MediaBizBloggers

A Tweet By Any Other Name: The Power Of The Real Time Web - Shelly Palmer - MediaBizBlogger

Shelly Palmer — Fri, 10 Jul 2009 11:48:44 GMT

Twitter is the topic de jour. And, as far as I can tell, most people don't have it quite right. While it is true that Twitter is a social network. And it is also true that Twitter is filled with much more ambient noise than curated knowledge. The power of Twitter is, first and foremost, the fact that it is a "real time data stream."

Video Snacks as the Main Course - Part I - Jaffer Ali - MediaBizBlogger

Jaffer Ali — Wed, 08 Jul 2009 09:45:00 GMT

We are a nation of snackers in every way, especially when it comes to video. In fact, video snacking now consumes more of our time and bandwidth than any other online activity. So unless you've been living in a grass hut the past couple of years, you know all about this genuine cultural phenomenon. EVERYBODY is snacking on their favorite video treats.

At the Cannes Advertising Festival, There Is Still Some "Boon Left in the Doggle" - Michael Kassan - MediaBizBlogger

Michael Kassan — Thu, 09 Jul 2009 09:00:00 GMT

When ten thousand people who produce ads, create ads, shoot ads, buy and plan media and run ad agencies (and a significant number of their clients) gathered for the world's biggest advertising festival in Cannes recently, all the talk was about it not being a party year, with fewer delegates, less fanfare, and so on. Indeed, many of the most legendary parties were cancelled.

Targeting Bad Behavior: The Truth Behind Behavioral Targeting - Jeff Einstein - MediaBizBlogger

Jeff Einstein — Mon, 13 Jul 2009 09:00:00 GMT

Current behavioral targeting (BT) controversies among consumer advocacy groups and government agencies focus primarily on how these aggressive new technologies affect consumer privacy (and there's plenty of cause for concern among privacy advocates and legislators alike).

Don't Stop 'Til You Get Enough: Michael Jackson and Our Changing Media Habits - Mark Himmelsbach - MediaBizBlogger

Mark Himmelsbach — Wed, 08 Jul 2009 13:27:04 GMT

During the recent memorial service for Michael Jackson, news commentators and music critics celebrated the significant cultural contribution he has had since "ABC" first hit the airwaves.

MBAs Are "A Menace to Society." George Bush and Katherine Weymouth Are MBAs - Charlie Warner - MediaBizBlogger

Charlie Warner — Wed, 08 Jul 2009 11:30:15 GMT

In his 2004 book, Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development, Henry Mintzberg wrote, "MBA graduates who believe they can manage anything are quite simply a menace to society." Is it a coincidence that George Bush and Katherine Weymouth both have MBAs from the Harvard School of Business?

Can Neuroscience Help Improve TV Promotion? - Yuliya Torosjan - MediaBizBlogger

Yuliya Torosjan — Wed, 08 Jul 2009 08:00:00 GMT

I arrived at Simulmedia from the world of medical research. Before I started analyzing set-top box data to understand how people watch television and audiences’ responses to promotion, I modeled the flows of cerebral fluids to better understand how people responded to antipsychotic treatments.

How Much Frequency Is Enough? - Bill Harvey - MediaBizBlogger

Bill Harvey — Wed, 08 Jul 2009 09:35:00 GMT

Analysis of TRA singlesource, the first massive sample size singlesource in marketing history, has now yielded the first new insights into the frequency question. Four out of the first five brands examined show highest ROI at the same frequency level. Before revealing these new findings it would be useful to review the high points in the history of research into the frequency question.

InteracTiVoty: "There Won't Be Another King of Pop" - Evan Young - MediaBizBlogger

Evan Young — Wed, 08 Jul 2009 09:20:00 GMT

By the time this post is published, the passing of Michael Jackson will be old news, on the time-scale of celebrity news. Some industry-related stories have discussed how in the brave new world of YouTube, Facebook, and the decline of traditional media, it will be impossible to create a star like Michael Jackson or the Beatles again.

A Third Dimension of Advertising Measurement - Jim Louderback - MediaBizBlogger

Jim Louderback — Tue, 07 Jul 2009 09:00:00 GMT

Traditional web and television advertising gets purchased mostly via a two dimensional graph of reach and frequency. But Internet video has added a third dimension to this analysis, creating a far more effective and efficient way to galvanize a core audience.

Reinvent Your Brand Before It Becomes Irrelevant - Steve Blacker - MediaBizBlogger

Steve Blacker — Wed, 08 Jul 2009 09:00:00 GMT

The rush to accountability by major advertisers may wind up eliminating most major consumer brands from store shelves. Marketing and promotion budgets are now being evaluated by click-throughs, actions taken and regression modeling metrics that rarely reflect reality -- more so than ever before.

InteracTiVoty: DVR Advertising for Viewers Who Don’t Want Commercials - Margret Schmidt - MediaBizBlogger

Margret Schmidt — Wed, 08 Jul 2009 09:00:00 GMT

Users buy DVRs to enjoy their favorite shows, but if every home gets a DVR, and we all fast-forward through commercials, then who is going to pay for the TV shows we love to watch?

Remembering Michael Jackson - Shelly Palmer - MediaBizBlogger

Shelly Palmer — Thu, 02 Jul 2009 18:48:59 GMT

Over the past two weeks we've lost several celebrities and two of our dearest pop-culture icons. Farrah Fawcett, the subject of the best selling poster of all time and Michael Jackson, the musical force behind the best selling album of all time. Their untimely passing brought their extraordinary achievements into focus, making me wonder, will anyone ever sell 12 million posters or 45 million copies of an individual album ever again?

Don't Believe in Digital Hype. Believe in Marketers. - Lance Neuhauser - MediaBizBlogger

Lance Neuhauser — Thu, 02 Jul 2009 10:00:00 GMT

Being a product of the dot-com boom and bust has allowed me the pleasure (and pain) of meeting with countless technologists, publishers, sales-lifers, engineers and yes, the occasional marketer. I've seen companies come up and go down, people come in and go out, ideas burn bright, and money... well, just burn.

What We Have Learned About Maximizing TV ROI - Bill Harvey - MediaBizBlogger

Bill Harvey — Thu, 02 Jul 2009 14:24:42 GMT

June 24, 2009 was a special day in the history of marketing science. On that day, Mars, Inc. shared with the industry its findings that singlesource measurement enabled Mars brands to increase their TV ROI from 70 cents to $2 over a three year period in England, France and Germany where small singlesource panels have existed (3000-17,000 homes vs. 5000 for the U.S. Apollo, now shut down).

Are TMZ and Twitter Trumping the Times? A Reader's Perspective on the Role of Social Media in News Reporting - Jory Des Jardins - MediaBizBlogger

Jory Des Jardins — Thu, 02 Jul 2009 14:06:44 GMT

While visiting with a major news organization last week to discuss how women use social media, I was asked to take a detour in my topic: My contact asked, "Can we talk about Iran?"

What's Wrong With the Current Media & Digital Business Model, and How to Fix It - Steve Blacker - MediaBizBlogger

Steve Blacker — Wed, 01 Jul 2009 16:54:20 GMT

The emergence of unlimited web site choices, coupled with text messaging, over 30,000 magazines and hundreds of cable channels can overwhelm both the consumer and advertiser. Advertising and promotion budgets have been reduced, while the placement options for these budgets have multiplied beyond the point where the business exists to support them.

Good News from Promax|BDA: On-Air Promotions Are Still Effective - Jeff Storan - MediaBizBlogger

Jef Storan — Wed, 01 Jul 2009 15:59:09 GMT

Given Simulmedia's mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York. We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production. What we didn't expect to find was data that affirms our focus on traditional, On-Air promotions as the best medium for making viewers aware of programming.

The New Reality of Communications - David Houle - MediaBizBlogger

David Houle — Wed, 01 Jul 2009 15:37:56 GMT

Those of you who have either read "The Shift Age" or have heard me speak about the Shift Age, know that accelerating global electronic connectedness is one of the three forces that has, is and will continue to reshape our world. There are now 4 billion cell phone subscribers in the world.

Is Your Brand Seeking to Win Friends and Influence People? - Ed Keller - MediaBizBlogger

Ed Keller — Wed, 01 Jul 2009 11:34:38 GMT

At last week's ARF Audience Measurement 4.0 Conference, Gregg Liebman, SVP at CNN and I presented a paper on "The Marketing Value of Influencers," in which we presented new research in support of influencer marketing.