This week in the Huddle, developing the guts to be heard.

To listen, make sure your computer speakers are turned on and click the PLAY button below.

Monday Huddle

Heard of Evernote®?

It’s an awesome tool for capturing and organizing ideas, research, notes, etc.

I recently spoke with Brett Kelly, author of the ultimate guide to Evernote®, Evernote Essentials.

Why listen?

First, you’ll learn a few things you probably don’t know about Evernote®; and

Second, you’ll hear Brett’s story — including a behind-the-scenes look at how he authored the book and the life-changing impact of being what we call a ‘Mavenaire.’

Discover:

• the power of taking action on your dreams;
• what Evernote® is;
• why and how Brett authored Evernote Essentials;
• how being an author led to new relationships and opportunities — including being hired by Evernote® after he wrote the book;
• tips for using Evernote® to be more productive;
• … and the answer to what parents can do with all those drawings your children make :-)

To listen, make sure your computer speakers are turned on and click the PLAY button below…

Brett Kelly Evernote Essentials Interview (27 mins.)

Click here to download Evernote Essentials

Resources mentioned in interview:

Brett Kelly – www.NerdGap.com

Brett on Twitter @inkedmn

Evernote® – www.Evernote.com

Instapaper – www.Instapaper.com

The geeky site Brett mentioned – www.ifttt.com

Scanner – Fujitsu ScanSnap

- Ramon Williamson

P.S. Did you enjoy the interview?  Please like, tweet, leave a comment below…

EVERNOTE, the Evernote Elephant logo and REMEMBER EVERYTHING are trademarks of Evernote Corporation.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Planning a book launch?

Want to sell more books?

Of course you do.

How about being paid to speak or consult too?

Offering an incentive to buy a certain number of books is a proven marketing strategy.

Positioning the incentive in a way that opens and advances the conversation with your ideal clients, or those who influence them, takes thought.

Book Marketing Mini Case Study

The authors of Veneer, a book about living a more meaningful life, obviously want to sell more books.

They also want to speak and consult.

Offering an incentive that connects them with Church leaders and their teams is one way to do both.

Their offer?

Purchase 25 copies of their book, and get a Free, 45-minute SKYPE group chat with the authors to “continue the dialogue.”

Here’s the first page of the complimentary digital copy they provided as a gift to people participating in a conference for emerging leaders:

Simple.

Effective.

Strategic.

This offer accomplishes three things:

(1) First, the authors sell more books,

(2) Second, they open a conversation with leaders in a position to recommend and/or hire them as speakers and consultants, and

(3) Third, a hidden benefit, the offer actually helps the leader equip and develop their team. The private chat with “authors” makes the leader look great and their job easier.

What are your book marketing goals?

What do you want to happen as a result of your ideal client buying your book?

What incentive could you offer to open or advance the conversation?

Please share your thoughts, ideas and examples as a comment.

Also, please Tweet, Facebook or G+ this.