Maxpoint Interactive

What is the State of Localized Advertising in Retail?

Retailers and brands are continually focused on ways they can re-think their marketing strategy to drive in-store traffic to different retail locations. In 2012, localization (specifically, localized digital advertising) is becoming a key part of brand strategies, but it’s still a small percentage of the overall budget to drive traffic to stores. Listen to our [...]

Understanding the Mom Shopper While Planning for the Back-to-School Season

In order to reach shoppers and drive in-store traffic, retailers need to first understand their shoppers, what they are looking for and how they are looking for it. Marketers have several target audience groups today and they each vary based on several variables such as location, demographics, psychographics and more. And, many industry professionals spend [...]

Get a Head Start This Back-to-School Season with Digital Advertising

Back-to-school is a big business, with nearly $69B in sales at stake. That makes it the second-biggest selling season next to the winter holidays, as well as a huge marketing period for brands and retailers. However, unlike the holidays, retailers can rely on shoppers to head in-store for back-to-school because parents must purchase required school [...]

iMedia Brand Summit Event Recap: Iconic Brand Strategies Unleashed

Last week, MaxPoint headed to Bonita Springs, Florida for the 2012 iMedia Brand Summit to join the conversation on the secrets in digital that define the world’s most iconic brands. Below is a brief recap of the event. As spending shifts from traditional to digital, more are realizing the importance of digital’s role and the [...]

Did You Get the Most Out of Your Super Bowl Ad?

By now, you have already seen the Volkswagen one with the weight-conscious dog and Star Wars theme (The Dog Strikes Back!). Everyone’s been talking about the sexy M&M! Oh, and two words: Adriana Lima. Super Bowl ads definitely get attention. It’s no wonder, then, why advertisers paid upwards of $3.5MM for a 30-second spot during [...]

Doing Business in Bentonville Event Recap: In-store Impact of Merchandising within Walmart

Last week, MaxPoint headed to Arkansas for the first Doing Business in Bentonville event of the year to learn a little more on the in-store impact of merchandising within Walmart. The retail industry (especially in Bentonville) is constantly evolving, and to keep up with what’s most relevant today, it’s important for industry leaders to continually [...]

What to Consider When Measuring Online Video Ad Engagement

According to eMarketer, online video will make up one-third of all online display advertising by 2014 and $5.71 billion is projected to be spent by 2014 as well. With such big dollars at stake, marketers need to understand video engagement to ensure they’re getting the best bang for the buck. Video ad engagement can [...]

The Path-to-Purchase: How is it Changing in 2012?

With the emergence of new technologies and new digital channels to advertise on, retailers and brands are noticing the way to reach shoppers throughout the path-to-purchase is changing. In most cases, retailers and brands are re-thinking marketing strategies this year and allocating more shopper marketing dollars for reaching shoppers at different touch points throughout the [...]

MaxPoint Interactive Interest Index Tells Advertisers that Miami Residents Are Most Intent on Looking and Acting Their Best for Valentine’s Day

As Valentine’s Day approaches, people start preparing to look their best for that special romantic night by getting the perfect haircut, shopping for that perfect outfit and buying the perfect red lipstick. Knowing the anticipation that builds around this holiday, we were interested in finding out what neighborhoods were most interested in looking and acting [...]

You Just Spent $3.5 Million on Your Super Bowl Ad. Now What?

It’s been reported that, on average, companies spent $3.5 million for a 30-second spot during Sunday’s Super Bowl, reaching a TV audience estimated at more than 100 million viewers. While TV is the main channel for Super Bowl ads more advertisers are incorporating digital elements into their spots and using digital to make the ads [...]