<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2enclosuresfull.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>Maverick Indonesia » Maverick Indonesia | </title>
	
	<link>http://www.maverick.co.id</link>
	<description>Unleash the Maverick in YOU!</description>
	<lastBuildDate>Thu, 02 Feb 2012 05:16:11 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/mavericknetwork" /><feedburner:info uri="mavericknetwork" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>Unleash the Maverick in YOU!</itunes:subtitle><creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.0/</creativeCommons:license><item>
		<title>Communications 101</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/IP3pf7YEUxo/</link>
		<comments>http://www.maverick.co.id/postings-in-indonesian/2012/02/communications-101/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 05:16:11 +0000</pubDate>
		<dc:creator>referika</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Indonesian]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4655</guid>
		<description><![CDATA[Bagaimana cara organisasi Anda berkomunikasi? Siapa <em>target audience&#8230;</em> organisasi Anda? Apa tujuan organisasi Anda dalam berkomunikasi?
Pertanyaan itu lah yang membuat suasana ruangan pelatihan Catalyst menjadi ramai. Setiap peserta memikirkan jawaban dari pertanyaan tersebut dengan saling berdiskusi. Bahkan, ada peserta]]></description>
			<content:encoded><![CDATA[<p>Bagaimana cara organisasi Anda berkomunikasi? Siapa <em>target audience</em> organisasi Anda? Apa tujuan organisasi Anda dalam berkomunikasi?</p>
<p>Pertanyaan itu lah yang membuat suasana ruangan pelatihan Catalyst menjadi ramai. Setiap peserta memikirkan jawaban dari pertanyaan tersebut dengan saling berdiskusi. Bahkan, ada peserta yang bergabung dari Perth, Australia melalui Skype untuk mengikuti pelatihan ini, pun ikut berdiskusi dengan rekannya di Jakarta. Diskusi berlangsung secara interaktif dan sangat dinamis.</p>
<p>Begitulah cerita pendek dari pelatihan Catalyst, sebuah program CSL <em>(Corporate Social Leadership)</em> dari Maverick berupa pelatihan komunikasi pro-bono bagi lembaga swadaya masyarakat (LSM). Catalyst sudah berjalan sejak tahun 2005 dan menjadi sebuah kegiatan tahunan yang dilakukan Maverick. Di tahun 2012 ini, program Catalyst secara resmi telah dimulai kemarin sore, tanggal 1 Februari, dengan peserta dari tiga lembaga yaitu Indonesia Mengajar, Indonesian Future Leaders dan Mpati (Masyarakat Peduli Autism) yang dipilih dari beberapa lembaga yang mendaftarkan diri.</p>
<p>Indonesia Mengajar adalah sebuah lembaga dengan misi ingin mencerdaskan bangsa dengan cara mengisi kekurangan guru berkualitas di daerah yang membutuhkan. Sedangkan Indonesian Future Leaders adalah sebuah lembaga yang digeraki oleh para pemuda yang ingin menginspirasi generasi muda Indonesia untuk melakukan perubahan. Dan Mpati adalah sebuah lembaga yang aktif dalam meningkatkan awareness tentang pentingnya edukasi dini  dan pelatihan mengenai Autisme. Ketiga organisasi ini mempunyai misi yang sangat penting, oleh karena itu Maverick berharap program Catalyst ini bisa membantu mereka dalam melaksanakan program komunikasi mereka dengan lebih baik lagi.</p>
<p>Sesi pelatihan yang pertama ini diberikan oleh Crivenica Alam (Riri), <em>Head of Consultancy</em>, Maverick, dengan topik <em>Introduction to Communications and PR</em>. Para peserta, wakil dari tiga lembaga terpilih, terlihat semangat untuk memulai program pelatihan ini. Dalam sesi ini, Riri memberikan gambaran tentang elemen komunikasi dan bagaimana sebuah LSM bisa menggunakan elemen-elemen tersebut. Kemudian ia berfokus pada <em>Public Relations</em> sebagai salah satu alat komunikasi yang efektif bila digunakan secara terencana dan konsisten. Begitu banyak istilah-istilah baru yang dikenal oleh rekan-rekan LSM. Walaupun begitu, mereka tetap semangat mengikuti pelatihan yang berlangsung selama kurang lebih dua jam ini.</p>
<p>Pelatihan Catalyst akan dilakukan dua minggu sekali selama enam bulan mendatang. Catalyst ini akan diisi dengan topik-topik komunikasi yang berbeda setiap dua minggunya untuk membantu rekan-rekan LSM untuk mencapai tujuan komunikasi mereka.</p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2012/02/catalyst.jpg"><img class="alignnone size-full wp-image-4656" src="http://www.maverick.co.id/wp-content/uploads/2012/02/catalyst.jpg" alt="" width="460" height="313" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/postings-in-indonesian/2012/02/communications-101/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/postings-in-indonesian/2012/02/communications-101/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=communications-101</feedburner:origLink></item>
		<item>
		<title>An afternoon visit with Binus University Students</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/xjwfM9zwKhE/</link>
		<comments>http://www.maverick.co.id/pr-communications/2012/01/an-afternoon-visit-with-binus-university-students/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 09:38:56 +0000</pubDate>
		<dc:creator>donna</dc:creator>
				<category><![CDATA[English]]></category>
		<category><![CDATA[maverick]]></category>
		<category><![CDATA[PR & Communications]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4637</guid>
		<description><![CDATA[<a href="http://www.maverick.co.id/wp-content/uploads/2012/01/visit-1.jpg">&#8230;</a>
Maverick welcomed another office visit from university students on Jan. 12.   As known, Maverick always welcomes curious young minds who want to learn first hand what we do in a Communications Consultancy.
Twenty six Bina Nusantara (Binus) University students, majoring]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.maverick.co.id/wp-content/uploads/2012/01/visit-1.jpg"><img class=" wp-image-4642 aligncenter" title="Binus University visited Maverick" src="http://www.maverick.co.id/wp-content/uploads/2012/01/visit-1.jpg" alt="Binus University visits" width="640" height="362" /></a></p>
<p>Maverick welcomed another office visit from university students on Jan. 12.   As known, Maverick always welcomes curious young minds who want to learn first hand what we do in a Communications Consultancy.</p>
<p>Twenty six Bina Nusantara (Binus) University students, majoring in marketing communications, broadcasting and public relations, arrived at our humble, but always bustling office that afternoon for a sharing session. Our sometimes hyperactive colleagues were at their best behavior to welcome the students and we were very glad to find our young Binus friends were completely at ease when they stepped into Maverick headquarter.</p>
<p>Lita Soenardi and Ong Hock Chuan, as the founding partners of Maverick, officially welcomed the visiting students by giving a bit of our history. Maverick started up with only six people in its payroll and almost 10 years later, we have grown to a company with almost 70 employees in total. And Ong shared how we had come to grow this way because we have always differentiate ourselves as a consultancy and not just as any other PR Agency.</p>
<p>After the short intro, Sharon Issabella, one of Maverick’s Senior Consultants who acted as the moderator of the sharing session, introduced Crivenica Alam (Riri), the Head of Consultancy in Maverick who supervises both the corporate and marketing communications practices and manages the consultancy’s day to day operation. Riri opened up the session on “Consultancy in Maverick” topic by explaining the real meaning of Maverick, which originated from Samuel A. Maverick, a mid-19th century American rancher, who refused to do the norm of brand his cattle. The name Maverick then became singular with free-thinking people, who do not conform to the norm. This easily explains what Maverick as a consultancy is really about.</p>
<p>Shilla Christianto, the Vice President of Maverick who is also the Issues and Crisis Management specialist came second to share about that particular topic. She showed the case study of the BP oil spill in the Mexican Gulf as an example and the students were intrigued by the topic.</p>
<p style="text-align: center;"><a href="http://www.maverick.co.id/wp-content/uploads/2012/01/visit-2.jpg"><img class="aligncenter  wp-image-4643" title="Binus University visits" src="http://www.maverick.co.id/wp-content/uploads/2012/01/visit-2.jpg" alt="Binus University visits" width="560" height="293" /></a></p>
<p>The next topic of the sharing session was “Integrated Marketing Communications” which was shared by Siti Annisa (Tissa), a Consultant in Maverick who heads accounts such as Coca-Cola Indonesia and a newly acquired client, Acer. Tissa gave a lively and fun presentation on how to differentiate many channels of marketing communications such as, advertising, branding, activation, promotion, direct selling, and public relations by using David Beckham as a brand example.</p>
<p>The last speaker of the day was Hanny Kusumawati, the Head of Raconteur, the New Media division of Maverick.  She explained how social media, when done correctly, can be one of the most effective tools of communications in the modern era with the popularity of Facebook, Twitter and blogs.</p>
<p>We could gauge how interested our guests in the topics we talked about as the students asked very good questions. Just to mention a few: they wanted to know how did Maverick handle something the Maverick way; what kind of crisis cases we have handled and how long could a crisis last; and what are the limits of social media communications.</p>
<p>The sharing session went lively and even a bit longer than we anticipated. However, we were glad to have the time to share some of our knowledge with these budding communications practitioners. And after a short office tour, photo session and an informal chat between speakers and students, we waved the Binus students goodbye with a hope that all the information given was useful to help them with their future career in the communications industry.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/pr-communications/2012/01/an-afternoon-visit-with-binus-university-students/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/pr-communications/2012/01/an-afternoon-visit-with-binus-university-students/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=an-afternoon-visit-with-binus-university-students</feedburner:origLink></item>
		<item>
		<title>Epaper Is Coming To Town!</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/t4IjCmHYPmU/</link>
		<comments>http://www.maverick.co.id/media/2011/12/epaper-is-coming-to-town/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 02:14:58 +0000</pubDate>
		<dc:creator>adisti</dc:creator>
				<category><![CDATA[Indonesian]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[maverick]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Readings]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4610</guid>
		<description><![CDATA[<div>
  Udah baca Harian Detik? Eh, bukan…bukan Detik.com, tapi Harian Detik. Wajar aja kalau nama mereka mirip. <em>Wong</em>, memang masih satu perusahaan dengan Detik.com kok. Jadi, Detik.com sekarang itu bikin koran.
“Ha? Yang bener, Detik mau bikin koran?” Begitulah &#8230;</div>]]></description>
			<content:encoded><![CDATA[<div>
<p>  Udah baca Harian Detik? Eh, bukan…bukan Detik.com, tapi Harian Detik. Wajar aja kalau nama mereka mirip. <em>Wong</em>, memang masih satu perusahaan dengan Detik.com kok. Jadi, Detik.com sekarang itu bikin koran.</p>
<p>“Ha? Yang bener, Detik mau bikin koran?” Begitulah kira-kira reaksi sebagian besar orang ketika mendengar kabar tersebut. Memang koran sih, tapi dalam bentuk epaper. Atau koran dalam bentuk digital.  Jadi koran yang satu ini hanya bisa bisa dibaca via internet. Dan Harian Detik secara khusus membidik pengguna iPad dan tablet PC.</p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/12/harian-detik1.jpg"><img class="size-large wp-image-4613" src="http://www.maverick.co.id/wp-content/uploads/2011/12/harian-detik1-1024x527.jpg" alt="" width="558" height="287" /></a></p>
<p>Ini adalah langkah yang pintar. Kenapa? Simak nih penjabarannya…</p>
<p>-Pengguna iPad dan tablet PC semakin hari semakin banyak.</p>
<p>-Mobilitas orang Indonesia, terutama kaum urbannya, sudah semakin tinggi. Mereka sudah hampir tidak punya waktu untuk membolak-balik halaman koran. Tapi uniknya mereka masih ingin membaca surat kabar. Karena pemberitaan di koran lebih lengkap dan tidak bersifat selintas seperti berita di online yang membuat orang terus menunggu-nunggu follow upnya. Kelengkapan itulah yang membuat mereka masih tidak bisa melepaskan diri dari koran.</p>
<p>-Bisa dikatakan bahwa Harian Detik menjadi epaper pertama di Indonesia yang berdiri sendiri. Karena selama ini epaper yang ada di tanah nusantara adalah “copy-paste” dari harian cetaknya.</p>
</div>
<p>-Harian Detik juga terbit dua kali sehari. Yaitu pada pukul enam pagi dan empat sore. Ini jelas menutupi kelemahan dari segi aktualitas yang selama ini dikeluhkan kepada epaper yang ada.</p>
<div>
<p>&nbsp;</p>
<p>Meskipun bentuk visual Harian Detik adalah koran, namun ia mendisain tiap halamannya dalam bentuk cukup <em>compact</em>. Ia hanya terdiri 14 halaman dengan masing-masing seksi hanya mendapat jatah satu halaman. Tiap lembarannya hanya terdiri dari tiga berita maupun <em>feature</em>. Sejauh ini, konsep tersebut sangat sesuai dengan pasar yang ia bidik. Yaitu kaum urban pengguna tablet PC yang hanya ingin melihat berita yang penting.</p>
<p>&nbsp;</p>
<p>Terlihat sekali kalau Chairul Tanjung, sang pemilik Harian Detik, tidak main-main ketika membuat terobosan epaper yang satu ini. Ia sengaja mengajak para redaktur dari media-media ternama seperti Tempo untuk membangun media koran online-nya ini. Konon lelaki yang dikenal sebagai “Papanya Transcorp” itu membayar mereka dengan gaji setara dengan Produser Eksekutif Trans TV.</p>
<p>&nbsp;</p>
<p>Segala kefantastisan yang dilakukan oleh Papanya Transcorp ini membuat banyak orang bertanya-tanya. Untuk apa ia lakukan ini semua? Apakah bisnis media memang segitu menguntungkannya ketimbang usaha perbankan yang ia miliki, yakni Bank Mega? Semua pertanyaan itu memunculkan sebuah spekulasi, bahwa pelebaran sayapnya ke ranah media ini demi melancarkan jalannya untuk melenggang ke dunia politik. Bukankah sudah menjadi sifat dasar seorang pebisnis yang ingin selalu membidik lebih tinggi? Jika memang itu adalah niatan utama Chairul Tanjung, maka biarlah itu terjadi. Tokh, ia melakukannya dengan jalan yang benar.</p>
<p>&nbsp;</p>
<p>Selamat datang kepada Harian Detik ke ranah media tanah air!</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/media/2011/12/epaper-is-coming-to-town/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/media/2011/12/epaper-is-coming-to-town/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=epaper-is-coming-to-town</feedburner:origLink></item>
		<item>
		<title>Detik Pun Membiru</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/MWV-N5G1aHE/</link>
		<comments>http://www.maverick.co.id/pr-communications/2011/12/detik-pun-membiru/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 03:12:58 +0000</pubDate>
		<dc:creator>adisti</dc:creator>
				<category><![CDATA[Indonesian]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[maverick]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR & Communications]]></category>
		<category><![CDATA[Readings]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4601</guid>
		<description><![CDATA[“Wah, Detik.com sekarang jadi warna biru begini , ya…”
Tahun ini memang terjadi perubahan besar-besaran di situs berita Detik.com. Semuaberawal dari Chairul Tanjung “Papanya Transcorp” membeli portal tersebut dari CEO Agrakom, Abdul Rahman, tempat Detik.com bernaung selama ini. Dibelinya situs&#8230;]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">“Wah, Detik.com sekarang jadi warna biru begini , ya…”</p>
<div id="attachment_4604" class="wp-caption aligncenter" style="width: 210px"><a href="http://www.maverick.co.id/wp-content/uploads/2011/12/Detikcom1.jpg"><img class="size-medium wp-image-4604 " src="http://www.maverick.co.id/wp-content/uploads/2011/12/Detikcom1-200x103.jpg" alt="" width="200" height="103" /></a><p class="wp-caption-text">Tampilan baru Detik.com</p></div>
<p>Tahun ini memang terjadi perubahan besar-besaran di situs berita Detik.com. Semuaberawal dari Chairul Tanjung “Papanya Transcorp” membeli portal tersebut dari CEO Agrakom, Abdul Rahman, tempat Detik.com bernaung selama ini. Dibelinya situs berita yang menjadi acuan karena kecepatan beritanya itu, membuat banyak orang terhenyak. Bukan hanya dari kalangan pebisnis, tapi juga dari kaum jurnalis. Soalnya selama ini, Chairul Tanjung dikenal sebagai pengusaha media televisi. Stasiun televisi Trans TV dan Trans 7 telah berhasil melambungkannama lelaki kelahiran 16 Juni 1962 ini. Makanya ketika ia membeli Detik.com, banyak yang tidak menyangka manuvernya kali ini.</p>
<div>
<p>Meskipun latar belakang pendidikan Chairul Tanjung adalah Kedokteran Gigi Universitas Indonesia, namun dunia media bukanlah hal asing bagi ayah dari dua anak ini. Soalnya ia sendiri adalah putra dari seorang wartawan yang aktif pada zaman Orde Baru.</p>
</div>
<p>Sebelum ia dikenal sebagai Papanya Transcorp, lelaki yang menurut majalah Forbes Indonesia ini memiliki kekayaan sebesar 2,1 milyar dolar AS ini dikenal sebagai bosnya Para Group (yang kini telah berubah nama jadi CT Corp), dengan Bank Mega sebagai usahanya yang paling dikenal masyarakat. Kekayaan yang menempatkan ia sebagai orang terkaya nomor sebelas di Indonesia itu membuat ia tidak perlu berpikir terlalu lama untukmembeli Detik.com. Konon ia harus merogoh kocek sebesar kurang lebih 70 juta dolar AS. Angka yang sangat fantastis memang. Tapi itu juga angka yang sangat wajar jika mengingat betapa besar pengaruh Detik.com terhadap masyarakat Indonesia yang semakin hari semakin melek digital.</p>
<p>Tak berapa lama setelah Detik.com secara resmi dipinang oleh bos CT Corp itu, perubahan langsung terlihat di situsnya. Tidak ada lagi warna merah terang yang dulu menjadi salah satu ciri khas Detik.com. Kini situsnya berwarna kebiruan, senada dengan warna lambang Trans TV dan Trans 7.</p>
<p>Yang kini menjadi pertanyaan banyak ornag adalah bagaimana arah pemberitaan Detik.com setelah adanya akuisisi ini, ya? Soalnya seperti yang kita ketahui dari teori Analisis Framing, tidak ada sebuah media yang benar-benar obyektif. Semuanya telah disusupi oleh idealisme perusahaan, kekuasaan, partai politik yang mendaulatkan diri sebagai pemiliknya. Dalam beberapa hal, idealisme itu berfungsi sebagai “rem” atau yang lebih biasa kita sebut dengan norma alias kesopanan dalam melakukan pemberitaan. Tapi tak jarang idealisme itu berubah jadi sebuah ajang agenda setting dalam media.</p>
<div>
<p>Nah, Detik.com yang kini jadi “anaknya” Chairul Tanjung masuk di mana, nih? Masuk di mana, ya? Sepertinya hanya Detik.com sendiri yang paling berhak menjawab pertanyaan itu. Tapi kalau kita boleh menduga-duga, mari kita ambil kasus  kepleset lidah yang baru dialami oleh Olga Syahputra baru-baru ini.</p>
</div>
<p>Sang presenter kocak itu salah becanda dan membuat para korban perkosaan amat tersinggung. Hal itu terjadi di sebuah acara siaran langsung yang diadakan oleh stasiun televisi naungan Transcorp. Olga pun dilaporkan ke Komisi PenyiaranIndonesia (KPI). Media online langsung “menyerbu” sang public figure tersebut dan memberondonginya dengan berbagai pertanyaan. Dalam sekejap, berita tersebut sudah beredar di internet. Tak lupa jadi pembahasan seru di media sosial Twitter. Banyak masyarakat yang tidak begitu mengerti duduk persoalan, langsung membuka situs Detik.com untuk meminta petunjuk.</p>
<p>Tapi….lho….lho…., kok beritanya nggak ada di Detik? Padahal biasanya Detik selalu menjadi yang paling pertama. Keesokan harinya berita tersebut baru muncul di Detik. Dan berita follow up-nya pun, Detik kalah saing dengan media online lainnya. Detik hanya melakukan satu (iya, satu!) berita follow up tentang kasus sang presenter sekaligus pelantun lagu Hancur Hatiku itu. Padahal media online saingannya sudah membuat sekitar delapan berita follow up kasus tersebut.</p>
<div>
<p>Hmm…. Jadi apakah “ketiadaan” pemberitaan kasus ini di Detik ada hubungannya dengan hubungan “persaudaraan”nya kini dengan Transcorp? Lagi-lagi hanya Detik sendiri yang bisa memberi jawaban pastinya.</p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/pr-communications/2011/12/detik-pun-membiru/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/pr-communications/2011/12/detik-pun-membiru/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=detik-pun-membiru</feedburner:origLink></item>
		<item>
		<title>2011 Season’s Greetings from Maverick</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/LGggCIN8isA/</link>
		<comments>http://www.maverick.co.id/uncategorized/2011/12/2011-seasons-greetings-from-maverick/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 12:11:41 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[maverick]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[Others]]></category>
		<category><![CDATA[happy new year 2012]]></category>
		<category><![CDATA[maverick's seasons greeting 2011]]></category>
		<category><![CDATA[season greeting 2011]]></category>
		<category><![CDATA[season's greeting]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4565</guid>
		<description><![CDATA[Dear all,
‎​All too soon another year is drawing to a close. Have a wonderful holiday season with your loved ones and here’s wishing you happiness and prosperity for the year ahead.

Best regards,
Maverick&#8230;]]></description>
			<content:encoded><![CDATA[<p>Dear all,</p>
<p>‎​All too soon another year is drawing to a close. Have a wonderful holiday season with your loved ones and here’s wishing you happiness and prosperity for the year ahead.</p>
<p style="text-align: center;"><object width="640" height="360"><param name="movie" value="http://www.youtube.com/v/Ctudj4ze77Q?version=3&amp;hl=en_US&#038;autoplay=1&#038;rel=0" /><param name="allowFullScreen" value="true" /><param name="autoplay" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://www.youtube.com/v/Ctudj4ze77Q?version=3&amp;hl=en_US&#038;autoplay=1&#038;rel=0" autostart="true" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Best regards,</p>
<p>Maverick</p>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/uncategorized/2011/12/2011-seasons-greetings-from-maverick/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/uncategorized/2011/12/2011-seasons-greetings-from-maverick/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=2011-seasons-greetings-from-maverick</feedburner:origLink></item>
		<item>
		<title>We left our hearts in Iberia</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/gGvzjtGV41U/</link>
		<comments>http://www.maverick.co.id/maverick/2011/11/we-left-our-hearts-in-iberia/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 08:44:02 +0000</pubDate>
		<dc:creator>shilla</dc:creator>
				<category><![CDATA[maverick]]></category>
		<category><![CDATA[Office]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4523</guid>
		<description><![CDATA[<strong><em>SPAIN&#8211;Posting by Hanny Kusumawati</em>&#8230;</strong>
Some of my friends asked me how I could travel so often. I said,  &#8220;Because my office is paying for it!&#8221; And they would say, &#8220;How lucky!  But you&#8217;re traveling every year!&#8221; to which I answered,]]></description>
			<content:encoded><![CDATA[<p><strong><em>SPAIN&#8211;Posting by Hanny Kusumawati</em></strong></p>
<p>Some of my friends asked me how I could travel so often. I said,  &#8220;Because my office is paying for it!&#8221; And they would say, &#8220;How lucky!  But you&#8217;re traveling every year!&#8221; to which I answered, &#8220;Well, because  every year, the office is paying for it!&#8221;</p>
<p>This August, together with my friend (and colleague) Shilla, we  traveled to Europe (yaaay!). And yes, we used our Personal Development  Fund&#8211;a nifty benefit to ensure that our staff have a balanced life to  make them even better consultants. Together with our bestfriend (an  ex-Maverick), Nancy, we traveled to 5 cities in 10 days: Barcelona,  Sevilla and Jerez in Spain, also Lagos (Algarve) and Lisboa in Portugal.</p>
<p>The very first destination in Barcelona is of course&#8211;the Nou  Camp, the stadium of Barcelona football club. You can buy a ticket to enter  the stadium from a stall in La Rambla (the most famous stretch in  Barcelona) a day before, so you don&#8217;t have to queue in front of the  stadium.</p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-9.58.41-AM1.png"><img class="size-full wp-image-4526 alignnone" title="Screen shot 2011-11-16 at 9.58.41 AM" src="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-9.58.41-AM1.png" alt="" width="716" height="444" /></a></p>
<p>We stayed in Double Beates, not far from La Rambla&#8211;whereby you  can see lots of street stalls, open-air cafes and great art  performances. For art lovers and those interested in architectures, the  city is bursting with great works of Dali and Gaudi, very pleasing for  the eye!</p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.07.24-AM.png"><img class="size-full wp-image-4534 alignnone" title="Screen shot 2011-11-16 at 10.07.24 AM" src="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.07.24-AM.png" alt="" width="740" height="463" /></a></p>
<p>And oh, don&#8217;t skip the beach! It was summer-time, and you can walk  down to the beach at 4 pm and had a suntan until the sun went down at  around 8.30 pm.</p>
<p>Sevilla is the next city we visited after Barcelona. A small town  with lovely churches and cathedrals and its wonderful alleyways, as well  as a lovely Botanical Garden at the heart of it. Sevilla is also the  place where you can see the original and the best flamenco dance, said  Salva, our taxi driver. We enjoyed a long walk in Sevilla, pretending to  be princesses from ancient times at the Roman wall.</p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.10.17-AM.png"><img class="size-full wp-image-4538 alignnone" title="Screen shot 2011-11-16 at 10.10.17 AM" src="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.10.17-AM.png" alt="" width="599" height="367" /></a></p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.10.17-AM.png"></a><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.09.38-AM.png"><img class="size-full wp-image-4536 alignnone" title="Screen shot 2011-11-16 at 10.09.38 AM" src="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.09.38-AM.png" alt="" width="598" height="369" /></a></p>
<p>From Sevilla, we took a bus to Jerez, a very small town in the  middle of nowhere. When we got off from the bus, we thought we&#8217;ve landed  in a ghost town. It seemed like there was no living soul in the city!  But Jerez is full of wineries. One of the most famous wineries is Tio  Pepe&#8217;s Bodega that produces one of the best sherries in the world.</p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.12.10-AM.png"><img class="size-full wp-image-4540 alignnone" title="Screen shot 2011-11-16 at 10.12.10 AM" src="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.12.10-AM.png" alt="" width="599" height="367" /></a></p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.12.10-AM.png"></a><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.12.44-AM.png"><img class="size-full wp-image-4541 alignnone" title="Screen shot 2011-11-16 at 10.12.44 AM" src="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.12.44-AM.png" alt="" width="599" height="370" /></a></p>
<p>Spain is bursting with music, colors, and of course (you know us  the Mavericks): good food!!! From tapas to tomato salad, steak to  paella, all the ingredients are fresh and rich in flavors. Spain is  definitely in my list of the world&#8217;s greatest food meccas.</p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-9.59.57-AM.png"><img class="size-full wp-image-4533 alignnone" title="Screen shot 2011-11-16 at 9.59.57 AM" src="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-9.59.57-AM.png" alt="" width="740" height="461" /></a></p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-9.59.57-AM.png"></a><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.14.11-AM.png"><img class="size-full wp-image-4543 alignnone" title="Screen shot 2011-11-16 at 10.14.11 AM" src="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.14.11-AM.png" alt="" width="599" height="369" /></a><em> </em></p>
<p><strong><em>PORTUGAL&#8211;Posting by Nur Shilla Christianto</em></strong></p>
<p>After spending five days in Spain, we took a bus drive to the  Algarve region, in southern Portugal. Our first stop is a coastal town  called Lagos in which we fell instantly in love with. Its city center is  sculpted with rich and colorful architecture, dating back to before the  Roman empire.</p>
<p style="text-align: left;">One of the most celebrated buildings is the Saint Anthony&#8217;s church,  famous for its asymmetric bell towers. Unfortunately, we did not have  the time to visit the site as we (unintentionally) spent too much time  shopping at the small niche shops and lounging at the alfresco cafes in  the city center area. Excuses, excuses, I know. But seriously, as an  avid foodie, who would want to miss the chance of having a bite of the  region&#8217;s most renowned delicacy: Barbecue Chicken Piri-Piri! That&#8217;s one  more tick off my bucket list.</p>
<p style="text-align: left;"><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/IMG-20110826-001091.jpg"><img class="size-full wp-image-4551 alignnone" title="IMG-20110826-00109" src="http://www.maverick.co.id/wp-content/uploads/2011/11/IMG-20110826-001091.jpg" alt="" width="700" height="525" /></a></p>
<p style="text-align: left;">While we had stayed at reasonably affordable accommodations in  Spain, we decided to splurge a little in Lagos by renting a villa  overlooking the ocean. It was the best decision ever. Not only that the  view was amazing, we also had the huge place to ourselves and so on our  first night there we fixed our own dinner, assembling our rendition of  the Western European spread.</p>
<p>We knew that we needed to burn off our holiday splurges, and so the  next day we took a long walk to Meia Praia, the largest open bay in the  area. After all three of us spent a couple of hours sunbathing there,  Hanny continued her photo-hunting walk, immersing herself in the city&#8217;s  life and heritage, while Nancy and I decided to sign up for a sea  kayaking activity that lasted for 5 hours! We were assigned in pairs,  and the <em>guapo</em> guide (Google it if you don&#8217;t know what it means) took us  to view the most breathtaking caves and grottos off the coast of Ponta  da Piedade. Never mind the tan, this, I have to say, was the highlight  of the trip.</p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/porto121.jpg"><img class="size-full wp-image-4552 alignnone" title="porto12" src="http://www.maverick.co.id/wp-content/uploads/2011/11/porto121.jpg" alt="" width="600" height="449" /></a></p>
<p>We made our final stop at Portugal&#8217;s capital Lisbon before heading  back to Jakarta. It was rather sad that we only had one day to spend in a  city as beautiful as Lisbon. And since we were too exhausted from the  six hours drive from Lagos, we took a city tour in a cab. We cheated,  but at least we got the basics covered&#8211;and that includes stuffing our  face with the most decadent Pasteis de Belem (Portuguese egg tart  pastry) and a visit to the Sunday market.</p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.21.15-AM.png"><img class="size-full wp-image-4553 alignnone" title="Screen shot 2011-11-16 at 10.21.15 AM" src="http://www.maverick.co.id/wp-content/uploads/2011/11/Screen-shot-2011-11-16-at-10.21.15-AM.png" alt="" width="596" height="367" /></a></p>
<p>You know it was a good summer holiday when you came back to work  sun-kissed, refreshed and energized&#8211;and it&#8217;s a better feeling when you  can hold your office accountable for providing you with this state of  happiness. <em>Hasta luego!</em></p>
<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/11/IMG_8474.jpg"><img class="size-full wp-image-4527 alignnone" title="IMG_8474" src="http://www.maverick.co.id/wp-content/uploads/2011/11/IMG_8474.jpg" alt="" width="480" height="320" /></a><em> </em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/maverick/2011/11/we-left-our-hearts-in-iberia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/maverick/2011/11/we-left-our-hearts-in-iberia/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=we-left-our-hearts-in-iberia</feedburner:origLink></item>
		<item>
		<title>KompasTV: menyusul jejak TV7, TPI atau…?</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/cV4s2wrgn8Q/</link>
		<comments>http://www.maverick.co.id/ideas/2011/09/kompastv-menyusul-jejak-tv7-tpi-atau%e2%80%a6/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 08:24:08 +0000</pubDate>
		<dc:creator>dita</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR & Communications]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[jurnalis]]></category>
		<category><![CDATA[kompasTV]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4481</guid>
		<description><![CDATA[<a href="http://www.maverick.co.id/wp-content/uploads/2011/09/Kompas-TV-Inspirasi-Indonesia.jpg">&#8230;</a>
Tidak mungkin. Adalah frase yang pertama yang terlintas dibenak saya ketika pertama kali mendengar Kompas akan meluncurkan stasiun televisi swasta nasional. Meski telah mengetahui keberadaan KompasTV sejak 2009 lalu, namun tidak mungkin Kompas melakukan hal tersebut karena sesuai aturan, tidak]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.maverick.co.id/wp-content/uploads/2011/09/Kompas-TV-Inspirasi-Indonesia.jpg"><img class="size-full wp-image-4489 aligncenter" title="Kompas TV Inspirasi Indonesia" src="http://www.maverick.co.id/wp-content/uploads/2011/09/Kompas-TV-Inspirasi-Indonesia.jpg" alt="Kompas TV Inspirasi Indonesia" width="502" height="280" /></a></p>
<p>Tidak mungkin. Adalah frase yang pertama yang terlintas dibenak saya ketika pertama kali mendengar Kompas akan meluncurkan stasiun televisi swasta nasional. Meski telah mengetahui keberadaan KompasTV sejak 2009 lalu, namun tidak mungkin Kompas melakukan hal tersebut karena sesuai aturan, tidak ada lagi stasiun TV yang dapat bersiaran nasional kecuali lembaga penyiaran publik: TVRI. Lain ceritanya bila yang didirikan adalah stasiun TV berlangganan, swasta lokal atau komunitas. Terlebih lagi, KompasGramedia pernah mengelola TV7 (2001-2006), yang akhirnya diakuisisi oleh Para Group (Agustus 2006) untuk kemudian berubah menjadi Trans7 (Perlu diingat bahwa KG adalah perusahaan media tersebesar di dunia dalam hal jumlah penerbitan berbahasa Indonesia).</p>
<p>Menelusuri apa yang terjadi dengan TV7, rasa penasaran membawa saya menghadiri prosesi peluncuran KompasTV pada Jumat (9/9) malam lalu. Rupanya benar KompasTV diluncurkan, dan benar pula perkiraan saya bukan sebagai stasiun TV swasta nasional. KompasTV saat ini masih merupakan penyedia konten, mirip dengan PH (<em>production house</em>).</p>
<p>Pada peluncurannya, televisi yang memiliki <em>tagline </em>“Inspirasi Indonesia” ini mempersembahkan sederet sajian musik dan tari khas Indonesia. Tema peluncuran yang diangkat malam itu adalah “Simfoni Semesta Raya”, dengan menghadirkan budaya pop yang saat ini sering kita dengar, serta  menyajikan deretan lagu daerah yang dikemas apik dalam balutan orkestra dari Erwin Gutawa, pianis Andi Rianto, dan Komposer oleh Addie MS. Perpaduan nasional dan lokal sangat tepat karena Kompas TV akan banyak bersiaran secara lokal. Penguatan konten TV lokal dan kesadaran untuk melestarikan budaya lokal sesungguhnya sesuai dengan semangat keragaman konten sebagaimana digariskan oleh UU no 32 th 2002 tentang Penyiaran.</p>
<p>Meskipun bukan lembaga penyiaran, namun ia telah memiliki kepekaan terhadap budaya lokal dibandingkan TV nasional yang telah lama berdiri.  Kompas TV bersiaran melalui sembilan TV swasta lokal, yaitu ktv (28 UHF) untuk wilayah Jabodetabek, stv (34 UHF) Bandung, btv (47 UHF) Semarang, atv (32 UHF) Batu-Malang Raya, bctv (40 UHF) Surabaya, mostv (52 UHF) Palembang, khatulistiwatv (39 UHF) Pontianak, makassartv (23 UHF) Makassar, dan dewatatv (23 UHF) Bali.</p>
<p>Selain lagu dan tari daerah, juga ada tampilan baju dan kain khas Indonesia. Ada juga permainan anak-anak daerah yang menjadi ciri khas asli Indonesia.</p>
<p><img class="size-full wp-image-4491 alignleft" title="Kompas TV" src="http://www.maverick.co.id/wp-content/uploads/2011/09/kompas-tv-resize.png" alt="Kompas TV" width="165" height="197" /></p>
<p>Satu pernyataan menarik dari pemimpin redaksi KompasTV Taufik Mihardja malam itu “<em>Kompas TV sendiri menyajikan program-program yang berbeda dengan televisi lain, tidak ada sinetron, gosip, yang bisa merusak moral anak bangsa. KompasTV akan menyajikan tayangan yang bermutu dan lebih mendidik lebih mengutamakan sisi pendidikan</em>.”</p>
<p>Pandangan ini mengingatkan saya pada TPI, yang awalnya berdiri dengan idealisme untuk mendidik. Namun idealisme tersebut kalah di tengah jalan dan TPI kemudian memilih untuk ikut menyajikan gosip ditambah dengan sinteron serta acara goyang dangdut, dan akhirnya mengubah citra menjadi kini MNCTV (berkat sengketa kepemilikan juga). Sedikit, keraguan menyelinap masuk di benak saya. Apa iya KompasTV akan bertahan tanpa menjunjung <em>rating</em>, yang menyaratkan sinetron dan <em>infotainment</em>?</p>
<p>Hadir pada peluncuran membuat makin penasaran dan membuat saya untuk menyimak program siaran beberapa hari setelahnya. KompasTV memiliki komposisi yang relatif berimbang antara konten berita dan hiburan. Meskipun bertujuan hiburan, konten program hiburan lebih banyak mengandung unsur pendidikan dengan mengangkat tema-tema seperti alam, kebudayaan, petualangan dan sains.</p>
<p>KompasTV benar-benar melepaskan diri dari gosip atau sinetron. Salah satu favorit saya adalah “Teroka”. Sebuah program ekspedisi daratan, lautan hingga pegunungan Indonesia oleh Cahyo Alkantana, seorang fotografer senior. KompasTV mengutamakan minimal 30 persen konten lokal dan akan dikembangakan menjadi 50 persen.</p>
<p>Pada akhirnya, saya memandang idealisme yang dimiliki KompasTV sangat besar. Berani hadir dengan tayangan yang berbeda sekaligus menantang pemasangan iklan yang menjunjung rating. Apakah nasibnya akan seperti TV7 atau TPI? Kita tunggu.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/ideas/2011/09/kompastv-menyusul-jejak-tv7-tpi-atau%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/ideas/2011/09/kompastv-menyusul-jejak-tv7-tpi-atau%e2%80%a6/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=kompastv-menyusul-jejak-tv7-tpi-atau%25e2%2580%25a6</feedburner:origLink></item>
		<item>
		<title>The dangers of being a little pregnant when it comes to social media</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/oyDbmQKSY-Q/</link>
		<comments>http://www.maverick.co.id/crisis-issues-management/2011/09/the-dangers-of-being-a-little-pregnant-when-it-comes-to-social-media/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 11:27:38 +0000</pubDate>
		<dc:creator>dody</dc:creator>
				<category><![CDATA[Crisis & Issues Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[social media crisis]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4464</guid>
		<description><![CDATA[<a href="http://www.maverick.co.id/wp-content/uploads/2011/09/fire-alarm11.jpg">&#8230;</a>Before you read more of this article, let me ask you a simple question: does your company use social media as part of its communications mix?
Most of you would say yes. After all, social media usage is on the]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.maverick.co.id/wp-content/uploads/2011/09/fire-alarm11.jpg"><img class="alignleft size-full wp-image-4468" title="fire-alarm1" src="http://www.maverick.co.id/wp-content/uploads/2011/09/fire-alarm11.jpg" alt="" width="222" height="288" /></a>Before you read more of this article, let me ask you a simple question: does your company use social media as part of its communications mix?</p>
<p>Most of you would say yes. After all, social media usage is on the rise, particularly in Indonesia. We are now the second largest Facebook nation in the world with about 39 million users. We are also the world’s third largest generator of Tweets. A day hardly goes by without news of a group or a social movement making good use of social media to reach thousands or millions of constituents.</p>
<p>The use of social media has become so prevalent and fashionable that most companies have to have a presence in one or more social platforms. Which leads me to my next question: how seriously do you take social media?</p>
<p>This is an important question as many companies have been burnt because of their “only a little pregnant” approach when it comes to social media. It may be a virtual world but the rules of pregnancy still prevail when it comes to social media. You are either pregnant or not. You either social media with full respect or it can turn around and bite you.</p>
<p>According to the <a href="http://www.slideshare.net/jeremiah_owyang/social-readiness-how-advanced-companies-prepare">latest study</a> conducted by <a href="http://www.altimetergroup.com/">Altimeter Group</a>, a research-based advisory firm headquartered in California, companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business – and suffer because of this.</p>
<p>The study was conducted through an online survey of 144 social business program managers at corporations with more than 1,000 employees, 63 interviews or briefings with corporate practitioners and social business software, service, and solutions providers, and analysis of over 50 social media crises from 2001 to present.</p>
<p>The firm defined a social media crisis as one that arises from, or is amplified by, social media, and results in negative mainstream media coverage, a change in business process, or financial loss.</p>
<p>The study further revealed that based on more than 50 crisis cases between 2001 to 2011,<a href="http://www.maverick.co.id/wp-content/uploads/2011/09/baby-cry1.jpg"><img class="alignright size-full wp-image-4470" title="baby cry" src="http://www.maverick.co.id/wp-content/uploads/2011/09/baby-cry1.jpg" alt="" width="275" height="200" /></a> social media crises primarily stem from the exposure of poor customer experiences, poor influencer relations, or violations of ethical guidelines with the most fragile industries being consumer goods, followed by apparel and fashion, restaurant, internet, retail and airline.</p>
<p>What surprised me was the rising number of crises resulting from social media activities. Last year, the firm recorded 10 social media crisis cases, while during the first eight months of 2011, six crises have already occurred. It suggests that companies must start to think how they should prepare themselves to handle a social media crisis rather than simply joining the euphoria over these modern platforms.</p>
<p>So, what makes companies vulnerable to social media crises?</p>
<p>According to the study, while companies have been quick to deploy Facebook fan pages or Twitter accounts, they often ignore the complexities of social business. Long-term success in social media requires adequate preparation. For the corporation, this involves a realignment of roles, policies, processes, and more – it’s a transformation of the enterprise into a social business.</p>
<p>At the very least, a company needs a social media policy that protects the company and employees. A social media policy dictates acceptable employee behavior in social channels, safeguarding the company against legal risks raised when employees represent the brand in public. Typically, such a policy includes guidelines on disclosure and confidentiality, especially for personal usage of social media.</p>
<p>Furthermore, the policy should also encourage employee ownership. A company should not only dictate to its employees about disclosure or confidentiality, it should instead empower employees to use social media professionally.</p>
<p>As much as 83 percent of the 144 companies surveyed, have formalized an internal social media policy. Of Advanced companies, all 18 have such a policy in place. For example, Cisco instructs employees not to disclose any information that is “confidential or proprietary to the company,” while Ford reminds employees to “make it clear that the views expressed are yours.”</p>
<p>But having a social media policy is the first step toward inoculating a company from the likelihood of social media crisis. The next thing they need to consider is how to ramp up their capability and systems to enable them to respond rapidly and in a coordinated manner should a crisis strike.</p>
<p>Of companies with a formalized crisis response plan in place, 96% feel prepared for a social media crisis; of those without a plan, only 22% indicate preparedness. Furthermore, most Advanced companies (13 out of 18) believe that their teams and employees are prepared and know what to do in the event of a social media crisis.</p>
<p>So which is your company when it comes to social media and crisis preparedness? Pregnant or little pregnant?</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/crisis-issues-management/2011/09/the-dangers-of-being-a-little-pregnant-when-it-comes-to-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/crisis-issues-management/2011/09/the-dangers-of-being-a-little-pregnant-when-it-comes-to-social-media/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-dangers-of-being-a-little-pregnant-when-it-comes-to-social-media</feedburner:origLink></item>
		<item>
		<title>Happy Idul Fitri 1432 H everyone!</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/kVENrX73siI/</link>
		<comments>http://www.maverick.co.id/video-highlight/2011/08/happy-idul-fitri-1432-h-everyone/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 09:02:57 +0000</pubDate>
		<dc:creator>Atri</dc:creator>
				<category><![CDATA[Video Highlight]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4438</guid>
		<description><![CDATA[<div style="text-align: center;">Dear Friends and Colleagues,</div>
<div style="text-align: center;">On this holy occasion,</div>
<div style="text-align: center;">Let us wish you a warm greeting of Eid,</div>
<div style="text-align: center;">May you have a bigger heart for forgiveness,</div>
<div style="text-align: center;">More togetherness with loved ones,</div>
<div style="text-align: center;">More delicacies in the dining room</div>
<div style="text-align: center;">And more smiles in &#8230;</div>]]></description>
			<content:encoded><![CDATA[<div style="text-align: center;">Dear Friends and Colleagues,</div>
<div style="text-align: center;">On this holy occasion,</div>
<div style="text-align: center;">Let us wish you a warm greeting of Eid,</div>
<div style="text-align: center;">May you have a bigger heart for forgiveness,</div>
<div style="text-align: center;">More togetherness with loved ones,</div>
<div style="text-align: center;">More delicacies in the dining room</div>
<div style="text-align: center;">And more smiles in life</div>
<div style="text-align: center;">Selamat Hari Raya Idul Fitri 1432 H</div>
<div style="text-align: center;">Mohon Maaf Lahir dan Batin</div>
</p>
<p align="center"><iframe width="425" height="349" src="http://www.youtube.com/embed/q8Cy0C3wc38?hl=en&#038;fs=1" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/video-highlight/2011/08/happy-idul-fitri-1432-h-everyone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/video-highlight/2011/08/happy-idul-fitri-1432-h-everyone/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=happy-idul-fitri-1432-h-everyone</feedburner:origLink></item>
		<item>
		<title>Post-Anniversary, what do clients actually think of Maverick?</title>
		<link>http://feedproxy.google.com/~r/mavericknetwork/~3/vQVZdcb5QEk/</link>
		<comments>http://www.maverick.co.id/postings-in-english/2011/08/post-anniversary-what-do-clients-actually-think-of-maverick/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 09:04:46 +0000</pubDate>
		<dc:creator>tissa</dc:creator>
				<category><![CDATA[English]]></category>
		<category><![CDATA[maverick]]></category>
		<category><![CDATA[Office]]></category>

		<guid isPermaLink="false">http://www.maverick.co.id/?p=4411</guid>
		<description><![CDATA[Like any other company, not everything was always smooth-sailing for Maverick. We’ve experienced ups and downs, gains and losses, winning and losing.
But looking back, we must say that we are extremely proud of how far we have come since&#8230;]]></description>
			<content:encoded><![CDATA[<p>Like any other company, not everything was always smooth-sailing for Maverick. We’ve experienced ups and downs, gains and losses, winning and losing.</p>
<p>But looking back, we must say that we are extremely proud of how far we have come since that time nine years ago, when we started with one employee. Throughout the years, we&#8217;ve had the pleasure of providing our clients with clear strategic thinking, helping them in engaging the public with their stories and even working side-by-side with them during crisis. However, not wanting to toot our own horns we&#8217;ll let the clients do it for us.</p>
<p>Timur Sukirno – Managing Partner, Hadiputranto, Hadinoto &amp; Partners &#8211; was there in our infancy, and he was also there to celebrate Maverick’s 9<sup>th</sup> anniversary. We are flattered that he was impressed with Maverick&#8217;s combination of solid strategic thinking and clean execution.</p>
<p>Sonitha Poernomo – Country Head of Corporate Affairs, Standard Chartered Bank - thought that our team of young people was always wonderful inside and outside of work.</p>
<p>Jane Mary Morrison – Head of Communications &amp; Contributions, PT H.M. Sampoerna Tbk. &#8211; said HMS has been working with Maverick for five years now, thanks to what she termed Maverick’s “professionalism and good network.”</p>
<p>While last but certainly never least, Leila Djafaar – Head of Corporate Affairs, PermataBank &#8211; commended us for our superior media monitoring quality and swift response to clients’ needs. She also wished that our business grow even more in the future.</p>
<p>Such wonderful statements and wishes naturally bring twinkle to our eyes, because to watch our people and our clients grow with us is what made us proud above all. Again we thank them, as well as each and every one, past and present, who has helped shape Maverick to what we are today.</p>
<p>It is true that we couldn’t have made it without you. Here’s to another glorious nine years of working and growing together!</p>
<p>To see more of what they said about us, check out the video below.</p>
<p><iframe width="425" height="349" src="http://www.youtube.com/embed/BxTeIJEefPA?hl=en&#038;fs=1" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://www.maverick.co.id/postings-in-english/2011/08/post-anniversary-what-do-clients-actually-think-of-maverick/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.maverick.co.id/postings-in-english/2011/08/post-anniversary-what-do-clients-actually-think-of-maverick/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=post-anniversary-what-do-clients-actually-think-of-maverick</feedburner:origLink></item>
	<media:rating>nonadult</media:rating></channel>
</rss><!-- Dynamic page generated in 1.984 seconds. --><!-- Cached page generated by WP-Super-Cache on 2012-02-05 13:48:37 -->

