mequoda_daily

The Three Lenses of Consumers: Online, Offline and In-Person

1000Fri, 08 Aug 2008 10:39:34 CDT

A special-interest user experience includes multiple platforms: online, offline, and in person; using all three guarantees you the most visibility and the best user satisfaction.

Hardcore Email Marketing with Agora Financial

1000Wed, 06 Aug 2008 12:31:38 CDT

Subscribers generally buy a paid product within 90 days...or else!

Is a Social Network Right For Your Online Publishing Business?

1000Mon, 04 Aug 2008 12:56:28 CDT

Five things to consider when deciding whether or not to create a social network around your brand.

10 Steps on How to Write a White Paper

1000Fri, 01 Aug 2008 11:40:43 CDT

How to create a white paper outline that answers the right questions, targets the right audience and sends the right message.

Newsletter vs. Membership Websites – What’s the Difference?

1000Thu, 31 Jul 2008 10:46:48 CDT

Many publishers refer to a Newsletter Website as a Membership Website, but the truth is that Newsletter Websites stand on their own.

Just a Note: Tomorrow is the Last Day to Save $800.00 on the Mequoda Summit

1000Wed, 30 Jul 2008 11:22:30 CDT

Tomorrow is the LAST DAY of our early bird special that will save you $800.00 on your registration to the Mequoda Summit Boston 2008

14 Email Formatting Tips

1000Mon, 28 Jul 2008 14:27:17 CDT

14 ways to get your email delivered and viewed correctly on any browser

Interweave Seeks eMail Marketing Manager

1000Mon, 28 Jul 2008 09:57:15 CDT

Interweave Seeks eMail Marketing Manager

Amplify SEO with Author Landing Pages

1000Fri, 25 Jul 2008 11:57:46 CDT

Looking for niche keyword phrases to amplify your results in search engines? How about a name?

Google Finally Releases Knol, the Supposed Wikipedia Killer

1000Wed, 23 Jul 2008 21:53:05 CDT

Google Knol is open for everyone and partners with New Yorker magazine

Best Business Models: The Positive Effect of Business Models that Work

1000Wed, 23 Jul 2008 11:56:26 CDT

Two standard business models that support the long tail and make money online

Notes and Quotes from PodCamp Boston 3

1000Mon, 21 Jul 2008 13:57:01 CDT

Two days of social media conferencing, 340+ attendees, and a whole lot of Twittering going on.

Raiders of the Lost Content

1000Mon, 21 Jul 2008 08:47:18 CDT

The Quest to Unlock the National Institute of Business Management Archives

RCR Wireless News Opens Archives and Offers New Platforms in Re-Architected Mequoda Hub

1000Fri, 18 Jul 2008 09:38:52 CDT

RCRWireless.com offers content repurposed on many new platforms, increases community involvement, and opens an archive of over 150,000 articles to the public with their redesign.

SEO Writing for Blogs and Online Articles

1000Thu, 17 Jul 2008 18:20:52 CDT

Use this list to optimize every new and old article or blog on your site in order to attract the most search engine traffic.

Give Away All My Content???

1000Wed, 16 Jul 2008 11:42:01 CDT

Giving away the same content customers once paid for is no longer an option—think of it as your new circulation marketing program.

How One Publisher Increased Traffic 114% This Year with Free Content

1000Mon, 14 Jul 2008 14:01:56 CDT

"It's hard to find an idea that you can't do something with online," says John Rockhold, Managing Editor of Mother Earth News.

Seven Online Publishing Secrets - Updated for July 2008!

1000Fri, 11 Jul 2008 10:16:03 CDT

Download ourcomplimentary report today and learn how to compete with today's toppublishers by using the most profitable seven online publishing secrets.

How to Calculate Your Site-wide Conversion Rates

1000Wed, 09 Jul 2008 14:06:13 CDT

How to build top level conversion architecture that will increase conversion rates and boost sales

How and When to Repurpose Paid Content

1000Mon, 07 Jul 2008 11:23:52 CDT

Three common questions and answers on how and when to repurpose paid content into blog and e-letter content

4 Tips for Training Editors to Sell More Product

1000Wed, 02 Jul 2008 15:17:32 CDT

Use these strategies developed by the folks at HR Daily Advisor to help your writers and editors sell more product.

How One B2C Publisher Repurposes Magazine Content

1000Mon, 30 Jun 2008 15:13:48 CDT

Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television.

Five Deadly Membership Website Mistakes

1000Fri, 27 Jun 2008 10:30:27 CDT

Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website

6 Ways to Improve your Website Conversion Rates

1000Wed, 25 Jun 2008 10:51:53 CDT

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods

What does your “front door” look like?

1000Mon, 23 Jun 2008 12:29:20 CDT

How Agora Financial used their “free” portal The Daily Reckoning to turn a $25 million newsletter publisher into a more than $200 million dollar company that generates more than half of that revenue online.

SEO Copywriting Secrets

1000Fri, 20 Jun 2008 10:30:27 CDT

Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers

Increase Email Revenue by Using Service Journalism

1000Wed, 18 Jun 2008 12:19:52 CDT

How to sell products while maintaining the honesty and tactical transparency required to preserve a trusting audience

How America's Test Kitchen Makes Money Online

1000Mon, 16 Jun 2008 12:13:34 CDT

Some people prefer books, some the web, some magazines. By multiplatform publishing, ATK delivers users the content they want, how they want it.

12 Master Landing Page Templates

1000Fri, 13 Jun 2008 10:07:53 CDT

Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job

New Job in Online Publishing: Community Coordinator

1000Fri, 13 Jun 2008 10:01:42 CDT

ExecuNet seeks a Community Coordinator for their senior executive business and recruiting network

Landing Page Keyword Research

1000Wed, 11 Jun 2008 10:46:39 CDT

Choosing relevant keywords for your rapid-conversion landing page will put you on page one and build your list by shaking hands with Google

Focus and Diversify to Succeed Online

1000Mon, 09 Jun 2008 09:56:39 CDT

• Learn how Cindy Carter increased revenues 400% by becoming online centric• Understand how she repurposes content from platform to platform• Learn the email marketing secret for maximizing subscriber lifetime value• Discover how to use online marketing to “focus and diversify” your publishing business

Gratifying Results from Texterity's Digital Magazine Reader Survey

1000Thu, 05 Jun 2008 10:49:30 CDT

Digital magazine editions get a big thumbs up from readers

SiPA Coverage: 8 Ways Editors Can Help Market Their Products

1000Wed, 04 Jun 2008 12:31:44 CDT

Tips for helping editors think like marketers when it comes to their products

SiPA Coverage: Write Better Subject Lines!

1000Wed, 04 Jun 2008 12:24:10 CDT

Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA's 32nd Annual International Newsletter & Specialized-Information Conference

SiPA Coverage: Encouraging Creativity Within Your Team

1000Wed, 04 Jun 2008 12:05:28 CDT

‘Incentivizing’ Editors to Come Up with Audio Conferences and Other One-Shot Product Ideas

SiPA Coverage: Copyright Law in the Electronic Age

1000Wed, 04 Jun 2008 11:38:35 CDT

Essentials to keep in mind when laying the foundation for copyright protection of your digital content

SiPA Coverage: Advertising and the Individual: Present and Future of Advertising-based Publishing

1000Wed, 04 Jun 2008 11:02:34 CDT

Information Wants to be Free (to the end User… but the Advertiser’s going to Pay)

Interweave Announces Acquisition of American Artist, Drawing, Watercolor, and Workshop Magazines from Nielsen Business Media

1000Mon, 02 Jun 2008 16:00:00 CDT

Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time

Are You an Online Publisher, Online Retailer, or Both?

1000Mon, 02 Jun 2008 12:39:18 CDT

Make more money online by being content-driven, Google-friendly and profit-minded

User-Generated Magazine Issues—Say What??

1000Fri, 30 May 2008 09:52:08 CDT

A few magazines are building relationships and driving website traffic by letting their subscribers be a part of the editorial team

Top Blogs Used by Reporters & Journalists

1000Wed, 28 May 2008 11:15:07 CDT

Know your blogging competitors and figure out what they've got that you don't

Subject Line Spam Trigger Words

1000Fri, 23 May 2008 12:36:55 CDT

Put this list of no-no's next to your desk and check it often

B2B Advertising with LinkedIn

1000Wed, 21 May 2008 12:35:10 CDT

LinkedIn's solid demographic targeting makes advertising B2B publications a no-brainer

MPA-IMAG Conference Coverage: Successful Multi-Media Publishing Strategies

1000Mon, 19 May 2008 14:08:30 CDT

Do you have an Internet Hub? How are you using it to expand your brand?

MPA-IMAG Conference Coverage: From Print to Digital

1000Mon, 19 May 2008 13:43:52 CDT

"It's all about the user" says Cia Romano of Interface Guru

MPA-IMAG Conference Coverage: Optimizing Advertising Sales - Print and Online

1000Mon, 19 May 2008 13:20:03 CDT

What You’ll Like and Dislike about Selling Online Advertising

MPA-IMAG Conference Coverage: Learning From the Big Guys

1000Mon, 19 May 2008 12:54:32 CDT

What can we learn from the big guys? Be more like little guys.

How InfusionSoft Launches a Webinar Program End-to-End

1000Thu, 15 May 2008 14:55:07 CDT

A review of the B2B Magazine and InfusionSoft webinar "Launch a Webinar Program End-to-End"

New Mequoda Hub FuelNet.com Launches for Owners of Growing Businesses

1000Thu, 15 May 2008 11:35:46 CDT

FuelNet.com offers users a one-stop resource for advice on marketing, selling, brand building, and customer communications

New CAN-SPAM Rule Provisions - May 2008

1000Wed, 14 May 2008 15:47:59 CDT

We just got an email from Circulation Management that talks about the new CAN-SPAM rule provisions...

MarketingSherpa's Selling Online Subscriptions Summit Take-Away #4

1000Wed, 14 May 2008 13:06:25 CDT

Defend Against Economic Downturn

MarketingSherpa's Selling Online Subscriptions Summit Take-Away #3

1000Wed, 14 May 2008 13:02:46 CDT

Optimize Your Marketing Mix

MarketingSherpa's Selling Online Subscriptions Summit Take-Away #2

1000Wed, 14 May 2008 12:57:30 CDT

Make 2.0 Work for You

MarketingSherpa's Selling Online Subscriptions Summit Take-Away #1

1000Wed, 14 May 2008 12:46:35 CDT

We spent a few days in New York learning strategies for raising online subscription sales and revenue. Sean Donahue, Senior Reporter for MarketingSherpa, summed it up nicely in the final session of the second day and we thought we’d share with you the takeaways from this year’s Summit.

"Social media has a supply and demand problem” says ZDNet’s Larry Dignan.

1000Tue, 13 May 2008 11:12:40 CDT

Well it looks like News Corp and Google didn’t do their homework when they bought Myspace (News Corp) and YouTube (Google).

Chris Brogan's "Best Social Media Advice"

1000Mon, 12 May 2008 12:52:46 CDT

Tips from Chris Brogan on social media optimization and networking

The New York Times and Social Media

1000Mon, 12 May 2008 11:44:40 CDT

Could social media networking and optimization play a role in The New York Times' 82% increase in traffic this year?

Getting Your Free eBook on Amazon's Bestseller List

1000Fri, 09 May 2008 10:55:20 CDT

How a free eBook by CopyBlogger's Brian Clark ended up paired with Amazon's #1 Bestseller

Profiting in the New Publishing Environment

1000Wed, 07 May 2008 10:51:03 CDT

Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment

Publishers Using Twitter

1000Fri, 02 May 2008 12:22:00 CDT

Traditional Publishers Are Distributing their Content and Brand via Twitter with both a hands-off RSS approach and a hands-on personal approach

What is Twitter?

1000Thu, 01 May 2008 17:13:14 CDT

This social tool is redefining RSS by turning it into an interactive and community-based experience

10 Publishers Using PDFs

1000Wed, 30 Apr 2008 00:46:44 CDT

How Publishers are using PDFs to Generate Email Subscribers, Sell Online and Offline Subscriptions, and Create New Sources of Ad Revenue

PodCamp NYC 2.0 Coverage: The Economics of Aggregation

1000Sat, 26 Apr 2008 23:38:04 CDT

The Economics of Aggregation with Travell Perkins of TravellPerkins.com and RGBDaily.com

PodCamp NYC 2.0 Coverage: SEO for Podcasting, Vodcasting & Social Media

1000Sat, 26 Apr 2008 23:13:07 CDT

An Ad-Hoc Session on SEO for Podcasting, Vodcasting & Social Media

PodCamp NYC 2.0 Coverage: Tactical Transparency

1000Sat, 26 Apr 2008 22:49:28 CDT

Tactical Transparency - (Being Naked on the Web) with John C. Havens

PodCamp NYC 2.0 Coverage: The "M" Word: Alternative Ways to Monetize

1000Sat, 26 Apr 2008 22:35:04 CDT

The "M" Word: Alternative Ways to Monetize - (How Podcasting Consultants are Making Money off of You)

PodCamp NYC 2.0 Coverage: How To Promote and Make Money With Your Podcast in the Next 30 Days

1000Fri, 25 Apr 2008 18:22:10 CDT

How To Promote and Make Money With Your Podcast in the Next 30 Days with Michael Geoghegan of GigaVox Media and Tim Bourquin of PodcastBrothers.com

PodCamp NYC 2.0 Coverage: Straddling the Technical/Creative Line

1000Fri, 25 Apr 2008 17:13:27 CDT

Straddling the Technical/Creative Line with The New York Sun's Rob Blatt

PodCamp NYC 2.0 Coverage: Top Free New Media Tools You'll Need for Everything

1000Fri, 25 Apr 2008 15:18:55 CDT

Top Free New Media Tools You'll Need for Everything with SpongeCell.com's Ben Katzman

PodCamp NYC 2.0 Live Coverage: How to Build and Sustain a Social Community

1000Fri, 25 Apr 2008 11:55:35 CDT

How to Build and Sustain a Social Community with BlogTalkRadio.com's founder Alan Levy

SEO Your PDFs

1000Thu, 24 Apr 2008 23:42:52 CDT

Page one and page seventy-five is the difference between search engine optimizing your PDFs or not

Create PDF Files That Work

1000Tue, 22 Apr 2008 15:27:30 CDT

Using big margins, print fonts and optimizing for search

9 Best Social Media Marketing Sites for Publishers

1000Fri, 18 Apr 2008 20:19:47 CDT

How to use social networking sites to create buzz, an online community, and more traffic to your website

What is Social Media Optimization?

1000Wed, 16 Apr 2008 12:32:26 CDT

The first step in social media marketing is optimizing your site for inbound links

Document Security & Digital Rights Management

1000Mon, 14 Apr 2008 13:33:55 CDT

Deciding who shares, prints, and reads your digital content

Live Coverage: Mequoda Summit Session 8: Creating a Management Dashboard

1000Thu, 10 Apr 2008 18:38:29 CDT

Learn the 11 Key Metrics Every Online Business Manager Should Know

Live Coverage: Mequoda Summit Session 7: Email Newsletter Secrets

1000Thu, 10 Apr 2008 17:22:11 CDT

29 Insider Secrets for Creating Effective and Profitable Email Newsletters

Live Coverage: Mequoda Summit Session 6 - Designing Effective Media Websites

1000Thu, 10 Apr 2008 14:37:39 CDT

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors

Live Coverage: Mequoda Summit Session 5 - SEO Copywriting and Campaign Management

1000Thu, 10 Apr 2008 13:36:06 CDT

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products

Live Coverage: Mequoda Summit Session 4 - SEO Research and Analytics

1000Wed, 09 Apr 2008 19:09:45 CDT

Choosing the Right Keywords to Attract Targeted Website Traffic

Live Coverage: Mequoda Summit Session 3 - Generating Website Revenue

1000Wed, 09 Apr 2008 17:27:55 CDT

Multiple Business Models are Required to Maximize Online Revenue

Live Coverage: Mequoda Summit Session 2 - Using New Media to Expand Your Brand

1000Wed, 09 Apr 2008 14:42:28 CDT

How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships

Live Coverage from the Mequoda Summit - Session 1 - Making Money Online

1000Wed, 09 Apr 2008 13:06:55 CDT

Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success

Optimize Your Masthead for First-Time Visitors

1000Mon, 07 Apr 2008 10:36:46 CDT

Telling users who you are and what you do with your tagline or welcome blurb front and center

Which Publishers Are Using Video

1000Thu, 03 Apr 2008 22:15:24 CST

How publishers are incorporating video where it fits for them

Breadcrumb Navigation Best Practices

1000Wed, 02 Apr 2008 13:12:57 CST

If your users are Hansel and Gretel, then your website is the woods, and your navigation is their breadcrumb

Copyright in 2008: To Free or Not to Free

1000Mon, 31 Mar 2008 14:13:21 CST

Creative Commons: Adding an extra step to your copyrighting process for 2008

Preview Pane Best Practices

1000Fri, 28 Mar 2008 13:03:27 CST

8 best practices for effective email marketing in a preview-pane world

Reversing the Risk of Online Transactions

1000Wed, 26 Mar 2008 13:23:45 CST

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles

Optimizing Press Releases for Search

1000Mon, 24 Mar 2008 09:04:27 CST

Increase your site's search engine ranking with incoming links from press releases

How to Increase Pages per Visit by Over 75%

1000Fri, 21 Mar 2008 12:55:04 CST

Sites Like Menshealth.com and BHG.com Are Significantly Increasing Pages per Visit by Adopting an Improved User-Friendly Online Editorial Layout

Tips from Search Engine Strategies NYC

1000Wed, 19 Mar 2008 14:01:02 CST

A few tips about Universal Search, optimizing video, link popularity and web analytics from the SES NY show

4 Keys to Web Analytics Success

1000Wed, 19 Mar 2008 13:24:41 CST

Blogger, author and Google analytics evangelist Avinash Kaushik shares four keys to succeeding with web analytics

Understanding Link Popularity

1000Wed, 19 Mar 2008 12:53:05 CST

A few notes about link popularity from Debra Mastaler, President, Alliance-Link

12 Steps for Successful Video Search Optimization

1000Wed, 19 Mar 2008 11:21:52 CST

Shari Thurow’s Tips for Optimizing Video

10 Tips for Universal and Blended Search

1000Wed, 19 Mar 2008 10:31:32 CST

Mike Grehan’s Top 10 Tips for Optimizing for Universal and Blended Search

Online copywriting secrets for attracting, engaging and monetizing customers

1000Mon, 17 Mar 2008 12:09:01 CST

The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly

Publishing 2.0: Seven New Media Objectives for 2008

1000Fri, 14 Mar 2008 10:00:58 CST

Expand your brand, audience, and reach with the technology you’ve been pondering since 2007

Avoid Chapter 11 by Choosing a Clear Online Strategy

1000Mon, 10 Mar 2008 08:00:00 CST

Ziff Davis files for bankruptcy, citing a decrease in print revenues as a primary factor. Might a better online strategy have saved them?

How Does your Print Circulation Compare to your Online Audience?

1000Fri, 07 Mar 2008 17:56:06 CST

Your online media index (OMI) measures your print to online transition

Mobile Usability Testing

1000Fri, 07 Mar 2008 14:37:56 CST

Mobile usability tests encourage distractions and an unstable environment

FIPP's Hewitt Declares Paid Versus Free Websites Battle to Be Over

1000Wed, 05 Mar 2008 09:42:04 CST

A Year Ago, Free vs. Paid Was the Big Debate of the FIPP Digital Magazine Conference. This Year, the Battle is Over: Free Wins

Two Magazine Publishers Sell Millions of Print Subscriptions Online in 2007

1000Wed, 05 Mar 2008 09:28:35 CST

Meredith and Hearst Reveal their Secrets for Selling Lots of Print Subscriptions Online

Distribution Key to Successful Online Publishing at IDG

1000Wed, 05 Mar 2008 09:11:08 CST

Patrick J. McGovern Estimates that Over the Next 5-10 Years, Online Revenue Will Pass Print Revenue in Almost Every One of the 85 Countries He Publishes In

Axel Springer to Double Online Magazine Revenue by 2009

1000Wed, 05 Mar 2008 08:57:13 CST

The German Magazine Giant Reports 8% of Magazine Revenues Were Generated Online in 2007 and Promises Shareholders 16% for 2009

Increase in Magazine Website Traffic Outpaced Overall Internet Growth in Q4 2007

1000Tue, 04 Mar 2008 16:55:02 CST

According a study done by the MPA, magazine websites posted a strong 8.1% traffic surge in Q4 2007

Integrating Ad Sales – “Everyone is Talking About It, But No-one Is Doing It”

1000Tue, 04 Mar 2008 16:48:41 CST

Leading advertising executive says “giving digital ads away for free is dumb” and reminds publishers to understand their role

Producing Online Video Can be Very Low Budget – Even for Brands as Big as Newsweek

1000Tue, 04 Mar 2008 16:43:27 CST

You don’t need to be cable TV to produce effective online video – all you need is an inexpensive video recorder and the right market

The “Big 4” (Google, Yahoo!, AOL and MSN) Took 85% of All Wholesale Ad Revenue Spent Online in 2007 - What Does This Mean for Magazine Websites?

1000Tue, 04 Mar 2008 16:40:04 CST

“Battle against oligopoly of portals” can be won if magazines can learn to leverage their strong engagement and consumer insights

How a Carefully Planned Contest Increased Unique Visitors by 35%, Doubled Online Subscription Sales and a Saw a 34% Growth in Email Subscriptions for GoodHousekeeping.com

1000Tue, 04 Mar 2008 16:25:58 CST

Cross platform promotion and an effective landing page strategy keys to contest successIf your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year. A simply brilliant and timely sweepstakes, offering $250,000 to pay off the winner’s mortgage, resulted in a 35% increase in average monthly unique visitors in the second half of 2007, doubled online…

Facebook and YouTube Searching for Magazine Partnerships – But How Can Publishers Make Money?

1000Mon, 03 Mar 2008 13:51:11 CST

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants

Podcasting for Publishers

1000Fri, 29 Feb 2008 13:09:00 CST

How publishers are using podcasts to expand their brand, increase customer loyalty and make more money online

Mobile Publishing Superstars

1000Wed, 27 Feb 2008 10:11:53 CST

Which publishers are doing a good job at optimizing their content for mobile users

Should Your Website be Thinking Mobile?

1000Mon, 25 Feb 2008 13:02:26 CST

If your website offers content, you should be thinking about bringing that content to the user, not the other way around

The Future of Digital Magazines

1000Fri, 22 Feb 2008 12:23:07 CST

How Ceros Media is creating digital editions that "draw upon the best qualities of the Web".

Tweak the Placement of Your Ads To Make Them ‘Click’

1000Thu, 21 Feb 2008 17:50:24 CST

AdSense guru Joel Comm explains where ads should go on your site

iPaper shoots PDFs dead!

1000Wed, 20 Feb 2008 11:26:17 CST

How using iPaper could increase traffic, revenue, and user appeal

How to Get Banned by Google AdSense

1000Fri, 15 Feb 2008 11:30:34 CST

Brushing up on the Google AdSense Terms of Service will keep your ad revenue coming in

Consistency Is Key for Email Deliverability

1000Tue, 12 Feb 2008 19:25:13 CST

How a publisher did one thing that increased their delivery rates from 65% to 98% in days

How Publishers Are Making Money with Vertical Search

1000Mon, 11 Feb 2008 12:10:04 CST

Whether you're product-driven or ad-driven, you can benefit from building your own vertical search engine.

Why Publishers are Using Vertical Search Engines

1000Fri, 08 Feb 2008 10:09:41 CST

Publishers see vertical search as opportunity to "reclaim the online community from Google"

Using “Section Targeting” for Relevant AdSense Ads

1000Wed, 06 Feb 2008 11:07:10 CST

Defeating the "Google Gods" and hand-picking your own Adsense ads.

Wine Spectator Email Newsletter Review

1000Mon, 04 Feb 2008 08:39:27 CST

Wine Spectator’s free Sips & Tips email newsletter excels in many areas. You’d be hard-pressed to find more engaging content; the use of images is well-balanced to provide an elegant sophisticated look and feel. But even so, this fine newsletter is missing some simple things that would elevate it from good to great.

Use Offline Methods to Drive Website Traffic

1000Fri, 01 Feb 2008 12:18:29 CST

Publishers that are product-driven sometimes forget that they, themselves, are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.

Don’t be Afraid of Open Source Software

1000Wed, 30 Jan 2008 10:43:32 CST

Open source is just the "freemium" of the software industry

MySQL devoured by Sun Microsystems

1000Mon, 28 Jan 2008 11:08:08 CST

A $1 billion dollar step in the direction of open source awareness and a great opportunity to open doors for other open source software.

$29 million invested in Wordpress' Automattic

1000Mon, 28 Jan 2008 10:35:07 CST

Four investors, including the Times Company prove that open source software is the future of online publishing platforms.

Is Google AdSense right for you?

1000Thu, 24 Jan 2008 20:55:55 CST

Anyone with good content and lots of it can benefit from Google AdSense

Google AdSense Design Tips

1000Wed, 23 Jan 2008 09:53:02 CST

Tips and tricks for increasing click-through rate on Google AdSense

6 Steps for Publishing your Books on Amazon Kindle

1000Thu, 17 Jan 2008 18:04:03 CST

How to open a new line of revenue by publishing your books and making them available for the Amazon Kindle

OptionsHouse seeks Senior Copy Writer / Editor

1000Wed, 16 Jan 2008 19:15:43 CST

OptionsHouse has an exciting opportunity for a Senior Copy Writer / Editor. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented and experienced professionals to join us and be a part of our growing team.This position develops, writes, edits and manages content used for the persuasive marketing and informational content. This person will develop lead conversion landing pages on the company’s Web site to help with the customer conversion process. The Senior Copy Writer / Editor also works on a variety of electronic emails, tips, and other content and manages production schedules and building and disseminating the content.

OptionsHouse seeks experienced Email Marketing Manager

1000Wed, 16 Jan 2008 19:11:48 CST

OptionsHouse has an exciting opportunity for an experienced Email Marketing Manager. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented and experienced professionals to join us and be a part of our growing team.Develops and executes email contact strategy, testing plan, developing and writing email creative and execute on the strategy to enhance online customer sales, retention and profitability. The ideal candidate must have extensive knowledge of targeted email marketing, list management, segmentation, and email analytics.

OptionsHouse seeks Online Marketing Director

1000Wed, 16 Jan 2008 19:07:41 CST

OptionsHouse has an exciting opportunity for an Online Marketing Director. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented and experienced professionals to join us and be a part of our growing team. Position is a key driver in the planning, creation, and execution of online marketing programs leading to customer acquisition, education, and retention.

Wall Street Journal Email Newsletter Review

1000Wed, 16 Jan 2008 11:47:04 CST

Why great content alone isn’t enough: The strengths and weaknesses of the Wall Street Journal’s traditional free-to-paid subscription model

Making Money with Ad-Sponsored PDFs

1000Mon, 14 Jan 2008 11:03:54 CST

The lovechild of Adobe & Yahoo! means making money from your freemiums. Let’s call them money-ums.

How to Evaluate your Usability Lab Results

1000Fri, 11 Jan 2008 11:47:23 CST

Once you conduct your usability lab, it will become very obvious to you very quickly, which areas need improvement. More often than not, it is not only one user that will experience frustration with certain tasks on your website.

Heuristic Evaluation Usability Testing

1000Wed, 09 Jan 2008 13:48:08 CST

Heuristic Evaluation (one-on-one) A heuristic evaluation is one of the more popular methods of usability testing and takes place with a functional website, likely in the last stages of development or right before a redesign. This is the type of lab setting that we showed you in Monday's tip How to Conduct a Usability Lab, and requires a computer with a webcam and usability software like Morae, a moderator, and a user. …

Link Affordance Usability Testing

1000Wed, 09 Jan 2008 13:44:54 CST

Link Affordance TestA great affordance test is to print off web pages in grayscale, give a test user a yellow highlighter and ask them to highlight anything on which they think they could click.The first thing you will notice is that anything that is underlined will get highlighted. Those words that may or may not be colored but which are not underlined will most likely not look like links to your test user. …

Card Sorting Usability Test

1000Wed, 09 Jan 2008 13:41:09 CST

Card-SortingThis test is especially helpful if you have a lot of categories or sections and you want to know how users expect to see those organized.As the name implies, a card sort requires the test participant to sort cards, each with a word or statement printed on it, according to the user's mental model of the relationships between the words or statements. The test facilitator then records the sort in a spreadsheet or in one…

Paper Prototyping Usability Tests

1000Wed, 09 Jan 2008 13:32:22 CST

Paper PrototypingIf you are only testing usability AFTER your site has been developed, you are only looking for validation, not actual usability. But how can you test a website that has not even been written in a line of code so far?If you're on a tight budget, paper prototypingPaper prototyping includes a mockup of the user interface using paper, and sometimes cardboard (for PDA, phone and other three dimensional interfaces). The user is able to…

Different Types of Usability Tests

1000Wed, 09 Jan 2008 12:38:55 CST

The difference between heuristic and cognitive usability studies, and how to conduct both.

How to Conduct a Usability Lab

1000Mon, 07 Jan 2008 14:05:47 CST

How to prepare a usability lab for several different types of studies

Three Pathways to Publishing Your Book

1000Fri, 04 Jan 2008 10:48:16 CST

Do you want your book to open doors, or do you just want to hold your your own words, bound and printed? How you publish affects your income, reputation, and your leverage.

10 Steps to Better Shopping Cart Usability

1000Wed, 02 Jan 2008 13:52:07 CST

How to keep smart shoppers happy and provide them with a thorough, yet user-friendly online shopping experience.

Mequoda Daily's Favorite Blogs, Tools and Research of 2007

1000Mon, 31 Dec 2007 12:11:07 CST

Mequoda's favorite blogs, tools and research of 2007

URL Optimization for Search Engines

1000Fri, 28 Dec 2007 07:00:00 CST

Why Google hates your question marks and ampersands

Good and Bad Vanity URLs

1000Wed, 26 Dec 2007 12:24:54 CST

Vanity URLs should unique, relevant, and support your brand or message.

13 Link-Building Sources & Strategies

1000Fri, 21 Dec 2007 01:21:32 CST

Increasing inbound links to your site with bloggers, competitors and social networking

3 Tools to Track and Analyze Inbound Links

1000Wed, 19 Dec 2007 11:11:37 CST

Part two of this week's series How to Start a Link-Building Campaign. How to analyze your backlinks and credibility (and that of your competitors!)

How to Start a Link-Building Campaign

1000Mon, 17 Dec 2007 11:07:57 CST

Finding your external resources and discovering how they can help you get to page one in Google.

Is Google "Knol" your new competitor?

1000Fri, 14 Dec 2007 10:22:34 CST

How to make the best of Google's new project, "Knol" and keep your content on page one.

A tool for keeping track of your competitors

1000Wed, 12 Dec 2007 01:22:19 CST

If you have the ambitious combination of competitive nature and a proactive approach to business, you might be interested in a new Web 2.0 application called RivalMap.

Which online self-publishing site is right for you?

1000Mon, 10 Dec 2007 10:04:36 CST

How to decrease inventory, increase sales, and heighten mass distribution with online self-publishing companies

What is a priority code landing page?

1000Fri, 07 Dec 2007 10:56:54 CST

The priority code landing page lets you know where sales leads originated in order to control advertising expenses.

Don’t feel bad if no one opens your emails

1000Wed, 05 Dec 2007 12:36:59 CST

It’s happening to all publishers as open rates continue to drop across all industries. Luckily, the email service providers have stepped in to shed some light on the situation.

Keeping your friends close and your advertisers closer

1000Mon, 03 Dec 2007 10:46:13 CST

In advertiser attraction, it's not about the hair and makeup, it's about the adroll and tagroll

Tis the Season for Upsells and “Subscription Gift-ers”

1000Fri, 30 Nov 2007 12:37:43 CST

It's the time of year where your print counter-parts are busily taking advantage of the holiday spirit, but what is your online business planning to do this year to increase sales or subscriptions?

The access challenge landing page acts as a gatekeeper

1000Wed, 28 Nov 2007 09:54:09 CST

Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.

Quick guide to distributing press releases online

1000Mon, 26 Nov 2007 11:53:37 CST

Free and paid ways to submit your press release as well as a how-to

Amazon's Kindle, a wireless reading device, is sure to catch fire with early adopters.

1000Tue, 20 Nov 2007 16:28:15 CST

How will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.

6 Ways to Enhance, Promote and Monetize Your RSS Feed

1000Mon, 19 Nov 2007 12:36:16 CST

Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers

Murdoch announces his Wall Street Journal online publishing strategy

1000Fri, 16 Nov 2007 10:01:40 CST

Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?

Creating sales letter landing pages that do double and triple duty

1000Wed, 14 Nov 2007 09:56:05 CST

The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.

The upsell landing page asks for the add-on sale

1000Fri, 09 Nov 2007 15:23:33 CST

Sell more products, at higher prices and great profit margins, with dedicated upsell landing pages

How sales letters convert visitors into buyers

1000Wed, 07 Nov 2007 15:03:27 CST

Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.

Database marketing 101: The money is in the list

1000Mon, 05 Nov 2007 14:41:35 CST

Your online marketing campaign is worthless if you don't secure the email addresses of visitors to your website and get their permission to follow up with them.

Starting an online relationship with a low-risk transaction

1000Fri, 02 Nov 2007 09:58:45 CST

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Notes and Quotes from the American Magazine Conference

1000Wed, 31 Oct 2007 11:24:48 CST

Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton

mequoda_daily

The Three Lenses of Consumers: Online, Offline and In-Person

Hardcore Email Marketing with Agora Financial

Is a Social Network Right For Your Online Publishing Business?

10 Steps on How to Write a White Paper

Newsletter vs. Membership Websites – What’s the Difference?

Just a Note: Tomorrow is the Last Day to Save $800.00 on the Mequoda Summit

14 Email Formatting Tips

Interweave Seeks eMail Marketing Manager

Amplify SEO with Author Landing Pages

Google Finally Releases Knol, the Supposed Wikipedia Killer

Best Business Models: The Positive Effect of Business Models that Work

Notes and Quotes from PodCamp Boston 3

Raiders of the Lost Content

RCR Wireless News Opens Archives and Offers New Platforms in Re-Architected Mequoda Hub

SEO Writing for Blogs and Online Articles

Give Away All My Content???

How One Publisher Increased Traffic 114% This Year with Free Content

Seven Online Publishing Secrets - Updated for July 2008!

How to Calculate Your Site-wide Conversion Rates

How and When to Repurpose Paid Content

4 Tips for Training Editors to Sell More Product

How One B2C Publisher Repurposes Magazine Content

Five Deadly Membership Website Mistakes

6 Ways to Improve your Website Conversion Rates

What does your “front door” look like?

SEO Copywriting Secrets

Increase Email Revenue by Using Service Journalism

How America's Test Kitchen Makes Money Online

12 Master Landing Page Templates

New Job in Online Publishing: Community Coordinator

Landing Page Keyword Research

Focus and Diversify to Succeed Online

Gratifying Results from Texterity's Digital Magazine Reader Survey

SiPA Coverage: 8 Ways Editors Can Help Market Their Products

SiPA Coverage: Write Better Subject Lines!

SiPA Coverage: Encouraging Creativity Within Your Team

SiPA Coverage: Copyright Law in the Electronic Age

SiPA Coverage: Advertising and the Individual: Present and Future of Advertising-based Publishing

Interweave Announces Acquisition of American Artist, Drawing, Watercolor, and Workshop Magazines from Nielsen Business Media

Are You an Online Publisher, Online Retailer, or Both?

User-Generated Magazine Issues—Say What??

Top Blogs Used by Reporters & Journalists

Subject Line Spam Trigger Words

B2B Advertising with LinkedIn

MPA-IMAG Conference Coverage: Successful Multi-Media Publishing Strategies

MPA-IMAG Conference Coverage: From Print to Digital

MPA-IMAG Conference Coverage: Optimizing Advertising Sales - Print and Online

MPA-IMAG Conference Coverage: Learning From the Big Guys

How InfusionSoft Launches a Webinar Program End-to-End

New Mequoda Hub FuelNet.com Launches for Owners of Growing Businesses

New CAN-SPAM Rule Provisions - May 2008

MarketingSherpa's Selling Online Subscriptions Summit Take-Away #4

MarketingSherpa's Selling Online Subscriptions Summit Take-Away #3

MarketingSherpa's Selling Online Subscriptions Summit Take-Away #2

MarketingSherpa's Selling Online Subscriptions Summit Take-Away #1

"Social media has a supply and demand problem” says ZDNet’s Larry Dignan.

Chris Brogan's "Best Social Media Advice"

The New York Times and Social Media

Getting Your Free eBook on Amazon's Bestseller List

Profiting in the New Publishing Environment

Top 10 Video Networking Sites

Publishers Using Twitter

What is Twitter?

10 Publishers Using PDFs

PodCamp NYC 2.0 Coverage: The Economics of Aggregation

PodCamp NYC 2.0 Coverage: SEO for Podcasting, Vodcasting & Social Media

PodCamp NYC 2.0 Coverage: Tactical Transparency

PodCamp NYC 2.0 Coverage: The "M" Word: Alternative Ways to Monetize

PodCamp NYC 2.0 Coverage: How To Promote and Make Money With Your Podcast in the Next 30 Days

PodCamp NYC 2.0 Coverage: Straddling the Technical/Creative Line

PodCamp NYC 2.0 Coverage: Top Free New Media Tools You'll Need for Everything

PodCamp NYC 2.0 Live Coverage: How to Build and Sustain a Social Community

SEO Your PDFs

Create PDF Files That Work

9 Best Social Media Marketing Sites for Publishers

What is Social Media Optimization?

Document Security & Digital Rights Management

Live Coverage: Mequoda Summit Session 8: Creating a Management Dashboard

Live Coverage: Mequoda Summit Session 7: Email Newsletter Secrets