Yaaaawn.
The pessimists, the cynics, they are the loudest. Just stick to the day job. Do what you learned in college!! And whatever you do, don’t hand in your notice!!!
What a good thing that all our customers over the last 10 years are optimists. Founders with goals that are much bigger than “write enough bills to pay the rent.” Businesses with an allergy to buzz-words. Customers who reward trust with trust and loyalty with loyalty; some since day one.
Thank you very, very much for everything. We are looking forward to the next 10 years.
]]>Wonderful, eh? Everyone loves queues, right? Just imagine those people lining up in front of your office door, just waiting for you to cherry-pick those that are the best fit for your business?
I am grateful that I could assist my clients to make this dream come true(r) during the past year. Thank you, my dear friends, clients and readers. Thank you for your attentiveness, for your creativity, your courage, your discipline, kindness and of course your purchase orders. Here’s to a new year with even longer queues!
]]>No need for black magic, or cat wizards.
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Over the last couple of years a new kind of service appeared on the market: brokers dealing in friends. They offer to direct Facebook users to your Facebook page, who then receive a few (tenths of?) cents for “liking” you, and then you … drum roll … have a new fan. Yay! The price for one of these “fans” is roughly 40 cents, depending on the service provider. Of course, it makes sense to buy your fans in bulk, so how about a package of 1.000 fans, or ten-thousand or more? 50,000 new Facebook fans in just a few days! Awesome, right?
Nnnn…no. Not. Really. It’s just like paying someone to be your friend – it is, of course, not a genuine friendship, not even remotely. Facebook “fans” like this (or Youtube views or Google+1 clicks) that are paid for aren’t the real thing: Having nominal friends is like having a birthday party with cardboard figures.
The truth is, of course, everyone gets the fans they deserve. Also – and maybe surprisingly – it is simple to actually earn them. Matthew Inman (aka The Oatmeal) summed it up perfectly: How to get more likes on Facebook.
* If there are deer experts among you: the curious one in the photo above is of course not a roe deer, but a stag; I didn’t have a better picture of doe eyes in my collection.
]]>Among the fallen trees is MAULCO. medical, our medical marketing spin-off, simply because I noticed that doing Online Marketing Consulting for doctors is basically the same as doing it for, say, coaches or shrimpers. After I had pulled those old gnarly roots, I transplanted our new offering to the most sunny spot: Content Strategy is something we’ve done for years, but only during the past year did I notice that what we’ve been doing actually has a name. (Thank you, Erin and Kristina for the shoulders I’m now standing on!)
Just as it has been the case with the last re-launch in – gasp – 2009, this new website is incomplete, and I do hope that it will stay incomplete for years to come, because that is the only way to achieve what we’re always striving for: Flexibility and continuous improvement.
Much of this website has already been translated, including the new page on SEO for Grown-Ups, and much work is still to do. You might still find references to our friendly translation gnomes on some pages. If you do find them, please take appropriate action to help speed up the translation process.
— Oh, the book? That has not yet been translated, and I’ll start finding an English-language publisher right now. But even if you don’t understand German well enough, you may just ogle the beautiful, hand-picked videos accompanying each chapter.
]]>ps. Calling all Contentistas! Upcoming Content Strategy Hamburg Meetup on March 14.
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