Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

2020 Podcast Predictions

Sat, 21 Dec 2019 19:55:53 -0000

2020 Podcast Predictions. And...What does it mean to have a hit movie...on Netflix? Plus, rants and raves on Guy Kawasaki, Sam Harris, Julia Roberts, and more! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://blog.pacific-content.com/20-podcast-predictions-for-2020-from-top-industry-leaders-f4ef49e48909

https://www.theverge.com/2019/12/6/20998569/the-irishman-netflix-nielsen-data-viewers-bird-box-breaking-bad-el-camino-theaters

Is Apple TV+ In Trouble Already?

Thu, 21 Nov 2019 22:53:12 -0000

Is Apple TV+ in trouble already? And...Franchises falling - Terminator and The Shining. Plus, rants and raves! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.thewrap.com/why-apple-tv-cant-compete-against-netflix-and-disney-without-a-friends-or-seinfeld/

https://www.forbes.com/sites/scottmendelson/2019/11/11/box-office-doctor-sleep-failed-to-learn-the-lessons-of-blade-runner-2049/#1d205c957e2e

Your Favorite Brands Have Lost Their Luster

Tue, 24 Sep 2019 18:08:48 -0000

Your favorite brands have lost their luster. And...Goodbye streaming video, hello TV! Plus rants and raves about the homemade University of Tennessee t-shirt that became a phenomenon and the ice cream truck "anti-influencer" that makes Instagram "stars" pay double. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.axios.com/iconic-brands-lose-their-luster-8c09697c-f33e-405a-b778-b189390a5568.html

https://medium.com/@stewartschley/streaming-video-we-hardly-knew-ye-2add24d85888

Nielsen Says Radio Listenership Remains Strong. Bueller? Bueller?

Mon, 29 Jul 2019 18:33:33 -0000

Nielsen says Radio listenership remains strong. Bueller? Bueller?. And...Are real fake influencers more influential than fake real influencers? Plus rants and raves about the "Poop Museum," why some critics think "The Lion King" movie shouldn't exist, the endless stream of "Halloween" movies, and how easy it is to create an "iHeartRadio-type multimedia company." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://radioink.com/2019/06/18/nielsen-listenership-remains-strong/

https://apple.news/Av6zAWZzJR3yVLWdEtPPZhw

Podcasting is NOT the New Blogging

Mon, 17 Jun 2019 00:33:26 -0000

Podcasting is NOT the new blogging. And...Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. And more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.copyblogger.com/podcasting-new-blogging/

https://www.vox.com/recode/2019/5/20/18632840/hbo-next-game-of-thrones-tv-netflix-apple-amazon

http://insidestarwars.com

Disney and the Future of TV

Tue, 07 May 2019 19:26:54 -0000

Disney and the future of TV. And...Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin's decision to banish "Donuts" from its name and the phenomenon of "niche-ification." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://stratechery.com/2019/disney-and-the-future-of-tv/

https://www.mediavillage.com/article/apple-poisons-netflix-needham-company/

Big Media Will Have Its Hands Full With Netflix

Sun, 31 Mar 2019 23:11:58 -0000

Prediction: Big media will have its hands full with Netflix. And Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on "grit" and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://redef.com/original/big-media-isnt-ready-to-fight-back-netflix-misunderstandings-pt-5?curator=MediaREDEF

https://www.recode.net/2019/3/18/18271916/netflix-apple-reed-hastings-video-plans-tech-company-regulation-press-conference-ted-sarandos

https://techcrunch.com/2019/02/14/spotify-gimlet-anchor-340-million/

2019's Media Predictions

Wed, 06 Feb 2019 03:48:57 -0000

2019's media predictions. And...Amazon's new ad strategy: Free samples! Plus, rants and raves on a platform for foodies that allows you to interact with and buy from your favorite chefs and the frightening declines in traditional radio listening. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://techcrunch.com/2018/12/31/1763827/

https://www.axios.com/amazon-ad-strategy-free-samples-based-on-consumer-data-5ce0fe5b-6112-4d59-8d28-39278f457b6d.html

Overpriced Shoes? A Hail Mary "Payless"

Tue, 11 Dec 2018 21:02:25 -0000

Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.cnn.com/2018/11/29/business/payless-fake-store/index.html

https://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html

Can Netflix Become HBO Before HBO Becomes Netflix?

Tue, 30 Oct 2018 18:05:46 -0000

Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without Passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.barrons.com/articles/video-comes-full-circle-as-hbo-prepares-to-tackle-netflix-1539518400

https://radioink.com/2018/10/16/can-radio-survive-without-passion/

Buzzworthy TV Gets Small: How Choice, Tech, and Attention are Reshaping What We Watch

Sun, 09 Sep 2018 22:55:35 -0000

Buzzworthy TV gets small: How choice, tech, and attention are reshaping what we watch. And... Is Netflix GOOD for movie theaters? Plus, rants and raves on Nabisco's questionable response to PETA, The Nike/Colin Kaepernick controversy, "Offline," the online magazine that must be read offline, and the ever-popular news from Wax Museums! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.mediavillage.com/article/its-a-smart-tvdevice-world-after-all/

https://www.emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018

https://www.hollywoodreporter.com/live-feed/summer-2018-tv-ratings-winners-losers-1138477

http://adage.com/article/digital/netflix-movie-theaters-summer-decades/314763/

How to Blow Up Podcasting

Sun, 12 Aug 2018 15:47:56 -0000

How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

http://www.niemanlab.org/2018/08/podcastings-next-frontier-a-manifesto-for-growth-beyond-the-already-converted/

http://www.niemanlab.org/2018/07/54-newsrooms-9-countries-and-9-core-ideas-heres-what-two-researchers-found-in-a-yearlong-quest-for-journalism-innovation/

Disney's Mistakes are Costing Star Wars

Fri, 13 Jul 2018 00:04:58 -0000

Disney's mistakes are costing Star Wars. And...Get off your IHOB high horse! Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://redef.com/original/star-wars-fatigue-is-a-myth-but-disneys-mistakes-were-real-costly-and-avoidable

https://medium.com/words-for-life/get-off-your-ihob-high-horse-c10ca9678531

Are Smartphones Killing Websites?

Mon, 18 Jun 2018 22:38:59 -0000

Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-amazon-did-to-the-mall-d789a6cee119

http://adage.com/article/digital/facebook-losing-cool-teens-pick-youtube-snapchat/313707/

Do Influencers Really Influence Anything?

Tue, 15 May 2018 19:53:38 -0000

Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://medium.com/21st-century-marketing/its-time-to-address-the-elephant-in-the-room-influencers-don-t-really-influence-anything-or-ee036b4abbb

https://digiday.com/marketing/sources-say-adidas-paused-ads-facebook-reviews-efficacy/

The End of Authenticity

Mon, 30 Apr 2018 13:37:45 -0000

The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micromerchandising, and how Sherwin-Williams is using augmented reality. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://medium.com/s/story/post-authenticity-and-the-real-truths-of-meme-culture-f98b24d645a0

https://mondaynote.com/smart-tv-made-real-by-amazon-5b46cd3ac2b6?gi=23707d532aba

The Strategy Behind Amazon's Prime Video

Mon, 09 Apr 2018 20:02:38 -0000

The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.reuters.com/article/us-amazon-com-ratings-exclusive/exclusive-amazons-internal-numbers-on-prime-video-revealed-idUSKCN1GR0FX

https://www.thewrap.com/how-silicon-valley-helps-explain-movie-pass/

Creating Your Own Podcast: A Big Waste of Time?

Sun, 04 Mar 2018 21:03:00 -0000

Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://digiday.com/media/entertainment-news-and-now-sports-inside-cbss-efforts-to-go-over-the-top/

http://variety.com/2018/tv/news/nbcuniversal-nbc-advertising-cut-primetime-ad-load-1202712956/

Long Live Fake Fame!

Sun, 18 Feb 2018 22:11:42 -0000

Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.html

http://splitsider.com/2018/02/how-facebook-is-killing-comedy/

Inside the Epic Battle for Media's Future

Tue, 30 Jan 2018 00:41:45 -0000

Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.mediavillage.com/article/the-future-of-media-an-epic-battle/

https://www.fastcompany.com/40518124/amazon-go-store-opening

The Real Story Behind TV's Transformation

Wed, 10 Jan 2018 17:54:38 -0000

The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.linkedin.com/pulse/real-story-behind-todays-tv-industrys-transformation-andres-biernat/

https://digiday.com/marketing/2018-brand-amazon-will-turn-private-label/

Disney to Buy Fox - Now What?

Fri, 15 Dec 2017 22:19:53 -0000

What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated London eatery (or is it), Netflix's personalization of artwork, not just recommendations, beatiful people at Silicon Valley parties who turn out to be models hired to impersonate friends, and James Franco's fabulous new movie "The Disaster Artist." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.nytimes.com/2017/12/14/business/dealbook/disney-fox-deal.html

https://www.fastcompany.com/40502211/brands-people-just-want-products-that-make-them-happy-and-healthy?

https://www.mediapost.com/publications/article/310978/i-am-television-advertising-and-i-have-a-problem.html

How to Survive the Media Apocalypse

Sun, 03 Dec 2017 20:23:23 -0000

How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum selfies that have outraged the world. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.theatlantic.com/business/archive/2017/11/media-apocalypse/546935/

https://www.mediavillage.com/article/hear-what-voice-means-for-brands/

Is the NFL Overexposed?

Sun, 12 Nov 2017 20:49:17 -0000

Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.wsj.com/articles/overexposure-not-anthem-protests-blamed-for-nfls-ratings-woes-1509615005

https://www.fastcompany.com/40486621/the-future-of-ad-agencies-might-not-be-advertising-at-all-rga

Is A&E Creating Cultural Brands - or Blowing Smoke?

Mon, 23 Oct 2017 22:17:19 -0000

Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child's "Anne Frank" Halloween costume becomes controversial and is re-labeled (hint: Nothing). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://www.mediavillage.com/article/aes-hill-elevates-networks-into-cultural-brands/

http://www.hollywoodreporter.com/news/martin-scorsese-rotten-tomatoes-box-office-obsession-why-mother-was-misjudged-guest-column-1047286

Apple's TV Strategy Revealed

Sun, 08 Oct 2017 21:10:29 -0000

Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new podcast about the people and the making of the movie The Exorcist. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

http://www.hollywoodreporter.com/news/apples-tv-strategy-becomes-clearer-as-top-stars-jockey-shows-1043285

https://digiday.com/media/pivoting-video-publishers-face-big-monetization-gap/

http://www.hollywoodreporter.com/news/michael-wolff-who-wins-loses-medias-great-pivot-video-1045129

Amazon is Promising the NFL what Nobody Else Can

Sat, 16 Sep 2017 13:21:55 -0000

Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

http://www.businessinsider.in/Amazon-is-promising-NFL-advertisers-it-will-track-whether-their-ads-get-people-to-buy-things-on-Amazon/articleshow/60328341.cms

http://www.hollywoodreporter.com/heat-vision/apple-amazon-join-race-james-bond-film-rights-1035539

Where is the Business of Podcasting Headed?

Thu, 07 Sep 2017 15:45:31 -0000

Where is the business of podcasting headed? And...Marijuana entertainment value gets high. Plus...Rants and raves on Gwyneth Paltrow's "GOOP," the newspapers highlighting their importance with blank pages, and Stephen King's IT. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

http://www.thewrap.com/high-times-magazine-worth-much-washington-post-jeff-bezos-bought/

https://www.theguardian.com/tv-and-radio/2017/aug/25/netflix-marijuana-strains-original-shows

6 Second Ads: B.S.? Or the Future?

Sun, 13 Aug 2017 22:20:21 -0000

6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

https://medium.com/@mktgwithmeaning/im-calling-b-s-on-6-second-ad-storytelling-df6deef5c052

https://www.mediavillage.com/article/tca-hallmark-meets-hollywood-in-grand-style/

http://www.grubstreet.com/2017/08/dunkin-donuts-ponders-a-terrible-name-change.html

http://www.tvguide.com/news/seinfeld-research-memo-1083639/

http://www.hollywoodreporter.com/rambling-reporter/why-a-hollywood-billboard-features-43412-nude-scenes-1027580

The Diminishing Returns of Online Advertising

Thu, 27 Jul 2017 23:52:40 -0000

The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

http://reallifemag.com/diminishing-returns/

https://www.linkedin.com/pulse/what-we-can-learn-innovation-from-grateful-dead-brad-porteus

http://www.mobilemarketer.com/news/game-of-thrones-reaches-45m-people-with-snapchat-lens/447887/

https://www.mediapost.com/publications/article/304524/the-dark-side-of-influencers-douchebags.html

Pandora's Prospects: Gloomy

Tue, 18 Jul 2017 04:25:21 -0000

Pandora's prospects? Gloomy! And...Can simple-priced generics topple your favorite brands? Plus, the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Sources:

http://www.barrons.com/articles/pandora-what-are-they-now-asks-morgan-stanley-1499264457

https://www.wsj.com/articles/the-3-toothpaste-club-startup-to-test-the-power-of-brands-1499767201

http://www.niemanlab.org/2017/07/podchaser-an-imdb-for-podcasts-is-building-a-big-tags-based-database-to-help-people-discover-shows/

Should You Buy Social Media Followers and Likes?

Mon, 26 Jun 2017 18:42:10 -0000

Should you buy followers and likes on social media? Believe it or not, there's an argument for "yes." Also...How to profit from the spoils of streaming - just ask The Weeknd. Plus, how to live without eating food (?) and the latest amazing news from the world of wax museums. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com.

Sources:

http://www.socialmediatoday.com/social-business/should-you-buy-followers-and-likes-social-media

https://www.forbes.com/sites/zackomalleygreenburg/2017/06/12/inside-the-weeknds-big-year-and-the-new-streaming-economy/#10d0599033c5

Will the Curtain Come Down on Movie Theaters?

Fri, 09 Jun 2017 17:00:54 -0000

Will the curtain come down on movie theaters? And...Why the New York Times can't save the newspaper industry. Plus, rants and raves about the NFL's peculiar standards on what brands can and can't advertise during games, the booming market for YouTube influencer ghostwriters, and what happens when Hollywood blames movie critics for the poor performance of bad movies. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: http://www.thewrap.com/netflix-chief-ted-sarandos-uncensored-blockbusters-doomed-exclusive/ http://www.latimes.com/entertainment/movies/la-ca-mn-moviegoing-future-multiplex-golden-age-20170602-htmlstory.html http://www.nytco.com/the-new-york-times-sees-record-newsletter-subscriptions-and-open-rates/ https://www.mediapost.com/publications/article/302278/newspaper-circulation-struggles-upward-while-ad-re.html http://www.thedailybeast.com/articles/2017/05/31/hollywood-blames-critics-for-its-movies-being-unimaginative-pieces-of-shit

Will There Be A Netflix Of Podcasts?

Tue, 30 May 2017 19:14:33 -0000

What upfronts reveal about the TV business. And...Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://theringer.com/what-upfronts-week-tells-us-about-the-state-of-tv-112b2b65d59c http://tech.co/netflix-podcasts-biggest-media-battleground-2017-2017-05 https://www.usatoday.com/story/news/nation/2017/05/17/texas-man-sues-his-date-texting-during-guardians-galaxy-vol-2/101786452/

Twitter's Misbegotten Live Video Strategy

Mon, 15 May 2017 22:29:23 -0000

Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: http://www.newyorker.com/business/currency/whats-wrong-with-twitters-live-video-strategy http://thoughtcatalog.com/ryan-holiday/2017/04/fck-your-dreams-and-other-painful-things-you-have-to-hear-to-be-successful/ http://www.boredpanda.com/sell-old-car-ad-suzuki-vitara-1996-eugene-romanovsky/

Inside Media's Data-Driven Future

Mon, 01 May 2017 21:56:11 -0000

Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.strategy-business.com/article/Medias-Data-Driven-Future http://www.thedrum.com/opinion/2017/04/25/when-i-returned-advertising-after-10-years-i-assumed-it-would-have-changed-i-was https://www.youtube.com/watch?v=h9WJnPyeRnI http://mashable.com/2017/04/16/disney-star-wars-land-new/

Amazon Lands NFL Streaming Rights...So What?

Sun, 09 Apr 2017 19:46:45 -0000

Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.recode.net/2017/4/4/15184100/nfl-amazon-football-games-thursday-streaming-watch-live-prime-twitter https://www.theinformation.com/why-twitter-should-start-charging?shared=ZuAdvrt-j5Q http://www.hollywoodreporter.com/news/pepsi-apologizes-pulls-kendall-jenner-protest-ad-criticism-991367

10 Media Trends You Need to Know

Sun, 26 Mar 2017 21:13:13 -0000

10 Media Trends You Need to Know. And...Niche - It’s the New Mainstream. Plus, rants and raves about lying with podcast statistics and Ramsey's new podcast Inside Psycho. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.themediabriefing.com/article/10-media-trends-for-2017-and-beyond http://henryjenkins.org/2017/03/how-did-we-get-so-many-great-television-shows-an-interview-with-uclas-neil-landau-part-one.html http://www.convinceandconvert.com/podcast-research/the-11-critical-podcast-statistics-of-2017/ http://insidepsycho.com

Here's What YouTube TV REALLY Means....

Sat, 04 Mar 2017 20:33:56 -0000

Here's what YouTube TV REALLY means. And...Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Apple Says Fake News Is "Killing People's Minds" - Really?

Sat, 18 Feb 2017 20:36:39 -0000

Apple says fake news is "killing people's minds" - really? And, publishing platform Medium crashes - and idealism burns. Plus, Oscar-nominated screenwriters share some hilarious studio notes, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

How To Win The War For Attention

Fri, 27 Jan 2017 19:07:00 -0000

How to win the war for attention. And...I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Apple is the New Hollywood!

Fri, 13 Jan 2017 13:32:21 -0000

Apple is the new Hollywood! And...You can't fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom's great new book, "I Am Keats," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

The Best Marketer of 2016? Your Fans!

Mon, 12 Dec 2016 19:26:30 -0000

Will ad-blocking save the ad industry? And...The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don't have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. On this final podcast for 2016, Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Deflating Fake News Hysteria on Facebook

Wed, 23 Nov 2016 19:27:14 -0000

Deflating fake news hysteria on Facebook...And...Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking for something to watch on TV, and the huge number of small businesses that claim to use social media for marketing, yet don't have their own Facebook page. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

AT&T And Time Warner: The End Of The World As We Know It?

Thu, 03 Nov 2016 22:18:58 -0000

AT&T and Time Warner: The end of the world as we know it? And...Should Coke nix content marketing? Plus, rants and raves about the spoon that makes every food taste good and Pringles' desperate attempt to produce a viral ad by encouraging consumers to play with their food. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Starbucks' Media Empire Strikes Back!

Mon, 24 Oct 2016 18:57:16 -0000

Starbucks' media empire strikes back! And...Brands beware: McDonald's YouTube fail. Plus, rants and raves about the bot that argues with Internet trolls so you don't have to, new research revealing that many of us lie about what we watch on TV, and a great Airbnb promotion where the grand prize is a night in Dracula's castle - in a coffin. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Dear Advertisers: Our Audience Numbers Are Garbage

Mon, 10 Oct 2016 18:42:52 -0000

Dear advertisers: Our audience numbers are garbage! And...The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Important listening if you're a media brand perplexed that greater scale only drives down the value of your reach.

Millennials Say "Out With Blogs, In With Podcasts!"

Fri, 23 Sep 2016 20:30:24 -0000

Millennials say "out with blogs, in with podcasts!" And...Is TV doomed - thanks to ad blockers? Plus, rants and raves about "lit-bait," the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Here Comes the Digital Media Shakeout!

Fri, 02 Sep 2016 19:03:32 -0000

Here comes the digital media shakeout! And...A recipe to reinvent your legacy media company. Plus, rants and raves about the faux innovations from Staples, Pepsico, and others, and how KFC gets the media to do the marketing for them. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Tweet This: Quality News is Dying

Sun, 21 Aug 2016 20:20:29 -0000

Tweet this: Quality news is dying. And...Twitter growth screeches to a halt - at 52 million! Plus, rants and raves about the "connected lawn" and proof that Donald Trump's hands are not as HUUGE as he says they are. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Gary Vaynerchuk and the Greatest Era of Fake Businesses Ever!

Sun, 07 Aug 2016 19:41:38 -0000

Gary Vaynerchuk calls this "the greatest era of fake businesses ever," but is he right? And...Dollar Shave Club is snapped up by Unilever, but it's all about the data. Plus, rants and raves about the wisdom - or not - of flossing, how money-losing SoundCloud could possibly be worth $1 billion, and why YouTube stars will keep haunting the top of the book bestseller lists. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

What the Amazing Success of Pokemon Go Means for YOUR Media Brand

Wed, 20 Jul 2016 00:51:11 -0000

What the amazing success of Pokemon Go means for YOUR media brand. And...Amazon wants you to PAY for Podcasts. Plus, rants and raves about the virtual Cheetos museum and how much food gets trashed just because it's "ugly", and what happens when a celebrity with a popular social media identity forgets to edit a sponsored post. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Kim Kardashian Has Great Talent After All

Fri, 08 Jul 2016 17:31:46 -0000

Kim Kardashian has great talent after all! And... Publishers spanked by Facebook's changing newsfeed algorithm. Plus, rants and raves about the grand opening of Kelloggs All Day Cereal Cafe, PBS's Capitol Fourth TV fakery, Lyft's "Ghost Mode," and an easy way to put your podcast on YouTube. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Ad Blocking is Exploding. Here's How to Fight Back.

Sat, 25 Jun 2016 14:53:30 -0000

Ad blocking is exploding; here's how to fight back. And... This is what makes your fans "tick." Plus, rants and raves about the importance (or not) of naming terrorists on TV and the common practice of sharing articles you don't even read. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Bonus: Media Unplugged talks with Re/code Media Editor Peter Kafka

Wed, 15 Jun 2016 16:19:34 -0000

In this special BONUS episode, Media Unplugged talks about the future of media brands with Re/code Media Editor Peter Kafka. Peter talks with the biggest names in media, so hear his expert perspective on the trends shaping your future. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

The Biggest Trends in Digital Advertising Revealed

Sat, 11 Jun 2016 13:44:04 -0000

Inside the biggest trends in digital advertising. And...Tribune Publishing is now "tronc." No, really! Plus, rants and raves about Lyft's clever video with Shaquille O'Neal, how YouTube's CEO skips half of her own pre-rolls, and an app that notifies you if your, um, zipper needs tending. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media

Is Your Media Business Doomed? Maybe Not...

Fri, 13 May 2016 17:58:36 -0000

Is your media business DOOMED? And...Saturday Night Live says the future of advertising is NOT ads. Plus, rants and raves about the coming collapse in broadcast TV advertising...despite a record year? And the fuzzy math assumptions about ad spend vs. consumption time. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Is NPR's Future All Used Up?

Sun, 24 Apr 2016 19:27:46 -0000

Is NPR's future all used up? And...What happens when Buzzfeed loses its buzz? Plus, rants and raves about pandering politicians, Domino's Pizza's new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference and some closing words about the legendary Prince. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Netflix's Secret Way to Predict Your Likes

Mon, 11 Apr 2016 02:08:53 -0000

Netflix's Secret Way to Predict Your Likes. And...Twitter Streams NFL Games - that's GREAT - for the NFL. Plus, rants and raves about how YOU can "hack the media" the Donald Trump way, what it means when 2,000 YouTube channels have more than 1 million subscribers, and a free slogan maker that makes some really heinous taglines. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Hey Media, Surprise! Distribution is King!

Sun, 20 Mar 2016 01:09:26 -0000

Hey Media, Surprise! Distribution is King! And...Time is Running Out for Big Media. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office performance, and Neil Patel's amazing Instagram experiment. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

How the Magazine Business is WINNING. That's right, WINNING!

Mon, 07 Mar 2016 20:35:29 -0000

How the magazine business is WINNING - that's right, WINNING. And... Introducing your new favorite TV network: Facebook! Plus, rants and raves about Tina Fey's secret to a long life and Chris Rock's Oscar Girl Scout cookie stunt. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Will Media Unicorns Go Extinct?

Sat, 20 Feb 2016 18:13:35 -0000

Will media unicorns go extinct? And...Are platform businesses eating the world? Plus, rants and raves on Kanye West, a great X-Files podcast, and the best Super Bowl ad which wasn't even an ad. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Donald Trump's Ten Brand Secrets - Revealed!

Mon, 08 Feb 2016 19:44:47 -0000

Donald Trump's ten brand secrets - revealed! And... From stodgy magazine to multimedia juggernaut - how The New Yorker did it. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Look Out! The Attention Economy is Collapsing!

Mon, 25 Jan 2016 19:26:59 -0000

Look Out! The Attention Economy is Collapsing! And... ABC Family Channel Rebrands as "Freeform" - and Who Cares? Plus, rants and raves on the legacy of David Bowie and Nielsen's desire to spin TV comments on social media into ratings gold. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

7 Predictions about the Future of Media

Sat, 09 Jan 2016 16:56:54 -0000

7 Predictions about the Future of Media. And... Great advice for Musicians...and Marketers. Plus, rants and raves on a contest to own your own movie theater and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Can Taylor Swift Save Apple Music?

Sat, 19 Dec 2015 20:30:12 -0000

Meet your new cable company: Amazon! And... Can Taylor Swift save Apple Music? Plus, rants and raves on the Alamo Draft House's Star Wars experience, Omaze's amazing George Clooney contest, and the unliklihood that Facebook will ever be a podcast platform. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

5 Critical Media Trends for 2016

Thu, 03 Dec 2015 19:52:39 -0000

5 Critical Media Trends for 2016. And: Nobody Wants Your App! Plus, rants and raves on Adele's latest success, A Charlie Brown Christmas, and Microsoft and Apple Let There Be Peace on Earth. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

What if Distribution is King and Content is Crap?

Wed, 11 Nov 2015 17:41:57 -0000

Maybe distribution is king! And...Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks' holiday red cup and REI's Black Friday gimmick. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

5 Must-Hear Trends in Media and Marketing

Mon, 02 Nov 2015 13:30:38 -0000

5 must-hear trends in media and marketing. Plus... CMO's say the darnedest things! Plus, rants and raves on Fandango's bad movie rating math, the fundamental inauthenticity of authenticity, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

You'll Never Guess How Much Music Matters to Millennials!

Fri, 16 Oct 2015 12:19:06 -0000

You'll never guess how much Music matters to Millennials! And... What happens when Stars ARE the Networks? Plus, Playboy says "goodbye" to nudes, Meryl Streep wants more women film critics, and the truth really IS out there for Paranormal Date. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Here's How America's Most Popular Apps will Reshape Media

Sat, 03 Oct 2015 15:35:03 -0000

Look out! America's most popular apps will reshape media! And... Was media's "crisis of proliferation" predicted...back in 1976? Plus, the "Happy Birthday paradox" and Westworld's nudity PR stunt. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Apple is Wrong about the Future of TV

Mon, 14 Sep 2015 21:38:46 -0000

Apple says the future of TV is apps - but is it? And...Why is Verizon launching a video service nobody is asking for? Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Is the New Golden Age of TV...Over?

Tue, 25 Aug 2015 13:21:56 -0000

Is the new Golden Age of TV...over? And...who's to blame for Internet bile? Advertisers, of course! Rants and raves for the Gossip Revolution and for Star Wars-themed lands coming to a Disney park near you. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!

Wed, 12 Aug 2015 12:56:42 -0000

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! Plus...Mashable Teams Up...with Dan Rather?! Rants and raves for Donald Trump, Amazon's strange new "Dash" button, the Lexus Hoverboard, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Is the ESPN Bubble About to Burst?

Tue, 28 Jul 2015 03:24:58 -0000

How to make Buzzfeed-style videos - but SHOULD you? Plus...Is the ESPN bubble about to burst? Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

How to Get Rich with Online Video

Wed, 15 Jul 2015 19:05:18 -0000

Yes, you can get rich with online video - but not through YouTube. Plus, Paramount's new business model makes theater owners AND consumers happy. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Tue, 30 Jun 2015 19:12:21 -0000

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! Plus, "I Want My MTV" is out, and "I AM My MTV" is in, but will anybody care? Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Is the New Apple Music a Mess?

Wed, 17 Jun 2015 19:47:57 -0000

Is the new Apple Music a mess? And... The new marketing muscle of your favorite movie stars. Plus, rants and raves about Kaitlin Jenner's first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets into believing that chocolate makes you thin.

Too Much Content Marketing - Not Enough Consumers?

Thu, 28 May 2015 19:05:05 -0000

When we all create content, who's left to consume it? And, will Facebook's new Instant Articles wreck your favorite media brands? Episode 20 of Media Unplugged with brand advisor Tom Asacker and media strategist Mark Ramsey. Plus: Crap articles with brand pedigrees, a silly plea for Google to spend more money on ads, the Pizza Hut movie projector, and "I had UBER's idea first!"

Apple Watch Fail?

Wed, 13 May 2015 15:55:40 -0000

Apple Watch #fail? And Reese Witherspoon - Actress or Online Retail Brand? Plus rants and raves on topics like the myth that streaming music is "free," the wax museum that's featuring YouTube stars, and the Wordpress plugin that creates catchy headlines just like all the other catchy headlines. It's episode 19 of Media Unplugged with Branding authority Tom Asacker and Media Strategist Mark Ramsey.

The Secret to Marketing a Movie, and will Vessel Crush YouTube?

Wed, 29 Apr 2015 20:06:13 -0000

The secret to marketing a movie...and, will Vessel crush YouTube? Plus rants and raves on Furious 7 and Game of Thrones. Brand authority Tom Asacker and media strategist Mark Ramsey go behind the spin to reveal what's really happening in media.

Jay Z's Tidal is Doomed, and Facebook doesn't Sell Cars

Wed, 15 Apr 2015 02:37:52 -0000

Jay Z's new streaming service Tidal is in for a tsunami of doom! And auto dealers say Facebook doesn't sell cars. Tom Asacker and Mark Ramsey go inside what's really happening in media. Plus, rants and raves on Madonna's Meerkat fiasco, Selena back on tour, HBO REALLY wants your money, and why are "No Kardashian Parking" signs all over LA?

Periscope...Meerkat...When we all Stream Live, Big Media Pays the Price

Thu, 02 Apr 2015 16:42:09 -0000

Periscope...Meerkat...When we all stream live, will big media pay the price? Plus...Facebook is about to EAT your news brand! Then Mark rants about the insanity of a decision tree for cord cutters and Tom rants about Fox News icon Bill O'Reilly. It's episode 16 of Media Unplugged!

Is Social Media "A Great Wasteland"?

Wed, 18 Mar 2015 17:23:42 -0000

Is social media "a great wasteland" of the modern media age? And...why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? Also - rants and raves on platforms mistaken for brands, the importance of Hollywood actors' Twitter followings, how often you should (or shouldn't) post to social media, and one new podcast that wants you to review it WITHOUT listening to it.

Missing Leonard Nimoy and Unruly Breast Physics

Wed, 04 Mar 2015 22:17:22 -0000

Who needs an agency when brands want CONTENT, not ADS? And... Disruption comes and goes, but human desire is forever. Then Tom rants/raves about advertisers who don't seem to mind that their ads aren't seen. And Mark rants/raves about his first experience "going viral" with a piece on Leonard Nimoy and how video game breasts are made and why they can go so wrong.

The Media Are Wrong About NBC's Brian Williams

Wed, 18 Feb 2015 18:55:54 -0000

How the media got the Brian Williams story all wrong. And... Hey newspapers! Want a younger video audience? Try a sock puppet! Plus, Tom rants about Cindy Crawford's face and so much more, while Mark rants about HLN's pathetic "News and a Movie"

Snapchat goes Big Media and Amazon becomes a Movie Studio

Wed, 04 Feb 2015 18:02:31 -0000

Snapchat introduces Discover and goes from messaging to big media. And Amazon is making their own original movies, and Hollywood will never be the same. Plus, Tom raves about Taylor Swift's frenzy to trademark catchphrases, while Mark rants about the directionless second season of the Serial Podcast and raves about the fact that the most popular Superbowl commercials never aired on the big game.

How to Make News Stories Go Viral

Thu, 22 Jan 2015 17:52:09 -0000

How to make news stories go viral. And...Marriott - it's a hotel chain; no, it's a film studio! And what that means for all brands. Plus, Tom rants about the Punching Pope, and Mark rants about TV's Celebrity Apprentice, and how it's setting back the discipline of marketing by 50 years.

Inside Facebook's Aggressive Move into Video

Wed, 07 Jan 2015 18:08:04 -0000

Inside Facebook's aggressive move into video - and what it means for YouTube. And...It's a trend - publishers as platforms, where fans make content and publishers make bank. Plus, Tom rants about the NFL's woeful attempts at public service announcements against violence, and Mark rants about bankrupt Kodak licensing what desperate brands think is its good name.

Is Online Video Killing the TV Star? No!

Wed, 10 Dec 2014 18:55:16 -0000

Is online video killing the TV star? No! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? Branding guru Tom Asacker and Media Strategist Mark Ramsey go inside media to reveal the ugly truth in Episode 9 of Media Unplugged.

This American Life's "Serial": A "Golden Age" for Podcasts? No. Here's Why...

Tue, 25 Nov 2014 17:57:44 -0000

Does This American Life's "Serial" Podcast signal a new "Golden Age" for Podcasting? Nope. Here's why. Also: Why is Beats crushing Bose - on YouTube? Branding guru Tom Asacker and Media Strategist Mark Ramsey go inside media to reveal the ugly truth in Episode 8 of Media Unplugged.

The Battle Between Taylor Swift and Spotify: And the Winner Is...

Wed, 12 Nov 2014 18:06:03 -0000

Ep 7: It's Spotify against Taylor Swift, and the winner is.... Plus, does the fall of Honey Boo Boo mean the end of Trash Reality TV? Branding Authority Tom Asacker and Media Strategiest Mark Ramsey go inside the media headlines to uncover the real story, and the results will surprise you.

Ep 6: HBO + CBS = Big TV Brands Eating the Internet

Wed, 29 Oct 2014 03:37:37 -0000

HBO and CBS launch streaming-only subscription models, but is this disruption of TV - or of the Internet? Also...It's the coming ad colossus that could dwarf Facebook and Twitter - it's Pinterest! Media Unplugged goes behind the media spin. From Branding Guru Tom Asacker and Media Strategist Mark Ramsey

Media Brands: What to do when Facebook is your "Frenemy"

Tue, 14 Oct 2014 15:16:09 -0000

Media Brands: What to do when Facebook is your "Frenemy." And why digital magazines are all but dead. That's this week on Media Unplugged from Tom Asacker and Mark Ramsey. Also: Tom raves about Jerry Seinfeld giving the ad industry a poke in the eye, and Mark raves about the Spanish comedy club that charges customers by the laugh. Bonus rave: The amazing Jessica Lange in season 4 of American Horror Story. This is episode 5 of Media Unplugged.

Ep 4 - Buzzfeed's Secret Formula for Viral Success

Fri, 03 Oct 2014 20:01:32 -0000

5 ways this podcast will make you a better lover! AKA desire and the secret to Buzzfeed's video success. Also: Netflix takes on theater distributors. Tom Asacker and Mark Ramsey go behind the media to spell out what's really happening and what it means to you.

Ep 3 - So THAT'S how Apple Does It!

Mon, 22 Sep 2014 12:42:08 -0000

A peek behind the curtain of Apple's media mastery - and ABC's Dancing With the Stars finds a new generation of stars...on YouTube. Branding guru Tom Asacker (http://tomasacker.com) and Media strategist Mark Ramsey (http://markramseymedia.com) go behind the media spin.

Ep 2 - TV shrinks ad revenue. And...Should musicians pay to play the Superbowl?

Fri, 05 Sep 2014 16:05:42 -0000

Big media companies are relying less on ad revenue than ever before. Why? And how are they making up the difference? Also, should musicians pay to play the Superbowl. Plus rants and raves. Tom Asacker and Mark Ramsey go behind the spin to reveal what's really happening in media.

Ep 1 - Fear of Change and Disney Dumps Radio

Wed, 20 Aug 2014 22:57:32 -0000

Branding authority Tom Asacker and media strategist Mark Ramsey knock heads to figure out why media leaders never seem to accept change gracefully and what it means when Disney sells off almost all their owned and operated radio stations.

Ep 0 - The Prequel Episode

Wed, 23 Apr 2014 23:39:57 -0000

An introduction to the new podcast "Media Unplugged." Why are we doing this thing?