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	<title>Mercury Intermedia - In The News</title>
	<link>http://www.mercuryintermedia.com/</link>
	<description>Mercury Intermedia builds applications for a wide range of mobile platforms aimed at key vertical markets. Mercury Intermedia started as a web development firm in 1995 under the name Tallent Communications. In 2003, Tallent Communications turned their focus to high engagement, web enabled desktop applications, producing products for Sports Illustrated, Golf Magazine, FedEx, and NFL teams. Recognizing the growing potential of next generation mobile devices such as the iPhone and Android, Mercury Intermedia refocused company efforts on mobile development, and in December of 2008, launched their first iPhone application, USA TODAY for iPhone.</description>
	<pubDate>Thu, 20 Aug 2009 14:09:56 CDT</pubDate>
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	<language>en</language>
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		    <title>USA TODAY for Android voted Best News App - Android Network Awards</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/zRniYPtsBvk/</link>
		    <pubDate>Tue, 18 Aug 2009 12:00:00 CDT</pubDate>
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		    <title>USA TODAY named Best App for General News in New O'Reilly Book - Best iPhone Apps</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/9kyxoInPZP4/usa-today.html</link>
		    <pubDate>Wed, 08 Jul 2009 12:00:00 CDT</pubDate>
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		    <description>Other news apps offer more depth (New York Times, WSJ) or breadth (AP Mobile), but no other app beats USA Today at quickly scanning what's happening in the world. The app's fast, efficient display lets you hop quickly among sections, articles, sports scores, and daily photo galleries.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/9kyxoInPZP4" height="1" width="1"/&gt;</description>
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		    <title>News apps! Get your News apps! - TUAW</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/eZ2L__08ejU/</link>
		    <pubDate>Mon, 29 Jun 2009 12:00:00 CDT</pubDate>
		    <guid isPermaLink="false">http://www.tuaw.com/2009/06/29/news-apps-get-your-news-apps/</guid>
		    <description>The gold standard for news on the iPhone is the USA Today app.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/eZ2L__08ejU" height="1" width="1"/&gt;</description>
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		    <title>USA TODAY for iPhone featured in Communication Arts Interactive Annual 15 - Communication Arts</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/-372vz7lz80/usatoday.html</link>
		    <pubDate>Mon, 18 May 2009 12:00:00 CDT</pubDate>
		    <guid isPermaLink="false">http://www.commarts.com/interactive/cai09/usatoday.html</guid>
		    <description>This app packs an impossible amount of fresh information into an elegant and intuitive experience.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/-372vz7lz80" height="1" width="1"/&gt;</description>
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		    <title>USA TODAY featured in Top Free Apps for Android - Android</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/_7t79f2xsKc/free.html</link>
		    <pubDate>Fri, 15 May 2009 12:00:00 CDT</pubDate>
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		<description>&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/_7t79f2xsKc" height="1" width="1"/&gt;</description><feedburner:origLink>http://www.android.com/market/free.html#app=usatoday</feedburner:origLink></item>
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		    <title>Video Review: USA Today - iPhoneAppDemos.tv</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/n2aXxcpMOlY/</link>
		    <pubDate>Mon, 16 Mar 2009 12:00:00 CDT</pubDate>
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		   <description>&lt;script src="http://stats.clear-media.com/74964.js" type="text/javascript"&gt;&lt;/script&gt;
	&lt;object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,28,0" width="570" height="370"&gt;  &lt;param name="movie" value="http://www.iphoneappdemos.tv/generic/deploy/570x370/cclickPlayer_570x370.swf" /&gt;&lt;param name="quality" value="high" /&gt;&lt;param name="bgcolor" value="#2c3030"&gt;&lt;/param&gt;&lt;param name="allowScriptAccess" value="always"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt; &lt;param name="FlashVars" value="xmlpath=http://iphoneappdemos.tv/appvideos/usa_today/xml/usa_today_absolute.xml"&gt;&lt;/param&gt;&lt;embed src="http://www.iphoneappdemos.tv/generic/deploy/570x370/cclickPlayer_570x370.swf" quality="high" pluginspage="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" type="application/x-shockwave-flash" width="570" height="370" allowFullScreen="true" allowScriptAccess="always" FlashVars="xmlpath=http://iphoneappdemos.tv/appvideos/usa_today/xml/usa_today_absolute.xml" bgcolor="#2c3030"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;USA Today is the perfect way to get the latest news on your iPhone or iPod Touch.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/n2aXxcpMOlY" height="1" width="1"/&gt;</description>
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		    <title>USA Today Headlines Newspapers Apps in the App Store - AppCraver</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/nYM8978HWLM/</link>
		    <pubDate>Tue, 17 Feb 2009 12:00:00 CDT</pubDate>
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		    <description>Like the newspaper, USA Today is an easy read, thanks to its well-crafted interface. If you're an information junkie, USA Today is a must-have app.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/nYM8978HWLM" height="1" width="1"/&gt;</description>
		<feedburner:origLink>http://www.appcraver.com/usa-today/</feedburner:origLink></item>
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		    <title>USA Today (Best of iPhone Apps) - Art of the iPhone</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/LHkNC-KfHdk/</link>
		    <pubDate>Thu, 12 Feb 2009 12:00:00 CDT</pubDate>
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		    <description>Its quick interface, impressive graphics, and extensive feature set make it the best news app in the App Store.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/LHkNC-KfHdk" height="1" width="1"/&gt;</description>
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		    <title>USA Today – One news app to rule them all. - TapCritic</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/0RupsPsHbR4/</link>
		    <pubDate>Sun, 01 Feb 2009 12:00:00 CDT</pubDate>
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		    <description>Really after a few moments with this app, all my other news apps got the big delete. USA Today did a great job. The interface is very intuitive and snappy.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/0RupsPsHbR4" height="1" width="1"/&gt;</description>
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		    <title>Review: USA Today for iPhone (4 of 5 Mice) - Macworld</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/gC7Nmt4uy0I/usatoday.html</link>
		    <pubDate>Mon, 12 Jan 2009 12:00:00 CDT</pubDate>
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		    <description>USA Today for the iPhone is fast. Very fast. The app is graphically pleasing, and makes reading the day’s top stories easy and pleasurable.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/gC7Nmt4uy0I" height="1" width="1"/&gt;</description>
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		    <title>USA Today and the anatomy of a killer iPhone app - Courier-Post</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/wpeIAJCx1Js/</link>
		    <pubDate>Tue, 23 Dec 2008 12:00:00 CDT</pubDate>
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		    <description>There's still room for improvement, but I dare say it may already be the best news app in iTunes as it is right now.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/wpeIAJCx1Js" height="1" width="1"/&gt;</description>
		<feedburner:origLink>http://blogs.courierpostonline.com/mojodojo/2008/12/23/usa-today-and-the-anatomy-of-a-killer-iphone-app/</feedburner:origLink></item>
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		    <title>USA TODAY Review - AppVee</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/wTRFrB5ZfaE/e3if75f39c71ceea082d3302ad123286cb0</link>
		    <pubDate>Tue, 23 Dec 2008 12:00:00 CDT</pubDate>
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		    <description>&lt;object style="border-width:1px 1px 0 1px; border:1px solid #333333;" width="334" height="293"&gt;&lt;param name="movie" value="http://www.youtube.com/v/jZ8uT6C4NnE&amp;hl=en&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/jZ8uT6C4NnE&amp;hl=en&amp;fs=1&amp;color1=0x3a3a3a&amp;color2=0x999999" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="334" height="293"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;If you’re a fan of USA Today and like to read through the news and get plenty of other information while on the go, definitely check out this app.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/wTRFrB5ZfaE" height="1" width="1"/&gt;</description>
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		    <title>'USA Today' Launches iPhone App - Adweek</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/wTRFrB5ZfaE/e3if75f39c71ceea082d3302ad123286cb0</link>
		    <pubDate>Tue, 23 Dec 2008 12:00:00 CDT</pubDate>
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		    <description>Designed and developed in cooperation with Mercury Intermedia of Brentwood, Tenn., the USA Today app -- which is free -- allows users to browse and read stories from all the newspaper's print sections: News, Money, Sports, Life, Tech and Travel. Articles can be shared via e-mail, text message or Twitter, and are automatically saved for later reading.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/wTRFrB5ZfaE" height="1" width="1"/&gt;</description>
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		    <title>App-a-Day, USA TODAY - Houston Chronicle</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/gNNlfe0qCsA/usa_today_1.html</link>
		    <pubDate>Tue, 23 Dec 2008 12:00:00 CDT</pubDate>
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		    <description>USA Today has released what is instantly the best iPhone app for reading news.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/gNNlfe0qCsA" height="1" width="1"/&gt;</description>
		<feedburner:origLink>http://blogs.chron.com/appaday/2008/12/usa_today_1.html</feedburner:origLink></item>
	    <item>
		    <title>USA Today pretties up the news on the iPhone - VentureBeat</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/QOZ2ISQPUcs/</link>
		    <pubDate>Mon, 22 Dec 2008 12:00:00 CDT</pubDate>
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		    <description>The combination of news, a solid look and feel, and functionality — like sending stories to Twitter — will keep me reading USA Today daily on my iPhone.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/QOZ2ISQPUcs" height="1" width="1"/&gt;</description>
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		    <title>NPR And USA Today Join News Apps In The iPhone App Store - mocoNews.net</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/UrSg-Dujwok/</link>
		    <pubDate>Mon, 22 Dec 2008 12:00:00 CDT</pubDate>
		    <guid isPermaLink="false">http://www.moconews.net/entry/419-npr-and-usa-today-join-news-apps-in-the-iphone-app-store/</guid>
		    <description>USA Today also said its free application is available, which provides headlines for categories such as News, Money, Sports, Life, Tech and Travel.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/UrSg-Dujwok" height="1" width="1"/&gt;</description>
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		<item>
		    <title>Anne Moore (CEO Time Inc.) leads keynote with mySI</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/uOdskRaa--I/</link>
		    <pubDate>Mon, 05 Feb 2007 12:00:00 CDT</pubDate>
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		    <description>Click for video&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/uOdskRaa--I" height="1" width="1"/&gt;</description>
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		    <title>Staci Kramer from paidcontent.org interviews Jeff Price, President SI Digital</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/9pT7Ae-agA8/</link>
		    <pubDate>Fri, 02 Feb 2007 12:00:00 CDT</pubDate>
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		    <description>Click for video&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/9pT7Ae-agA8" height="1" width="1"/&gt;</description>
		<feedburner:origLink>http://www.viddler.com/player/98ffe8f2/</feedburner:origLink></item>
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		    <title>Better than bikinis? mySI and the return of push</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/M5xPnLrkzAM/min10230607.html</link>
		    <pubDate>Thu, 26 Oct 2006 12:00:00 CDT</pubDate>
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		    <description>(Subscription required) In addition to the usual football rush, which hikes almost all sports sites, Fichtenbaum credits recent portal deals with Yahoo! and AOL and particularly the launch of MySI, a branded, downloadable toolbar that pushes customized team headlines and live sports scores to the desktop.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/M5xPnLrkzAM" height="1" width="1"/&gt;</description>
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		    <title>NFL teams, others will use screensaver</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/LzJzcPp267E/51725</link>
		    <pubDate>Mon, 04 Sep 2006 12:00:00 CDT</pubDate>
		    <guid isPermaLink="false">http://www.sportsbusinessjournal.com/article/51725</guid>
		    <description>MercurySports, a Tennessee-based startup specializing in content-based desktop computer applications, has signed distribution deals with SI.com, the NHL, Golf Magazine and a dozen NFL teams, dramatically increasing its exposure.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/LzJzcPp267E" height="1" width="1"/&gt;</description>
		<feedburner:origLink>http://www.sportsbusinessjournal.com/article/51725</feedburner:origLink></item>
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		    <title>SI.com’s mySI Looks at the big picture; swimsuits optional</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/I_Fo5-ecYDA/</link>
		    <pubDate>Thu, 31 Aug 2006 12:00:00 CDT</pubDate>
		    <guid isPermaLink="false">http://www.paidcontent.org/entry/sicoms-mysi-looks-at-the-big-picture-swimsuits-optional/</guid>
		    <description>mySI, a new ad-supported desktop app launched today by Time Warner’s SI.com, makes eye-catching use of one of Sports Illustrated’s greatest assets: its photography.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/I_Fo5-ecYDA" height="1" width="1"/&gt;</description>
		<feedburner:origLink>http://www.paidcontent.org/entry/sicoms-mysi-looks-at-the-big-picture-swimsuits-optional/</feedburner:origLink></item>
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		    <title>SI Calls Out Competition With MySI</title>
		    <link>http://feedproxy.google.com/~r/mercuryintermedia/inthenews/~3/WTHL71UwMyo/recent_display.jsp</link>
		    <pubDate>Mon, 21 Aug 2006 12:00:00 CDT</pubDate>
		    <guid isPermaLink="false">http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003019780</guid>
		    <description>On Aug. 30, the sports site will launch MySI, a downloadable desktop application that provides a customized and constant brand experience—complete with a minimizable toolbar displaying up-to-the-minute scores, along with a photo-rich screen saver.&lt;img src="http://feeds.feedburner.com/~r/mercuryintermedia/inthenews/~4/WTHL71UwMyo" height="1" width="1"/&gt;</description>
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