results in a lot of amazing technology solutions for problems that don’t exist. I would never challenge the value of creativity for creativity sake, as that’s a big part of what Hack Day is about. But I was really happy to see that in addition to the impressive technical hacks things like Ben Griffiths’, Rob McKinnon’s and Simon Willison’s hacks (to name a few) presented data and information in new ways that could influence the way people think about what they are reading or interacting with.

Anyhow, the event was fantastic, and I’m really looking forward to doing it again.

This is what we saw (1 min):

Some other accounts of the event:

Neil Girling: “Extra Action Marching Band led the crowd in jubilation, and there were many cheers and chants of “Obama” and “U S A.” The mood was ecstatic, and the cops were polite and extremely hands-off; a little after midnight, when they finally asked Extra Action Marching Band — who have a reputation for chaos and noise — to start to shut down, they did so with smiles and were met with the same.”

Tim Redmond, SFBay Guardian: “San Francisco is going crazy. I haven’t seen this much excitement in the streets since we shut down the city when the Iraq war began. But this time, we actually have something to celebrate.”

Sean Bonner, SF Metblogs: “My neighborhood went 9 kinds of insane last night.”

Strange Things Will Happen: “It was like Italy had won the World Cup, only with less mopeds and more high-fiving.”

The most recent notable examples came out of The New York Times and BBC.

The New York Times took Federal Elections Commission data and repurposed it for people who build web applications. The FEC site is good and the data is mildly useful there, but The New York Times is able to shine a spotlight on what they are doing and make a more useful interface to their data. Given the power of their brand they can also help pull together people from around the Internet who understand data visualization and how to build interactive web sites.

The New York Times is embracing raw data in ways that give context and meaning to the mashup world that has grown so much in the last few years.

Jeff Jarvis’ NYC startup DayLife is another interesting but different type of example:

“Our technology collects content from thousands of high-quality online sources, deeply analyzes and parses it, and creates a trove of data that can then be reused in an infinite number of ways by publishers of all sizes.”

The DayLife platform gives them the ability to not only create a pretty good destination site but also to power other people’s web sites with interesting content they have identified and classified. We have used it on guardian.co.uk to enhance our Olympics coverage and US Elections coverage, among other things.

But DayLife went the extra step recently in making it possible for any of the content owners in their system to open up and release their content as an API via the DayLife platform, the same way The New York Times released data from the FEC via nytimes.com.

DayLife is playing data aggregator and distributor for publishers who haven’t figured out how to do this themselves:

“Using Enterprise API, you can launch your OWN API to your OWN CONTENT, all powered by Daylife’s proven technology platform. And you can do this in a matter of days.

You’ll get to choose whether to make your API available to the world at large, or limit access to your in-house developers. In either event, Enterprise API lets you break out of the bottleneck of your in-house CMS to start building new stuff with your content, immediately.”

What starts to become clear when you look at these kinds of services is that media organizations should improve how they facilitate information flow. This is actually what journalism has always been all about, releasing important information to people in a useful way. The media businesses that figure out how to make information flow more fluidly across the entire Internet are going to win over time.

That’s one of the reasons we released full content RSS feeds this week on guardian.co.uk. Rather than require people to visit the web site to read articles we post, they can get what they want when and where they want it from us.

We want to make guardian.co.uk useful to people in whatever context matters to them wherever they are on the Internet.

This is a must-have feature of publishing today even though Forrester’s recent study shows that very few people understand RSS. Mark Hopkins of Mashable.com noted that opening out is not just about serving end-users. It’s about being a part of the activity streams happening all across the Internet:

“If you turn your attention to the most popular sites on the web, sites like Facebook, MySpace and Google all have syndicated content strewn all through them. Let alone sites like FriendFeed, Plaxo and and thousands of blogs and news sites out there that rely on aggregation of content via RSS.”

But the open strategy is not just about opening out. It’s also about opening in.

BBC.co.uk/music is a really good example. They recently began integrating data from other sites and then releasing the raw information in ways that developers would be able to use elsewhere, as well.

“By adopting [the MusicBrainz] open standard, our pages are able to benefit from public domain content linked from MusicBrainz such as biographies from Wikipedia and discographies from MusicBrainz. But MusicBrainz IDs also make it straightforward for third parties to work with our data and automate links to our pages.”

BBC is linking both literally and figuratively to the open web.

The benefits to doing this are obvious and immediately tangible on some levels and then much more strategic and a bit abstract on others.

First, Google’s search engine will reward sites that reference and get referenced by authoritative and relevant sources. BBC’s Matthew Shorter adds,

“Having a persistent, and increasingly rich, resource to link to for each artist on the BBC should also help those pages appear higher up the search rankings”

Second, being the essential data source for a particular topic creates lots of opportunity as the number and size of the customers of that data increases.

For example, you can be sure that Tele Atlas made a lot of money when Google committed to a 5-year deal for their location information:

“The agreement spans Google’s current and future map-based services and navigation offerings across mobile, online and desktop environments. These include the Google Maps™ and Google Earth™ services and mobile applications such as Google Maps for Mobile™. The agreement also gives Tele Atlas access to edits for its maps from Google’s community of users, whose suggested changes can help the company further increase the quality and richness of Tele Atlas maps.”

But no single source of data is ever guaranteed to be the most important or relevant source on the Internet forever.

Actually, it’s not inconceivable that OpenStreetMap will be more valuable than NavTeq and Tele Atlas very soon, as it is has the added benefit of being enhanced by humans every day. You can think of it like a Wikipedia for geography.

Plus, it’s free to use.

The business of openness is about being a part of the wider ecosystem in addition to creating your own. When you’re open you can be relevant to people wherever they are on the Internet in addition to when they make the effort to visit you. And when that relationship becomes meaningful the revenue streams will find their way to you, too.

eBay, Salesforce.com, Flickr, and Amazon owe much of their success to their approach to openness. They’ve opened up their platforms in ways that allow other sites and participants in the Internet ecosystem to both take from and add to their services.

If you need clarity on the revenue model, look no further than Google’s AdSense. AdSense accounts for well over 30% of Google’s total revenue. They wrote checks totalling about $3 billion in the first half of 2008 to all the partners who carry the ‘Ads by Google’ ad unit out there. That’s a pretty good incentive to participate in their ecosystem.

With a little creativity, the open strategy will create a lot of opportunity for any media organization. And sometimes I even wonder if it will be the only model that works at some point in the not too distant future.