Thunder Internet Marketing

ARCSI ‘Local Search’ Presentation for Cleaning Companies

max — Tue, 16 Sep 2008 21:52:13 +0000

Below is the link to the 'local search' presentation which covered key points including (i) what is local search, (ii) why it matters to regional companies, (iii) step-by-step guide to ranking on the search engine 'map results' and (iv) ongoing tactics.

Google ’10 Pack Map’ Got You Down? or: How I Learned to Stop Worrying and Love Local Search

max — Sun, 06 Jul 2008 03:31:25 +0000

Google continues to force more and more search categories to local search results. I realize 'forcing' may seem a bit strong, but Google's recent addition of the 'Looking for local results' prompt has the net effect of pushing geographic searches to the top of the results page vis a vis the '10 Pack Map' and A thru J listings. While this is groundbreaking for local companies trying to get to the top of Page 1 on Google, it poses an interesting challenge for companies that rely on national search results.

Is Traffic from Organic Search better than PPC Traffic?

max — Sat, 28 Jun 2008 02:22:22 +0000

Organic search traffic looks at more pages than cpc traffic, stays on the site almost 3 times as long and has a lower bounce rate than cpc traffic. Direct-to-site traffic views the highest number of pages, spends (by far) the longest time on the site and has the lowest bounce rate.

Yes! Google does think your tags and diggs matter!

max — Tue, 17 Jun 2008 22:12:04 +0000

With the rise of social media, we are also learning that Google values the diggs, tags or votes a site receives on social media sites. Aside from just the inbound links, traffic spikes and "netizen" awareness that social media sites can generate, they also have a direct impact on Google rankings.

Nofollow tags, Google Local Search and Geo Sitemaps - eVisibility Rocks!

max — Thu, 12 Jun 2008 04:07:26 +0000

Once again, the dynamic due of Miguel Salcido (aka 'searchjunkie' on twitter) and Steven Peron (aka 'imnotadoctor' on twitter) impressed with empirical studies that demonstrated some key findings in regard to the use of nofollow tags, Google local search and Google geo sitemaps.

Optimizing Keywords to Target Customers

max — Wed, 04 Jun 2008 16:47:48 +0000

Good SEO will result in the number of visitors from industry-related searches growing larger and larger. That's because visitors who find a site using industry-related search terms are highly likely to be first-time customers. In other words, new customers. In fact, Google Analytics shows what percentage of traffic for a particular term is from first-time visitors; typically the percentage is higher for industry-related terms and lower for site-name terms.

Drive New Leads Using SEO

max — Tue, 13 May 2008 20:52:48 +0000

Although familiar by now, Enquino’s 2007 search engine user survey claims that the top 4 organic listings on a search engine results page (SERP) capture 54.9% of clicks for a search term, while the number one organic result captures 26.4%. In contrast, the top pay-per-click ad captures 8.7% of clicks while the number two ad [...]