Comments for mediaczar

Comment on Why doesn’t the Tory MP have Twitter friends? by Why Twitter is good | Why Twitter?

Why Twitter is good | Why Twitter? — Tue, 10 Nov 2009 19:14:41 +0000

[...] has an analysis of MPs who ‘tweet’, and has come to the conclusion that Conservative MPs are not getting the conversational aspect of [...]

Comment on Q&A: Marketers and social media by Jewellery

Jewellery — Thu, 22 Oct 2009 16:57:42 +0000

Jewellery…

kinda makes you wonder….

Comment on Why doesn’t the Tory MP have Twitter friends? by Tory Twitter Tsars « Just Juiced

Tory Twitter Tsars « Just Juiced — Tue, 13 Oct 2009 12:13:47 +0000

[...] it’s interesting to note that less than 9 months ago Grant Shapps had no MP friends but now he’s the man to ‘follow’, demonstrating that building a constituency on Twitter can [...]

Comment on Why doesn’t the Tory MP have Twitter friends? by Mat Morrison

Mat Morrison — Mon, 05 Oct 2009 12:49:39 +0000

V. pleased to see this; and do recommend that others go visit, but would have been nice to see a link (or at the v. least a credit) if this were indeed the case. Link-love should go both ways

Comment on Why doesn’t the Tory MP have Twitter friends? by Josh Feldberg

Josh Feldberg — Mon, 05 Oct 2009 12:15:54 +0000

Mat, this post inspired my most recent post: Labour’s twitter tsars http://www.digitalpublic.co.uk/blog/labours-twitter-tsars

Comment on Thinking differently about word-of-mouth by Diffusion in PR « Much ado about nowt

Diffusion in PR « Much ado about nowt — Tue, 15 Sep 2009 21:59:30 +0000

[...] the diffusion process works, one of the things we can do is identify groups of people who are more suseptible to persuasion and target them instead of the traditional “super [...]

Comment on Social marketing, and why we shouldn’t talk to strangers by Simon Sanders

Simon Sanders — Mon, 14 Sep 2009 11:24:19 +0000

There are often campaigns though that ‘Complete Bloody Strangers’ will be more interested in than my friends and family. Whether this says more about how much the latter want to hear about what I do for a living is one thing – but actually mainly beside the point.

The real point is that brands need to think about whether what they are doing is going to ‘earn attention’ on its own merits and ‘be spreadable’.

What does this mean? It means, as you rightly point out, that You Tube comps and Facebook groups may not in themselves earn attention or be spreadable if they are just me-too and offer nothing new / don’t successfully interupt / disrupt whatever else I am doing at that time.

The friends / family etc concentric rings are useful in that they tell us who ’should’ be most interested – because they are likely to at least take ebough time to consider and evaluate our ‘call for attention’ but of course rather than just start there and work outwards, the realisable potential of social media campaigns / ongoing presence is to connect, converse and commune with not so much ‘Complete Bloody Strangers’ but er…’Friends We Don’t Yet Know’.

Comment on links for 2009-09-04 by Mat Morrison

Mat Morrison — Tue, 08 Sep 2009 15:31:17 +0000

Well, obviously.

Comment on links for 2009-09-04 by Fernando

Fernando — Sun, 06 Sep 2009 15:24:20 +0000

Top 100 list is clearly bollocks because I’m not on it.

Comment on Our Social Media Policy by 26 Beispiele für Social Media Policies von Organisationen | Leander Wattig

26 Beispiele für Social Media Policies von Organisationen | Leander Wattig — Sat, 05 Sep 2009 08:57:40 +0000

[...] Porter Novelli (PR Firm – added 2-26-08) [...]