Web Video Marketing Platforms – YouTube VS Facebook

For internet marketing in Albuquerque, YouTube has long been regarded as the world’s biggest video platform. But all that is about to change. Given that Facebook has upped their web video marketing game recently. Huge progress has been made over the past few months ranging from video embeds to larger file upload capacity.

Take advantage of these Facebook video features and don’t share your marketing video from YouTube on Facebook. Upload your videos on Facebook itself.

Here are a few important reasons why:

Facebook Native Videos Have The Larger Thumbnail

Notice the difference in appearance between a natively uploaded video on Facebook and a shared YouTube video on Facebook. A native video upload has a larger video thumbnail and making it more visually appealing. While shared YouTube videos are 75% smaller and they’re just square thumbnails with a distracting play button in the center. They have bigger video title texts which occupy the majority of the space.

These visual differences, it is expected that native videos grab more attention to the user. And this can make them more likely to play the video. Browse your Facebook news feed and see the differences yourself.

Facebook Favors Facebook

Facebook is more likely to display its own videos rather than 3rd party links in the news feed. Their algorithm works to their advantages. The simplicity of liking, reacting, commenting, and sharing on Facebook makes it easier for a native video to reach more people. The more exposure the more chance of the video getting noticed by your targeted customers and clients in Albuquerque.

Facebook shows the number of video views below its native videos but with YouTube-shared videos, there is no statistic. If people see a large number of views they are more curious to find out what the video is about.

Albuquerque Web Video Marketing Services

“Do you need to choose one platform?”
“No. Who says you need to choose?”

We’re not telling you to stop uploading your marketing videos on YouTube. Continue uploading them there for those subscribers. We recommend that you upload your Albuquerque marketing videos on Facebook. And reupload it again for more views, viral shares and translating to more traffic to your website.

Don’t forget to place call-to-action links or instructions in your video!

For more Albuquerque marketing and video tips, subscribe to this channel or contact us today.

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Facebook Image Ads Enhancing by Professional Facebook Marketing Company

Have you tried uploading an image for Facebook ads only to find out that your image was not accepted because you have violated the 20% text rule? Get your images approved with this tip from Maverick Web Marketing, the top Facebook marketing company.

Are you familiar with Facebook’s 20% text rule? It is a rule implemented in which the text in an ad image should only cover 20% at most. Any number exceeding that will get rejected.

 

Grid Tool Usage – Facebook Marketing Company

The rule was carried out with the use of a grid tool where the image will be divided into parts. If your image has a 5 x 5 grid, the text should only cover only five squares at most. More than that and your ad will get rejected.

This rule made most of the people upset. They find that the tool that approves or rejects their image is inconsistent. Some of the ads displayed on Facebook had over 50% text but was still posted.

This new rule determines your audience reach. Facebook will categorize your image based on the percentage of the text that covers your ad image. The Facebook marketing company created the Text Overlay Tool.

• High Image Text will receive a warning and Facebook may not run your ad. We advise you to cut off some of the text.
• Medium Image Text will also receive a warning. Facebook will charge you for a higher cost per reach.
• Low Image Text will still receive a warning. And your ad’s reach will be slightly lower than the usual.
• OK Image Text where ad’s cost is on the lower cost possible per result. And you’ll be able to have the maximum reach as well.

The OK Image Text is the best goal to maximize your reach at the lowest possible price.

Tips that Facebook has iterated on their Help Page for your Ad to be approved:

• Use minimal text
• Reduce the size of the font
• Use a text box rather than applying the text on top of the image
• Don’t spread the text out over the image

It is better to use images with minimal text. For any supplementary information just include text in the actual Facebook post instead.

 

Maverick Facebook Marketing Company in Albuquerque

For more great tips from the best Facebook marketing company in Abq, contact the experts at Maverick Web Marketing at (505) 792-6603. Or visit the main page, https://www.maverickwebmarketing.com.

Thinking About Hiring Blog Writer? Watch Out for These 6 Common Mistakes

 

Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process.

Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is a right way and a wrong way to hire a writer. Many business owners commit hefty mistakes when offering someone the chance to take the reins on their business blog.

Here are six of the biggest of those mistakes. Watch out for them when hiring a blog writer to avoid frustrating setbacks and to ensure your blog is as great as it deserves to be.

Going With the Lowest Bidder

This is absolutely the most crucial mistake. Remember the maxim: “you get what you pay for.”

Hiring the cheapest writer you can find creates problems because it assumes the only goal for your blog is to have something published on it. In reality, you want every article published to fit a few criteria

• Proper grammar, spelling, and syntax
• An engaging structure that is as easy to read to completion as it is to skim quickly
• A compelling voice
• Research and effort during prewriting so that your blogs are informative and offer value
• Able to capture the unique perspective of your brand or company

Hiring the cheapest writer guarantees none of these things. In fact, you are highly likely to end up with a non-native English speaker who is going to copy the first article they find on Google search …badly.

Have high standards in mind, and use them to make your budget reasonable. Keep in mind that a badly written blog can cause damage to your brand and marketing goals, making a poorly run blog worse than no blog at all.

Not Looking at Their Resume and Past Work

The best indicator of a writer’s strength is their past work. You will want to see a broad range of writing styles covering all the topic types you intend for your blog.

Some writers work better in an editorial format compared to a list of “X reasons why…”, for instance, to ensure the writer you have in mind is capable of creating what you need.

You should also look out for a writer who is able to write engagingly in several different voices. They should be chameleons capable of mimicking your particular brand. At the same time, they should have consistent stylistic devices that make reading their pieces easy and fun.

Hold out for writers who can impress you with their past work and their overall versatility. As a final test, you should also commission a sample piece to ensure they can satisfy your desired writing approach.

Not Setting Goals and Expectations

The best writer in the world is going to struggle with meeting your expectations if you can’t make them clear.

Since no one can read minds, you will need to explain the purpose of your blog and what you intend to get out of it to the writer. These guiding principles will help the writer shape their approach to your blog.

For instance, if your goal is SEO and generating traffic from social media shares, then the writer may take a more “viral” approach. If the aim is to generate leads and develop brand awareness, quality information and a strong brand voice matter most. If the goal is to create a guide to complex topics in your industry or operate as a sales funnel, the overall strategy for blog topic selection and publishing matters as much as each individual piece.

Define your goals, and make them clear to your writer. At the very least, provide an overview of the type of topics you want to cover and what you intend readers to do next. For example, if you have SEO goals, provide a sample of keywords they can work into the writing.

Establish guidelines for how casual or professional you want the language to be. Give a range of article lengths. Tell them what elements they need to include upon submission to make your life easier, such as adding images or including a meta description.

Put all of these guidelines in a document, and ensure your writer has no questions. You don’t want them reaching out via email at the last minute just to get a piece done. If they have a document to refer to, they can self-guide and make the process for both of you easier.

Going With a Strong Writer Who Can’t Match Your Brand Voice

Make sure that any writer you hire can adopt the approach and voice you want to represent your brand. A great test is to provide the guidelines for a sample article using excerpts from blogs you like and some loosely described ideas you’ve had.

If they can produce something that comes across as similar to something you’d write or close to a blog style you want to emulate, you know they’re a keeper. 

Not Establishing a Set Workflow and Process After Hiring a Blog Writer

At the beginning of your relationship, you and your writer should know how the typical process for submitting blogs should work. Tell them the deadline for each piece. Tell them whether you want an outline or topic proposal submitted first. Explain how many revisions you might typically go through.

Setting guidelines for touching base is also critical. Even though some professional relationships can work well on autopilot, the last thing you want is for your writer to go AWOL on you. Yet, this can easily happen if they didn’t have clear expectations on when you wanted to hear from them next.

Your writer can also become frustrated if you change your process constantly or add on unexpected things like major changes between drafts. Try to work towards consistency.

Not Talking Strategy With Your Writer

When you hire a new writer, you form a relationship that can be quite beneficial to you both. The best way for this relationship to blossom is to have talk strategy, performance, and feedback at key points in the year.

Try to schedule a call or meeting with your writer at least quarterly. Discuss your upcoming plans. Offer both praise and suggestions for improvement. See if they have any ideas you could work into your blog strategy. Make a goal to push your blogging to become better month after month.

Following all of the suggestions above ensures you don’t just find a great writer, but that you also develop a professional working relationship that gets better over time. If you can do all this, you will be much happier with the work of your writer and happier about the results they help your blog achieve.

Instagram Marketing Expert in Albuquerque – Editing Instagram Captions

When it comes to social media, namely Instagram, you need to be cautious with your spelling, grammar, and typos because once it’s out and posted, you can no longer edit it anymore. If you are an Instagram Marketing Expert, you should pay extra attention to every detail of the photos you’re posting on the social media platform. Making sure every caption you post are relevant with the photos, no grammar mistakes, and that there are no typos.

Small errors such as typos can cause you a lot of trouble. Especially if there are who are eyeing your every move. Grammar mistakes give your business a negative impression. In the eye of the people, you are professional and competent in your field—and you should live up to their expectations. Spelling errors and rushed sentences can cause you your customer to lose their trust in your brand. And some may even laugh and point out your mistakes.

Updated Version of Instagram

Well, worry no more! Today, I bring you good news. Instagram has finally updated! And in this update, Instagram users are now allowed to edit the captions of their published photos and videos. That includes you! An Instagram Marketing Expert. What was unchangeable in the past, can now be edited. Before the update, Instagram users always fell victim to autocorrect and typos, and in order to fix them, users had to delete the post entirely and repost with the edited version or live with the consequence throughout their lives.

But that doesn’t mean you should be lax with your posts and not pay attention to every post you make because “it can be edited anyway”—NO! Never forget about the lurkers a.k.a the Grammar Nazi’s, you might not notice your mistake upon posting, but these people can notice every mistake you have. When worst comes to worst. Let’s say you posted something, then minutes later you notice that there’s a slight problem with the grammar. In this case, you should edit the post right away.

Listed below are the steps in editing an Instagram post:

1. Click on the post with the caption that you want to edit.
2. Click on the three vertical dots at the top right.
3. Choose Edit.
4. Edit your captions.
5. Reread and make sure there are no more mistakes.
6. Click on the checkmark at the top right to save the changes.

It’s that easy. Now you don’t have to worry about typos on Instagram! You just need to think about the perfect caption and then make sure that it’s free of spelling and grammar blunders.

Maverick Social Media Marketing Services

For more tips from the best Instagram Marketing Expert in Albuquerque, contact Maverick Web Marketing at (505) 792-6603 or https://www.maverickwebmarketing.com.

Albuquerque Reputation Marketing – Create Amazing Marketing Content

Got 5-star reviews from clients?

Great! You can use these to further boost your business online. When you receive these perfect reviews, don’t just smile and let them sit there.

These reviews are powerful, as they come from your clients—people your potential customers can relate to. They may have a similar situation or a common interest that prompts them to dig out your business. For all businesses in Albuquerque, reputation marketing is a powerful tool for attracting new customers, clients, and patients.

Go to your Google Plus page, Facebook page, Yelp (if you’re listed there), or any other online platform where your business is published. Start looking for 5-star reviews.

When you have picked the best ones, try out some of the following ways to leverage 5-star reviews and get more traffic to your website:

 

Post it on social media

The very least you can do is share that review on Facebook or tweet it. It’s very easy and doesn’t take much time.

To make it more attractive, you can create a text image out of it. Some companies paste a screenshot of an e-mail, text, or comment.

 

Create a story out of it

If a review really stands out, you can ask your marketing guys to create a story out of it. The story should highlight how your product or service helped customers.

Be creative. You can create a video, a short advertisement, or even ask the customers to re-tell their story in front of a camera.

 

Compile reviews and re-share

For a bigger impact on your Albuquerque reputation marketing, you can compile your reviews and re-share the compilation on social media.

On the Facebook page, you can create a photo album and add the 5-star reviews as text images. And on Pinterest, you can create an album. When you’re using YouTube, you can create a video featuring a couple of your clients storytelling their testimonials.

Sharing what your clients loved about your business or product can generate more traffic to your website. Just make sure that when you do this, you have asked permission from the customers who posted to avoid any legal issues that could potentially come up.

 

Web Reputation Marketing and Management in Albuquerque

To learn more about Albuquerque Reputation Marketing contact us at (505) 792-6603 or https://www.maverickwebmarketing.com.

How To Improve Your Website Security – Simple Checklist

As an online marketer, you should always know how to protect your biggest asset which is your website. Your website is a vital aspect of your business. Especially when your business is purely Internet-based. It is the place where you showcase your business and where customers share sensitive information, like their credit card numbers. For these reasons, it’s imperative that you or your web designers know how to improve your website security.

It may sound difficult but with a little bit of direction, it’s not actually that hard. Here are some of the basic WordPress security skills that you should be aware of as a marketer.

Make sure that your computer is virus-free

When your computer is infected with malware or other viruses, hackers may be able to retrieve your login details. Who knows what they will do with the data they can access. They can sell your customers’ data or mess with your payment security system. That’s why it’s important to keep your antivirus program up to date.

 

Use strong passwords

Don’t be lazy! By using weak and common passwords it can give to the hackers a free pass to your website admin page. Be vigilant to use strong and complicated passwords for your safety. And also for the safety of your customers, clients, and patients. Don’t forget to try to change passwords regularly to avoid being hacked.

 

Make sure that your website is on secured hosting

Be wise when choosing your hosting company and plan ahead. Choose a company that thinks of security as one of their highest priorities. It doesn’t matter if it’s a little more expensive, as long as you know that your website is in good hands. When choosing a hosting plan, make sure that it offers these features:

• Latest PHP and MySQL versions support

• Web application firewall

• Intrusion detection system

• Account Isolation

More WordPress security discussions are available on Siteground’s Tutorial. As a business owner, you should discuss website security with your web developers. You wouldn’t want to put your business and your customers at risk.

 

ABQ Web Marketing Services

For more important information on how to improve your website security, contact us at (505) 792-6603 or https://www.maverickwebmarketing.com.

How To Shoot Video With Your Smartphone

According to Cisco, a video will account for 69% of all consumer traffic by 2017. Consumers are favoring online videos as a means of getting information and for entertainment. Smartphone video is quicker, more dynamic, and easily created. The best thing is, anyone can learn how to shoot video on your smartphone.

This explains the flare-up of video data online. You can find them almost everywhere—on Facebook, on websites, and even on apps. As a business owner, you should be able to produce professional videos to market your business. However, most marketers commit one mistake in particular when shooting videos: holding their smartphones upright.

Yes, a simple thing to change, but not doing so results in an unappealing and unattractive video. Here’s what to do instead: shoot video with your smartphone sideways.

“Why shoot with your smartphone sideways?”

It will remove the ugly black sidebars

Capturing videos with your smartphone upright results in narrow videos with ugly black bars on the sides. These bars can be distracting. Plus, the narrow screen limits your space. You may end up with a zoomed-out video of the presenter.
This also may say to your customers, clients, and patients that you do not make a good enough effort to provide them with a nice video. This may give the impression that your business won’t work very hard for them in other areas either.

 

Wider videos look more professional

On the other hand, wider videos look a lot better. You can have a close-up take of the person while still leaving enough room for a pleasant background. The smartphone video feels more relaxed, projecting a sense of authority to your viewers. That way, they will really pay attention to the message of your video.

 

Smartphones can film in HD

Your smartphone can record 1080p HD. It’s natural that you should put this advantage to good use. If your phone cannot record HD, maybe it’s time to invest in one that can. Marketing videos have better ROI than text-only campaigns, so it’s always in your best interest to take any extra (and easy) steps you can.

 

Albuquerque Professional Smartphone Video Shoot

Remember, you don’t need high-end cameras if you are just starting out learning how to shoot smartphone video. You can end up with a quality video that fits enough of your marketing needs, with equipment you probably already have.

For more marketing tips subscribe above, or reach out to us at (505) 792-6603 or https://www.maverickwebmarketing.com.

Is your website mobile-friendly enough?

If you are not sure how to answer this question, take your phone out and type in your business website URL. Do you like what you’re seeing? Albuquerque website marketing is on a new level now with website mobile responsive devices.

If the answer is yes, then way to go! But if the answer is no, or even if you’re unsure, then you have some work to do. You need to ask your Albuquerque marketing and website development team to make your website easy to use on mobile phone browsers. Here are a few reasons why:

1. Mobile usage exceeds desktop usage

According to an eMarketer survey, mobile usage finally exceeded desktop usage way back in 2014. Mobile browsing has continued to raise more every year.
So, if people land on your website and have a hard time navigating through it, they’re more likely to give up and leave your page. That means that you are wasting a large portion of your traffic. It’s crucial for Albuquerque businesses be open, available, and easy to contact via website mobile responsive devices.

2. Your website is a reflection of how you do business

People are very visual nowadays. If a website isn’t pleasing to the eye, it’s hard for a customer, client, or patient to continue browsing. How will he find out that you are the company who can fulfill his needs?
Your website is comparable to a store window. If it’s a window with half-dressed mannequins and broken sign displays, do you think customers will come in? I sure wouldn’t.
Your website has the responsibility of grabbing your users’ attention and making them stay to get to know you as a company.

3. The buyers’ workflow should be flawless on website mobile responsive

Say a customer believes that you have the product or the service he needs. He proceeds to check out but is having a hard time placing the order on his mobile device. What will he do? Will he try again after the third failed attempt? Or will he look somewhere else?
It’s easier for him to just move on.

Check your buyer purchasing flow on mobile browsers too. See if the buttons work and whether the checkout forms are responsive and easy to fill in.

Make sure that your website loads and functions properly on mobile so that you don’t lose customers. You can also use online tools like CrossBrowserTesting.com to check your website on different screen resolutions.

Contact us for more information on Albuquerque Website Marketing at (505) 792-6603 or https://www.maverickwebmarketing.com

Optimizing the Free Website Google is Giving You to Get More Traffic

Did you know that Google is giving your business its very own local business page for free? Yes, it’s true! It’s the Google My Business listing that you may be missing out on. Google My Business lets you connect directly with your local customers, whether they are searching on Search, Maps, or Google+. This is huge for local businesses!

Here’s how a Free Website Google (Google My Business Page) can help you drive more traffic to your website.

1. People usually search for “Type of Business” + “City” in Google
For example, search for “Carpet Cleaner Dallas” on Google. Scroll past the paid advertised posts on top. You will find a Google map with the carpet cleaner businesses in Dallas listed below. Click on one of them or explore “More Places.”

2. When you click on one of these stores, you will be presented with a pop-up showing the business name, address, phone number, Google reviews, and most importantly, a link to your website. This is how you can direct more targeted viewers to your website.

Here’s how you can leverage this golden opportunity to get more traffic to your site and boost your business locally.

 

Add or Claim Your Business’ Google My Business Page

Search to find out if Google has already created a business page for your local business. If you can’t find one, don’t worry. You can create one here: https://business.google.com/manage/?hl=en&_ga=1.168232358.680868152.1437864749#/list

 

Verify Your Business

Google will ask you to verify your business so that you can manage the free website google or the Google My Business page and ensure that the business information is accurate. The type of verification that you need to comply with will depend on the type of business that you handle. The most common ones are by postcard or by phone.

 

Optimize Your Google My Business Page

Once you have verified your business, you will be able to modify the information found on your Google My Business page. Make sure that you fill in the important sections:
• Business Name
• Business Address
• Hours of Operation
• Phone Number
• Website
• Product or Service Category
• Customer Feedback and Reviews

Make sure that you provide accurate business information and have chosen the appropriate product or service category so you will attract the right customers. Asking for feedback and reviews from your past clients to further strengthen your page would be helpful.

 

Services for Free Website Google in Albuquerque seo

Contact us today at (505) 792-6603 to learn about increasing your online rank and visibility. We can also help you with the claim the free website Google gives you!

Confirming if Google Analytics Event Tracking Code is on Your Website

As a business owner, you may or may not have noticed that almost all websites have Google Analytics installed on them. If this is new information, you should at least be aware of what this is, why you should have Google Analytics Event Tracking installation on your domain website design, and how to check whether your site has analytics or not.

 

What is Google Analytics?

Let’s start with the basics. Google Analytics is a free web analytics service provided by Google to help you track and get reports about your website traffic. It shows you how many people visited your website, where your visitors are coming from, which page attracts the most visitors, how long people are spending on your site, and much more.

 

Why Should You Have Google Analytics Installed?

Through the data offered by Google Analytics, you can track your campaign, analyze your return on investment (ROI), and get to know your audience and users. This information is extremely beneficial for local businesses. Google Analytics provides you with a portion of the data you need to make intelligent marketing and business decisions. In short, it will take some of the guesswork out of your marketing strategy. It’s one of the key tools in helping you grow your business.

 

Check if Your Site Has Google Analytics Event Tracking Installed

Now that you know why you need to have Google Analytics on your website, it’s time to check and see if your website has it installed. What it takes for Google Analytics Event Tracking to work its magic on your website is some very simple coding. Here are the basics:

1. 1. Go to your website.
   2. View the page source by either:
      • – Hitting “Ctrl + U”
      • – Right-clicking the background of the web page and clicking “View Source”
   3. This will bring up the code used by your website.
   4. Search for the Google Analytics Tracking Code:
      • – Press “Ctrl + F”
      • – Type in “UA-“

      This is how all Google Tracking numbers start —“UA” and a hyphen.

5. If you have Google Analytics installed, you will find this and the rest of the tracking code. If you don’t, “00” will show up in the search bar, signifying that there’s no GA code.

 

Albuquerque Web Design Marketing

If you have Google Analytics installed, the next thing that you should do is analyze your data. If you don’t have it, talk to your web guys and tell them to install it for you as soon as possible. Enjoy this easy tip for finding the google analytics on your website, call or email us to get more information on taking your website marketing to the next level. (505) 792-6603 or https://www.maverickwebmarketing.com