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	<title>Matt Neznanski</title>
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		<title>5 Ways to Earn Your Customer&#8217;s Trust</title>
		<link>http://mattneznanski.com/5-ways-to-earn-your-customers-trust/</link>
				<comments>http://mattneznanski.com/5-ways-to-earn-your-customers-trust/#respond</comments>
				<pubDate>Mon, 20 Nov 2017 21:22:10 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
				<category><![CDATA[Users at the center]]></category>
		<category><![CDATA[engage]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=965</guid>
				<description><![CDATA[A couple of years ago, Google introduced the concept of the &#8220;micro-moment,&#8221; the little bits of focused attention customers apply when researching a purchase or a service relationship. Their documentation of the trend is worth a read and positioning your business and location within the data stream that delivers you into moments is critical to success. [&#8230;]]]></description>
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		<title>The Basics of ROI for Content Marketing</title>
		<link>http://mattneznanski.com/the-basics-of-roi-for-content-marketing/</link>
				<comments>http://mattneznanski.com/the-basics-of-roi-for-content-marketing/#respond</comments>
				<pubDate>Mon, 20 Nov 2017 20:31:01 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
				<category><![CDATA[Test and learn]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=963</guid>
				<description><![CDATA[While it's fun to share your knowledge with the world, what’s the return on investment?]]></description>
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		<title>Your Content is Not a Field of Dreams</title>
		<link>http://mattneznanski.com/your-content-is-not-a-field-of-dreams/</link>
				<comments>http://mattneznanski.com/your-content-is-not-a-field-of-dreams/#respond</comments>
				<pubDate>Mon, 20 Nov 2017 20:02:13 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
				<category><![CDATA[Users at the center]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=958</guid>
				<description><![CDATA[Magic works in the movies, but in the real world, results online are based on having a plan and providing value.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Time, Inc.&#8217;s problems reflect all our media struggles</title>
		<link>http://mattneznanski.com/jp/time-inc-problems-all-our-media-problems/</link>
				<comments>http://mattneznanski.com/jp/time-inc-problems-all-our-media-problems/#respond</comments>
				<pubDate>Thu, 12 Jun 2014 17:19:05 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
		
		<guid isPermaLink="false">http://mattneznanski.com/?post_type=jiffypost&#038;p=857</guid>
				<description><![CDATA[This is true for any media organization, no matter the size. Clearly, there is opportunity in mobile, but wrangling a clear and compelling reason for audiences to engage there is deceptive. Source: Theatlantic The trouble is that shifting a print-centric model to digital is rough, no matter how smart your leadership is. Read more at: [&#8230;]]]></description>
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		<title>Sales start with targeted content</title>
		<link>http://mattneznanski.com/sales-start-with-targeted-content/</link>
				<comments>http://mattneznanski.com/sales-start-with-targeted-content/#respond</comments>
				<pubDate>Wed, 21 May 2014 15:24:07 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
				<category><![CDATA[Users at the center]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=831</guid>
				<description><![CDATA[Understand the pain point, post in the right place, don't drop the ball once people are engaged.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook small business tips</title>
		<link>http://mattneznanski.com/facebook-small-business-tips/</link>
				<comments>http://mattneznanski.com/facebook-small-business-tips/#respond</comments>
				<pubDate>Wed, 30 Apr 2014 14:49:50 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
				<category><![CDATA[Test and learn]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[lessons learned]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=833</guid>
				<description><![CDATA[ ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Page views are dead. Finally. Now let&#8217;s do some work that matters.</title>
		<link>http://mattneznanski.com/page-views-are-dead-finally-now-lets-do-some-work-that-matters/</link>
				<comments>http://mattneznanski.com/page-views-are-dead-finally-now-lets-do-some-work-that-matters/#respond</comments>
				<pubDate>Tue, 22 Apr 2014 12:28:16 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
				<category><![CDATA[Users at the center]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=815</guid>
				<description><![CDATA[Do good work. Count people, not views.]]></description>
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							</item>
		<item>
		<title>An interesting question from YCombinator</title>
		<link>http://mattneznanski.com/jp/an-interesting-question-from-ycombinator/</link>
				<comments>http://mattneznanski.com/jp/an-interesting-question-from-ycombinator/#respond</comments>
				<pubDate>Mon, 07 Apr 2014 19:57:39 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
		
		<guid isPermaLink="false">http://mattneznanski.com/?post_type=jiffypost&#038;p=811</guid>
				<description><![CDATA[&#8220;What would a content site look like if you started from how to make money—as print media once did—instead of taking a particular form of journalism as a given and treating how to make money from it as an afterthought?&#8221; Source: Ycombinator And yet people still need at least some of what they do. You [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>On becoming a trusted partner</title>
		<link>http://mattneznanski.com/on-becoming-a-trusted-partner/</link>
				<comments>http://mattneznanski.com/on-becoming-a-trusted-partner/#respond</comments>
				<pubDate>Fri, 28 Mar 2014 16:00:15 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
				<category><![CDATA[Users at the center]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[user-centered]]></category>

		<guid isPermaLink="false">http://mattneznanski.com/?p=835</guid>
				<description><![CDATA[A little empathy goes a long way.]]></description>
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		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>NPR news apps team could be a great model for community news</title>
		<link>http://mattneznanski.com/jp/news-apps-model-could-be-great-for-community-news/</link>
				<comments>http://mattneznanski.com/jp/news-apps-model-could-be-great-for-community-news/#respond</comments>
				<pubDate>Wed, 12 Feb 2014 19:14:07 +0000</pubDate>
		<dc:creator><![CDATA[Matt]]></dc:creator>
		
		<guid isPermaLink="false">http://mattneznanski.com/?post_type=jiffypost&#038;p=787</guid>
				<description><![CDATA[A digital team serving a number of community news organizations would be a great asset in building out apps suggested by various newsrooms. I&#8217;m thinking using agile processes, product owners in the newsroom, the potential for sponsorship, etc. Source: Towcenter News applications, or &#8216;apps&#8217; as they are commonly known, rely on data. They increasingly give [&#8230;]]]></description>
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