My Business Marketing Mentor

DYM 28 | Tradeshow Guidelines

The Mentor — Fri, 03 Sep 2010 16:18:43 +0000

In this episode of “Driving Your Marketing” Ely talks about how to make sure Trade Shows are worth the time and money that they take up. Are you making sure that the trade shows you attend or participate in are working for your business? *Video:...

DYM 27 | Are You Listening To The Experts

The Mentor — Fri, 27 Aug 2010 14:58:22 +0000

In this week’s episode of “Driving Your Marketing” we hear about following up with the people we meet and do business with. The experts will tell you that the sales are in your list. What you may not realize is that it is actually in...

3 Most Common Reasons People Don’t Market Using Blogs

Cindy — Tue, 24 Aug 2010 21:31:09 +0000

I think that one of the most common questions asked in regards to marketing using blogs or article marketing is “What Do I Write About?”. Whenever we talk to business people and they ask us what they can do to market their business and we...

A Different Way To Build Your Blog

Cindy — Tue, 24 Aug 2010 00:53:58 +0000

This summer has been the summer of blog challenges. So far we have participated in 2 and a new one (a third one) started today. If you add in the mini ones then you get a couple more. For those that don’t know, a typical...

DYM 26 | Be Aware of Your Employees Behaviour

The Mentor — Fri, 20 Aug 2010 15:48:38 +0000

In this week’s episode of “Driving Your Marketing” Ely reminds us to check in with our employee’s from time to time and make sure they are representing our companies the way we intend them to. Have you checked in with your employees lately? *Video: episode...

Marketing Tip: Give Them What They Want

Ely — Wed, 18 Aug 2010 16:02:58 +0000

Everyone knows that marketing your business is critical to the growth and even the survival of it. A great product will go the way of the graveyard pretty quick without the right marketing in place. So, here’s a simple marketing tip that is pretty much...

Marketing Tips: You Need To Ask For The Sale

Ely — Sun, 15 Aug 2010 01:00:04 +0000

It doesn’t matter what type of business you are in, there is one critical piece to any marketing that you do that tends to get missed in most of the advertising and marketing out there… The Call To Action We all see marketing all the...

DYM 25 | Wasting Money On Bad Advertising

The Mentor — Fri, 13 Aug 2010 16:47:15 +0000

Do you spend money on marketing that makes NO sense for your business? Hope not…In this episode of “Driving Your Marketing” Ely will talk about what to think about before jumping into any advertising for your business. What are your thoughts? Have you ever advertised...

DYM 24 | Take Advantage of Giveaways

The Mentor — Sun, 08 Aug 2010 22:20:24 +0000

In this episode Ely talks about giveaways and making sure that when you participate in them you are getting the full advantage. Are you missing the point behind giving something away in your business? *Video: episode 24 driving your marketing – take advantage of giveaways...

How To Email a Small Group of People the Right Way

Cindy — Sat, 07 Aug 2010 01:20:26 +0000

Emailing has become second nature to many of us. We pretty much live by our email accounts. And especially if you are in business your email account and your email list can be the life blood of your business. So it surprises me how many...

Are You Sending Mixed Messages?

Cindy — Wed, 04 Aug 2010 03:22:08 +0000

In today’s world most of us are connected to each other in more than one way. In the past you had your business and you had people you knew that you considered “Business Acquaintances”. But in truth unless you left your office, got in your...

Your Employee’s Attitude Makes All The Difference

Cindy — Sun, 01 Aug 2010 19:51:04 +0000

I will admit that most of the time when I have tire issues on my car I go to Walmart. Generally it is just because they are open. But the other day I was out and noticed that I had a tire that was about...

DYM 23 | Are You Killing Your Sales?

The Mentor — Sat, 31 Jul 2010 00:12:06 +0000

It still amazes me that while businesses are dropping like flies some businesses still make it almost impossible to buy from them. Check out this episode and make sure YOU aren’t killing your own sales. *Video: episode 23 driving your marketing – are you killing...

DYM 22 | Simple Newsletters

The Mentor — Fri, 23 Jul 2010 23:46:22 +0000

In this episode of “Driving Your Marketing” Ely explains about one of the most overlooked and inexpensive ways to keep in touch with both your current customers and your prospective customers. Are you using this in your marketing? *Video: episode 22 driving your marketing –...

Facebook Events Gets a Facelift

The Mentor — Sat, 17 Jul 2010 00:43:46 +0000

I was wandering through my Facebook wall (News Feed) this afternoon (I know…shocking isn’t it…) and came across this post from Mashable:Facebook Redesigns Event Pages. So I decided to go and investigate. Sure enough my events page has been re-designed. See here in Phoenix AZ...

DYM 21 | Don’t Expect Return Business

DYM — Fri, 16 Jul 2010 14:31:58 +0000

In this episode of “Driving Your Marketing” Ely reminds us to think before we interact with other business people in our community. You never know who is on the other end of your email and what impression you are giving them. *Video: episode 21 driving...

DYM 20 | Expand Your Network

Cindy — Fri, 02 Jul 2010 15:32:18 +0000

In this episode of “Driving Your Marketing” Ely reminds us that we need to change up our networking once in awhile and to try not to let your networking become a social event where you are going just to see your friend and forgetting the...

30 Day Blog Challenge Comes to an End

Cindy — Thu, 01 Jul 2010 00:17:25 +0000

Some of you that have been following this blog may know that both myself and my partner Ely have been participating in a Blog Challenge. In case you are new to our world a blog challenge let me explain. Across the internet there is a...

Don’t Bite The Hand The Feeds You

Ely — Thu, 01 Jul 2010 00:03:33 +0000

Recently we had an experience with a local coffee shop that I had to share with you. Now anyone that knows me knows that I spend a lot of time in coffee shops. I like them and I do love a large mocha (or three)....

Do You Know Who You Are Talking To?

Cindy — Wed, 30 Jun 2010 23:54:54 +0000

As business people we are always on the “hunt” for new prospects or customers. We tend to become so focused on this path that we have blinders on to everything else. When someone comes up to us at a networking event we can become so...

What Twilight Can Teach Us About Marketing?

Ely — Wed, 30 Jun 2010 22:57:06 +0000

So I am still hearing from a bunch of business owners complaining about the “down economy”. I don’t know about you but my business is growing each and every day. I know of a lot of other businesses doing the same thing. So what is...

Follow in the Steps of Others

Cindy — Wed, 30 Jun 2010 22:42:51 +0000

One of the people that I have learned much from has a question he asks during his events. It goes something like this “Do you want me to show you what I did to get where I am today or do you want me to...

First and Foremost You Are a Marketer

Cindy — Wed, 30 Jun 2010 20:20:04 +0000

What do you do for a living? I would venture a guess that this is one of the most asked questions in the world. At least in my world it is. If I leave the house and go out in public for ANY reason I...

The Art Of Follow Up In Your Business

Ely — Wed, 30 Jun 2010 06:59:12 +0000

Did you know that it usually costs 10 times the cost to get a new customer than it does to get a repeat customer for your business? That’s a pretty big increase no matter how you look at it. So why is it that so...

3 Reasons Why Social Media Marketing Companies Don’t Make Sense For Business

Ely — Tue, 29 Jun 2010 07:00:16 +0000

Social Media is the big buzz word in the marketing world right now. Everyone wants to jump on the bandwagon and use Social Media Marketing in their business. As a business owner Social Media Marketing should be a piece of your marketing mix. It’s a...

3 Easy Steps To Networking Effectively In Today’s World

Ely — Mon, 28 Jun 2010 06:51:53 +0000

Networking had been around forever in the business world. Business has always been based around who you know and getting known. You can’t grow your business hiding in a cave and one of the best ways to get your name out there and get clients...

Facebook is Messing Around Again…Or Are They?

Cindy — Mon, 28 Jun 2010 02:34:14 +0000

Anyone who is on Facebook with any sort of regularity knows that they change the site around on a regular basis. Depending on these changes the general public likes them or hates them. I have a theory… It is a FREE service so I have...

And Why Should I Buy From You?

Ely — Sun, 27 Jun 2010 07:00:21 +0000

In case you haven’t noticed lately, the world of business has shifted from businesses being in control to consumers having all the control. It’s not a matter of finding someone that needs your products or services and them just buying it. People are a lot...

Are You Overwhelmed By Twitter?

Cindy — Sun, 27 Jun 2010 06:56:40 +0000

Are you overwhelmed by Twitter? Or maybe you are looking for more sites that you can participate in? Well I might have a solution for you. It is a little site called Sprouter.com. They launched as a private beta site almost a year ago. But...

Creating Systems Now Will Save You Later

Cindy — Sat, 26 Jun 2010 08:09:42 +0000

I have been hearing people tell me for years that I need to “create systems”. Most of these people are the so called “Big Boys” of internet marketing. While I do listen to them and follow their teachings and implement what I learn from them...

Is Your Website An Effective Marketing Tool For Your Business?

Ely — Sat, 26 Jun 2010 07:01:53 +0000

Let’s face it. Most websites out there are nothing more than fancy online brochures for most businesses. They do little more than talk about how long a business has been around, what products they offer and how many certifications they have. But is that really...

DYM 19 | Followers That Care

Cindy — Fri, 25 Jun 2010 15:32:31 +0000

In this episode of Driving Your Marketing Ely talks about the difference between having a ton of followers on social media and having only a certain few and why this can actually be more powerful that you might think. Are you looking for more ways...

One Missed Detail Can Break the Bank…

Cindy — Fri, 25 Jun 2010 07:36:51 +0000

I have listened to many internet marketers in the last few years. And I have learned more from them than I could ever sum up in one blog post. But one thing I hear over and over is…”Good Enough is Good Enough”. What they mean...

How Much Is Too Much When Emailing Your List?

Ely — Fri, 25 Jun 2010 06:48:11 +0000

When it comes to people using email marketing in their business, the one thing I hear over and over from business owners, is “I don’t want to email them too much. They won’t like it!” Well, I have to tell you something. You’re right! Sort...

What Do You Think About Text Messages As A Marketing Tool?

Cindy — Thu, 24 Jun 2010 06:52:44 +0000

Now days most of us know what text messaging is. And pretty much any cell phone created in the last 2 years has had the ability built in. AND most cell phone plans now have texting as part of it without any separate extra charge....

The Wrath Of Social Media: Why Customer Service Is A Must

Ely — Thu, 24 Jun 2010 06:30:21 +0000

So, are you one of those businesses still holding out on the Social media world because it’s “A Waste Of Time”? Well guess what? The conversation is happening whether you want to be involved or not. And, it’s stronger than you might expect. In today’s...

3 Tips To Writing Follow Up Emails Quickly

Ely — Wed, 23 Jun 2010 06:53:34 +0000

If you are using email marketing in your business (and you should be), crafting follow up emails quickly and easily is something that most business owners have a hard time with. Most over think it and end up trying to write a short novella instead...

Why Personal Branding Overpowers Company Branding

Cindy — Tue, 22 Jun 2010 06:41:04 +0000

The world has changed a lot in the last few years. The economy has shifted and technology is still running at lightening speed. Over the last couple of years, one more thing has made a huge shift… Branding. When I was first taught about branding,...

Article Marketing Made Easy and Fast

Cindy — Tue, 22 Jun 2010 03:26:02 +0000

So you are going to seminars, searching online, reading marketing books and pretty much doing everything you can to learn how to market your business online. And one of the things you keep hearing is to re-purpose your content. Almost everyone out there that teaches...

Location Based Social Media Beginning to Expand Offline

Cindy — Tue, 22 Jun 2010 02:07:07 +0000

Foursquare, Gowalla, Brightkite and more. These are just some of the new breed of social media sites popping up across the internet. But these sites have already become so popular that other services are starting to come online that make these sites even more attractive...

Why Most Web Designers Aren’t Marketers

Ely — Mon, 21 Jun 2010 08:04:05 +0000

As someone that has been in the web design world for over 15 years, I get one question all the time. “Why didn’t my old web guy tell me about that?” Well, it’s because most web designers are not marketers. They know the programs that...

Are You Where Your Customers Are?

Cindy — Mon, 21 Jun 2010 07:25:07 +0000

We have established that social media is not going away. We have….right? In fact it is widely agreed on that it will only explode from here and we are still seeing “the beginning”. Social media will be one of those thing that we will all...

Brainstorming Your Blog Posts

Ely — Sun, 20 Jun 2010 06:34:41 +0000

One of the biggest questions I get from people when I tell them they need a blog on their website is “What do I blog about? I don’t know if I have that much to say.” Well, its not as hard as you might think....

It’s Your Business, So It’s Your Responsibility

Cindy — Sat, 19 Jun 2010 06:59:57 +0000

Generally on this blog we write about marketing. But today I wanted to write a little something different. But it is still business related and I think…very important. Most of us in today’s world are very busy. And it is easy to forget that things...

Online Marketing Basics: It’s Called The World Wide Web For A Reason

Ely — Sat, 19 Jun 2010 06:21:11 +0000

Do you have a website for your business already? If not you really do need to have one. Nowadays, people aren’t asking you to fax them information or mail them your brochure. They want to see your website. This is pretty much critical in today’s...

DYM 18 | Follow-up is Key

Cindy — Fri, 18 Jun 2010 15:00:10 +0000

In this episode of Driving Your Marketing we talk about Following up. It does not good to market your business in anyway if you don’t have some kind of a follow-up system in place. Do you have a follow-up system in place in your business?...

What Have You Done To Market Your Business Today?

Cindy — Fri, 18 Jun 2010 06:53:58 +0000

What have you done to market your business today? It is a pretty simple question. Yet for some reason many business people have no answer when they are asked. Or one answer I hear pretty often is “well I did some marketing yesterday, but today...

3 Steps to Staying Ahead of the Game

Ely — Fri, 18 Jun 2010 06:53:15 +0000

Take a look at most businesses that have been around for 5 years of more and you’ll see that they are doing the exact same marketing they did 5 years ago. It might be postcards. They may market using a money mailer coupon. It might...

Growth = Growth in Marketing

Cindy — Wed, 16 Jun 2010 19:43:41 +0000

I am noticing a theme among growing companies. Have you noticed it yet? Go ahead, take a look around. In today’s world a lot of effort is being placed on how “bad” things are. You don’t dare watch the news if you have any desire...

Grow By Thinking Outside the Box

Cindy — Wed, 16 Jun 2010 06:50:30 +0000

Do you ever stop and consider how you could do what you do only different? We tend to get very wrapped up in our day to day lives. Marketing our products and services, frantically trying to bring new customers in to door or drive them...