en-us http://ruby.fgcu.edu/courses/tdugas/ids3301 Presentations on the influence of media on culture Presentations on the influence of media on culture for IDS 3301 These presentations will focus on the role of the Mass Media in the development of both "popular" and "personal" culture. By studying how the Media influences us, we will be able to make decisions about our lives independent of outside media influence. Tue, 14 Aug 2007 02:47:31 GMT ListGarden Program 1.3.1 http://blogs.law.harvard.edu/tech/rss 2007 William T Dugas Prof. Terry Dugas William T Dugas tdugas@crosscut.net clean Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module6p.html The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon. The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon. Tue, 14 Aug 2007 02:33:44 GMT http://www.crosscut.net/podcasts/module6p4b.mp4 advertising, marketing, communications, media, culture, techniques, emotional, advertisements, commercials Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module6p.html The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon. The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon. Tue, 14 Aug 2007 02:32:44 GMT http://www.crosscut.net/podcasts/module6p4a.mp4 advertising, marketing, communications, media, culture, techniques, emotional, advertisements, commercials Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module6p.html The three main types of factual appeal are features, demonstration, and price. The three main types of factual appeal are features, demonstration, and price. Tue, 14 Aug 2007 02:29:42 GMT http://www.crosscut.net/podcasts/module6p3.mp4 advertising, marketing, communications, media, culture, techniques, facts, features, demonstration, price, advertisements, commercials Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module6p.html There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit. There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit. Tue, 14 Aug 2007 02:28:04 GMT http://www.crosscut.net/podcasts/module6p2.mp4 advertising, marketing, communications, media, culture, techniques, motivation, attention, benefit, advertisements, commercials Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module6p.html The three categories of advertising - the hard sell, the soft sell, and positioning or branding. The three categories of advertising - the hard sell, the soft sell, and positioning or branding. Tue, 14 Aug 2007 02:25:55 GMT http://www.crosscut.net/podcasts/module6p1b.mp4 advertising, marketing, communications, media, culture, techniques, selling, positioning, branding, advertisements, commercials Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module6p.html The three meanings of advertisements - the surface meaning, the intended meaning, the ideological meaning. The three meanings of advertisements - the surface meaning, the intended meaning, the ideological meaning. Tue, 14 Aug 2007 02:24:12 GMT http://www.crosscut.net/podcasts/module6p1.mp4 advertising, marketing, communications, media, culture, techniques, meaning, advertisements, commercials Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module5p.html There are at least five major internal factors influencing consumption - motivation, learning and memory, personality and self-concept, attitudes, and information processing. There are at least five major internal factors influencing consumption - motivation, learning and memory, personality and self-concept, attitudes, and information processing. Tue, 14 Aug 2007 02:22:00 GMT http://www.crosscut.net/podcasts/module5p4.mp4 advertising, marketing, communications, media, culture, techniques, consumer, motivation, attitudes, self-concept Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module5p.html There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends. There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends. Tue, 14 Aug 2007 02:20:04 GMT http://www.crosscut.net/podcasts/module5p3.mp4 advertising, marketing, communications, media, culture, techniques, consumer, choices Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module5p.html Just as the media expanded to fill leisure hours, marketing expanded to absorb disposable income. Just as the media expanded to fill leisure hours, marketing expanded to absorb disposable income. Tue, 14 Aug 2007 02:17:04 GMT http://www.crosscut.net/podcasts/module5p2.mp4 advertising, marketing, communications, media, culture, techniques, consumer, disposable, income Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module5p.html People consume because they "want" something. People consume to establish relationships. People consume to help define their place and role in society. People consume to help define who they are as individuals. People consume because they "want" something. People consume to establish relationships. People consume to help define their place and role in society. People consume to help define who they are as individuals. Tue, 14 Aug 2007 02:14:45 GMT http://www.crosscut.net/podcasts/module5p1.mp4 advertising, marketing, communications, media, culture, techniques, consumption, society Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module4p.html Mass mediation of leisure and the commercialization of culture. Mass mediation of leisure and the commercialization of culture. Tue, 14 Aug 2007 02:12:35 GMT http://www.crosscut.net/podcasts/module4p4.mp4 advertising, marketing, communications, media, culture, techniques, leisure Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module4p.html Media as an influence on what we believe - the group behavior model. Media as an influence on what we believe - the group behavior model. Tue, 14 Aug 2007 02:11:14 GMT http://www.crosscut.net/podcasts/module4p3.mp4 advertising, marketing, communications, media, culture, group, behavior Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module4p.html Media as an influence on what we believe - the media role model. Media as an influence on what we believe - the media role model. Tue, 14 Aug 2007 02:09:46 GMT http://www.crosscut.net/podcasts/module4p2.mp4 advertising, marketing, communications, media, culture, techniques, role, model Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module4p.html Mass media as myth maker - media and socialization, mass mediation of leisure, commercialization of culture. Mass media as myth maker - media and socialization, mass mediation of leisure, commercialization of culture. Tue, 14 Aug 2007 02:07:48 GMT http://www.crosscut.net/podcasts/module4p1.mp4 advertising, marketing, communications, media, culture, techniques, leisure Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html The four uses of mass media - cognition, diversion, social utility, withdrawal. The four uses of mass media - cognition, diversion, social utility, withdrawal. Tue, 14 Aug 2007 02:05:30 GMT http://www.crosscut.net/podcasts/module3p7.mp4 advertising, marketing, communications, media, culture, cognition, diversion, utility, withdrawal Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html How current trends have changed the media industry and changed how it affects culture - convergence. How current trends have changed the media industry and changed how it affects culture - convergence. Tue, 14 Aug 2007 02:04:06 GMT http://www.crosscut.net/podcasts/module3p6b.mp4 advertising, marketing, communications, media, culture, convergence Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html How current trends have changed the media industry and changed how it affects culture - symbiosis. How current trends have changed the media industry and changed how it affects culture - symbiosis. Tue, 14 Aug 2007 02:02:48 GMT http://www.crosscut.net/podcasts/module3p6.mp4 advertising, marketing, communications, media, culture, symbiosis Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html The three major trends in mass communication: concentration of ownership, audience fragmentation, and globalization. The three major trends in mass communication: concentration of ownership, audience fragmentation, and globalization. Tue, 14 Aug 2007 02:01:06 GMT http://www.crosscut.net/podcasts/module3p5.mp4 advertising, marketing, communications, media, culture, ownership, audience, fragmentation, global Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html The 5 main roles of mass communication in society, continued. The 5 main roles of mass communication in society, continued. Tue, 14 Aug 2007 01:56:26 GMT http://www.crosscut.net/podcasts/module3p4b.mp4 advertising, marketing, communications, media, culture, surveillance, interpretation, linkage, values, entertainment Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html The five main roles of mass communication in society - Surveillance, Interpretation, Linkage, Establishing Values, and Entertainment. The five main roles of mass communication in society - Surveillance, Interpretation, Linkage, Establishing Values, and Entertainment. Tue, 14 Aug 2007 01:55:05 GMT http://www.crosscut.net/podcasts/module3p4.mp4 advertising, marketing, communications, media, culture, surveillance, interpretation, linkage, values, entertainment Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html The five common characteristics of mass communications organizations: Usually produced by formal and complex organizations ("professional communicators"); Organizations have multiple gatekeepers; Need a great deal of money to operate; Exist to make a profit; And have a great deal of competition. The five common characteristics of mass communications organizations: Usually produced by formal and complex organizations ("professional communicators"); Organizations have multiple gatekeepers; Need a great deal of money to operate; Exist to make a profit; And have a great deal of competition. Tue, 14 Aug 2007 01:53:03 GMT http://www.crosscut.net/podcasts/module3p3.mp4 advertising, marketing, communications, media, culture, organizations, gatekeeper, competition Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html The eight communication elements in mass communications. The eight communication elements in mass communications. Tue, 14 Aug 2007 01:50:57 GMT http://www.crosscut.net/podcasts/module3p2b.mp4 advertising, marketing, communications, media, culture, sender, encoding, receiver, channels, decoding, feedback, noise Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html The eight elements of communications in face to face and machine assisted communications. The eight elements of communications in face to face and machine assisted communications. Tue, 14 Aug 2007 01:49:32 GMT http://www.crosscut.net/podcasts/module3p2.mp4 advertising, marketing, communications, media, culture, sender, encoding, receiver, channels, decoding, feedback, noise Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module3p.html Identify, define, and describe the function of each element in the communication process - a sender, a process of encoding, a message, a channel, a process of decoding, a receiver, feedback, and noise. Identify, define, and describe the function of each element in the communication process - a sender, a process of encoding, a message, a channel, a process of decoding, a receiver, feedback, and noise. Tue, 14 Aug 2007 01:46:59 GMT http://www.crosscut.net/podcasts/module3p1.mp4 advertising, marketing, communications, media, culture, sender, encoding, receiver, channels, decoding, feedback, noise Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/coursed/tdugas/ids3301/module2p.html Understand how culture liberates and limits the individual. <br>Understand how culture defines, divides, and unites us. <br>And understand the difference between the dominant culture and sub-cultures. Understand how culture liberates and limits the individual. <br>Understand how culture defines, divides, and unites us. <br>And understand the difference between the dominant culture and sub-cultures. Tue, 14 Aug 2007 01:43:57 GMT http://www.crosscut.net/podcasts/module2p3.mp4 advertising, marketing, communications, media, culture, bonded, sub-cultures Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/coursed/tdugas/ids3301/module2p.html Understand the role of mass communication in forming a "Common Culture". Understand the role of mass communication in forming a "Common Culture". Tue, 14 Aug 2007 01:42:22 GMT http://www.crosscut.net/podcasts/module2p2.mp4 advertising, marketing, communications, media, culture Prof. Terry Dugas Prof. Terry Dugas http://ruby.fgcu.edu/courses/tdugas/ids3301/module2p.html Exactly what is culture? It's learned behavior. By individuals. Of a given group or groups. Exactly what is culture? It's learned behavior. By individuals. Of a given group or groups. Tue, 14 Aug 2007 01:39:31 GMT http://www.crosscut.net/podcasts/module2p1.mp4 advertising, marketing, communications, media, culture, behavior Prof. Terry Dugas Prof. Terry Dugas http://www.crosscut.net/podcasts/module1p.mp4 Technical orientation for IDS 3301, Issues in Culture and Society Technical orientation for IDS 3301, Issues in Culture and Society Tue, 14 Aug 2007 00:09:36 GMT http://www.crosscut.net/podcasts/module1p.mp4 advertising, marketing, communications, media, culture, sender, encoding, receiver, channels, decoding, feedback, noise Prof. Terry Dugas