Feed the Children has joined forces with the FOX culinary competition programme Next Level Chef to launch a campaign aimed at reducing childhood hunger in the United States.
The initiative, titled Put Child Hunger to Bed, asks the public to take part in a social‑media challenge that involves wearing pajamas in public, posting a photo or video on Instagram with the hashtag #PutChildHungerToBed and tagging @FeedtheChildrenorg. Participants may nominate others to join within 24 hours or make a monetary contribution instead.
A public‑service announcement featuring Next Level Chef mentors Gordon Ramsay, Nyesha Arrington and Richard Blais will promote the campaign. The PSA will air on FOX during the programme’s new season and will be shared across the network’s social channels. Fans of the show are also encouraged to post favourite bedtime snack ideas using the same hashtag and tagging @FoodClubFOX and @FeedTheChildren.
Feed the Children, an international nonprofit that works to alleviate food insecurity, notes that one in five children in the United States is uncertain about where their next meal will come from. The Put Child Hunger to Bed campaign seeks to raise awareness and funds to address that statistic.
The PSA will begin broadcasting with the new season of Next Level Chef on FOX later this year; donation details are available on FeedtheChildren.org.
