Today we announced our latest Medialets Enrich partnership with ADTECH, AOL’s ad-serving solution serving a broad audience of 800 million unique users. ADTECH will integrate Medialets Universal SDK for iPhone, iPad and Android into their mobile platform, giving ADTECH’s publisher clients and advertisers access to our high-impact, cross-platform mobile rich media ad formats.

Our joint press release has more details on the partnership. To learn more about the Medialets Enrich program by contacting us at connect@medialets.com.

NEW YORK, NY – July 21, 2010: Medialets, the most widely deployed cross-platform rich media ad solution for mobile apps, has today announced that ADTECH, the international provider of ad serving solutions and part of AOL Advertising has selected Medialets’ mobile in-app rich media ad platform. ADTECH will integrate Medialets’ Universal SDK for iPhone, iPad and Android into their mobile platform, giving ADTECH’s clients access to Medialets’ high-impact, cross-platform mobile rich media ad formats.

“Partnering with ADTECH is another step in our effort to make mobile rich media more widely available to the brands and agencies that are increasingly seeking the most effective means of reaching mobile consumers,” says Medialets CEO Eric Litman. “ADTECH serves a broad audience of more 150 billion ads and 800 million unique users, and gives advertisers greater access to our highly engaging mobile rich media formats.”

As the leading cross-platform, cross ad network rich media solution built explicitly for mobile, Medialets enables brands and agencies to create ads that take advantage of all of the features and hardware capabilities built into today’s generation of smartphones. Medialets’ high-impact rich media ad formats empower publisher partners to sell more ad inventory at higher CPMs. The Medialets Enrich™ preferred partner program enables leading ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units. Advertisers benefit from the ability to run a single set of ad creatives across an exceptionally broad range of mobile properties and access a unified set of reports from which to measure campaign success.

“Medialets’ formats enable our clients to build deeper connections with consumers, generating significantly higher engagement rates than static banner ads while delivering maximum return for their advertisers’ media spend,” said ADTECH CEO Dirk Freytag. “Plus, integration of their Universal SDK was a simple process; it allowed us to begin offering our clients Medialets’ highly engaging formats very quickly.”

ADTECH’s integrated ad server solution enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. In addition to serving as AOL’s global ad serving solution provider, Gannett, Fox Networks, The Weather Network and a host of other international ad networks and publishers use ADTECH’s digital ad server solution.

About Medialets
Medialets is the most widely deployed rich media advertising solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. NPR, The New York Times, Variety, The Washington Post are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets Enrich™. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

This partnership not only enhances our ability to help our advertiser and publisher clients measure the success of their mobile in-app rich media campaigns, it also provides clients with greater understanding of how specific consumer interactions with an ad can impact brand opinion and consideration.

Dynamic Logic’s AdIndex® for Mobile provides analysis and actionable insights that help brand marketers understand how mobile ad campaigns perform on traditional brand metrics, such as Brand Awareness, Ad Awareness, Message Association, Brand Favorability, and Purchase Intent.

MediaPost wrote about this partnership earlier today. More info can also be found in our press release.

AdIndex® for Mobile added to Medialets’ rich media metrics offerings

NEW YORK, NY: June 30, 2010 — Medialets, the most widely deployed cross-platform rich media ad solution for mobile apps today partnered with Millward Brown’s Dynamic Logic, a leader in measuring advertising effectiveness across all digital platforms. As a result, Medialets’ advertiser and publisher clients will now have the unique opportunity to utilize Dynamic Logic’s branding insights to further understand how specific interactions with a Medialets ad can impact brand opinion and consideration.

Dynamic Logic’s AdIndex® for Mobile provides analysis and actionable insights that help brand marketers understand how mobile ad campaigns perform on traditional brand metrics, such as Brand Awareness, Ad Awareness, Message Association, Brand Favorability, and Purchase Intent. Integrating these attitudinal measures with Medialets’ engagement metrics offers a more comprehensive view of campaign effectiveness.

“We’re excited to offer AdIndex for Mobile in addition to our standard analytics that measure impressions and click-through rate as well as custom engagements and post-click data,” said Medialets CEO Eric Litman. “Partnering with Dynamic Logic allows us to help our clients understand not only how the consumer engages with an ad but how they react and recall the brand message after they use the device.”

Through this partnership, advertisers will gain access to a unique measurement solution which directly ties together ad engagement and brand impact. Medialets and Dynamic Logic will be using WPP’s Safecount to power the technical integration, enabling relevant data points to be combined into one analysis. This type of data innovation in mobile is the first of its kind allowing clients to understand the full picture surrounding campaign effectiveness by exploring the relationship between ad interaction and changes in attitudes towards the brand and intent to purchase.

“The tremendous growth of mobile in-app rich media ads has led to an increased need for unique solutions to measure their effectiveness,” said Ali Rana, Vice President of Emerging Platforms for Dynamic Logic. “Through our collaboration with Medialets, Dynamic Logic continues our overarching strategy of integrating multiple data sources to offer marketers more in-depth insights. Being at the forefront of mobile data integration enables us to add an additional layer of insight for Medialets’ clients to better understand how effective their campaigns are.”

As the only cross-platform, cross ad network rich media solution built explicitly for mobile apps, Medialets enables brands and agencies to create ads that take advantage of all of the features and hardware capabilities built into today’s generation of smartphones. Medialets’ rich media ad formats empower publisher and ad network partners to sell more ad inventory at higher CPMs. The Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units. Advertisers can run a single set of ad creatives without changes across an exceptionally broad range of mobile properties.

About Medialets:
Medialets is the most widely deployed cross-platform rich media advertising solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. The New York Times, The Washington Post, NPR, Variety, Pandora are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets EnrichTM. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

About Dynamic Logic
Dynamic Logic (www.dynamiclogic.com) is a leader in providing advertising effectiveness insights across all digital platforms and the broader media mix. As a Millward Brown company, Dynamic Logic offers advertisers, agencies and publishers the unique combination of world-class expertise on brand building and media coupled with normative insights from its database of thousands of digital campaigns, the largest in the industry. Founded in 1999, Dynamic Logic pioneered online branding measurement and has grown with the digital age, developing innovations across 27 digital platforms and establishing specialty practices in cross-media, social media, mobile, gaming and custom solutions.

Using our Universal SDK for Android, publishers can serve and measure Medialets’ fully engaging rich media ads within their Android apps.

The release of our new Universal SDK for Android, in combination with our Universal SDK for iPhone and iPad, means publishers can now create and deliver the richest and most engaging mobile ads across Android and iPhone/iPad devices. This, combined with the ability to view and compare a common set of metrics for both Android and iPhone/iPad campaigns, significantly streamlines the buying, serving and measuring process for brands in mobile.

The release of our Universal SDK for Android is the culmination of a very exciting few weeks in the development of our Android capabilities. On May 20th, during the day 2 keynote at Google I/O, a demonstration of a Medialets rich media enabled ad for Android was featured.

Also recently, New York Magazine launched their new Android app featuring a campaign for Starbucks, enabled by our Universal SDK for Android. Other leading publishers are in the process of integrating our Universal SDK for Android into their Android apps.

Our Universal SDK for Android supports Android OS 1.5 and higher and is ready to support future devices using the soon to be released Android 2.2 (Froyo). With so many different Android devices on the market and more on the way, the biggest problem in creating an Android app is the varying screen resolutions of all these Android devices. Our tech team solved the screen resolution problem with our new Universal SDK for Android so publishers can run a single creative that works intelligently across all resolutions on various Android phones.

To learn more about Medialets’ cross platform rich media advertising solutions or to get the Universal SDK for Android integrated into your Android app, send an email to connect@medialets.com.

Developed with a focus on seamlessly sharing information, our support system includes documentation spanning your relationship with Medialets. And, though our support system does not replace your access to your Medialets representative, it does augment the information to which you have probably already been exposed.

The current content of our support system will aid you in integrating our SDKs into your applications, guide you through the creation of rich media ads, and lead you through the reporting capabilities of Medialytics. Soon, you will also be able to view information on advertising with Medialets, managing campaigns, and selling with Medialets.

There are many documents available to our customers without registration. However, if you would like access to additional documents on our Universal SDK, Creating Ads on our Platform, Managing Campaigns, and Selling with Medialets, please contact your representative or email connect@medialets.com.

Take a moment and visit our online support system for your documentation needs.

As reported late last week on PaidContent.org, Chanel has just launched a digital campaign for the new Chanel J 12 Marine watch series within The New York Times’ Editor’s Choice iPad App.  The New York Times introduced us to Chanel who tasked us to transform the broader concept for mobile.

The Medialets team developed three unique mobile experiences that take advantage of the iPad’s unique capabilities to showcase Chanel’s distinctive watches. Medialets used HTML5 to create immersive experiences that are further enhanced when the user tilts the iPad or touches the in-app creative. Medialets also integrated video content produced by Chanel into the mobile rich media creative.

The innovative in-app rich media campaign is now running on The New York Times’ Editor’s Choice iPad App.   Here is a video of one creative in action:

The ad will run through July 2, 2010.

This is the second campaign we’ve launched on The New York Times’ iPad app as back in April, The New York Times chose Medialets to create and serve rich media ads within their Editor’s Choice iPad app.

As a partner in Medialets Enrich, Mojiva can now leverage our highly engaging rich media in-app ad formats for campaigns that run across their ad network or through their mOcean Mobile platform.

This partnership with Mojiva, as well as the partnerships we announced with Nexage and Jumptap, allow us to not only accelerate the growth of mobile rich media by giving advertisers access to the most engaging ad formats in mobile today, but to give them more buying power as well.

To learn more or to partner with Medialets, give us a shout at connect@medialets.com.

NEW YORK, NY – May 26, 2010: Medialets, the most widely deployed cross-platform rich media ad and analytics provider for mobile apps, today announced a partnership with Mojiva to deliver Medialets’ highly engaging in-app rich media ad formats to Mojiva’s network clients. As a Medialets Enrich™ preferred partner, Mojiva can now leverage Medialets’ mobile rich media for campaigns that run across their ad network or through the mOcean Mobile platform.

“Our partnership with Mojiva brings greater scale to the mobile app ad campaigns we enable,” says Medialets CEO Eric Litman. “Together we’re accelerating the growth of mobile rich media by giving advertisers more buyer power and greater access to the most engaging ad formats in mobile today.”

The recently launched Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators and ad servers to sell and support Medialets’ unique cross-platform rich media units.  Medialets Enrich™ enables advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and provides a unified set of reports from which to measure campaign success.

“We’ve seen great demand from our clients for in-app rich media ads that not only generate higher CPMs, but allow advertisers to build stronger connections with consumers and see maximum return for their media spend,” said Mojiva CEO David Gwozdz. “We are pleased to work with Medialets. Their scale and flexibility help make them a leader in delivering rich media solutions for mobile apps.”

mOcean Mobile is the leading independent mobile ad serving and analytics platform, currently managing billions of ads for mobile websites, ad networks and applications including The Rubicon Project, Polar Mobile, The Star Tribune and News Over Wireless.

Medialets enables brands and agencies to create high-impact ads that take advantage of all of the features and hardware capabilities of iPhone, iPad and Android devices while empowering publishers and ad networks to sell more ad inventory at higher CPMs. Medialets’ unique cross-platform solution enables advertisers to run a single set of ad creatives across an exceptionally broad range of mobile properties and consistently measure performance through a unified set of reports.

To learn more about Medialets, visit http://www.Medialets.com.

About Medialets:

Medialets, the most widely-deployed rich media advertising and analytics platform for mobile, enables publishers, developers and advertisers to deliver highly engaging and exceptionally measurable ads into iPhone, iPad and Android applications. Medialets’ one-of-a-kind ‘asynchronous’ ad delivery technology enables delivery of the most compelling, measurable rich media even when the user is offline, while its Universal SDK™ offers the most flexible ad monetization platform for publishers. Clients include The New York Times, The Washington Post, NPR, Variety, and Pandora along with many other leading publishers and brands. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

About Mojiva:

Mojiva (www.Mojiva.com) is a mobile advertising company that owns and operates the fastest growing mobile advertising network, currently reaching more than 41 million unique users monthly through mobile web and app display advertising. The Mojiva network gives brand marketers and publishers everything they need to efficiently run targeted mobile display advertising campaigns within premium mobile content on any mobile device, including iPhones, iPads and other tablet devices. Founded in May 2008 and based in New York City, Mojiva has grown faster than any other advertising platform, and currently helps advertisers reach their target mobile audiences in 190 countries.

Our team has deep experience in the complexities of third-party integration in the display ad space, and has worked hard to ensure that Medialets ads work flawlessly across the myriad ad servers, networks and platforms publishers are using in mobile. As a result, our ad formats have become the standard for rich media mobile advertising, and we get amazing showcase opportunities like the one embedded here:

The Google team works with Medialets and our publishers to deliver our high-engagement, rich media ad formats into mobile applications using the tools they know and understand already: DoubleClick for Publishers and DoubleClick for Advertisers. This is a great example of how openness and the spirit of collaboration provide the publisher/developer and advertiser community with choice, and as Internet markets have consistently shown, choice leads to more innovation and scale.

Thanks, Google, in particular Vic, Paul, Alex and the whole mobile ads team, our partners at The Weather Channel and Fandango, and our clients Warner Brothers & MediaCom for the opportunity to share the stage at your event and to grow the open mobile ads ecosystem together.

In this partnership, Nexage will be using Medialets Universal SDK™ to support for mediation clients’ mobile app monetization while Medialets clients will have the option to easily integrate Nexage mediation services through our Universal SDK™. As a Medialets Enrich™ preferred partner, Nexage also Medialet rich media ad formats more widely available to advertisers and agencies.

Digital Outcrop, creators of Mixology, the ultimate drink recipe and bartending guide for the iPhone, has already signed on to launch in-app ad campaigns using Medialets’ rich media ad formats while having its inventory mediated and monetized with Nexage Mediation.

You can read more in the joint press release that went out this morning and keep an eye out here for more news in the coming weeks.

Integrated Partnership to Deliver New Rich Media, Analytics, Mediation and Monetization Capabilities to Publisher Clients

BOSTON and NEW YORK, May 18, 2010 — Nexage (www.nexage.com), a leading provider of mobile advertising yield optimization and mediation solutions, and Medialets, the most widely deployed cross-platform rich media advertising and analytics provider for mobile apps, today announced a preferred partnership to bring turnkey mobile advertising solutions to publishers.

As a Medialets Enrich™ preferred partner, Nexage increases the volume and scalability of mediation and monetization for rich media ad units, and Medialets will be able to provide full mediation and monetization services to their publisher clients.

“Both Nexage and Medialets selected one another based on their respective leadership positions and focus on scalability and results for their publisher clients,” said Ernie Cormier, CEO of Nexage. “We are pleased about the partnership and our ability to expand the portfolio of rich media services we can offer to premium publishers.”

The partnership leverages Nexage Mediation, which maximizes mobile ad revenue by increasing ad-fill rates, increasing effective CPM (cost per mille [thousand]), and giving publishers direct control over how ads are served on their mobile sites. It offers brand safety and configuration of advanced business rules across multiple mobile silos of web and apps.

“This partnership with Nexage gives our publisher clients the option to increase ad-fill rates and maximize their mobile advertising investments,” said Eric Litman, CEO, Medialets. “At the same time it extends the distribution of our cross-platform rich media ad units across more publisher apps, giving top brands and agencies more mobile buying power.”

The partnership also leverages Medialets’ capabilities to enable publishers, developers and advertisers to deliver highly engaging and measurable ads into mobile applications. Digital Outcrop, creators of Mixology, the ultimate drink recipe and bartending guide for the iPhone, has already signed on to launch rich media ad campaigns from Medialets while having its inventory mediated and monetized with Nexage Mediation.

“The Nexage – Medialets partnership allows us to deploy best of breed application rich media and mobile ad mediation in one SDK – eliminating the need for multiple ad network SDK implementations, minimizing release cycle management, and maximizing advertising revenue,” said James Murphy, co-founder, Digital Outcrop.

The recently launched Medialets Enrich™ preferred partner program enables leading mobile ad networks, ad mediators, and ad servers to sell and support Medialets’ unique cross-platform rich media.  Medialets Enrich™ enables advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and provides a unified set of reports from which to measure campaign success.

About NEXAGE, Inc.
Nexage is a leading developer of Mobile Advertising solutions that enable companies to maximize advertising revenue from their mobile properties. The company’s leading product is Nexage Mediation, a hosted advertising optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video ads with higher fill rates and effective CPM than could be achieved previously. Currently, Nexage Mediation powers mobile ads for a number of top-tier publishers, broadcasters and operators. Additional information is available at www.Nexage.com.

About Medialets:

Medialets, the most widely-deployed rich media advertising and analytics platform for mobile, enables publishers, developers and advertisers to deliver highly engaging and exceptionally measurable ads into iPhone, iPad and Android applications. Medialets’ one-of-a-kind ‘asynchronous’ ad delivery technology enables delivery of the most compelling, measurable rich media even when the user is offline, while its Universal SDK^TM offers the most flexible ad monetization platform for publishers. Clients include The New York Times, The Washington Post, NPR, Variety, Pandora, and more. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.

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Since the launch of The World’s First Shakeable Ad™ in April 2009, Medialets’ mobile rich media platform has become by far the most widely deployed, network independent mobile rich media solution for premium publishers to sell their own rich media ad inventory.  Now with the launch of Medialets Enrich™, we’re broadening the availability of our high engagement ad units to include a wide range of ad solutions providers.

By participating in Medialets Enrich™, leading mobile ad networks, ad mediators and ad servers can sell and support Medialets’ unique cross-platform rich media and enable advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties.  Additionally, advertisers can consistently measure the success of their mobile in-app rich media campaigns through a unified set of reports.

Medialets ad units consistently deliver engagement rates that outperform online rich media, and now advertisers have much greater choice in where they can run their campaigns.

Medialets Enrich™ is designed to help top brands succeed in mobile by offering:

• More distribution: Brands can now run the same rich creative on the broadest range of apps through Medialets top-tier publisher clients and Medialets Enrich-certified ad networks, mediators and ad servers.
• Cross-platform support: Medialets rich media ad platform allows brands to create HTML5 rich media ads that can run on iPhone, iPad, & Android devices, with more device support to come.
• Mobile App Ready: Medialets ad units take advantage of the advanced hardware features available to mobile applications, including the accelerometer, GPS and other features, and always keep consumers in the application when they click through to mobile landing pages.
• Creative services: Medialets provides tools and creative support to help advertisers take full advantage of the unique capabilities of mobile rich media, while also ensuring they maintain full creative control of their campaigns.
• Immediate availability: There’s no reason for advertisers and agencies to put their mobile campaigns on hold; all benefits of Medialets Enrich™ are available to advertisers and agencies today.

AdMeld, Jumptap, Mojiva, Nexage and Ringleader Digital are the first mobile ad solutions to provide customers with Medialets’ high-value rich media ad formats through Medialets Enrich™, with more partners on the way.

You can learn more about Medialets Enrich™ by visiting www.medialets.com/enrich, see our rich media formats in action at www.youtube.com/medialets or contact us at connect@medialets.com.

Now advertisers have more buying options for a single campaign. They can run the same creative across Medialets’ enabled publishers and the Jumptap network while tracking a consistent set of metrics across the entire campaign.

This partnership further enhances Medialets position as the most widely deployed rich media ad & analytics solution for mobile apps.

This revolutionary ad, created by the team here at Medialets, was the World’s First Shakeable Adad for “Dockers” that won the OMMA Mobile “Mobile Marketing” Advertising Creativity award in 2009.

The Dockers ad saw an average engagement time of 42 seconds and an average engagement rate of 33%.

This ad marked the first of many groundbreaking rich media campaigns on mobile apps that have been created and served by the Medialets team over the past year.

Head on over to our YouTube page to see more great ads, including another cool “shakeable” ad for Vampire Weekend and the ad we created for STRIDE GUM featuring an unruly ostrich.

We built the first rich media ads for mobile apps and now work with a large number of the top apps and publishers to help them monetize and sell their own inventory. We provide publishers the tools and the infrastructure they need to be successful selling ads. That’s very different from the iAd network, which like all ad networks sells ad inventory on a publisher’s behalf and takes a meaningful percentage of the revenue.

Not only are we the most widely deployed rich media platform for mobile, we’re also a cross-platform solution, meaning we work on iPhone and Android devices with other platforms to follow soon. That means that advertisers can create one set of interactive ads and run them across all of our publishers and ad network partners regardless of what kind of device they use, with a consistent set of metrics to measure their campaign’s performance. We are also a cross-network solution, and will shortly be announcing a number of ad network partnerships where advertisers will be able to buy Medialets rich media ads in addition to our direct, publisher partners.

Apple’s done more to move the needle in the brand community for mobile advertising than anyone else, and that was before they owned an ad network. Now that they’re promoting rich media units on a grand scale, we’re convinced that the flow of dollars into mobile ads - across all platforms - will only increase. That’s great for Medialets and for all of our partners.

This is an exciting day for mobile advertising.

The introduction of our Rich Media Ad SDK for Android means it’s now possible to create and deliver the richest mobile specific ads across both Android and iPhone devices. This, combined with a sophisticated dashboard that enables advertisers to view and compare a common set of metrics for both iPhone and Android campaigns, significantly streamlines the buying process for brands in mobile.

Android rich media support is also critical for scale; the demand for mobile rich media is only accelerating as more advertisers seek out campaigns that deliver engagement rates beyond that of online advertising to reach the exponentially-growing audience of smartphone and app users. Having a single solution for rich media across the mobile ecosystem drives down the cost to create mobile ads and takes the guesswork out of how to comparatively measure performance.

Top tier publishers, agencies and advertisers are already tapping into Medialets’ rich media advertising and analytics platform for iPhone and iPad. Today, we’re happy to say that we’ve made it easier for our current and future customers to effectively address the full scope of this growing market.

Medialets is immediately signing up new and existing customers for the initial public beta of the Android Ad SDK. To learn more, email us at connect@medialets.com.

We’re excited because our good friends at The New York Times officially launched their iPad app today and they have chosen Medialets to develop and serve rich media ad units for the app. More details in their press release here and even more over at TechCrunch.

And while we’re on the topic of rich media ads in iPad apps, take a look at the video below which features a mock of what a Transparent Page Takeover ad might look like on an iPad app…

To learn more about our iPad ad formats, send an email to connect@medialets.com

And, as demand increases, we’re finding that needs are evolving. Publishers want Medialets’ rich media because it brings the most value to their app inventory, but they’re also looking for a solution that easily integrates into their current and future sales and advertising operations.

That’s why we’re excited to announce the availability of Medialets’ Universal SDK for iPhone and iPad. This Universal SDK is designed to support Medialets unique high-value rich media, while also giving publishers the flexibility and control they need for the most effective inventory sales and ad operations – all from one SDK.

Medialets’ Universal SDK makes it easier for publishers to manage and grow their app advertising revenue in a few ways:

1. By enabling rich media, display advertising and analytics, all from one SDK
2. By easily integrating with ad networks and mediators to supplement inventory sales, all from one SDK
3. By allowing the publisher to benefit from Medialets’ high-value rich media while also using their established first-party ad servers (like DoubleClick’s DFP, AOL’s AdTech or Ringleader), all from one SDK

Medialets’ Universal SDK also gives publishers server-side control of their app advertising. In other words, you can make changes to ad tags without updating your app, saving time and money.

The Universal SDK was featured this morning on TechCrunch.  If you’d like more information about how Medialets’ Universal SDK brings  more value, flexibility and control to your app advertising, send us an email.

Taking full advantage of the unique capabilities of the iPhone, the ad begins with a banner in the news sections of each app. The user is urged to click on the banner. Once clicked, it expands to take over the entire iPhone screen and displays a “Bad Chemistry” quiz where the user is asked to tap the elements displayed on the screen to learn more about each chemical element. When you tap three elements, the user is then prompted to “shake” their phone, thereby mixing the chemicals chosen and creating a bad reaction. This bad reaction “blows up” on the screen via a full-screen take over. The user is then shown a page offering them the option of watching the series trailer, re-playing the “Bad Chemistry” game, or going to iTunes to purchase episodes of the highly acclaimed series. Here’s a video of the ad in action on an iPhone….

This campaign was recently featured on AllThingsD in a post by Peter Kafka.

So today we’re releasing our Medialytics Application Management API that allows for programmatic and bulk registration of iPhone, Blackberry and Android apps into our Medialytics platform.

For custom and multiple app developers, the Application Management API makes it easier to gain unprecedented real-time access to the performance of their apps while seamlessly managing all versions and properties of their apps within the Medialytics analytics platform.

ScrollMotion, a media and technology company specializing in the development of innovative applications for mobile devices, helped us test the API over the past few months by uploading and registering hundreds of apps into Medialytics.

The Application Management API, which is a RESTful API, can be accessed for free by signing up for a Medialytics account at www.Medialytics.com.

Our goal in re-architecting the existing Medialytics data infrastructure was three-fold and symbiotic:

• Design for aggressive scalability
• Offer precise user-metrics
• Serve timely, near-real-time data

The stability of the new Medialytics technology stack, in conjunction with improved sub-systems, now allows us to collect an unprecedented amount of user data and offer it in aggregated, multi-tiered analytical reports. For example, future reports may display which apps were run on a unique Nexus One device in Kansas during the NCAA Basketball Tournament.

In addition, a new underlying event-processing system now allows for autonomous server activity which helps drive data delivery and processing when performance and response times are at their most critical.

So what does all this mean to the speed in which your data is collected and shared? Where user-metrics were available within the same day, they can now be available multiple times within an hour.

Visit Medialytics.com to sign up for your own Medialytics account.

These SDKs extend Medialets analytics offerings beyond the iPhone, reflecting the strong growth in Blackberry and Android development.

Our analytics SDKs provide developers with a single dashboard that allows for the measurement and tracking of basic metrics as well as complex custom events within all of their Blackberry and Android apps (and iPhone of course). Now you can view deep, customized analytics for your apps across multiple platforms, to make the most informed improvements to your apps. The SDKs can be downloaded simply by signing up for Medialytics at http://www.Medialytics.com.

Here’s a screenshot preview of the dashboard…

The strength of Blackberry’s install base and high value users along with Android’s solid relationships with OEMs, carriers, and users, made it a priority for us to make our unique analytics capabilities available to developers working on these platforms.

And while we’ve spent a significant amount of time developing these SDKs, they are as always, available for free simply by signing up at Medialytics.com. We’re also hosting an Android Developer meet-up at or offices on March 3rd. All are welcome. More info and RSVP here — http://www.meetup.com/androidnyc/

More exciting announcements and product releases across our analytics and rich media ad platforms to come! Stay tuned.

New York, NY: March 1, 2010 – Medialets, the most widely deployed rich media ad and analytics platform for mobile, today extended its Medialytics offering by releasing a new Analytics Software Developers Kit (SDK) for Android and Blackberry applications. The new SDKs allow developers to track standard application metrics (unique users, sessions, average run-time, run-time frequency, etc) as well as define and measure complex custom user events within Blackberry and Android applications.

These custom events provide a great deal of insight and flexibility to the application publisher. Developers can instrument their application to capture the metrics that are most meaningful to their application and unique to the Medialets platform, developers can store a practically limitless amount of data with their custom events. For example, a game application developer can not only track what level a user has achieved in a game, but also all of the pieces and associated objects the user collected in that level. A content app developer can look beyond simply what article a user is reading and learn how they got to the page, how long the user spent on it, and if they scrolled to the bottom.

Integration of the new Analytics SDKs is a simple and rapid process – taking just a few hours to complete. Data captured through these events is then available in a comprehensive dashboard that also provides standard reporting metrics. Developers and publishers can make educated improvements to their Blackberry and Android apps based on these measurable insights into user behavior.

“Medialets offers analytics that support the high level of innovation that’s going into to Blackberry and Android apps, and go well beyond the basic metrics of simply counting downloads.” said Medialets CEO Eric Litman. “These insights help developers to deeply understand what users do and don’t do with their applications and empower them to make critical decisions about where to focus their valuable development resources.”

Developers can download Medialets’ BlackBerry and Android Analytics SDKs, along with our iPhone Analytics SDK, by signing up at www.Medialytics.com.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

http://www.mobilemarketer.com/cms/news/advertising/5470.html

And here’s a video of the MenuPages app with the Capital One ads in action….

These publishers are now giving brands access to advertising that taps into the full creative capabilities of smartphones while delivering the highest returns for their media spend.  Below is a press release with more info.

LEADING PUBLISHERS LOOK TO MEDIALETS FOR MOBILE RICH MEDIA ADVERTISING SOLUTION

The Associated Press, NPR, CNN, Variety and others integrate Medialets into their mobile apps

New York, NY: February 18, 2010 — Medialets, the most widely deployed rich media ad and analytics platform for mobile, today announced that The Associated Press, NPR, The Washington Post, MenuPages.com, CNN, CNN Money and Variety have integrated Medialets’ into their mobile applications. These publishers can now reliably deliver engaging rich media ads into their mobile apps while measuring usage and driving real mobile ad revenue.

“Publishers are turning to Medialets for our ability to provide them with the most engaging rich media ad units in mobile,” said Eric Litman, Medialets CEO. “Through their relationship with Medialets, these publishers can now give brands access to advertising that taps into the full creative capabilities of smartphones and delivers the highest return for their media spend.”

Medialets’ ad technology enables publishers to serve rich media ads into mobile applications, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile app with the intimacy and exceptional measurability smartphones provide. The advertisements can include video, animation, sound and other advanced functionality.

Examples of the rich media ads created, served and tracked by Medialets for these publishers can be found at the Medialets blog.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

The Associated Press, NPR, CNN, Variety and others integrate Medialets into their mobile apps

New York, NY: February 18, 2010 — Medialets, the most widely deployed rich media ad and analytics platform for mobile, today announced that The Associated Press, NPR, The Washington Post, MenuPages.com, CNN, CNN Money and Variety have integrated Medialets’ into their mobile applications. These publishers can now reliably deliver engaging rich media ads into their mobile apps while measuring usage and driving real mobile ad revenue.

“Publishers are turning to Medialets for our ability to provide them with the most engaging rich media ad units in mobile,” said Eric Litman, Medialets CEO. “Through their relationship with Medialets, these publishers can now give brands access to advertising that taps into the full creative capabilities of smartphones and delivers the highest return for their media spend.”

Medialets’ ad technology enables publishers to serve rich media ads into mobile applications, whether those ads are sold in-house or come from an integrated advertising sales partner. The unique ad formats offered by Medialets let brands and agencies create engaging ads that utilize the power of a mobile app with the intimacy and exceptional measurability smartphones provide. The advertisements can include video, animation, sound and other advanced functionality.

Examples of the rich media ads created, served and tracked by Medialets for these publishers can be found at the Medialets blog.

About Medialets:

Medialets is the most widely deployed rich media ad platform for mobile. Our clients include The Washington Post, NPR, Variety, MenuPages.com and more than 17,000 others who use Medialets to measure their audience and serve award-winning, high impact ads that outperform online rich media by an average of 2.5 times. Medialytics, our mobile app analytics platform supporting the iPhone, Android and BlackBerry devices, delivers in-depth views into both application and ad performance while providing the industry’s only solution for guaranteed post-click ad reporting. We are a privately held, New York-based company with marquee investors and a world-class team. Visit us on the Web at www.medialets.com, email us at connect@medialets.com, or follow us on Twitter @medialets.

We also saw a drop of 13% in installs v3.1.2, meaning 87% of the upgrades to v3.1.3 came from users that already had v3.1.2.

The other interesting data point is that roughly 13% of these users are slow to upgrade their iPhone OS and are using a version prior to 3.1.2.

]]> http://www.medialets.com/blog/2010/02/08/14-of-iphone-users-installed-v313-last-week/feed/ 4 http://www.medialets.com/blog/2010/02/08/14-of-iphone-users-installed-v313-last-week/ http://feedproxy.google.com/~r/medialets/~3/S-9KvurkGG8/ http://www.medialets.com/blog/2010/02/03/medialets-to-bring-interactivity-to-wizzard-medias-podcast-advertising/#comments Wed, 03 Feb 2010 17:30:05 +0000 David Barkoe http://www.medialets.com/blog/?p=95 More exciting news today…. Wizzard Media, the world’s largest podcasting network, has integrated our  advertising and medialytics platform into their iPhone App framework through which they will be posting  podcast related apps.

As Wizzard CEO Chris Spencer talks about in the release, Medialets is helping Wizzard overcome the biggest obstacle for podcast advertising which is “the lack of interactivity (the ability to click on an ad and be taken to an advertiser’s web site) and the accurate measurement of the delivered advertisement…”

More big news from Medialets in the coming days….stay tuned.

The ad is currently running within the NPR News iPhone app and raising awareness of the album while also driving direct downloads via the iTunes Music Store.

Check out the video of the ad in action and let us know what you think in the comments!

Let’s walk through the ad…

When a viewer opens the NPR News iPhone app, a 320×50 banner is presented that, when clicked, expands to reveal the band’s CONTRA album cover. The track “Cousins” begins to play over the iPhone’s speakers. (We also recommend headphones!)

The viewer is immediately  prompted via an animated icon to tilt their phone to the right. When they do, the album cover image slides off the screen revealing a fullscreen video of Vampire Weekend performing their song “Cousins.”

A message appears instructing the viewer to shake their phone to edit the video. Each time the viewer shakes their phone, the video clip instantly switches out as the band’s song continuously plays in the background. The user can tap anywhere on the ad to “View Album Info.” When tapped, the entire video slides to the left, once again revealing the CONTRA album cover. The viewer is prompted to tap the album cover to launch the iTunes store.

Rich media ads tend to drive higher and more intricate user engagement.  We’ve enhanced our “Engagement” reporting where you now can see engagement rate alongside impressions.  An engagement is defined as the user taking the call to action — loosely, “the user did something in the ad” — such as expand a banner to full screen, play the game in the ad, shake, etc.  Having a user take the call to action within the ad unit (as opposed to just a click through) demonstrates greater interaction with your creative and, ultimately, your brand.

The “Engagement” page also show a breakdown of total and average screen time for each creative across your selected campaigns and apps.  This allows for some side-by-side comparison to see how creatives are performing.  The data can also be downloaded in CSV format for your own analysis.

A new tab entitled “Engagement Detail” shows more fine grained impressions, clicks, and CTR by hour of day and day of week.  Now you can see how a given ad or campaign performs through the course of a day or week.  Do users tend to interact more during typical commute times?  Can you better grab their attention on lazy Friday afternoons?

An enhancement to “Impressions & Clicks” now has impressions vs. CTR and clicks vs. CTR separated into individual charts so you can see greater granularity on ad performance.  They’re side by side on the same user-defined scale for trend analysis.

Similar to the engagement data, creatives can be compared and data downloaded for each campaign.

Reporting is always an evolving product and we hope to continue to enhance based on your feedback.  Contact your Medialets representative or send comments to support@medialets.com.

Headed to iPhoneDevCamp 3 on July 31st? Then we have a special treat for you!

Medialets is proud to bring you BT as the special guest performer for the opening night events. This outdoor performance will be held at Yahoo! and is only available to registered attendees of the conference.

BT has a long standing history with Apple, from using their equipment to performing at WWDC 2006, and now releasing his first iPhone app called Sonifi . If you haven’t had a chance to hear BT before, you can check him out here.

There’s still time to register for iPhoneDevCamp 3 where VP of Marketing Rana Sobhany will be discussing iPhone Marketing 101, a session you don’t want to miss. Click here to register.

We look forward to seeing you there!

“Objavectaweb-C” OS?

One of the key challenges in conducting an objective evaluation of software performance across devices that utilize different operating systems lies in accounting for the fundamental differences in the various OSs. While the iPhone 3G and 3GS could potentially run the same app on the same Objective-C-based operating system (making direct comparisons relatively straightforward), Android apps are Java-based, and the Palm Pre runs the entirely new Web OS. Given these divergent OS implementations, is there anything that come close to a standard unit of measure for judging performance of this growing breed of “superphones?”

Finding Common Ground

The common thread between these three OS’s is JavaScript execution in WebKit—the open source project that, in varying degrees, powers web browsing technology for these three disparate operating systems. With the exception of certain browser plugins (e.g., Flash), web rendering technology installed on today’s premiere mobile devices makes almost all—and in some cases even more—features of their ubiquitous desktop web browser counterparts available. Therefore, given the global commonality of JavaScript and WebKit-based web browsers, it becomes possible to compare the performance of these “pocket computers that make phone calls” to the performance of desktop machines.

The Yardstick

The WebKit Open Source Project provides a JavaScript test Suite dubbed SunSpider. According to the description on the SunSpider home page, “this benchmark tests the core JavaScript language only, not the DOM or other browser APIs. It is designed to compare different versions of the same browser, and different browsers to each other.” We at Medialets have found it to be one of the best attempts to measure real world JavaScript performance in a balanced and statistically sound way.

Medialets ran the SunSpider test suite in the following environments:

1. Safari 4.0.1 on a 2.0 GHz Intel Core 2 Duo White MacBook.
   The MacBook results were used as a baseline for relative comparisons.
2. Mobile Safari on the iPhone 3G with iPhone OS v2.2.1
3. Mobile Safari on the iPhone 3G with iPhone OS v3.0
4. Mobile Safari on the iPhone 3GS with iPhone OS v3.0
5. The “Browser” app on the T-Mobile G1 with Android OS v1.5 (Cupcake)
6. The “Web” app on the Palm Pre with Web OS v1.0.2

Each device was fully restored and rebooted immediately before running the test suite. Every attempt was made to assure that no atypical background tasks were executing while the tests were running. The SunSpider tests automatically run five times sequentially and the mean average from all five tests are reported. Network speed and latency have no effect on the results of the test.

Results

The results of the iPhone-based tests alone are rather astonishing and seem to indicate that many of Apple’s claims about the performance gains of their 3.0 OS and the iPhone 3GS may hold some water. Using OS 3.0 on the same iPhone 3G yields nearly 3X the JavaScript performance in Mobile Safari vs. using iPhone OS 2.2.1. The iPhone 3GS ups the ante by another factor of 3, bringing JavaScript performance on the iPhone 3GS to just 12X that of a full-powered desktop machine that has well over four times the raw processing muscle alone. The T-Mobile G1 running the “Cupcake” version of the Android OS completed the test suite in about 91 seconds. This makes it about a third faster than the iPhone 3G running Apple’s previous OS (2.2.1). The Palm Pre came storming out of the gate with speeds that closely rival the iPhone 3G running Apple’s latest iPhone OS.

Do any of these numbers really indicate which phone might be the best choice for a given individual? Absolutely not. At Medialets we use all of these devices, and love each one for many reasons. The fact that these tests can even be performed across this many device/OS combinations is a testament to how far mobile technology has come in such a relatively short time. We are looking forward to seeing an even greater variety of advanced mobile devices and OS revisions enter the market and we’ll keep you posted as we test more devices in our lab. Subscribe to our feed, leave a comment below, or reach out to us directly if you have any questions.

A Perspective: Apples To Palms

The iTunes App Store is the most successful app store in the mobile market today, so it makes perfect sense that analysts and critics immediately compare the two. Unfortunately, there really is no common ground for the two app stores based on the numerous factors involved. So instead of a comparison of the two, we’ll just use the precedent the App Store has set to put things in perspective.

The App Store hit the 1 million download point about 17 days earlier than the App Catalog, housing more than 16x the amount of apps and was accessible by more than 26x the number of devices than the App Catalog. Looks pretty bad for the Pre, right? Well, that’s until you take a look at the downloads themselves.

Still comparing at the 1 million mark, the average Palm Pre user had downloaded 26x the number of apps that iPhone users had, and the average app in the App Catalog experienced 16x the number of downloads that apps in the App Store had experienced. Funny how those numbers look so familiar.

So congratulations Palm! The Pre is an amazing device with lots of potential and we’re looking forward to what a public SDK will offer both consumers and developers alike. And just like my father told me on my millionth download “Learn from the mistakes of those who came before you.”

On May 29th, 2009, 9 days before the device officially launched nationwide, the Palm Pre App Catalog went live with 4 apps (Classic, Sudoku, Today Show, and WHERE). By launch day (6/6/09), this number grew to 18 apps total and then jumped to 30 at the end of the first week (6/12/09), and has remained unchanged since. Compared to the other app stores we’ve seen so far, this number is a mere fraction on what we’ve experienced at launch, but there are a few factors that paint a picture as to why this isn’t an issue.

Palm has been very selective about who they have offered their development SDK to prior to it’s expected public release later this summer. This decision stems from the fact that originally, Palm had no plans to launch their App Catalog on day one. Somewhere along the line, they changed their mind and went forward with a beta version of the App Catalog, which many would agree is much better than launching without one. Those previously developing for PalmOS were approached directly by Palm with the WebOS SDK. This offered Palm more of a launch filter than any other app store has witnessed.  Also noteworthy is that aside from Palm’s App Catalog, the only other app store to have a simultaneous launch alongside the first device running its operating system is the Android Market, which launched with just over 60 apps in late October, 2008.

Digging deeper into Palm’s App Catalog actually provides quite a bit of information. The first thing to note is that the entire store and all of the apps in the store are in beta except for one app (Classic by MotionApps). The App Catalog clearly lists this with a banner over the top right corner of the screen and so far, only the app Classic has had a version number of 1 and higher, the rest have been variations of 0.9 or lower.

The most distinctive piece of information we see is that the App Catalog lists actual downloads, which no other market currently does (see the Chart below).  Apple’s App Store listed downloads only for a couple of hours post-launch before they were made unavailable.  Android Market provides “buckets” of download ranges which, at the low end are helpful, but at the upper end vary widely (e.g. 50K -  250K, >250K).

For developers, the greatest appeal of working with WebOS has been the promise of a platform that is simple and easy to develop for. With the limited time the select developers have had access to the SDK, the fact that the App Catalog houses two developers (out of 28 total) that each currently offer two apps definitely gives that impression. What appears to be the issue at this point, and one of the major hold ups behind releasing a public SDK, is the App Catalog itself.

Currently in the App Catalog, when a developer updates an app, their release date changes to the date they released the update along with removing all traces of the original date. This allows for any developer to release an update and reposition themselves at the top of the Most Recent category and the top of whatever other categories they belong to when sorting by date. After all the gaming we’ve seen take place in the App Store, this issue, coupled with a lack of payment system in the store itself, are two of the major reasons why the App Catalog isn’t ready to handle the volume of submissions that a public SDK would bring. While releasing the SDK to the public and barring submissions/approval to the store may sound like a smart alternative to some, Palm has clearly thought things through and decided to go with their current selective approach.

The excitement for the Palm Pre has only grown since we first heard word of it. Now, nearly two weeks after launch with the hype winding down, you have to wonder, did Palm miss their window of opportunity with their App Catalog, or do they have something up their sleeve?

NEW YORK–Medialets, the leading analytics and ad technology platform for next-generation mobile applications, has today announced that they have closed a $4 million Series A financing round led by investor Foundry Group, with participation from DFJ Gotham and Bobby Yazdani, early investor in Google.

Founded in June 2008, Medialets is the most widely deployed rich media advertising and analytics platform for mobile applications built for iPhone and Android, with support for BlackBerry, Windows Mobile, Symbian and Palm Pre devices coming this year. The company develops technologies that enable publishers to measure their audience and monetize their applications through advertising and allow brands to leverage all of the capabilities unique to these devices into advertisements in a completely measurable environment, whether a user is on- or offline.

“Medialets entered the market at the inception of the new generation of the mobile application space, and we are proud to have been able to help foster and grow the market by providing tools and support to the developer community. Over the past year, Medialets has become the trusted partner to over 1,000 leading developers. Through this investment, we’ll focus on significantly enhancing the platform they use to gain a competitive edge and continue to win market share,” said Eric Litman, Chairman and CEO of Medialets. “We’ve accomplished a great deal in a short period of time, and are thrilled to now bring in partners who are just as passionate about the business as we are.”

Medialets launched on July 11th, 2008, the same day as Apple’s App Store, has been installed over 60 million times across over 15 million unique devices to date, and measures usage in many of the top 20 highest downloaded applications on the iPhone platform based upon data released by Apple in April 2009. On the measurement side, Medialets primarily works with large developers and media publishers who look to the company’s analytics product, Medialytics, as a business intelligence tool to help them make informed decisions around improving app strategy and performance. Medialets does not collect any personally identifiable information from users. The data gathered from the analytics product is anonymized and applied to improve the advertising experience and targeting capabilities for advertisers.

The Medialets ad platform solves a core set of challenges successful publishers and developers face when deploying a mobile application. Medialets’ ad technology makes it possible to target and serve rich media ads to millions of smartphone users worldwide immediately, whether those ads are sold in-house or come from a third party. The company’s unique ad formats let brands and agencies create engaging ads that deliver the power of a branded application with the immediate distribution of an ad. Publishers add Medialets’ analytics code to their application and Medialets provides the infrastructure on the server side for aggregating and reporting on usage, as well as for reliably delivering ads into enabled applications. The rich media ads can include video, animation, sound and other advanced functionality.

“Although this is a very young sector, we believe that Medialets has the management team, experience and traction in the market to be the clear leader in the space,” said Seth Levine, partner at Foundry Group. “We look forward to working closely with Eric and his team to solidify Medialets’ lead in the market and continue to innovate and push the boundaries around what is possible in mobile advertising.”

For more information about Medialets, please visit www.medialets.com.

About Medialets

Medialets is a New York City-based rich media advertising and analytics platform for native applications on devices such as iPhone and Android. Medialets works with agencies and brands to define and deploy innovative ad campaigns that tap into all of the capabilities of the iPhone. Medialytics, Medialets’ free analytics and reporting solution, is the leading analytics and advertising solution for the world’s most downloaded iPhone applications. Medialets is a privately-held company with offices in New York, NY and San Francisco, CA. Email us at connect@medialets.com and follow us on Twitter at www.twitter.com/medialets.

About Foundry Group

Foundry Group is a venture capital firm focused on investing in early-stage information technology, Internet, and software startups. In addition to providing the necessary venture capital to get a company up and running, Foundry Group is committed to leveraging their experience in starting and growing companies, expertise in the technology industry, and network of relationships to help great entrepreneurs turn great ideas into great companies. Foundry Group is based in Boulder, Colorado, and invests in companies located across the United States. For more information, visit www.foundrygroup.com.

About DFJ Gotham

DFJ Gotham Ventures is an early-stage venture capital firm based in New York City focused primarily on early-stage information technology companies on the East Coast. DFJ Gotham Ventures partners with extraordinary teams of entrepreneurs to build strong and successful businesses that make a huge impact in their industries. DFJ Gotham Ventures takes pride in being an active partner, leveraging its experience, knowledge and relationships to provide substantial value to its portfolio companies. DFJ Gotham Ventures is proud to have backed such category leaders as Massive (acquired by MSFT), XOsoft (acquired by CA), Q-Link (acquired by Adobe), Mimeo.com, ContextWeb, Worktopia and Drop.io, among many others. For more information, please visit www.dfjgotham.com.

About Bobby Yazdani

Bobby Yazdani is the founder and CEO of Saba. He founded Saba in 1997. Today, Saba, with over $100M in profitable revenue is headquartered in Redwood Shores, Calif., is the premier global provider of strategic human capital management. Saba’s people platform are used by more than 17 million people worldwide. Prior to founding Saba, Bobby held various senior R&D management positions at Oracle Corporation. He has successfully mentored and invested in many early stage start-ups including Clearspring, Dropbox, Google, HotPrints, Salesforce.com, Social Gaming Network, Webs.com and Masimo. Bobby has a BA in Applied Mathematics from the University of California at Berkeley.

Contact

Medialets
Rana Sobhany, 703-203-2508
VP Marketing
rana.sobhany@medialets.com

This is just the beginning for us. Today we’re announcing that we’ve raised $4m from the stellar teams at Foundry Group and DFJ Gotham with participation from Bobby Yazdani, an early investor in Google and Salesforce.com. Together with a series of advisors and new team members we’ll announce soon, we’ll collectively work to solidify Medialets’ position in the market and establish us as the standard for highly measurable, rich media ads in mobile.

If you’re a publisher, application developer, advertiser, agency, or anyone else interested in learning more about the measurable impact Medialets’ platform can have on your business, drop us an email at connect@medialets.com and we’ll get right back to you. Or send a message to careers@medialets.com if you have the passion, talent and drive to help us to lead an industry.

This ad was built by the Medialets team and served via our ad server into several top iPhone apps including iBowl, i.TV, SGN Golf and iBasketball. It is currently running – as of the date of this post – as a full screen interstitial, and includes stop motion video (a very cool effect done by our creative director Theo Skye), sound, and the ability to shake the ad to move between dance sequences.

Forbes, Mobile Marketer, Silicon Alley Insider, Advertising Age and a host of others have given their praise for this campaign. Special thanks to John Haber and Jamie Wells at OMD for their creative vision and support.

If you would like Medialets to help you with rich media ads on iPhone, Android or BlackBerry, drop us an email at connect@medialets.com and we’ll create a plan to shake up the market together.