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<channel>
	<title>MediaStyle</title>
	
	<link>http://mediastyle.ca</link>
	<description>We tell great stories.</description>
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		<title>Riverboat Gala</title>
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		<comments>http://mediastyle.ca/2013/06/riverboat-gala/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 21:36:12 +0000</pubDate>
		<dc:creator>Gabriela Warrior Renaud</dc:creator>
				<category><![CDATA[Media Relations]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6847</guid>
		<description><![CDATA[A few weeks ago, we kicked off our summer in style with the Ottawa Riverkeeper&#8217;s first ever Riverboat Gala. Together with our partners we organized a three-part event to give our precious Ottawa River the love it deserves. Starting with a VIP event on Parliament Hill, our guests then enjoyed some live performances by Kathleen Edwards and Sam Roberts in...<br /><a href="http://mediastyle.ca/2013/06/riverboat-gala/" class="read-more">Read More &#187;</a>]]></description>
			<content:encoded><![CDATA[<a href="http://mediastyle.ca/wp-content/uploads/2013/06/295-Riverkeepter2013-Edit.jpg"><img class="aligncenter  wp-image-6849" title="295-Riverkeepter2013-Edit" src="http://mediastyle.ca/wp-content/uploads/2013/06/295-Riverkeepter2013-Edit.jpg" alt="" width="535" height="329" /></a>

<p>A few weeks ago, we kicked off our summer in style with the Ottawa Riverkeeper&#8217;s first ever <a href="http://www.riverkeepergala.com/" target="_blank">Riverboat Gala</a>. Together with our partners we organized a three-part event to give our precious Ottawa River the love it deserves. Starting with a VIP event on Parliament Hill, our guests then enjoyed some live performances by <a href="http://kathleenedwards.com/" target="_blank">Kathleen Edwards</a> and <a href="http://www.samrobertsband.com/" target="_blank">Sam Roberts</a> in the Voyageur Salon of the <a href="http://www.civilization.ca/home" target="_blank">Museum of Civilization</a>. We saved the real treat of the evening for last with our decked-out riverboat where we brought our guests up-close and personal with the evening&#8217;s real celebrity, the Ottawa River.</p>

<p>It was a killer event and we were absolutely thrilled with the turnout! The event was hosted by CBC&#8217;s <a href="http://www.cbc.ca/programguide/personality/evan_solomon" target="_blank">Evan Solomon</a> and Ottawa Riverkeeper&#8217;s Executive Director  Meredith Brown. We were also joined by <a href="http://en.wikipedia.org/wiki/Mark_Carney" target="_blank">Mark and Diana Carney</a> who received the recognition as <a href="http://ottawariverkeeper.ca/" target="_blank">Ottawa Riverkeeper&#8217;s</a><span> first honorary Riverkeepers. As guests mingled and chilled to the sounds of </span><a href="https://twitter.com/DeejayZattar" target="_blank">DJ Zattar</a><span> on all three decks of the </span><a href="http://www.capitalcruises.ca/" target="_blank">Empress of Ottawa</a><span> boat, they enjoyed beer from the </span><a href="http://www.brasseursdutemps.com/english" target="_blank">BDT</a><span>, premium martinis made with </span><a href="http://www.ungava-gin.com/en/index.html" target="_blank">Ungava Gin</a><span>, delicious riverboat cuisine from </span><a href="http://nextfood.ca/" target="_blank">Next</a><span> Food and tasty dark and stormy&#8217;s made with dark rum and </span><a href="https://twitter.com/HarveyandVerns" target="_blank">Harvey and Vern&#8217;s</a><span> Olde Fashioned Ginger Beer supplied by Kichesippi Beer Co.. With the help of </span><a href="http://www.prestigerental.ca/" target="_blank">Prestige Rentals</a><span> and </span><a href="http://www.qualityentertainment.ca/" target="_blank">Quality Entertainment</a><span>, our team transformed the boat into a chic, pulsating lounge filled with sofas, glow bars, cool lighting effects and beautiful take-home orchids from </span><a href="http://www.blumenstudio.ca/" target="_blank">Blumenstudio.</a></p>

<p>The team at MediaStyle have already begun planning a bigger and better event for next year!</p>

<p style="text-align: center;"><a href="http://mediastyle.ca/wp-content/uploads/2013/06/353-Riverkeepter2013.jpg"><img class="aligncenter  wp-image-6853" title="353-Riverkeepter2013" src="http://mediastyle.ca/wp-content/uploads/2013/06/353-Riverkeepter2013-300x200.jpg" alt="" width="270" height="180" /></a><a href="http://mediastyle.ca/wp-content/uploads/2013/06/351-Riverkeepter2013.jpg"><img class="aligncenter  wp-image-6852" title="351-Riverkeepter2013" src="http://mediastyle.ca/wp-content/uploads/2013/06/351-Riverkeepter2013-300x200.jpg" alt="" width="270" height="180" /></a><a href="http://mediastyle.ca/wp-content/uploads/2013/06/343-Riverkeepter2013.jpg"><img class="aligncenter  wp-image-6851" title="343-Riverkeepter2013" src="http://mediastyle.ca/wp-content/uploads/2013/06/343-Riverkeepter2013-300x200.jpg" alt="" width="270" height="180" /></a><a href="http://mediastyle.ca/wp-content/uploads/2013/06/255-Riverkeepter2013.jpg"><img class="aligncenter  wp-image-6863" title="255-Riverkeepter2013" src="http://mediastyle.ca/wp-content/uploads/2013/06/255-Riverkeepter2013-300x200.jpg" alt="" width="270" height="180" /></a></p><div class="feedflare">
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		<title>Gin and Talkin’</title>
		<link>http://feedproxy.google.com/~r/mediastyle/~3/7tX9s1qiVZw/</link>
		<comments>http://mediastyle.ca/2013/06/gin-and-talkin/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 21:17:22 +0000</pubDate>
		<dc:creator>Gabriela Warrior Renaud</dc:creator>
				<category><![CDATA[Media Relations]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6819</guid>
		<description><![CDATA[The MediaStyle team was pleased to co-host Danny Brown author of the book &#8216;Influence Marketing&#8217; at an informal event we called &#8220;Gin and Talkin&#8221;&#8217; with Bob LeDrew, of Translucid Communications. The event kicked-off with a Q&#38;A discussion featuring our very own Ian Capstick who picked Danny’s brain about what Influence Marketing is, how can businesses implement it,...<br /><a href="http://mediastyle.ca/2013/06/gin-and-talkin/" class="read-more">Read More &#187;</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0044_2.jpg"><img class="aligncenter  wp-image-6824" title="IMG_0044_2" src="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0044_2-1024x682.jpg" alt="" width="540" height="360" /></a></p>
<p>The MediaStyle team was pleased to co-host <a href="http://dannybrown.me/" target="_blank">Danny </a><a href="http://dannybrown.me/" target="_blank">Brown</a> author of the book &#8216;Influence Marketing&#8217; at an informal event we called &#8220;Gin and Talkin&#8221;&#8217; with Bob LeDrew, of <a href=" http://www.translucid.ca/site/" target="_blank">Translucid Communications</a>. The event kicked-off with a Q&amp;A discussion featuring our very own Ian Capstick who picked Danny’s brain about what Influence Marketing is, how can businesses implement it, and the classic do&#8217;s and don’ts.</p>
<p><div>Danny&#8217;s book tackles the tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24&#215;7 access to the attitudes and recommendations of their most engaged peers. <em>These </em>are the views that shape buying decisions. <em>These </em>are the views you must shape and use. <em>Influence Marketing </em>won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins.</div></p>
<div></div>
<p><div>Gin and Talkin&#8217; lured interested participants to the talk to learn from Danny but also to imbibe Gin and Tonics, beer and Dark and Stormys. Thanks to the fine folks at <a href="http://www.kbeer.ca/" target="_blank">Kichesippi Beer</a>, we literally had buckets of Kichesippi Natural Blonde and made Dark and Stormy mixed drinks using Kichesippi&#8217;s new line of hand crafted ginger beer, &#8220;<a href="https://www.facebook.com/HarveyAndVerns" target="_blank">Harvey &amp; Vern&#8217;s Olde Fashioned Soda</a>.&#8221;</div></p>
<div></div>
<p><div>We owe a huge debt of gratitude to <a href="http://www.notrevictoire.com/" target="_blank">Victoire</a> Boutique for lending their aesthetic props and talent, helping us convert our office into a gorgeous &#8216;Country Chic&#8217; themed setting. Thanks to Translucid Communications for their generous door prize of a fully funded invitation to their <a href="http://socialcapitalconference.ca/" target="_blank">Social Capital Conference</a> and to <a href="https://twitter.com/msshartley" target="_blank">Samantha Hartley</a> for helping put this event together. The rest of the evening featured fine treats from <a href="http://auntieloostreats.ca/">Auntie Loo’s</a> and a delicious peanut butter cake from <a href="http://itsamatterofcake.ca/">It’s a Matter of Cake</a>, perfectly presented on some great vintage dishes and accessories from <a href="http://amyandjen.com/">Amy and Jen Decor</a>.</p></div>
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<div><a href="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0009_2.jpg"><img class="aligncenter  wp-image-6822" title="IMG_0009_2" src="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0009_2-300x200.jpg" alt="" width="270" height="180" /></a><a href="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0057_2.jpg"><img class="aligncenter  wp-image-6825" title="IMG_0057_2" src="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0057_2-300x200.jpg" alt="" width="270" height="180" /></a><a href="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0031_2.jpg"><img class="aligncenter  wp-image-6823" title="IMG_0031_2" src="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0031_2-300x200.jpg" alt="" width="270" height="180" /></a><a href="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0086_2.jpg"><img class="aligncenter  wp-image-6826" title="IMG_0086_2" src="http://mediastyle.ca/wp-content/uploads/2013/06/IMG_0086_2-300x200.jpg" alt="" width="270" height="180" /></a></div>
<div></div>
<div>

<p>If you’d like to join us next time, follow us on <a href="https://twitter.com/mediastyle">Twitter</a> and <a href="https://www.facebook.com/MediaStyleStudio">Facebook</a>!</p>

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		<comments>http://mediastyle.ca/2013/05/mediastyle-loves-victoire/#comments</comments>
		<pubDate>Fri, 31 May 2013 15:42:16 +0000</pubDate>
		<dc:creator>Gabriela Warrior Renaud</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[MediaStyle]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Canadian designers]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Shop Talk]]></category>
		<category><![CDATA[Victoire]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6737</guid>
		<description><![CDATA[MediaStyle has had the pleasure of working with the wonderful women of Victoire. We love both their vintage-inspired clothes and their appreciation for Canadian designers. As amazing hosts they graciously allowed Caitlin and I to play dress-up in both their Dalhousie and West Wellington locations! Both locations are filled with beautiful Canadian designed clothing and...<br /><a href="http://mediastyle.ca/2013/05/mediastyle-loves-victoire/" class="read-more">Read More &#187;</a>]]></description>
			<content:encoded><![CDATA[MediaStyle has had the pleasure of working with the wonderful women of <a href="http://www.notrevictoire.com/" target="_blank">Victoire</a>. We love both their vintage-inspired clothes and their appreciation for Canadian designers. As amazing hosts they graciously allowed Caitlin and I to play dress-up in both their <a href="https://maps.google.ca/maps?q=246+Dalhousie+St&amp;ie=UTF-8&amp;ei=KeWkUfqiH8TYyQG80YCgBA&amp;ved=0CAsQ_AUoAg" target="_blank">Dalhousie</a> and <a href="https://maps.google.ca/maps?q=246+Dalhousie+St&amp;ie=UTF-8&amp;ei=KeWkUfqiH8TYyQG80YCgBA&amp;ved=0CAsQ_AUoAg" target="_blank">West Wellington</a> locations! Both locations are filled with beautiful Canadian designed clothing and accessories, with each store offering similar but differing clothing, each with it&#8217;s own special flair. Located in the heart of the Byward Market, their flagship store on Dalhousie offers a few more daring styles, while their West Wellington location plays it a little more professional.
<div></div>

<div id="attachment_6788" class="wp-caption aligncenter" style="width: 251px"><a href="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_02961.jpg"><img class=" wp-image-6788      " title="Birds of North America Redstart top, 129$ (available at both locations)" src="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_02961-300x199.jpg" alt="Birds of North America Redstart top, 129$ (available at both locations)" width="241" height="160" /></a><p class="wp-caption-text">Birds of North America Redstart top, 129$ (available at both locations)</p></div>

<div id="attachment_6783" class="wp-caption aligncenter" style="width: 251px"><a href="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_0061_crop2.jpg"><img class=" wp-image-6783    " title="Turquoise &quot;Favourite Shirt&quot; by Sara Duke, 74$ (available at both shops)" src="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_0061_crop2-300x199.jpg" alt="Turquoise &quot;Favourite Shirt&quot; by Sara Duke, 74$ (available at both shops)" width="241" height="160" /></a><p class="wp-caption-text">Turquoise &#8220;Favourite Shirt&#8221; by Sara Duke, 74$ (available at both shops)</p></div>

<div></div>
Over the past seven years, Victoire has been providing Ottawa with edgy and classic pieces from across the country. As we perused around their museum-like shops, we each came across a number of treasures we wanted to take home. I loved the fact that despite Caitlin and I having different personal styles, we were able to shop together and find pieces that suited our personalities. It was great to find items that we both felt so good about!

<div id="attachment_6785" class="wp-caption aligncenter" style="width: 251px"><a href="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_01261.jpg"><img class=" wp-image-6785 " title="Valerie Dumaine navy Flavie dress, 205$ (available at both shops)" src="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_01261-199x300.jpg" alt="Valerie Dumaine navy Flavie dress, 205$ (available at both shops)" width="241" height="300" /></a><p class="wp-caption-text">Valerie Dumaine navy Flavie dress, 205$ (available at both shops)</p></div>

<div id="attachment_6786" class="wp-caption aligncenter" style="width: 251px"><a href="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_01921.jpg"><img class=" wp-image-6786 " style="margin-left: 25px; margin-right: 25px;" title="Darling Paloma dress, 119$ (available at both shops)" src="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_01921-199x300.jpg" alt="Darling Paloma dress, 119$ (available at both shops)" width="241" height="300" /></a><p class="wp-caption-text">Darling Paloma dress, 119$ (available at both shops)</p></div>

<div></div>

<div id="attachment_6784" class="wp-caption aligncenter" style="width: 251px"><a href="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_01181.jpg"><img class=" wp-image-6784 " style="margin-left: 25px; margin-right: 25px;" title="Ganni striped dress 169$ (sold out!) worn with Ursa Minor leather leggings, 160$ (available at both shops)" src="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_01181-199x300.jpg" alt="Ganni striped dress 169$ (sold out!) worn with Ursa Minor leather leggings, 160$ (available at both shops)" width="241" height="300" /></a><p class="wp-caption-text">Ganni striped dress 169$ (sold out!) worn with Ursa Minor leather leggings, 160$ (available at both shops)</p></div>

<div id="attachment_6787" class="wp-caption aligncenter" style="width: 251px"><a href="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_02221.jpg"><img class=" wp-image-6787 " style="margin-left: 25px; margin-right: 25px;" title="Birds of North America Mallard dress 179$ with Betina Lou Lucy cardigan, 140$, and Bohten frames 260$ (dress &amp; cardi at West only, Bohten frames at both locations)" src="http://mediastyle.ca/wp-content/uploads/2013/05/DSC_02221-199x300.jpg" alt="Birds of North America Mallard dress 179$ with Betina Lou Lucy cardigan, 140$, and Bohten frames 260$ (dress &amp; cardi at West only, Bohten frames at both locations)" width="241" height="300" /></a><p class="wp-caption-text">Birds of North America Mallard dress 179$ with Betina Lou Lucy cardigan, 140$, and Bohten frames 260$ (dress &amp; cardi at West only, Bohten frames at both locations)</p></div>

<p>We are working with Katie and Régine on their new web series <a href="https://vimeo.com/user17902098" target="_blank">&#8220;Shop Talk&#8221;</a>, which focuses on the different aspects of what makes <a href="https://www.facebook.com/Victoireboutique?fref=ts" target="_blank">Victoire</a> so unique (hint: their personalities and passion are a big part of it!)</p>

<p>Check out the latest episode which gives you the low-down on mastering the layered look:</p>

<iframe src="http://player.vimeo.com/video/66086658" frameborder="0" width="500" height="281"></iframe>

<p>Make sure to check out their <a href="https://vimeo.com/user17902098" target="_blank">vimeo</a> for all other episodes!</p>

<p>And go meet these lovely ladies in person and do some perusing of your own!</p>

<p>Dalhousie shop: <a href="https://maps.google.ca/maps?q=246+Dalhousie+St&amp;ie=UTF-8&amp;ei=KeWkUfqiH8TYyQG80YCgBA&amp;ved=0CAsQ_AUoAg" target="_blank">246 Dalhousie St</a></p>

<p>Wellington shop: <a href="https://maps.google.ca/maps?q=246+Dalhousie+St&amp;ie=UTF-8&amp;ei=KeWkUfqiH8TYyQG80YCgBA&amp;ved=0CAsQ_AUoAg" target="_blank">1282 B Wellington Street West</a></p>

<p><em>Photos courtesy of my wonderful mother, <a href="http://365project.org/cwarrior/profile" target="_blank">Caroline Warrior</a>.</em></p><div class="feedflare">
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		<item>
		<title>The ongoing history of MediaStyle: The legend continues</title>
		<link>http://feedproxy.google.com/~r/mediastyle/~3/0EKn0yvKq4A/</link>
		<comments>http://mediastyle.ca/2013/05/thelegend/#comments</comments>
		<pubDate>Thu, 02 May 2013 14:38:40 +0000</pubDate>
		<dc:creator>Benjamin Dickerson</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Media News]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[awesome]]></category>
		<category><![CDATA[MediaStyle]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6705</guid>
		<description><![CDATA[The truly intangible, insatiable and exciting is coming. Something is in the works from your friends at MediaStyle. And this little video will tell you little to nothing at all about it. But it&#8217;s fun nonetheless.]]></description>
			<content:encoded><![CDATA[<p>The truly intangible, insatiable and exciting is coming. Something is in the works from your friends at MediaStyle. And this little video will tell you little to nothing at all about it. But it&#8217;s fun nonetheless.</p>

<div align="center"><iframe src="http://player.vimeo.com/video/65257409?title=0&amp;byline=0&amp;portrait=0&amp;color=ee509c" frameborder="0" width="560" height="315"></iframe></div><div class="feedflare">
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		<item>
		<title>Ottawa Riverkeeper Gala!</title>
		<link>http://feedproxy.google.com/~r/mediastyle/~3/q1vwlyscvQc/</link>
		<comments>http://mediastyle.ca/2013/04/ottawa-riverkeeper-riverboat-gala-cruise/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 20:42:03 +0000</pubDate>
		<dc:creator>Ian Capstick</dc:creator>
				<category><![CDATA[Media Relations]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6688</guid>
		<description><![CDATA[With outstretched arms, the Ottawa Riverkeeper invites you to the first ever Riverboat Gala Cruise to be held May 29th. MediaStyle has partnered up with Executive Director of the Ottawa Riverkeeper Meredith Brown, CBCs Evan Solomon and first ever honourary Riverkeepers Governor of the Bank of Canada Mark Carney and partner Diana. We are planning...<br /><a href="http://mediastyle.ca/2013/04/ottawa-riverkeeper-riverboat-gala-cruise/" class="read-more">Read More &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediastyle.ca/wp-content/uploads/2013/04/MS-Wordpress-Banner-Yeah.png"><img class="aligncenter size-full wp-image-6690" title="MS-Wordpress-Banner" src="http://mediastyle.ca/wp-content/uploads/2013/04/MS-Wordpress-Banner-Yeah.png" alt="" width="570" height="90" /></a></p>

<p>With outstretched arms, the Ottawa Riverkeeper invites you to the first ever Riverboat Gala Cruise to be held May 29th.</p>

<p>MediaStyle has partnered up with Executive Director of the Ottawa Riverkeeper Meredith Brown, CBCs Evan Solomon and first ever honourary Riverkeepers Governor of the Bank of Canada Mark Carney and partner Diana.</p>

<p>We are planning a night to remember.</p>

<p>Juno nominated Kathleen Edwards whose last album &#8220;Voyageur&#8221; charted in the Top 40 on the U.S. Billboard 200 and was #2 in Canada, will be providing an exclusive performance. A second, very special Juno winning musical guest will also be announced on the night of the event.</p>

<p>You can still make a donation or buy a ticket.</p>

<p>Many amazing sponsors have already come forward. Beer will be supplied by one of Quebec&#8217;s foremost craft brewers, Brasseurs du Temps. Gin will be provided by Quebec&#8217;s Ungava Premium Canadian Gin. The event begins at the Museum of Civilization and then guests will walk along the banks of the river to a waiting boat where they will take a sunset cruise on the beautiful Ottawa River. DJs will provide music late into the night while locally sourced food will be supplied by Ottawa&#8217;s culinary genius Chef Michael Blackie of NEXT Food.</p>

<p>This is only a sample of what&#8217;s in store. More details to come. Be sure to visit our website often: <a href="http://www.riverkeepergala.com/">http://www.riverkeepergala.com/</a></p><div class="feedflare">
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		<item>
		<title>Creative Mornings Ottawa Presentation: Reuse</title>
		<link>http://feedproxy.google.com/~r/mediastyle/~3/maZexrIb43k/</link>
		<comments>http://mediastyle.ca/2013/04/creative-mornings-ottawa-presentation-reuse/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 15:38:12 +0000</pubDate>
		<dc:creator>Ian Capstick</dc:creator>
				<category><![CDATA[Media Relations]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6637</guid>
		<description><![CDATA[Last Friday I spoke at Creative Mornings Ottawa&#8216;s gathering at the HUB. I created a brand new presentation on taking the values of &#8220;reuse&#8221; into every aspect of your brand. We talked about the four major elements of what makes a great brand and explored a few local examples of how the idea of &#8220;reuse&#8221;...<br /><a href="http://mediastyle.ca/2013/04/creative-mornings-ottawa-presentation-reuse/" class="read-more">Read More &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>Last Friday I spoke at <a href="https://www.facebook.com/CreativeMorningsOttawa">Creative Mornings Ottawa</a>&#8216;s gathering at the <a href="http://ottawa.the-hub.net/">HUB</a>. I created a brand new presentation on taking the values of &#8220;reuse&#8221; into every aspect of your brand. We talked about the four major elements of what makes a great brand and explored a few local examples of how the idea of &#8220;reuse&#8221; can be incorporated. Below are my slides from the talk; we&#8217;ll post video and audio of the talk once the Creative Mornings team processes it.</p>

<p><iframe style="border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;" src="http://www.slideshare.net/slideshow/embed_code/17998018?rel=0" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="570" height="468"></iframe>
<div style="margin-bottom: 5px;"><strong> <a title="Ian Capstick at Creative Mornings Ottawa" href="http://www.slideshare.net/iancapstick/reduce-creativemorning" target="_blank">Ian Capstick at Creative Mornings Ottawa</a> </strong> from <strong><a href="http://www.slideshare.net/iancapstick" target="_blank">iancapstick</a></strong></div></p><div class="feedflare">
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		<item>
		<title>How to Recover a Lost Voice!</title>
		<link>http://feedproxy.google.com/~r/mediastyle/~3/riGa857RNBA/</link>
		<comments>http://mediastyle.ca/2013/03/how-to-recover-a-lost-voice/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 16:43:31 +0000</pubDate>
		<dc:creator>Ian Capstick</dc:creator>
				<category><![CDATA[Media Relations]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6624</guid>
		<description><![CDATA[It's that time of year where laryngitis and strep throat are an every present threat to your voice.  Last week (and this!) I've been struggling with keeping my voice as I battle the dying days of winter. My Facebook friends are a rather helpful bunch; I've collected some of their wisdom below.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s that time of year where laryngitis and strep throat are an ever present threat to your voice. Last week (and this one!) I&#8217;ve been struggling with keeping my voice as I battle the dying days of winter. My Facebook friends are a rather helpful bunch; I&#8217;ve collected some of their wisdom below.</p>

<p><script src="//storify.com/iancapstick/how-to-recover-a-lost-voice.js"></script><noscript>[<a href="//storify.com/iancapstick/how-to-recover-a-lost-voice" target="_blank">View the story "How to recover a lost voice!" on Storify</a>]</noscript></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/mediastyle?a=riGa857RNBA:Eq_SzpG8q94:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/mediastyle?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/mediastyle?a=riGa857RNBA:Eq_SzpG8q94:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/mediastyle?i=riGa857RNBA:Eq_SzpG8q94:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/mediastyle?a=riGa857RNBA:Eq_SzpG8q94:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/mediastyle?i=riGa857RNBA:Eq_SzpG8q94:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/mediastyle?a=riGa857RNBA:Eq_SzpG8q94:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/mediastyle?d=qj6IDK7rITs" border="0"></img></a>
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		<title>Win Your Way Into Our Advanced Social Media Workshop!</title>
		<link>http://feedproxy.google.com/~r/mediastyle/~3/1yvEYG1_NjQ/</link>
		<comments>http://mediastyle.ca/2013/03/win-your-way-into-our-advanced-social-media-workshop/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 15:52:57 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Media Relations]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6604</guid>
		<description><![CDATA[Together with MediaStyle&#8217;s principal trainer Ian Capstick, participants will go beyond blogging, tweeting and updating Facebook in this day-long session. We&#8217;ll provide a critical look at how organizations can integrate social media into their current communications activities. The workshop runs Thursday, March 14 from 9:30 a.m. to 4 p.m. &#8211; catered lunch included. The MediaStyle...<br /><a href="http://mediastyle.ca/2013/03/win-your-way-into-our-advanced-social-media-workshop/" class="read-more">Read More &#187;</a>]]></description>
			<content:encoded><![CDATA[<a href="http://mediastyle.ca/wp-content/uploads/2013/03/ASocialMedia2.jpg"><img class="alignnone size-full wp-image-6618" title="ASocialMedia" src="http://mediastyle.ca/wp-content/uploads/2013/03/ASocialMedia2.jpg" alt="" width="570" height="90" /></a>
<div style="font-size: 16px; margin-bottom: 20px;">Together with MediaStyle&#8217;s principal trainer Ian Capstick, participants will go beyond blogging, tweeting and updating Facebook in this day-long session. We&#8217;ll provide a critical look at how organizations can integrate social media into their current communications activities. The workshop runs Thursday, March 14 from 9:30 a.m. to 4 p.m. &#8211; catered lunch included.</div>
<div style="font-size: 16px; margin-bottom: 20px;">The MediaStyle team will pick their favorite tweet as the winner on March 13th at 4 p.m.</div>
<div style="font-size: 16px; margin-bottom: 4px; font-weight: bold;">Here&#8217;s how it works:</div>
<div style="font-size: 16px; margin-bottom: 4px; font-weight: bold;">1. Follow @MediaStyle on Twitter</div>
<div style="font-size: 16px; margin-bottom: 8px;">You must follow <a href="https://twitter.com/mediastyle">@mediastyle</a> before you enter.</div>
<div style="font-size: 16px; margin-bottom: 20px;"></div>
<div style="font-size: 16px; margin-bottom: 4px; font-weight: bold;">2. Then, tweet why you&#8217;d like to attend our Advanced Social Media workshop. Your tweet must include the hashtag #mediastyleworkshop.</div>
&nbsp;
<div style="font-size: 16px; margin-bottom: 10px;">Multiple entries are ok! Each tweet you send will count as an entry. Be sure to include the hashtag #mediastyleworkshop in your tweets.</div>
<div style="font-size: 16px; margin-bottom: 10px;">Some examples:
<div>

<em>&#8220;I want to attend the #mediastyleworkshop @mediastyle so I can further my mastery of the social web&#8221;</em>

<em>&#8220;I want to attend the #mediastyleworkshop @mediastyle so I can have a chance to meet the office dog Ace #moderndayace&#8221;</em>

<em>&#8220;I want to go to the #mediastyleworkshop @mediastyle so I can get a free lunch and meet their attractive staff members&#8221;</em>
<div style="font-size: 16px; margin-bottom: 25px;"></div>
<div style="font-size: 16px; margin: 0px 0px 4px 0px; font-weight: bold;">About this offer:</div>
<div style="font-size: 16px; margin-bottom: 10px;">Contest ends on March 13, 2013 at 4 p.m., Eastern time. The MediaStyle team will contact our favorite tweet winner by DM on Twitter.</div>
<div style="font-size: 16px; margin-bottom: 10px;">For more info on our upcoming workshops, head here:</div>
<div style="font-size: 16px; margin-bottom: 10px;"><a href="http://www.mediastyleworkshop.info/">http://www.mediastyleworkshop.info/</a></div>
</div>
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		<title>Introducing: Social Solutions</title>
		<link>http://feedproxy.google.com/~r/mediastyle/~3/wSSQ5xWBUgI/</link>
		<comments>http://mediastyle.ca/2013/02/introducing-social-solutions-2/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 17:33:27 +0000</pubDate>
		<dc:creator>Ian Capstick</dc:creator>
				<category><![CDATA[Social Solutions]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6576</guid>
		<description><![CDATA[We are excited to present to you our newest podcast series, Social Solutions! This show is about you, the advanced social media user. We want to share with you the tips and tricks we have learned through our time working with these mediums. This means that we need to hear from you, so please fill...<br /><a href="http://mediastyle.ca/2013/02/introducing-social-solutions-2/" class="read-more">Read More &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediastyle.ca/wp-content/uploads/2013/02/SocialSolutions1.jpg"><img src="http://mediastyle.ca/wp-content/uploads/2013/02/SocialSolutions1.jpg" alt="" title="SocialSolutions" width="570" height="90" class="aligncenter size-full wp-image-6594" /></a></p>

<p><strong>We are excited to present to you our newest podcast series, Social Solutions! This show is about you, the advanced social media user.</strong></p>

<p>We want to share with you the tips and tricks we have learned through our time working with these mediums. This means that we need to hear from you, so please fill out a comment bellow and we can better understand your needs and how we can help.</p>

<hr />

<p><iframe src="http://www.youtube.com/embed/Rn4MLwB0iV4" frameborder="0" width="540" height="304"></iframe></p>

<hr />

<p>This episode focuses on email management. I run through three steps you can take to help you manage your inbox and utilize your time more efficiently. Here are the steps and some resources to help you manage your email inbox.</p>

<hr />

<p><strong>1. Use the filter system within your email</strong></p>

<p>This will help guide your emails into folders to keep your inbox organized. You can even create a coloured folder or flagging system for important emails. My best tip from the video is to create a filter with the word &#8220;unsubscribe&#8221;. This will aggregate all your marketing emails in one place. Or one step better, you can use the <a href="http://unroll.me/" target="_blank">unroll.me</a> system; I just recently started using it and found it to be extremely useful!</p>

<p>Gmail resources:</p>

<p><a href="http://support.google.com/mail/bin/answer.py?hl=en&amp;answer=6579" target="_blank">Google’s How To</a></p>

<p><a href="http://support.google.com/mail/bin/answer.py?hl=en&amp;answer=8931" target="_blank">Use Boolean operators</a></p>

<p><a href="http://mashable.com/2012/06/22/gmail-filters/" target="_blank">Mashable on Gmail filters</a></p>

<p>Outlook resources:</p>

<p><a href="http://office.microsoft.com/en-ca/outlook-help/manage-email-messages-by-using-rules-HA010355682.aspx" target="_blank">Microsoft’s How To</a></p>

<p><a href="http://support.microsoft.com/kb/291608" target="_blank">Using Rules Wizard </a></p>

<p><a href="http://www.ancsite.com/filtering-email-messages-outlook-2013" target="_blank">Basic Instructions</a></p>

<p><a href="http://lifehacker.com/5875089/create-a-mail-rule-or-filter-to-track-sent-messages-you-want-to-follow-up-on" target="_blank">Using Alerts in Outlook</a></p>

<p><a href="http://lifehacker.com/5875089/create-a-mail-rule-or-filter-to-track-sent-messages-you-want-to-follow-up-on" target="_blank">Using Outlook to track messages</a></p>

<p>Plus, <a href="http://lifehacker.com/5931621/outlook-vs-gmail-a-feature+by+feature-comparison" target="_blank">a feature-by-feature rundown of Outlook vs. Gmail features </a></p>

<hr />

<p><strong>2. Ruthlessly unsubscribe</strong></p>

<p>Now that all your incoming marketing emails are in one place, take some time to go through all of them and unsubscribe from the ones that are no longer useful to you. Another thing to do is to change your social settings. Visit the social media sites you use and modify the email notification settings to suit your needs better. Here are a few resources to help you manage your privacy settings:</p>

<p><a href="https://www.facebook.com/settings/?tab=privacy&amp;ref=mb&amp;privacy_source=settings_menu" target="_blank">Facebook</a>: <a href="http://lifehacker.com/5813990/the-always-up+to+date-guide-to-managing-your-facebook-privacy" target="_blank">The Always Up-to-Date Guide to Managing Your Facebook Privacy</a></p>

<p><a href="https://twitter.com/settings/notifications" target="_blank">Twitter</a>: <a href="http://www.wikihow.com/Stop-Twitter-Notifications" target="_blank">How to Stop Twitter Notifications</a></p>

<p><a href="https://www.linkedin.com/settings/?trk=hb_acc" target="_blank">LinkedIn</a>: <a href="http://www.dummies.com/how-to/content/how-to-set-your-linkedin-email-notifications.pageCd-storyboard,pageNum-5.html" target="_blank">How to Set Your LinkedIn E-mail Notifications</a></p>

<hr />

<p><strong>3. Don&#8217;t be afraid of the phone</strong></p>

<p>If you think an email will take a long time to answer, try giving the person a phone call to avoid spending time writing a detailed email. It will save you some time!</p>

<hr />

<p><strong>That&#8217;s it for this week&#8217;s episode, I hope these tips were useful to you. If there is anything specific you want me to cover, please let our team know by writing a comment below!</strong></p>

<hr />

<p>Stay tuned next week as we cover the Twitter API. Here are a few resources to get you up to speed:</p>

<p><a href="http://www.makeuseof.com/tag/api-good-technology-explained/" target="_blank">What Is An API &amp; What Are They Good For? [Technology Explained]</a></p>

<p><a href="http://gigaom.com/2010/10/29/using-apis-not-quite-as-hard-as-it-looks/" target="_blank">Using APIs: Not Quite as Hard as it Looks</a></p>

<p><a href="http://www.forbes.com/sites/danwoods/2011/12/15/explaining-the-api-revolution-to-your-ceo/" target="_blank">Explaining the API Revolution to your CEO</a></p><div class="feedflare">
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		<title>IdeaSpace: Thank you Ottawa!</title>
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		<pubDate>Fri, 18 Jan 2013 18:27:02 +0000</pubDate>
		<dc:creator>Ian Capstick</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://mediastyle.ca/?p=6554</guid>
		<description><![CDATA[In late November, MediaStyle launched our brand new project: IdeaSpace, Ottawa’s Creative Collaboration Studio. We reached out to our community for help, and boy did you guys deliver! We managed to raise just under $6000 and with that money, we are well on our way to making IdeaSpace a reality. The next step for us...<br /><a href="http://mediastyle.ca/2013/01/ideaspace-thank-you-ottawa/" class="read-more">Read More &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>In late November, MediaStyle launched our brand new project: IdeaSpace, Ottawa’s Creative Collaboration Studio. We reached out to our community for help, and boy did you guys deliver! We managed to raise just under $6000 and with that money, we are well on our way to making IdeaSpace a reality.</p>

<p>The next step for us is demolition, and we want to offer folks who weren’t able to contribute during the campaign an opportunity to chip in. We need hands! Hands to wield a sledgehammer and remove the rubble from the space. If you have ever come to visit the building’s 4th floor, then you know it’s going to be a lot of work. MediaStyle is willing to repay you for this work, with IdeaSpace dollars. For each hour of labour, you will receive 25 IdeaSpace dollars, that you can use in the future to book the space, or to purchase an opening night ticket. Work 4 hours, and your opening night ticket will be paid for.</p>

<p>We created this project for our community, and we are so happy to have received this kind of support from you all. The blueprints for the space are almost ready, and we are all excited to get this project started!</p>

<p>If you would like to get involved with the demolition, please email <a href="mailto:rebecca@mediastyle.ca" target="_blank">rebecca@mediastyle.ca</a> and keep an eye out for more updates on IdeaSpace!</p>

<iframe src="http://player.vimeo.com/video/57498098?title=0&amp;byline=0&amp;portrait=0" frameborder="0" width="540" height="304"></iframe>

<p>Thank you, Ottawa!</p><div class="feedflare">
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