Matt Neznanski

An iPad strategy is only as good as the information flow

Matt — Mon, 08 Mar 2010 22:25:10 +0000

Calls for community newspapers to have a strategy for the iPad are misguided -- unless they're really suggesting a whole new way of gathering and presenting information. Possibly related posts:

Attention as a resource

Matt — Fri, 05 Mar 2010 23:04:36 +0000

What are readers who ask for full RSS feeds really telling you? John Gruber says it's that they want to pay more attention to you and share you with their friends.

Revamp: Making home improvement easier

Matt — Mon, 08 Feb 2010 16:15:04 +0000

Introducing Revamp, a targeted niche product designed to teach contractors how to use the social Web to their benefit and create a deeper relationship with newspaper advertising customers.

Got multiple calendars in print? Make a go-and-do column instead.

Matt — Wed, 06 Jan 2010 20:13:09 +0000

Sometimes making a connection with a networked, busy reader involves simply tweaking the process of news to fit a modern lifestyle: those with a "If news is important it'll find me" kind of approach. Possibly related posts:

Creating distinct roles for print and online

Video: So now you’ve overthrown the tyranny of reporters. Now what?

Matt — Tue, 22 Dec 2009 00:15:33 +0000

Watch me at IgniteCorvallis II talking about some ideas for local news and why I think the best time to be a journalist is right now. Possibly related posts:

Creating distinct roles for print and online

Hey newspapers, quit worrying about what Google’s buying and serve your customers

Matt — Sun, 20 Dec 2009 01:35:27 +0000

Because technologies change, merge and shift, newspaper advice to advertisers and platforms for them must be flexible enough to adapt. Local business doesn't need another business directory, they need a partner and a media hub. Possibly related posts:

Make new friends, but keep the old…

Get a good deal? Let’s share the details

Matt — Wed, 16 Dec 2009 18:15:53 +0000

What if everyone who negotiates with companies posted a transcript online for everyone to learn from? What if we post the price we pay for airline tickets and cable service, too? For years, we've had to resort to hearsay and rumor about what other customers pay for goods and services in order to have enough information to negotiate anything.

The elephant in the college town: university news and communications

Matt — Mon, 23 Nov 2009 23:29:13 +0000

Universities in college towns have communication staffs that rival or exceed the number of journalists at the local paper. Is it cool to publish the university's science writing when your newsroom can't get it done? Possibly related posts:

Reader frequency: The elephant in the room?

Using twitter for journalism panel

Matt — Thu, 15 Oct 2009 17:58:39 +0000

Reread the liveblog of a really great panel on using Twitter for journalism I was invited to sit in on thanks to some sharp folks at the University of Oregon j-school. Possibly related posts:

Taking journalism lessons from revolutionaries

Friday link roundup

Matt — Sat, 03 Oct 2009 05:38:36 +0000

Rescuing reporters, paywalls, NPR's continued expansion and more. What I'm reading this week and why you should be, too. Possibly related posts: