Enter the Mortgage Dragon – True Facts from a Mortgage Industry Insider with a Personal Tell-All  is a compelling personal story about a man who overcame extreme adversity to succeed in the lucrative mortgage industry, with great tips along the way and the pitfalls to avoid when it comes to the Department of Business Oversight. You do NOT have to have an Ivy League education to succeed in this line of work, or any other field in which “by referral only” is the dream goal. Enter the Mortgage Dragon – True Facts from a Mortgage Industry Insider with a Personal Tell-All is unlike any book on this subject, as it gives the reader a very personal journey while at the same time covering every important aspect in the industry.

A few of the key takeaways include:

• The importance of understanding the various loan programs to assess what works best for you as a consumer, or your client
• How down payments, credit and income affect a mortgage
• Why customer service is crucial in achieving lending industry success
• Understanding credit and mistakes a consumer should not make during the loan process
• How to avoid the Department of Business Oversight – You are guilty until proven innocent
• How to effectively use the internet when it comes to the lending industry
• Best practices a Mortgage Loan Advisor should keep – marketing and beyond

Learn from author Jim Seibert, a previous top achiever is this field, through the journey of his childhood and personal relationships, his passion for U2 and the years that have had a profound effect on his career. Be prepared to be inspired while learning important tools to succeed!

$14.95 Soft Cover Book 

Click here to purchase.

1. Do not schedule a call with someone and be rude. The term “rude” is actually quite nice for the person in reference here. Here is the deal: we all have bad days, and recently due to our pandemic some are more stressful than others. If you are having a bad day – you might want to cancel any and all people interaction instead of keeping your phone calls. During this call, in which the potential client asked if we could chat earlier, and was not a problem, but acted from the onset like I was wasting his time. Last time I checked, he wanted to schedule a call and chat with me. I also must add that my time is valuable and would rather be spending it with nice people.
2. Do not add a sliver of insulting to your rudeness. To expand on number one, the call just kept getting better and better from this perspective, to a point I almost thought was a situation where I was possibly getting “punked” by Ashton Kutcher. This was unfortunately not the case. Anyway, so Mr. Rude decided to continue with a firing squad of questions, which I easily fired back in response, but the most insulting was when he asked, “Where have I seen your clients, if ANYWHERE?” Granted this special person may have had a bad experience with PR, but if the response is everything from FOX National News – to Tamron Hall to everything in between, you would think that would at least warrant any response – to this I welcomed pin dropping silence. And, not of the “Wow” that’s great coverage variety.
3. After acting absolutely ridiculous, asking about revenue sharing is not timely. At this point, I thought this almost had to be a joke, after putting up with a barrage of insults and an attitude problem worthy of your worst day of PMS, this guy had the audacity to ask if I did revenue sharing. At this point, I was shocked to point I was temporarily speechless when he started to say we were not a fit after I said “no” ( Who doesn’t want to revenue sharing with someone like this?) to which I quickly interrupted his latest rude spew with, “I could not agree more, have a great weekend.” Click. I never hang up on people and am fortunate enough to work with some pretty amazing people to say the least. And, I must lastly point out that publicists talk to their publicist friends especially if a potential project comes with a warning button. I guess in that sense he got some free PR after all.

New marketing opportunities. We have a fashion designer client on the east coast, who is doing exactly this. First (and she was just doing this for the sole purpose of giving back), in addition to creating and donating masks to our doctors and nurses on the front line, she also decided to donate designer leggings. How cool is that? This was so cool that it gained the attention of Women’s Wear Daily (which is pretty much the bible of the fashion industry). In addition to switching up her line to mesh with our changing times and consumer habits, her next move was scheduling meetings with other brands and even targeting styling the stars on some of today’s hottest shows. My point? Maybe use this time to pursue something new for your business and take the extra time you would not normally have to actually exercise some due diligence. Most business owners get wrapped up in actually doing the work vs. pursuing new opportunities.

Taking time out to write. I have heard the phrase “I have a book in me,” more often than not. If this is truly the case, maybe it is finally time to take the time out to write. While the thought of writing a book may be daunting, it is a little easier than you may think. With proper coaching, this can even be manageable on your own. Take time to 1. Research your competition, 2. Shop different publishing houses and 3. Come up with a plan … i.e. start out with a table of contents and then start writing chapter, by chapter (or if the idea of writing is brain damaging, hire a ghostwriter). While this subject can be a whole blog in and of itself, the point here is to make use of your extra time with a side project that may have been on your back burner for a very, exceptionally long time. And, if you have publishing questions in general, do not hesitate to reach out for a consult at: info@mcompublishing.com.

Business housekeeping time.  From a publicist perspective, I personally get so busy doing PR for other clients – PR for the company goes by the wayside. This is also a good time to streamline your business – whether that is automating systems or revenue funnels. And, other housekeeping items that may have been swept under the rug, whether that be website updates (or maybe you need a new one) or actually writing your blog or newsletter again (guilty). Take this extra time to work on your business instead of working for your business.

Instead of wallowing or staring out the window or waving aimlessly at your neighbors that you never have talked to before, use this extra time to be productive business-wise. You will most certainly reap the benefits when this pandemic is over. Stay safe!

Now is the time more than ever, to not only teach life skills regarding how to cook, for both parents and kids in mind, but to have fun in the kitchen. And, the bonus is that you can cook at home while serving up restaurant quality entrees with ease. With amazing appetizers, lovable lunch items, delectable dinner entrees and more, the recipes are perfect for every palate and at the same time keeps your budget and what is available in stores in mind.  And, while cooking at home you are teaching your kiddo(s) and quite possibly yourself.

And, what a great gift for Moms on Mother’s Day this year – Mom can stay out of the kitchen and relax, while the rest of the family can cook her a fabulous meal!. Click here for more information on the book.

While only out for 2 weeks, the book has been making quite the splash in the media and has been featured on: Fox 40, Good Day Sacramento, CNN, WGNTV, KCRA, Folsom Telegraph, Rockdale Newton Citizen  News Break,  Big Country, Yahoo, CBS Wisconsin , WHNT Alabama, MSN, CBS 12, WFMZ CH 69 PA, FOX 16 Arkansas, ABC Channel 8 Virginia, Phil 17, My High Plains, WWLP Chicopee, WJTV Jackson, WISN 12 Wisconsin, Village Life, WOWKTV Huntington 13, WKRN Nashville, ABC 9 Oregon, Everything Lubbock, WRBL Columbus, WLOV, WFLA, FOX 16 Little Rock, Your Big Sky, KION546, My High Plains, CBS 58 Milwauke, My Twin Tiers, KRDO, ABC 27 Harrisburg, WIVK FM 107.7, News 3 Memphis, WNCT 9 Greenville, 10 Wavy Norfolk, KSN Wichita, In Touch Rugby – Mother’s Day Gift Guide.

Tip # 1. Obtain the Conference Media List. There are a couple of ways of doing this. Sometimes the actual conference media attendee list is available when you are a sponsor or if you have signed up as a stop on the media tour. This is the most targeted way to reach the actual media in attendance. Other ways to obtain media contacts would be to research what outlets were in attendance from the previous year and contact the outlets direct prior to the conference to see if you can find out who will be in attendance. A quick way to obtain direct contact information, is to purchase a media list (and you can do this just for general PR for your company, not just if you are attending a conference). How? Ask a PR professional who has access to a database, such as Cision.

Tip #2. Walk the Floor. This may sound pretty obvious, but many people miss out on this opportunity. If you are not able to secure a media list prior to the conference, simply grab a program when you get to the conference and plan a time to walk the floor. You should have a media kit/product sample (if possible) in hand with mention of where your booth is located and your contact information. Visit the media booths/press area while attending the conference, give your information to the reporter on site, and ask what stories they are looking for.

Tip #3. Invite the Media to your Booth! If you are able to get your hands on a media list, it is key to email the contacts direct a couple of days before the conference and at the conference inviting the attendees to stop by your booth. You are going to want to have an incentive here – i.e. stop by for a demo and some type of goodie bag. Trust us …. this works. For one of our clients we were able to secure 2 magazine interviews, 2 podcasts and 2 newspaper interviews onsite simply by using this process, pretty cool right? This was all accomplished by a simple email invite to reporters who had downtime during the event itself (probably while in their hotel room checking email).

These are three simple ways to make the most of any conference from a PR perspective and your business will definitely enjoy the media results.