The story behind the Boxxy/4chan civil war

via Jez Kay

Manage petitions and events through Twitter.

A fascinating look at the difference between old-school "technology a replacement for social function" recommendation algorithms and "social software recommendation systems." Mostly looks at the UX/UI requirements, but worth reading for the big ideas behind it.

Reckitt Benkiser took $20m out of its TV budget to spend on online video — but instead of putting it into high CPM "TV-replacement" buys on places like Hulu, it's been buying pre-rolls at sub $5 CPMs

Tuck professor Y. Jackie Luan, with K. Sudhir of the Yale School of Management have developed an econometric model to help film studios find balance—and maximum revenue—as theaters and DVDs fight it out. Luan and Sudhir found that DVDs are perishable: initial advertising, publicity, and consumer word-of-mouth generated at the theatrical opening decay with time. "A DVD is like melting ice: the longer it sits, the smaller it gets."

Useful little list…

Videos from Columbia Business School's Brands Innovation conference — some flatulent nonsense being spoken (note in particular Umair Haque's presentation…) but some excellent stuff from Jeff Jarvis and Boxee's Avner Ronen

Fairly common sense article about community management with some references to SecondLife. I'd forgotten SecondLife

Well – this makes sense. Activity on Twitter, FB, Google was higher. But overall – more bits were used for lots of other pieces.

"The reality show has been eclipsed by social networking – a craze it helped create" — although there's no very good evidence or even discussion about that here.

Rory Cellan-Jones's take on the "Twitter destroys A-list" meme from the BBC tech blog. Ah well — how often do tech writers get to cover entertainment stories after all? Actually, now I come to think of it, pretty damn often. I only wish I could get some numbers on this, and not just circumstantial and anecdotal evidence.

Like many others, I’ve been using IMDB for years to get information about movies, and artist and box office data. This site looks like it knocks that into a cocked hat.

“The surge in social networking services like Twitter and Facebook, not to mention text messaging, has made it much harder for studios to persuade consumers that the movies are worth their time.” Here’s the story that the Telegraph was recycling. Rather than make it about the decline of the A-list, they chose to make it about Twitter. And that’s what interests me.

“Twitter is killing the Hollywood box office, according to film bosses who fear that instant fan reviews on the micro-blogging site can seriously damage a movie’s prospects.” Wonderfully self-contradictory story. See link about Tarantino film being made by Twitter.

“Inglourious Basterds owes its box office success to Twitter, according to a Hollywood industry expert.” Telegraph shamelessly pirates a story from RiskyBusiness blog because it mentions both Brad Pitt and Twitter.