Developments Feed

Rollouts

Frank — Wed, 29 Apr 2009 16:29:37 -0500

What's developing at Media Development?

It might be easier to describe what's not developing at Media Development.

New product rollouts kept us slammed in the first quarter:

Sleep and Store Sofa.

Serendipity

Frank — Mon, 30 Mar 2009 09:36:43 -0500

Q: Why does the final edit seldom never resemble the storyboards presented in the pitch?

What did you shoot this week?

Frank — Sat, 28 Mar 2009 16:32:25 -0500

Me? Everything.

Someone once told me to take my camera everywhere because you never know what you will discover along the way. After all, Ansel Adams shot his infamous "Moon and Half Dome" only because he just so happen to have his camera with him on his way to happy hour.

Keeping Fresh...Fresh!

Frank — Tue, 10 Mar 2009 10:21:06 -0500

A long running successful TV campaign must remain fresh.

The challenge is to strategically update the work without losing the overall consistency and objective.

The creative team at Media Development has accomplished this for County Market. We've tweaked the open and close of the television to

Relationship Solidified!

Frank — Mon, 09 Feb 2009 23:05:34 -0600

I recently read in a blog that when choosing an ad agency you should always work with a team that you feel comfortable with.

As soon as I read this I thought, if this is true, Media

MD To American Idol

Frank — Wed, 28 Jan 2009 23:01:50 -0600

A couple of years ago I was shooting a sales and training piece for Hollister Whitney Elevator Corporation when I got a call on my cell phone. The caller was frantic because the Iowa video crew she hired to shoot her client’s music video backed-out. She asked if Media Development wou

Narrowcasting Pt. 2

Frank — Sun, 18 Jan 2009 22:45:11 -0600

From thirty-second television commercials to the guy slapping restaurant menus on windshields, adverting is everywhere.

Now more than ever, successful companies and organizations are relying on marketing firms like Media Development to bust their message through th

Narrowcasting Broad Results

Frank — Sat, 10 Jan 2009 10:35:14 -0600

I love marketing. I do.

I also love that I work for a real marketing company in every sense of the word!

Several years ago we were one of the first ad shops to utilize the unheard of marketing avenu

My Top Ten Pet Peeves (as they relate to advertising)

Susan — Mon, 29 Dec 2008 17:53:27 -0600

So advertising is not an exact science, but common sense and a modicum of taste should always prevail. It's pretty obvious what’s good and what’s bad.

Why We Blog

Susan — Thu, 20 Nov 2008 14:58:31 -0600

Because we can!

No, seriously. Everyone has a reason. I read a lot of blogs, especially those from people in my industry. I admire their dedication, wr

Tainted Love?

Frank — Thu, 20 Nov 2008 08:52:36 -0600

Soft Cell was the one hit wonder band of the 80’s with “Tainted Love.” Great tune.

Soft Sell is the advertising strategy of ad agencies and retailers this holiday season.

How did the industry decide on this strategy? They asked and answered the follo

So...sell them.

Frank — Mon, 17 Nov 2008 20:37:01 -0600

John Doe: “Let me get this straight … you want me to use TV advertising to get people to come to my website? Isn’t that like doing a radio ad to get people to view my newspaper ad?”

Media Development: Absolutely not.

Direct traffic to your website is THE mo

Concept to Creation

Frank — Fri, 14 Nov 2008 14:57:08 -0600

It’s been a lot of fun producing weekly price item TV commercials for County Market.

The process is fast and exciting. It truly takes a team effort to create multiple TV market (specific) ads from concept to creation in less than a day. Ready…set…go!

The Home Stretch

Frank — Mon, 10 Nov 2008 12:11:20 -0600

Remember us? Yeah, it’s been a while.

The Emmys and The Cubs

Susan — Fri, 10 Oct 2008 10:44:37 -0500

The Cubs didn’t move on. And we didn’t either.

Purpose • Values • Vision

Frank — Wed, 24 Sep 2008 21:50:37 -0500

This has been an amazing year at Media Development. Nine months ago our creative team collectively reconnected with our purpose, values, and vision. We restructured our business model to (force ourselves to) become even more client-focused, while

Just to be nominated is an honor...

Susan — Fri, 22 Aug 2008 09:33:54 -0500

You hear actors say that a lot. OK, being nominated IS an honor.

And The Emmy Nomination Goes To...

Frank — Fri, 22 Aug 2008 08:32:51 -0500

MEDIA DEVELOPMENT!

Last night the 2008 Emmy nominations were announced and Media Development of Quincy, Illinois was selected out of the 750 entries.

Media Development received the honor of being nominated for the 2008 Emmy with their production of PulseBeat, a half hour television

Peepul are getting stoopider.

Susan — Thu, 07 Aug 2008 17:21:04 -0500

Sorry, but the way we speak, write and communicate is taking us straight back to our days in the cave. I'm not sure why, but the slaughtering of the English language is happening everywhere.

No Cookie Cutter Approach Here

Frank — Thu, 17 Jul 2008 15:33:16 -0500

As a video editor, it’s crucial to respect the insight and vision of the producers and designers of the creative team. They not only have the daunting task of getting the message right, they must do so by giving each and every client an identity, feel and look.

If as an editor I ignore their talents an