http://www.megalos.netAgence Megalo(s)Thu, 24 Mar 2011 12:23:35 GMTenhttp://www.megalos.net/#/uk/news/ce_jeune/Sun, 12 Sep 2010 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/ce_jeune/the Caisse d'Epargne has chosen a communication concept based on "the first big experiences" of young people (first car, first roommate, first bank account ...) with a marketing plan spread through a galaxy of touch points. The first step of this strategic shift is now visible on all channels of communication and consumption used by young people.

CRM Company / megalo (s) accompanied the Caisse d'Epargne on three major developments:

- The redefinition of the business processes and the specific component within the 18-30 years old target on http://www.caisse epargne.fr with a reorganization of the offer and related services.

- The development of a new specific website called "Les Grandes Premières" (« the first big experiences ») : http://www.lesgrandespremieres.fr.
This blog gathers multimedia videos and humorous comments of Hubert Brochet Bernard, an anthropologist who went looking for the first big experiences of the teenagers and young adults. Hubert is a excited scientist and a little lunar who investigates within youth groups, to study their behavior during their first big experiences (first account between roommates, the first tax return, first buy a car ...). During the comming months, he will regularly feed the blog with his videos, pictures and comments. The blog will provide educational content on the key issues linked to money and banking services, and will help the young people to discover the products and solutions offered by the Caisse d'Epargne.


- The launch, with the collaboration of Zenith Optimedia, of an interactive presence of the Caisse d'Epargne on social networks (Facebook, Twitter, YouTube ...), on its website ecureuil.fr and on partner websites such as MSN or Se Loger through the editorial content.]]>http://www.megalos.net/#/uk/news/photoshop/Sun, 14 Feb 2010 23:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/photoshop/has set up a website presenting a competition open to graphic artists, photographers and other designers: www.20ansphotoshop.com

20 years = 20 stories!
For each year, a miniature creative brief is provided for three categories (you can enter the competition as many times as you like): photography, illustration or web design, the aim being to illustrate the brief!
The jury members are as follows:
Rob Ford, founder of FWA
Romain Colin, founder of Fubiz
Anne Cécile Tauleigne, Creative director of BETC EURO RSCG
Akama
Fabien Rochepault, Creative director of Megalo(s)
Geoffroy Thoorens, Matte painter and concept artist - Vent Solaire agency
Dominique Legrand, Chairman and founder of Club Photoshop
Stéphane Baril, technical expert in design products at Adobe
Stéphanie Saissay, Adobe PR manager
Dominique Playoust, founder and secretary general of Designers Interactifs
Initially, web users will be able to vote for their creations and get friends and family to vote too. The jury will then select the 20 winning creations, from April 19th, to be presented at an event on May 20th.
]]>http://www.megalos.net/#/uk/news/huit/Sun, 10 Jan 2010 23:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/huit/Gus Van Sant - Gaspar Noé - Mira Nair - Wim Wenders - Abderrahmane Sissako - Jan Kounen – Jane Campion - Gael Garcia Bernal.
These are the 8 famous directors who will be making 8 short films to illustrate the realities of the 8 Millennium Development Goals

Context:
In September 2000, Kofi Annan proposed that the 191 United Nations countries adopt “8 Millennium Development Goals”. According to Muhammad Yunus, Nobel Peace Prize winner in 2006, this is the “boldest decision mankind ever took".

The promise:
To reduce world poverty by half by 2015.

We are now halfway to the deadline. Time is pressing to fulfil this promise.

This is why LDM Production has given free rein to 8 famous directors to generate media attention for this cause and increase public awareness. The feature-length film comprises 8 stories to support 8 causes corresponding to the 8 goals:
- Eradicate extreme poverty and hunger
- Achieve universal primary education
- Promote gender equality and empower women
- Reduce child mortality by two thirds
- Improve maternal health
- Combat AIDS/HIV, malaria and other diseases
- Ensure environmental sustainability
- Develop a global partnership for development

megalo(s) has also committed to the project and is setting up its entire communication strategy via a web platform, www.letempspresse.org, which enables web users not only to see the film, but more importantly, to act, by supporting an NGO for a specific action associated with one of the goals.
]]>http://www.megalos.net/#/uk/news/guerlain/Wed, 30 Sep 2009 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/guerlain/Guerlain to launch Idylle, its new perfume for women. After a teaser gives Internet users an augmented reality preview of the flacon, the website reveals the secrets of the new fragrance under a shower of gold. Various video clips invite Internet users to step into this entrancing world, joining the famous names behind its creation: Thierry Wasser, Guerlain’s perfumer, Ora Ïto, the prodigious designer, Paolo Roversi, the romantic artist of image who provided the visuals and the bewitching voice of Nora Arnezeder, an all-feminine incarnation of the perfume.

Megalo(s) and De Dietrich household appliances invite Internet users into a new world of luxury: high performance, stylish product ranges, cleverly lit and presented like works of art. The site showcases not only the latest innovations but also the services available and exceptional kitchens from around the world.
The site has been developed using full administrable flash making all information accessible extremely quickly and easily.

Finally, Megalo(s) produces the new Website for Tignes ski resort assisting with the production of new rich-media contents (videos, HD webcam, interactive maps, etc.). The agency has opted for a new, audacious and modern graphic charter, producing a user-oriented Website. Particular attention is given to the site’s ergonomics, accessibility and referencing. The site will soon be associated with the launch of Tignes TV, a cell phone site and the development of a relationship program.]]>http://www.megalos.net/#/uk/news/pj/Sun, 24 May 2009 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/pj/to create a viral platform intended for use by 15-25 year olds.
The new Pages Jaunes campaign allows web users to launch their success story on the internet by means of an innovative online package with the central themes being humour and stardom for every web user.

When they enter the site, users are placed in the hands of a Manager whose role is to turn them into stars, by featuring them in an incredible personalised video clip that breaks with the brand’s usual form of communication. Megalo(s) called on U think !, Universal Music’s in–house agency, to provide the video soundtrack with offbeat, humorous lyrics, that feature the user’s first name directly in the song.

The Manager does not stop here: once the video is finished, users can access their fan page and download an advertising campaign, wallpapers, press review and MSN avatar, all brandishing their photo! A whole host of communication tools available to share on social networks and personal blogs!
]]>http://www.megalos.net/#/uk/news/LacosteRed/Thu, 09 Apr 2009 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/LacosteRed/For the launch of the new Lacoste Red! Collection, targeted at young people aged 15-25, Lacoste is launching an online campaign and dedicated microsite http://www.lacostered.com in 18 countries.

The package designed by megalo(s) welcomes web users to the "Crocodile", a virtual universe where music, dance, a fashion collection and "video" game come together to celebrate the Lacoste Red! spirit.

In a throwback to the Mod era, which provides the inspiration for Christophe Lemaire’s collection, the banners depict a group of young people on scooters inviting visitors to follow them to the "Crocodile".

The website, lacostered.com, opens with a surrealistic choreography created by Kris Moyes (whose previous work includes Beck and Architecture in Helsinki). Visual experimentation in which ultra slow movements, 3D tracking and morphing from one style into another provides a striking first view of the collection!
"Extraball", the single by the new heart-throb of French Electro music, Yuksek, has been selected as the soundtrack for this virtual party.

Web users are then invited to take part in the celebrations by choosing their favourite style from among the 15 available in the collection. Every style is presented through music and video.

Each of the models invits visitors to “Play with me!” … an invitation that leads visitors into a game where they have to give themselves over to the rhythms of various music tracks, taking them a little deeper into the Lacoste Red universe!

If a style really grabs them, viewers can instantly locate the Lacoste Red collection in a number of ways:
• A list of the nearest retail outlets scrolls across the bottom of the screen. These can be displayed on a map.
• A full description of the product lines can be requested by e-mail
• An Iphone application with GPS localisation showing nearby retail outlets is available for Apple mobile users.
• Finally, users can spice up their blog and Facebook profile in the colours de Lacoste Red to share with friends.

An international online media campaign from 9 April to 20 May will support the package.

Let’s meet at the crocodile! www.lacostered.com.]]>http://www.megalos.net/#/uk/news/canal/Sun, 11 Jan 2009 23:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/canal/Perrine Lizé, Consultant Director responsible for the Warner Bros France account, was interviewed on the Canal + programme on 10 January, in which the different ways of promoting films were discussed.

To accompany the release of Yesman starring Jim Carrey, the agency recommended the creation of an events website and Facebook application based on the theme YES, along with a major street marketing campaign in collaboration with Warner and Obiwan.

Billboards and stickers advertising the film were strategically posted in the urban landscape of five French cities with the aim of reaching out to passers by. This technique, commonly used nowadays to promote rap or rock albums, has been highly successful in appealing to the film’s main target audience: young people. ]]>http://www.megalos.net/#/uk/news/grandcyber/Sun, 14 Dec 2008 23:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/grandcyber/Grand Cyber Crystal Award for France, (ex-aequo with Chabal le Duel d’Orange) for its design of the website, Fauchon.com, which also won a Cyber Crystal award for its e-commerce – brand website.
The gourmet food company had previously won three other awards this year (Gold Cube in the Direct Marketing, E-commerce and Distance Selling awards, a Silver medal in the E-commerce awards and a Bronze in the TOP COM Consumer Awards).

Daum wins World Luxury Award!
Daum, which specialises in the creation of unique decorative objects in crystal, has secured a third award. Following an Internet Advertising Award and a Golden Award of Montreux, megalo(s)’ work has been rewarded with a World Luxury Award!

These latest accolades follow on the heels of 4 other awards received this year for Diesel Parfums (Fuel For Life campaign) and Lacoste (Lacoste Future campaign).
]]>http://www.megalos.net/#/uk/news/budgets/Mon, 13 Oct 2008 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/budgets/Supradyn range (Laboratoires Bayer), Megalo(s) designed an events website, Supradyn-Boost.com.
The brand, which targets young working people, opted for a 100% web-based communication, supported by an emailing campaign to present its new product “Anti coup de pompe” (combat fatigue) product.
The central feature of the website offers web users 3 tests to measure their responsiveness, concentration and speed.

Megalo(s) made a big splash with its latest integrated advertising campaign for Helena Rubinstein. To mark the launch of its latest beauty product, PRODIGY Re-PLASTY, the agency created the concept of a package through which 15 women were recruited via the internet (the best customers and most frequent users of the website) to participate in a trial preview of this new product. Two weeks later, we recorded their impressions and feed-back, which were filmed exclusively for helenarubinstein.com, along with advice on applying beauty care products and make-up.


Cartoon Network approached Megalo(s) to design its new community platform.
For the very first time on the internet, “toons” and games fans will be able to experience and share their passion, immersing themselves even more deeply into the universe of their favourite heroes, invite their friends to play, enter competitions and take on challenges.
For Laurence Guigou, Marketing, Communications and Websites Director, this launch marks a new stage in the development of the Cartoon Network, making this website an essential meeting place for lovers of games and cartoons, a new medium of expression for all fans of our series and a community area that meets their expectations both in terms of content and service. ]]>http://www.megalos.net/#/uk/news/awards2/Tue, 07 Oct 2008 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/awards2/Direct Marketing, e-Commerce and Distance Selling Cube awards (Mass food consumption category), Silver Medal in the E-commerce Awards 2008 (Design category) and Bronze Medal in the TOP COM Consumer Awards 2008.

The events website launched to mark the 75th anniversary of Lacoste also won its first award: a TOP COM Gold Award in the events website category.]]>http://www.megalos.net/#/uk/news/batman/Thu, 10 Jul 2008 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/batman/The Joker, the extremely dark character from the film The Dark Knight, wreaks havoc on everything that gets in his way. Keeping this in mind, Megalo(s) has set up a tailor-made media plan. Between 1st July and 14th August, Several Homepages will be set up in the style of the Joker: his eyes, his blood-drenched smiles and his characteristic “HAHAHAAAHA” will adorn photos and texts on the following websites, among others: l’Equipe, Dailymotion, Skyrock…

Before visiting these distorted Homepages, as of 1st July, Internet users will be able to upload either their own photo, or a photo of a friend, onto MSN Messenger by using the ‘Jokerisation’ tool and then customise the picture by transforming the face into that of the Joker, with his eyes and smile…
They will then be able to download their creation immediately so that they can use it as an avatar.
]]>http://www.megalos.net/#/uk/news/duracell/Sun, 06 Jul 2008 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/duracell/On the occasion of the new positioning of the Duracell brand and the presentation of its entire range of products, Megalo(s) has designed and created a resolutely modern and dynamic website.
The site presents the entire product range, particularly highlighting the jewel in Duracell’s crown, the ‘Ultra’ battery. A whole section is devoted to the history of the Duracell icon: The bunny!
A promotions section plays host to mini-sites, games and innovations... Currently, the "music" mini-site, in partnership with Universal Music, allows customers to download music for free as well as to take part in a competition, simply by entering a code that can be found on the packaging.
]]>http://www.megalos.net/#/uk/news/lacoste_uk/Tue, 20 May 2008 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/lacoste_uk/ the famous brand with its crocodile logo was inspired to launch a new type of communication.

Launched on 19 May, it offers web users all over the world the opportunity to reinvent tennis and, 75 years after the brand’s creation, to imagine what the future of tennis will look like in 75 years from now, i.e. in 2083.
To stimulate their imagination, a futurist website depicts an amazing training session for one of future heirs of Andy Roddick or Richard Gasquet.
On the basis of a film entirely produced in 3D, www.lacoste-future.com portrays in an ultra realistic style how the game might look and what the players might be wearing in the year 2083.
At the same time, two columns retrace the brand’s history in documentary format, looking at innovation and changes in tennis strokes from the victories of René Lacoste in the 1920s to our futuristic character, and including the exploits of current ambassadors for the sport such as Tatiana Golovin, Andy Roddick and Richard Gasquet.
To conclude this journey through time, web users are invited to have their say (literally) and deliver their vision of tennis in the future via a contributory audio module using a synthesized voice solution.

To promote the website, a banner and events campaign has been set up by the agency in France, Italy, Spain and Germany:
- Video banners on YouTube, Dailymotion, Eurosport and Tennis Channel
- 2 themed days with Lacoste transforming Yahoo!’s European homepages into a tennis court for our player of 2083!]]>http://www.megalos.net/#/uk/news/awards2008_uk/Sun, 11 May 2008 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/awards2008_uk/In 2007, we won a total of 7 awards courtesy of our clients: Top Com, E-Commerce awards and Distance Selling Cubes. Our ‘Mégalos-mania’ has been reinvigorated with the announcement that the international website we designed for Daum (www.daum.com), a prestigious brand of unique decorative objects, has won two prizes: firstly an Internet Advertising Award (IAC), a Boston-based competition, where Daum was competing alongside major brands such as Coca-Cola, Nokia and Disney, in the category "Best Arts Rich media Online campaign", and secondly a Golden Award of Montreux, in the cosmetics/luxury category. Megalo(s) is the only French agency to have won an award in the Multimedia/Web category.


Finally the agency was also honoured with a special mention from the panel of judges in the Grand Prix Stratégies de l'Internet and One Show Award (competition based in New York) for the international launch campaign online of Diesel Fuel For Life, the brand’s first perfume.]]>http://www.megalos.net/#/uk/news/CRM/Sun, 20 Apr 2008 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/CRM/We are delighted to announce that we are to join the CRM COMPANY GROUP, the first independent group in France for multichannel relational marketing.
Just like the CRM Company Group, we share the same vision, the same values and the same ambitions for our projects, and our skills as marketing experts and communicators naturally move us closer together. It is therefore quite natural too that we have chosen to unite by integrating the Group’s pool of managers-shareholders. It gives us great pride to be able to build such an ambitious and coherent project with the directors of CRM Company Group, in a union that will enable us to offer our clients renowned expertise in brand/clients relationships.
With the inclusion of Megalo(s), CRM Company Group will have a staff of 220 employees in 4 sister agencies operating on a human-scale and bringing together industry-wide experts across a whole range of skills involving relational marketing, interactive communication and influential marketing.
CRM Company Group is listed on ALTERNEXT of EURONEXT Paris.
In 2007, CRM Company Group a won "Best relational agency of the year".
]]>http://www.megalos.net/#/uk/news/myAmor_uk/Sun, 10 Feb 2008 23:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/myAmor_uk/a common bloggable application: the myAmor Match allows webusers to test live their love compatibility with other users on their blogs, myspace and facebook through an integrated widget. They have to make the maximum of matches in order to maximize the chances of winning Amor Amor perfumes and other gifts.

The main inovation, the Live allows to play with its MSN Messengers contacts in real time, illustrating that the creation has to be close to the media planning and that the technology develops itself creativity.]]>http://www.megalos.net/#/uk/news/daum_uk/Mon, 14 Jan 2008 23:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/daum_uk/Megalo(s) realized the website of the artistic decoration Daum. Each design is unique, hand-made and numbered.

The website immerses visitors into a world on the edge of reality, a cross between a museum, a gallery and a loft: a genuine artistic experience.

The website was developed around three major ideas:
- Subjective presentation around a venue that enhances Art
- A new expression of luxury essentially based on crystal, its reflections, its transparency
- A high performance relational tool to access a vast range of services.


The production of this website was a difficult technical challenge: in a multilingual international context, it was necessary to use the rich-media features of flash while guaranteeing good browser fluidity and a good level of natural referencing in search engines. The website was produced in full flash with video and 3D inlays and access to dynamic text present under the flash in order to be accessible by search engine spiders.
]]>http://www.megalos.net/#/uk/news//Mon, 17 Dec 2007 23:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news//brand new website www.fauchon.com entirely dedicated to the online sale of its products and a genuine showcase for its new fully renovated food store at 30 place de la Madeleine.

The website, which combines luxury and commerce with a contemporary appeal, was launched at the start of the Christmas and New Year holiday period with a twofold goal: to immerse consumers in the world of Fauchon and enable them to:

- purchase online up to 1000 product lines including groceries, confectionery, wines and spirits
- buy personal or corporate gifts and have them delivered in gift boxes anywhere in the world
- to look through the seasonal menus for its delicatessen, patisserie, restaurants and receptions
- learn about the latest developments from the company through its new stores, new products and worldwide distribution network.

FAUCHON asked Megalo(s) to design and build this virtual store with a resolutely international reach.

Megalo(s) recommended and set up a website that immerses web users into the smart, luxurious and modern universe of Fauchon, via a highly rich media website (with animations and music), whose goal is to showcase the products.
Over a thousand product lines are available on this e-commerce platform which gives users the opportunity to buy gifts and have them delivered worldwide.
A double navigation system provides easy and intuitive access to information:
- By user preference (giving and receiving gifts, etc.)
- By product (chocolates, confectionery, tea, groceries, Christmas merchandise, etc.).
Finally, special attention was devoted to cross selling, which is a vital factor in the grocery sector.

The company, whose turnover stands at €38.6M euros, is planning eventually to offer its entire product range online, with the initial objective being to drive up internet sales to 10% of its turnover over the next two years.]]>http://www.megalos.net/#/uk/news/recompenses_uk/Tue, 27 Nov 2007 23:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/recompenses_uk/The Jean Paul Gaultier website has won wide admiration from judges in various competitions. In 2007 it won a Bronze Cube at the Direct Marketing, e-Commerce and Distance Selling Cube awards, a Gold Medal at the Top Com consumer awards and the Gold Medal at the e-Commerce awards. In 2006 the site was awarded the Gold Medal in the Golden Awards of Montreux for the designer’s international website.

The new Diesel Fuel For Life digital campaign has already won a Gold Medal at the World Luxury Awards, a Silver Cube in the Direct Marketing, e-Commerce and Distance Selling Cubes awards and was ranked second in the Stratégies du Luxe awards.

Megalo(s) has also won awards for the international Salomon Freestyle Box website and the launch campaign for the film Superman Returns.]]>http://www.megalos.net/#/uk/news/clients_uk/Wed, 14 Nov 2007 23:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/clients_uk/
Fauchon: (exceptional gourmet products: chocolate, wine, gourmet foods, etc.) – supporting the company in developing a new rich media e-commerce strategy.
Daum: (unique decorative objects in crystal) – supporting the company in the development of its digital strategy with its first e-business and brand platform, initiative being to redesign the entire brand website.
Rip Curl (surfer gear): creation and production of the company’s first web-TV channel.
L’Équipe (sports newspaper): supporting the magazine in the diversification of its internet targets.
Shiseido: (cosmetics, make-up, beauty care products and luxury perfume) – redesign of the brand’s European website.
Helena Rubinstein: (beauty products and luxury make-up) – supporting the company in all its online communications. First initiatives: redesign of the brand’s International website and setting up of shop-in-the-shop. Implementation of a number of e-mail campaigns.
eBay: development of an intelligent application to help customers search for Christmas or New Year gifts.
Azzaro: (perfumes and beauty care products) launch campaign for the new men’s cosmetic line Skin Force. ]]>http://www.megalos.net/#/uk/news/FactoryUK/Sun, 21 Oct 2007 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/FactoryUK/
The website offers web-users the chance to customise their own bottle (with a choice of leather, Diesel logo and printing) and to visualize it using a 3D real-time interface!]]>http://www.megalos.net/#/uk/news/topcom_uk/Thu, 11 Oct 2007 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/topcom_uk/
This is the third major trophy won by Megalo(s) for this project. It previously won Golden Awards at Montreux in 2006 and at the 2007 e-commerce awards.]]>http://www.megalos.net/#/uk/news/diesel/Thu, 30 Aug 2007 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/diesel/
This Web 2.0 oriented website allows web-users to discover both the fragrances and the brand via 4 hands-on multi-user experiences:

1 – “Open yourself up to the unknown”: Go up to a stranger in a park, talk to him… maybe even seduce him?

2 – “Free your imagination”: Be creative…Express your vision of life in swift brushstrokes

3 – “Tell the world you’re alive”: Be alive, feel it fully and shout it out to the entire world in a short video

4 – “Tell your story”: Tell yourself that you, too, could be the star of the film. Start a discussion with other viewers.]]>http://www.megalos.net/#/uk/news/HP5UK/Mon, 04 Jun 2007 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/HP5UK/“Harry Potter and the Order of the Phoenix" (distributed in France in July 2007), Megalo(s) spearheaded an international campaign with the objective to generate a strong buzz within the fan community four months before the launch of the film itself. Once users subscribe, they are invited to join Dumbledore’s army and to practice their skills as future magicians of Hogwarts School.

Users can pit their wits against each other in a simultaneous multi-player game, available in one of the website’s 600 playing rooms. They can also choose to practise their spells and their wand skills on a dummy. By these means fans are immersed in the film’s universe and relive the destinies of the now famous characters.

Web-users also have the chance to embed a banner of the film on their blog, as well as offer their visitors a chance to try a mono player version of the game, and to download the movie’s trailer and various wallpapers.]]>http://www.megalos.net/#/uk/news/jpg_uk/Thu, 31 May 2007 22:00:00 GMTMegalo(s)http://www.megalos.net/#/uk/news/jpg_uk/the gold medal at the e-commerce awards, in the design category, for the Jean Paul Gaultier (BPI) perfumes website.

]]>