Basenotes.net - latest Industry News - Men's Grooming

Ormonde Jayne launch body wash for Isfarkand

Tue, 20 Oct 2009 20:01:01 EST

Ormonde Jayne have announce the creation of a Shampoo and Body Wash for their Isfarkand men's fragrance. The product is scented to match the fragrance and is available in a 200ml tube.

Old Spice launch male and female t-shirt range!

Mon, 27 Jul 2009 01:01:01 EST

Fans of classic men's fragrance, Old Spice, can now show their love of the iconic American brand by not only wearing the scent, but wearing the clothes. Available now at the Old Spice website is a selection of t-shirts and other accessories bearing the infamous ship logo.

Zirh and Art of Shaving snapped up by Procter & Gamble

Wed, 17 Jun 2009 00:10:01 EST

Procter & Gamble have acquired two US male grooming companies recently, Zirh and Art of Shaving. The two brands are thought to be a good fit with the portfolio of male brands already held by P&G, including Braun, Gillette and Old Spice.

More than Bravado: Baxter of California launch Bravado 2 and 3

Fri, 13 Mar 2009 01:47:01 EST

Two new scents are to be launched next month under the Baxter of California brand. Bravado 2 and bravado 3 are the first fragrances from the brand for 35 years and will launch at Barneys New York stores throughout the US in mid-April.

Penhaligon's limited edition Spring offering

Sun, 08 Mar 2009 21:49:01 EST

Penhaligon's has announced a limited edition offering for the jet-setters amongst us. The scents included in the offering are Quercus, Blenheim Bouquet, Malabah and Lily of the Valley.

Carter and Bond launch Notting Hill Store

Tue, 30 Sep 2008 00:10:01 EST

Men's fragrance and grooming retailer, Carter and Bond have transformed their online website into an offline store in London's Notting Hill. The store official opened in the summer and held a launch party earlier this month.

ESPY Athletes get pampering from Zirh

Wed, 20 Aug 2008 16:20:01 EST

Last month Zirh created its Annual ESPY Suite for athletes and celebrities. The suite was hosted at the Standard Hotel in downtown Los Angeles, where Zirh provided a variety of services including mini-facials and massages. (picture story)

Zirh goes Platinum with new grooming range

Sun, 30 Mar 2008 19:23:01 EST

Next month Zirh will launch Zirh Platinum, a new men's grooming range which contains Kalahari watermelon to help protect the skin against stress and pollution.

French Connection launch three new fragrances

Thu, 27 Mar 2008 08:31:01 EST

French Connection have launched a new men's grooming range, which comprises of three fragranced lines: 1972, Urban and Copper.

Zirh plays host to athletes and VIP's

Thu, 07 Feb 2008 05:48:01 EST

Men’s grooming and fragrance company Zirh, recently played host to athletes and stars from television, music and film at the 2008 Official Superbowl XLII Talent & Player Gift Lounge.

Trumpers offers technical tips to the demon barber

Sat, 19 Jan 2008 19:53:01 EST

In order to achieve technical accuracy in Tim Burton's latest Johnny Depp / Helena Bonham Carter collaboration: Sweeney Todd: The Demon Barber of Fleet Street, a chain of London based barber shops with 125 years of experience is the logical choice. Geo F Trumper were chosen as technical advisers on the film thanks to their extensive expertise in the field of wet shaving and using the open razor.

Shiseido sells Zirh

Mon, 24 Sep 2007 14:13:01 EST

Japanese beauty company, Shiseido have sold their Zirh Skincare brand to previous owner and president, Brian Robinson. Robinson originally sold part of the company to Zirh in 2000, before leaving in 2004.

Axe gets US relaunch

Mon, 23 Apr 2007 00:00:01 EST

Axe, the male grooming brand that was introduced in the United States in 2002, is changing the game once again with a reinvented bodyspray line that includes a sleek new look, improved fragrances and a refreshing and entertaining new marketing campaign.

Grooming Lounge to launch own range of grooming products

Thu, 13 Oct 2005 00:00:01 EST

After three-plus years of testing within the walls of its Washington, D.C. location, Grooming Lounge, a previous sponsor of the Basenotes Awards, is introducing its own line of shaving solutions. Conceptualized, tested and approved by the company's team of Master Barbers and Skin Care Experts, Grooming Lounge products offer no-hassle solutions to common men's skincare and shaving problems

Unilever give Ego the Axe - will Lynx be next?

Tue, 02 Jul 2002 00:00:01 EST

Top South African deodorant brand, EGO, recently had a name change to AXE, bringing it in line with other countries

Axe deodorant to be launched in the USA

Wed, 08 May 2002 00:00:01 EST

Unilever is introducing AXE to the US. Originally launched in France by Faberge in 1983, it then appeared in the UK in 1985 rebranded as Lynx.