Media 2.0 Thinktank

Daily Wrap: Google Drive Will Be Different and more

Thu, 09 Feb 2012 20:03 GMT

Jon Mitchell explains why Google Drive doesn't have to be a Dropbox clone. This and more in today's Daily Wrap. Sometimes it's difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of...

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Kodak's Decline Continues as Digital Cameras Get the Ax

Thu, 09 Feb 2012 17:58 GMT

Kodak, once a symbol of technological innovation, is lately looking more like a textbook example of a disrupted company. The company filed for Chapter 11 bankruptcy protection last month, after years of struggling to keep up in a landscape dominated by digital cameras, smartphones and photo-sharing apps. One of the ways that Kodak tried to stay...

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Magazines Sued For Violating Calif. Privacy Law

Thu, 09 Feb 2012 17:33 GMT

Nearly a dozen publishers including Rodale, Conde Nast, Time, Inc. and Hearst Communications have recently been hit with potential class-action lawsuits for allegedly violating a California privacy law.

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Google's New, New Nav Bar

Thu, 09 Feb 2012 17:24 GMT

When RWW webmaster Jared Smith sent me screenshots of yet another change to Google's top navigation bar, I thought it was a bug. Then I got it, too. It's a weird hybrid of the old, black nav bar with plain, gray text and the new, light one with the icons and Google search box. Sure enough, just now, Google announced the change, so it will be...

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First Glimpses of Office 15 Are Minus the Ribbon

Thu, 09 Feb 2012 17:15 GMT

As part of a carefully timed preview of the forthcoming Windows on ARM (WOA) operating system, which borrows the new "Metro-style" usage model from Windows 8, Microsoft released a video showing WOA running what were described as technical previews of four "Office 15" applications - Word, Excel, PowerPoint and OneNote. But the key question for...

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$1m in 1 Day: Meet Double Fine, the New Kings of Kickstarter

Thu, 09 Feb 2012 17:09 GMT

Late last night Jane McGonigal, the most respected authority in the world of gamification, Tweeted that she'd pitched in to support the creation of a new point and click adventure game from respected game development shop Double Fine. That was the first trickle I saw of what quickly became a flood of support for the Double Fine Adventure project...

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Strategy Roundtable For Entrepreneurs: Are You Fundable?

Thu, 09 Feb 2012 17:00 GMT

Today's roundtable had a couple of interesting businesses, but before I get to them, I want to underscore that entrepreneurs MUST gauge fundability before assuming that they can build their businesses by raising money. TravelTriangle.com First, Sanchit Gurg from Noida, India, pitched TravelTriangle.com, a marketplace for travel agencies...

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Retailers' Apps Must Decide Strategy: Enrich Or Engage

Thu, 09 Feb 2012 16:57 GMT

Most retailers have stumbled out of the gate when it comes to mobile strategy, creating weak, fragmented apps and mobile properties in their haste to gain a foothold in the mobile space. The problem is that companies have focused on the means -- mobile -- at the expense of the ends -- transactions and customer engagement.

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Microsoft Will Launch Kinect For Workplace Next Month

Thu, 09 Feb 2012 16:45 GMT

Microsoft wants its popular Kinect to be a game changer for more than just video games. The company plans to introduce the first version of Kinect authorized for use in the workplace next month. The product will be marketed through its Microsoft Dynamics division, which develops enterprise resource planning and customer relationship management...

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Adults Report Positive Social Network Experiences

Thu, 09 Feb 2012 16:33 GMT

Separate and apart from teens, most adults view the overall social and emotional climate of social networks in a positive light. In fact, 85% of social networking adults say that their experience on such sites is that people are mostly kind, according to new findings from The Pew Research Center's Internet & American Life Project.

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Cable TV's Erosion is Real, It's Just Very Slow

Thu, 09 Feb 2012 16:30 GMT

The disruption of cable television at the hands of the Internet and its premium video streaming services has been predicted for some time now. Perhaps there's something about the size and demeanor of the cable industry that makes some people long for it to be conquered by the free and open Web. Maybe that skews the imminence of the predictions....

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A&E Turns To FreeWheel For Mobile Ads

Thu, 09 Feb 2012 16:19 GMT

A&E Networks has tapped video technology company FreeWheel to power advertising on the cable network's mobile properties. The tools allow the cabler to more closely replicate TV commercial breaks in programming on mobile Web sites and apps.

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Windows on ARM: Yes, There's a Desktop; No, It's Not Compatible

Thu, 09 Feb 2012 16:15 GMT

While Apple's preferred method for introducing customers to new products is with a gala stage event, Microsoft's method has become the doling out of information in carefully timed lumps through corporate blog posts. Today, a rather hefty lump (almost the size of one of my analysis articles) was doled out by Microsoft's Windows Division President...

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GigaOM + PaidContent = Perfect Sense

Thu, 09 Feb 2012 16:10 GMT

When the U.K.-based Guardian Media Group bought PaidContent in 2008, it was portrayed as an attempt to expand into the U.S. market. The Guardian newspaper was a forerunner in its use of the web, and already got a large portion of its traffic from North America. But I had trouble seeing why a general interest news organization, even a...

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Why You're Seeing Games in the Facebook News Feed

Thu, 09 Feb 2012 16:00 GMT

Last week Facebook IPO rumors swirled about the Internet. Few in the tech world were able to focus on anything else. Facebook's estimated $75-$100 billion IPO had tech-meisters and analysts drooling. Finally, the world's largest social network decided to put a price on everyones' personal data. But there was an official announcement that...

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Saudi Twitter User Faces Death Penalty for Tweets

Thu, 09 Feb 2012 15:53 GMT

A 23-year-old Saudi Twitter user, Hamza Kashgari, fled the country Sunday to avoid being arrested for his religious tweets, only to find himself in the hands of the Malaysian police today. He was heading to New Zealand to request political asylum. On Saturday, the anniversary of the Prophet Muhammad's birthday, Kashgari tweeted three times,...

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New Chrome Beta Improves 2D & 3D Graphics for Older Systems

Thu, 09 Feb 2012 15:40 GMT

The next version of Chrome will help older computers catch up with rapidly accelerating Web-based graphics. The upcoming Chrome release will improve the performance of hardware-accelerated 2D animations using Canvas, which include many Web-based games and other graphically-intensive sites. It will also let systems with older GPUs use SwiftShader...

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GitHub Wants to Teach Kids to Code with the First US CoderDojo

Thu, 09 Feb 2012 15:30 GMT

If you have kids (or you are one) and you're in or near the San Francisco area, you might want to sign up for the GitHub-sponsored CoderDojo coming on February 25th. CoderDojo is a free, not-for-profit movement with a strong open source emphasis on open source that seeks to teach young people how to code and make learning "a fun, sociable, kick...

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Puma Teams With Pandora's 'Workout' Stations

Thu, 09 Feb 2012 15:23 GMT

Puma has brought its new Pumagility brand to Pandora through sponsorship of a dozen workout-oriented stations on the online radio service. The custom stations launched in September on Pandora. Different genres -- hip-hop, hard rock, country -- but are all geared to pump up listeners during sessions at the gym.

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Hearst Ups Equity Interest in Fitch Group to 50 Percent

Thu, 09 Feb 2012 14:31 GMT

Hearst Corporation has upped its equity interest in global credit ratings agency Fitch Group again, adding an additional 10 percent. The transaction, valued at $177 million, brings Heart’s total equity interest to 50 percent.

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The Weird interview

Thu, 09 Feb 2012 14:06 GMT

To celebrate the launch of Squidoo's new UpMarket magazine, we got permission to post an audio interview I recently did with Darren Hardy of Success. You can find it here. Thanks for listening.

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Hangout With the Scientists Looking for the God Particle

Thu, 09 Feb 2012 13:57 GMT

Want to hang out with the people who run the CMS? No, not the content management system. The Compact Muon Solenoid. It's one of the two big detectors at the Large Hadron Collider (LHC), the largest and highest-energy particle accelerator in the world. CERN physicist Dr. Albert De Roeck is hosting a Google+ Hangout tomorrow from inside the cavern...

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What are Boxee's upcoming mystery products?

Thu, 09 Feb 2012 13:17 GMT

Boxee’s spat with cable companies over their desire to encrypt basic cable programming got a lot of press this week, but one interesting detail hasn't been reported yet: A publicly available copy of Boxee's most recent filing with the FCC (PDF) contains large sections of blacked-out content. An accompanying letter (PDF) describes that this measure...

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Google Studies Web Surfing, Ecommerce Via Chrome

Thu, 09 Feb 2012 13:11 GMT

Google commissioned Knowledge Network to create a panel of Internet surfers it could study through a downloadable app supported by its Web browser Chrome. Google likely can't capture the details of an ecommerce transaction, but can tell when someone buys a product and the length of time it might take for them to make the purchase

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Fabled Google Drive Won't Be Another Dropbox

Thu, 09 Feb 2012 13:00 GMT

The Wall Street Journal has revived rumors about Google launching a cloud storage service called Drive. The comparison everybody wants to make is to Dropbox. The thinking is that Google will challenge everyone's favorite start-up by releasing a native desktop and mobile Drive app with the same syncing features Dropbox users know and love. Google...

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E-books and Self-Publishing Roundup, Feb. 9, 2012

Thu, 09 Feb 2012 12:45 GMT

The best stories of the week from across the web on e-books and self-publishing 1. 2012 marks the rise of new e-book tools (Forbes) 2. Self-published crime writer is Kindle's most popular author (The Telegraph) 3. Rogue self-publishers adding XXX material to Nook and Kindle online stores (PC Magazine) 4. Would you buy digital books in...

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[STUDY] 61% of Social Media Users Feel So Close To You

Thu, 09 Feb 2012 12:30 GMT

Sometimes little things like a sweet comment on Facebook or a Twitter friend calling your tweet a "favorite" can really make a social networker bee's day. A new study from Pew finds that for the most part, adults are kind to each other on social media sites. In fact, 85% of adults say that most of the people they come across on social media are...

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Runner’s World Sees Boom In Social Media

Thu, 09 Feb 2012 12:24 GMT

While the industry sits back and reconsiders its newsstand strategy in the face of Tuesday’s bleak Fas-Fax report, Rodale’s fitness title, Runner’s World, is looking at its social engagement platforms and enjoying success.

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Amazon: No plans to launch a standalone video service soon

Thu, 09 Feb 2012 12:07 GMT

Amazon has aggressively grown its Prime Instant Videos service over the past year, more than tripling the amount of content available to subscribers since launch. And as Amazon continues to add more content to Prime Instant Video, there have been speculations that it could introduce a service not tied to its Amazon Prime offering. But that's...

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[Infographic] Mapping the Tools in the Mobile Development Ecosystem

Thu, 09 Feb 2012 12:00 GMT

The mobile development ecosystem is a large, complicated space. There are innovative startups making tools for native and mobile Web apps along with large enterprise-grade companies that offer solutions from cloud support to frameworks and developer environments. For a mobile developer, it can be confusing to know where to turn and what to use to...

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People on the Move | 2.9.12

Thu, 09 Feb 2012 11:39 GMT

Forbes says goodbye to its executive editor Brett Nelson, this Friday, February 10. Managing editor Tom Post will succeed him. Nelson, who was with Forbes for 14 years, began as executive editor in 2008. Also at Forbes, Abram Brown is markets reporter.

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Harry Reid Wants a Bigger, Badder Version of SOPA/PIPA

Thu, 09 Feb 2012 11:30 GMT

Senate Majority Leader Harry Reid, D-Nev., still licking wounds from last week's defeat of the Protect IP Act and its House counterpart the Stop Online Piracy Act, is reportedly working on an even more sinister, Internet-regulating bill. Few details have been publicly disclosed about the latest push by legislative Democrats to expand...

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WPP's MJoule Enters China's Mobile Market

Thu, 09 Feb 2012 11:06 GMT

WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach. The new entity, known as MJoule, will combine assets of Tenth Avenue's mobile specialty unit Joule with the existing mobile operations of GroupM in China.

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Daily Must Reads, Feb. 9, 2012

Thu, 09 Feb 2012 10:16 GMT

The best stories across the web on media and technology, curated by Lily Leung. 1. GigaOM CEO discusses acquisition of PaidContent (Wired) 2. BBC journalists told not to break news stories on Twitter (Guardian) 3. AOL has hired a new chief content officer to give Patch a boost (paidContent) 4. How Don Graham fumbled the...

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Bay Citizen, Center for Investigative Reporting Plan to Merge. Now What?

Thu, 09 Feb 2012 08:00 GMT

The Bay Citizen and the Center for Investigative Reporting, two non-profit organizations based in the Bay Area, announced formally Tuesday that they intend to merge. Under terms of the agreement, Berkeley, Calif.-based CIR, which also runs California Watch, would take over management of the Bay Citizen, an online publication with a publishing...

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Social Marketing Drives Higher Value, Revs

Thu, 09 Feb 2012 07:38 GMT

Do premium display advertising and social marketing drive product sales, media subscriptions and memberships? New research finds a direct correlation between visual and emotional resonance and higher revenue per order.

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5 Lesson March Madness Mobile Marketers Can Learn From The Super Bowl

Thu, 09 Feb 2012 07:38 GMT

With the Super Bowl over, time to focus on the next widely televised and advertised event: March Madness. For mobile marketers, the Super Bowl ads' use of mobile displayed five takeaways essential for success.

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5 Lessons March Madness Mobile Marketers Can Learn From The Super Bowl

Thu, 09 Feb 2012 07:38 GMT

Publicis Unveils 'Friendly' Bid For Germany's Pixelpark, Part Of Aggressive Digital Acquisition Plan

Thu, 09 Feb 2012 07:35 GMT

Publicis Groupe, which has been bulking up on digital agency acquisitions as part of a long-term plan, this morning unveiled a "friendly takeover bid" of Pixelpark, an independent digital shop headquartered in Germany.

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Inaccurate labels and why we need them (and need to improve them)

Thu, 09 Feb 2012 04:46 GMT

If I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean. Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's my nephew's ball game (the playoffs), or maybe going to the game causes me to miss an important...

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Apple iPad Holding On To 88% Of Tablet Traffic

Wed, 08 Feb 2012 20:49 GMT

Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research released Wednesday from Rimm-Kaufmann Group (RKG), a digital marketing agency.

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EPIC Seeks To Prevent Google's Privacy Changes

Wed, 08 Feb 2012 18:53 GMT

The advocacy group EPIC is seeking a court order requiring the FTC to take action against Google for its new privacy policy, which takes effect March 1 and allows it to combine information about signed-in users across a variety of products and services, including Gmail, Android, and YouTube. Google intends to use the data to enable more precise...

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Are You Part of the 2% (of People Who Get Campaign News From Twitter)?

Wed, 08 Feb 2012 18:00 GMT

Many of you are, like me, among the proverbial "99%" when it comes to economics and income. But if you regularly learn about the 2012 campaign from those you follow on Twitter, as I do, you're in an elite class of a different sort. A new report out from the The Pew Research Center for The People and The Press contains some interesting findings...

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Greenpeace: Google Tops In Clean Energy, Apple Omitted

Wed, 08 Feb 2012 17:05 GMT

Google got top rankings by Greenpeace Wednesday in its latest Cool IT Leaderboard ranking of 21 IT companies on their clean energy roles.

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GigaOm Acquires paidContent

Wed, 08 Feb 2012 17:00 GMT

Prominent Silicon Valley blog GigaOm has acquired the assets from ContentNext Media, parent company of media-focused blog paidContent, from publisher Guardian News & Media.

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Blip Raises $12M, Plans New Services

Wed, 08 Feb 2012 16:47 GMT

Giving its Web TV network more room to wiggle, Blip just raised $12 million in a mix of dept financing and equity. No flash in the plan, Blip has spent the past six years growing its audience -- until now under the name Blip.tv.

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Mobile Firm Bango Teams With Facebook

Wed, 08 Feb 2012 16:42 GMT

U.K.-based mobile payments firm Bango said Wednesday it had struck a deal to provide "payment services" to Facebook. The agreement suggests Bango could provide wireless billing services to Facebook as the social networking giant seeks to monetize its mobile platform prior to its IPO.

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NBC Failed With Their Super Bowl Webcast, But Wants Us To Believe It Was A Success

Wed, 08 Feb 2012 16:24 GMT

NBC completely failed in their execution of streaming Sunday's Super Bowl on the web, yet they want us to believe that it was an engaging and successful webcast. Do they think we're stupid? Instead of coming clean and saying they had technical issues, especially with the quality of the video and re-buffering, the company is trying to blame these...

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Marketers Encouraged To Break A Few Rules

Wed, 08 Feb 2012 16:06 GMT

Tapping customers on technology platforms that companies can't completely control can become a bit uncomfortable, but they can do it productively, according to Josh Bernoff, SVP of idea development at Forrester Research.

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GigaOm Buys PaidContent

Wed, 08 Feb 2012 16:02 GMT

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Stora Enso Restructures to Drop $63.6 Million in Costs

Wed, 08 Feb 2012 14:45 GMT

Stora Enso has announced a restructuring plan that aims to cut costs in its annual magazine paper operation by about $63.6 million by third quarter 2013, with the goal of improving efficiency and productivity.

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mBLAST Expands Service Offerings

Wed, 08 Feb 2012 13:42 GMT

mBLAST, a marketing intelligence and brand analytics company, has extended its services by offering its API beyond selected partners. The company has also launched a new search function that allows customers to freely search its content database for product and brand mentions.

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GigaOm Acquires PaidContent Creating Premier Digital Media Brand

Wed, 08 Feb 2012 13:37 GMT

Tech blog GigaOm has acquired Content Next Media, parent of PaidContent and related blogs. Content Next, first acquired by Guardian Media in 2008, has been on the shopping block in recent months, as GMG looks to focus its operations. Of all the rumored buyers (including AOL, Vox Media, WebMediaBrands, Dow Jones, SAY Media) this is likely the...

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E-Commerce Spending Up to $50 Billion in Q42011

Wed, 08 Feb 2012 13:25 GMT

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GfK MRI Launches Digital Ad Measuring Service

Wed, 08 Feb 2012 13:22 GMT

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital.

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Why we are buying paidContent

Wed, 08 Feb 2012 13:05 GMT

First the news: Yes, the rumors are true. We are indeed buying the assets of ContentNext Media from Guardian News & Media Limited. And no, we are not disclosing the terms of the deal, except that we are buying the entire group of properties — paidContent.org, mocoNews.net, contentSutra and paidContent:UK and that a representative of Guardian News...

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Nowbox brings TV-like navigation to videos on the iPad

Wed, 08 Feb 2012 13:00 GMT

While many cable companies have turned to the iPad as a way to build a better navigation system, there's at least one app that's trying to build TV-like navigation for web videos. Nowbox, which is available as a free download on the Apple App Store, has succeeded in letting viewers surf through channels of web video on the iPad in the same way...

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Rising Mobile Content Boon To Marketers

Wed, 08 Feb 2012 12:24 GMT

With the spread of smartphones, more people are embracing a range of mobile content and services. A new Forrester report urges marketers to keep up with consumers, spending more time in mobile to build brand awareness and interaction on handheld devices.

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Conde Nast’s Domino Returns as a Special Issue

Wed, 08 Feb 2012 11:24 GMT

Condé Nast’s much-beloved Domino magazine, which closed in 2009, is making a return to market as a special edition, called Domino Quick Fixes, set to hit newsstands in April.

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Hosting CDN Dinner For Wall Street Money Managers, Wed. Feb. 16th in NYC

Wed, 08 Feb 2012 10:48 GMT

I have been invited to host a dinner for buy side analysts, next Wednesday February 16th in NYC. The event will start at 6pm and the location is midtown. It will be an informal event where I will be presenting some of my latest pricing data and talking about Akamai, Limelight and Level 3's recent earnings as well as answering... -->

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Hosting CDN Dinner For Wall Street Money Managers, Wed. Feb. 15th in NYC

Wed, 08 Feb 2012 10:48 GMT

I have been invited to host a dinner for buy side analysts, next Wednesday February 15th in NYC. The event will start at 6pm and the location is midtown. It will be an informal event where I will be presenting some of my latest pricing data and talking about Akamai, Limelight and Level 3's recent earnings as well as answering... -->

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Daily Must Reads, Feb. 8, 2012

Wed, 08 Feb 2012 09:45 GMT

The best stories across the web on media and technology, curated by Lily Leung. 1. Amazon and Viacom nearing web-video deal (Reuters) 2. Sky News clamps down on Twitter use (Guardian) 3. Le Huffington Post Québec launches (FishbowlNY) 4. Facebook partners with Bango, looks to mobile payments (The Next Web) 5....

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Akamai Acquires Blaze, Adds Frontend Optimization Services: Here's What That Means

Wed, 08 Feb 2012 09:42 GMT

This morning Akamai announced they have acquired Blaze Software, a cloud based provider of front-end optimization (FEO) services. Terms of the deal weren't disclosed, but the numbers will come out, maybe even by Akamai during their earnings call today. Either way, I'll update the post once I hear what value was placed on the deal. FEO is going to...

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With Viacom deal, Amazon looks like a real competitor to Netflix

Wed, 08 Feb 2012 09:07 GMT

Amazon continues to ramp up the amount of video content it offers for free to its Amazon Prime subscribers. On Wednesday it announced a deal with Viacom that will bring the number of titles available as part of its Prime Instant Videos service to more that 15,000, or three times the amount of content it launched the service with. We've included a...

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Blip.tv raises $12M, changes name to… Blip?

Wed, 08 Feb 2012 09:01 GMT

Web video pioneer Blip.tv has raised a new $6 million round of funding from existing investors including Bain Capital Ventures and Canaan Partners, as well as $6M of debt from Silicon Valley Bank, according to an announcement sent out Wednesday morning and an SEC filing. The company also overhauled its image and changed the name of its site to…....

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Boxee clashes with cable companies over encryption

Wed, 08 Feb 2012 08:00 GMT

Boxee’s live TV dongle has only been available for a few weeks, but the company is already embroiled in a fight with cable giants like Comcast and Time Warner Cable over it, and it is now getting support from groups like Public Knowledge and the Consumer Electronics Association. At the core of the issue is whether cable companies should be...

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Spoiler Alert! Tech Is Changing the Way We Even Talk About TV

Wed, 08 Feb 2012 08:00 GMT

(Spoiler alert! The following post includes things that happened on "Downton Abbey," "The Sopranos" and "Dallas.") The post to Facebook on a late Monday morning was simple enough. A photo of actor Thomas Howes as his character William from "Downton Abbey," along with the status, "Oh, William. We will miss you." The post was meant to...

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Are You Set Up to Share or to Fail?

Wed, 08 Feb 2012 07:00 GMT

Although I quote my friend Seth Godin regularly, I rarely repost his thoughts in their entirety. Today I am going to make an exception for a post which is, in every way, exceptional: Horizontal marketing isn't a new idea. But it is the new reality for just about every organization. Vertical marketing means the marketer (the one with money) is...

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Users Tap Smartphones, Tablets For Movie Info

Wed, 08 Feb 2012 06:30 GMT

Smartphone and iPad owners rely heavily on their devices for movie-related information and advertising. A majority on both devices use them to watch movie trailers. About two-thirds of smartphone and iPad users said they find out about new movies through advertising.

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Pontiflex Powering Spanish-Language Mobile Ads

Wed, 08 Feb 2012 06:30 GMT

Lead-generation agency Pontiflex has added Spanish-language capability for its mobile sign-up ad platform, which allows consumers to choose the types of ads and offers they get. The move comes as part of its recent step to extend its sign-up ads internationally so U.S. developers can run country-specific ads in local languages to broaden their...

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Extole Secures $10 Million For Social Referral Funding

Wed, 08 Feb 2012 06:30 GMT

Strangers or friends can become the most successful brand advocates through online word-of-mouth marketing. Shasta Ventures thinks so highly of the idea that the venture capital firm -- along with existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital -- sank $10 million in Series C funding into San Francisco-based...

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Post-PC Creativity: A Manifesto

Wed, 08 Feb 2012 06:30 GMT

At the cross section of art, copy, technology and the human body and brain lies the dawn of a new era-a new age in which storytellers of every order are armed with the ability to make magic: the post-PC creative era.

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Accordant Bats 3,000, Touts It As Proof That It's Organizing 'Biddable' Marketplace For Indies

Wed, 08 Feb 2012 06:11 GMT

Accordant Media, a New York-based ad technology firm specializing in creating "white labeled" trading desks for long-, mid-tail, and big independent agencies not affiliated with the major agency holding companies, has marked an important milestone - serving its 3,000th campaign - and named two key executives to its team this week.

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How do they know you're not a flake?

Wed, 08 Feb 2012 04:43 GMT

Before your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it's even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures. Do I know this person? Did someone I trust send...

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You've got to know the truth to tell it

Tue, 07 Feb 2012 23:56 GMT

By Robert Niles: Inherent within the whole "truth vigilante" meme lies a tough question for many journalists: "What if I don't feel qualified to decide who's telling the truth?" If you've ever asked yourself that question, give yourself a well-earned point for honesty. The best journalists remain ever skeptical, not just of their data and...

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Media 2.0 Thinktank

Daily Wrap: Google Drive Will Be Different and more

Kodak's Decline Continues as Digital Cameras Get the Ax

Magazines Sued For Violating Calif. Privacy Law

Google's New, New Nav Bar

First Glimpses of Office 15 Are Minus the Ribbon

$1m in 1 Day: Meet Double Fine, the New Kings of Kickstarter

Strategy Roundtable For Entrepreneurs: Are You Fundable?

Retailers' Apps Must Decide Strategy: Enrich Or Engage

Microsoft Will Launch Kinect For Workplace Next Month

Adults Report Positive Social Network Experiences

Cable TV's Erosion is Real, It's Just Very Slow

A&amp;E Turns To FreeWheel For Mobile Ads

Windows on ARM: Yes, There's a Desktop; No, It's Not Compatible

GigaOM + PaidContent = Perfect Sense

Why You're Seeing Games in the Facebook News Feed

Saudi Twitter User Faces Death Penalty for Tweets

New Chrome Beta Improves 2D & 3D Graphics for Older Systems

GitHub Wants to Teach Kids to Code with the First US CoderDojo

Puma Teams With Pandora's 'Workout' Stations

Hearst Ups Equity Interest in Fitch Group to 50 Percent

The Weird interview

Hangout With the Scientists Looking for the God Particle

What are Boxee's upcoming mystery products?

Google Studies Web Surfing, Ecommerce Via Chrome

Fabled Google Drive Won't Be Another Dropbox

E-books and Self-Publishing Roundup, Feb. 9, 2012

[STUDY] 61% of Social Media Users Feel So Close To You

Runner’s World Sees Boom In Social Media

Amazon: No plans to launch a standalone video service soon

[Infographic] Mapping the Tools in the Mobile Development Ecosystem

People on the Move | 2.9.12

Harry Reid Wants a Bigger, Badder Version of SOPA/PIPA

WPP's MJoule Enters China's Mobile Market

Daily Must Reads, Feb. 9, 2012

Bay Citizen, Center for Investigative Reporting Plan to Merge. Now What?

Social Marketing Drives Higher Value, Revs

5 Lesson March Madness Mobile Marketers Can Learn From The Super Bowl

5 Lessons March Madness Mobile Marketers Can Learn From The Super Bowl

Publicis Unveils 'Friendly' Bid For Germany's Pixelpark, Part Of Aggressive Digital Acquisition Plan

Inaccurate labels and why we need them (and need to improve them)

Apple iPad Holding On To 88% Of Tablet Traffic

EPIC Seeks To Prevent Google's Privacy Changes

Are You Part of the 2% (of People Who Get Campaign News From Twitter)?

Greenpeace: Google Tops In Clean Energy, Apple Omitted

GigaOm Acquires paidContent

Blip Raises $12M, Plans New Services

Mobile Firm Bango Teams With Facebook

NBC Failed With Their Super Bowl Webcast, But Wants Us To Believe It Was A Success

Marketers Encouraged To Break A Few Rules

GigaOm Buys PaidContent

Stora Enso Restructures to Drop $63.6 Million in Costs

mBLAST Expands Service Offerings

GigaOm Acquires PaidContent Creating Premier Digital Media Brand

E-Commerce Spending Up to $50 Billion in Q42011

GfK MRI Launches Digital Ad Measuring Service

Why we are buying paidContent

Nowbox brings TV-like navigation to videos on the iPad

Rising Mobile Content Boon To Marketers

Conde Nast’s Domino Returns as a Special Issue

Hosting CDN Dinner For Wall Street Money Managers, Wed. Feb. 16th in NYC

Hosting CDN Dinner For Wall Street Money Managers, Wed. Feb. 15th in NYC

Daily Must Reads, Feb. 8, 2012

Akamai Acquires Blaze, Adds Frontend Optimization Services: Here's What That Means

With Viacom deal, Amazon looks like a real competitor to Netflix

Blip.tv raises $12M, changes name to… Blip?

Boxee clashes with cable companies over encryption

Spoiler Alert! Tech Is Changing the Way We Even Talk About TV

Are You Set Up to Share or to Fail?

Users Tap Smartphones, Tablets For Movie Info

Pontiflex Powering Spanish-Language Mobile Ads

Extole Secures $10 Million For Social Referral Funding

Post-PC Creativity: A Manifesto

Accordant Bats 3,000, Touts It As Proof That It's Organizing 'Biddable' Marketplace For Indies

How do they know you're not a flake?

You've got to know the truth to tell it

A&E Turns To FreeWheel For Mobile Ads