Maxys Photography Blog

Bella - Don't Tell Me - Meme's and images that spread

scott@maxys.com.au (Scott Maxworthy) — Fri, 24 May 2013 13:10:38 +1000

We've all seen the angry cat, dorky guy or instant internet celebrity photos with quick captions that spread across the social media landscape like wildfire. Unlike video, audio or lot's of copy, the real power of a photo is that it can deliver a message practically instantly. Bella, our Great Dane doesn't like cat photos so she's lauching her own meme persona.

Hidden In The Sands

scott@maxys.com.au (Scott Maxworthy) — Wed, 08 May 2013 10:09:49 +1000

A key to any sort of growth is practice so with that principle in mind I'm playing with the idea of a daily photography blog post. Today's project was initially to look at creating high contrast and sharpening techniques on skin tones but morphed into a more abstract creative project.

Rock Pools and Baths

scott@maxys.com.au (Scott Maxworthy) — Mon, 06 May 2013 18:14:18 +1000

It's funny how we keep returning to the same subjects we've been shooting for years. Looking along the timeline you hopefully see some kind of improvement in technique and style. Today I find myself on a bit of a rockpool thing but now it's much more about composition; sharpening; gradient filters in post; long exposures ( 5 minutes or more) but saying that - it's still all about the beauty of the ocean and the water - that sea salt air in your lungs and the energy of the waves. {gallery}http://www.flickr.com/photos/sgmdigital/sets/72157633415421923/:35:170:120:0:2:mootools_slimbox:Classic{/gallery} End

landscapes
seascapes
australia

ANZAC Day - Lest We Forget

scott@maxys.com.au (Scott Maxworthy) — Mon, 22 Apr 2013 16:28:10 +1000

This Thursday is ANZAC Day - it holds a unique position in the Australian and Kiwi phyche. Every Aussie, Kiwi or visitor worldwide who has been in an RSL Club at 6PM is awed by the daily ceremony of facing sinking sun and reciting the ode. One ANZAC Day we thank our Diggers for giving us the freedoms we value most - their all too often supreme saccrifice.

events

Opening Up a Door of Creativity

scott@maxys.com.au (Scott Maxworthy) — Tue, 09 Apr 2013 17:21:08 +1000

I don't know much about the theory of learning except that with practice you seem to get better - well, hopefully get better. I thnk much of that improvement must come with the knowledge you've gained and experience out of just doing more and more work - the end result greater confidence. Anyway, I've been shooting now for a quiet a few years now but as an artist I don't think you're every really 100% happy with your work - the best you can do is just to happy with where you are at this present time. Case in point is that as Photographer masting Photoshop equal to that of an Accountant and a spreadsheet or a writer and a word processor. I've continued to spend time to develop my Photoshop post production skills for I know somewhere in this combination of technology and photography I will define my unique…

A Day In The Studio.

scott@maxys.com.au (Scott Maxworthy) — Mon, 25 Mar 2013 03:58:54 +1100

At lunch last week with some old work friends we talked about whether social media marketing actually generates sales or is more a brand awareness activity? Their businesses are B2B so therefore online channels such as LinkedIn; their own websites; industry portals and other SEO strategies are more relevant than say consumer online channels such as Facebook. Like most businesses they are trying to refine their niche offering and determine the most effective way to connect and engage with potential new customers. At the top of their marketing funnel they are just about to do some PR activity and one thing we agreed on was the need for professional portrait photos to be included, you see, a key point to understand is that there's also competition for PR, that is, Editor attention - your article has to connect with their readers and a good photo can get help get attention and make life…

portrait photo
marketing communications

A Photographers Music Video - 'For Me' (Original) - Elyse McLennan

scott@maxys.com.au (Scott Maxworthy) — Fri, 15 Mar 2013 12:30:38 +1100

{youtube}j24ugKZXcXE|900|540|0{/youtube} From your smartphone, digital camera, to your new DSRL, nearly every new camera today has the ability to shoot video but, just because you can, doesn't necessarily mean you should or that the end result will be any good. Personally I've found shooting good video is a lot harder than an Instagram snapshot with a snazzy filter posted to Facebook. Following is the process I went through for shooting Elyse's clip. Project Background The other week I received a call asking if I'd be interested in doing some portrait shots for an new young singer songwriter - "sure no problem - that's what we do" my reply. And would we also be interested in shooting a music video? - ahhhhh, well that's a different story. As I learnt from our recent Tropfest Project there's so many other elements to video that you don't have to think about…

video production
music

Rockpool Sunrise - Cronulla

scott@maxys.com.au (Scott Maxworthy) — Fri, 15 Mar 2013 10:32:14 +1100

{gallery}http://www.flickr.com/photos/sgmdigital/sets/72157626569915849/{/gallery} My new Lightcraft polariser and ND500 filter arrived yesterday for my Canon EF 16-35mm f/2.8L II lens (it's got an 82mm thread) so I was keen to take it for an early morning test run. For this shot I actually didn't pull out too much of the reflection.

landscapes
australia
Cronulla Rockpools
sunrise

Sharks 2013 NRL Draw Calender

scott@maxys.com.au (Scott Maxworthy) — Thu, 28 Feb 2013 15:13:24 +1100

Footy season nearly upon us again Sharks fans. You should be able to click to add this calender to your phone.

Five quick tips on how your headshots can convert more visitors.

scott@maxys.com.au (Scott Maxworthy) — Fri, 22 Feb 2013 15:50:43 +1100

Today, much of any initial new customer acquisition begins on the Internet, well before that first face to face meeting or phone call. The objective of your headshots is to capture viewer attention and help build immediate trust with you. With practically unlimited choice online viewer attention is scarce so don't waste valuable opportunities. Following are five quick head-shot photography tips that could help you increase website visitor conversions. The Headshot It's a cliché but "first impressions count" - We all have an immediate, natural, subconscious, primitive fight or fright response to anything new. Does the web visitor "like" or "dislike" your photo? Tip 1. Put yourself in your web visitors shoes. Whatever you're selling it always helps to put yourself in your potential customers shoes - by understanding customer needs and wants you can then tailor your product, service or price. For example, a new, inexpensive (but high quality) professional headshot…

portrait photo
portraiture
marketing communications
headshots