Consumers had the opportunity to smell all three scents – Aroma Floral, Pureza Silvestre, and Elegancia – and learn about great qualities of Downy Libre Enjuague from freshness to wrinkle reduction, a great low price and much more!

View our event photos on the Vilore website.

We love seeing this subject discussed AND we look forward to the conversation (and imagery) maturing. For giggles we decided to Google “Upscale Hispanic” images. Can you guess if we were impressed?

Have you met the ‘Upscale Hispanics’? Or maybe you’re one of them. Apparently, there’s such a group. According to HuffPost Latino Voices, this chunk of the U.S.’s Latino population is being called the most influential since the baby boomers, accounting for 29 percent of the overall Hispanic spend in 2012.

See full story on latina.com

Given the growth in beverage consumption among the Hispanic market – it makes sense they must drink more frequently (assuming they aren’t pouring out their recently purchased soda). As a group they are staying hydrated, caffeinated, carbonated and juiced up!

From a marketing perspective it’s obvious with popular shows like “Quiero Mis Quinces” on Tr3s and “My Super Sweet 16” on MTV that this tradition is thriving in the Latino community. With that said, it’s no surprise that Disney is introducing the Disney Royal Ball collection, their first ever Quinceañera line of dresses that is inspired by the personalities and characteristics of the Disney Princess characters. These whimsical gowns are not only unique and trendy but also come with a hefty price tag, which again confirms the ever-increasing buying power Latinos have in this economy and how they spend it with family in mind.

The only disappointment is that amongst all the Disney Princess inspired dresses not one of them is inspired from a Latina Disney Princess – hope this is in the works Disney!

AdWeek has even chimed in: ”…and then you have the YouTube comments section, which predictably has devolved into an endless flame war, with references to Nazis, ‘troglodytes’ and ‘racial genocide.’”

We’ve seen interracial couples on television for decades but corporate companies have largely stayed away from including them in advertising.

The sitcom “I Love Lucy,” which premiered in 1951, was the first television program to feature an interracial couple starring Lucille Ball and Desi Arnaz. In 1975, “The Jeffersons” also featured one of the first black and white couples on TV with Tom and Helen Willis (Franklin Cover and Roxie Roker), neighbors of George and Louise Jefferson. More recently shows like “Boy Meets World,” “Grey’s Anatomy” and “Scandal” have featured interracial couples in leading roles.

See full story on colorlines.com

When it comes to beverage consumption, specially for non-sparkling categories such as tomato & vegetable juices, bottled water and non-cola drinks, Hispanics account for double digit growth!

Written by Mambo Intern Estefania Degregori (age 21)

Everybody knows Facebook. In fact, it has become so basic for people to have an account that a person is literally shocked to find out somebody is not on Facebook. But what you think of as a necessity when you’re young, is often no longer relevant to you as an adult.

Based on a new Pew study with commentary provided by the Huffington Post “How Teens Are Really Using Facebook: It’s a ‘Social Burden,” teenagers claim to “hate” Facebook, and have begun to create other social media profiles. According to the article, teenagers have begun using other networking sites more frequently because they “forget” about Facebook.

As a 21 year old who’s been on Facebook for a number of years, it is of no surprise that teenagers are getting bored of Facebook and are shifting their attention to other social media sites such as Tumblr, Instagram and Twitter. Like many of my friends, I made a Facebook profile my freshman year of high school. It included more features than IM because now you could see posts by other people without having to chat with them directly, and had a better layout than MySpace. So, naturally just like mentioned in the article, everybody quickly became Facebook obsessed. However, as I grew older this addiction has diminished.

One of the factors contributing to Facebook’s popularity decline is the growing popularity of text messaging. When I was younger, I remember liking MySpace and later Facebook because it allowed me to talk with my friends without having to be on the phone. But now with the popularity of Apple’s iMessaging, a young kid can instant message their friends without even having a phone. For example, 8 and 10 year olds I babysit use their iTouch to instant message their friends from the moment they leave school, to the moment they get in bed.

Even without the need to use Facebook as a way to communicate instantly with friends, I think one of the reasons why young teenagers like Facebook so much at first is because they have not been exposed to any other social media sites. I know that at the time I started my Facebook profile, I liked it as much as much as I did because I was subconsciously limited to it. Twitter and Tumbr were not popular yet, and Instagram did not even exist at the time. As soon as I had the option to explore other sites, I was also free to possibly find a site that fit my personal interests better.

Also, I think Tumblr, Instagram and Twitter have given everything a place. Twitter is for random thoughts that have replaced Facebook Status updates. Plus, Twitter’s character limit keeps people from ranting and giving unnecessary details about their personal lives; something that is common on Facebook. Instagram is for pictures only, and Tumblr is a micro-blog that allows you to share pictures and follow people that post things that personally interest me, keeping me from having to deal with annoying overshares I no longer care about.

When you’re younger, you want everybody to like you, to know about you, and you think the opinions of all these people you do not even know are relevant and important. As I’ve grown older I have learned what people truly matter to me and as a result I have tightened my circle of friends. The issue for Facebook is not having teenagers joining, it’s keeping them interested as they grow older.

The Facebook generation is fed up with Facebook.

That’s according to a report released Tuesday by the Pew Research Center, which surveyed 802 teens between the ages of 12 and 17 last September to produce a 107-page report on their online habits.

See full story on huffingtonpost.com

By Estefania Degregori, Mambo Intern

Thoughts of press release in point of view of a young Latina:

With the rapid growth of Latinos in the U.S, it is of no surprise that we are quickly becoming an important costumer base to attract. However, some businesses have not figured out how to successfully appeal to Latino costumers in a way that does not disempowers us, and further fragments the population.

Jennifer Lopez has teamed up with Verizon Wireless to create Viva Mobile, a new brand of cell phones who specifically targets Latino costumers.

The new Viva Mobile stores will not only be located in cities with a high number of Latino population, but will even include things such as play rooms for children to attract Latino families.

Though I understand how important Latinos are becoming to the economy, I do not think going as far as creating stores for Latinos in specific is helping to “empower” us at all; I think it is doing quite the opposite.

In recent years, Latinos have not only began to fight for an immigration reform, but also to end prejudice and discrimination in America, and to find a way to successfully integrate ourselves into the American culture and way of life.

Creating a whole separate mobile brand just for us is only further highlighting our differences with the rest of the population’s and slowing down our acculturation process. Besides, cell phones are essential in today’s society and Latinos have been purchasing cell phones at high rates before this new brand was created, so, I do not see why Verizon thinks that adding play rooms to a store is going to attract the percentage of Latino population that does not own a cell phone yet. Especially when part of the Latinos that do not own a cell phone doesn’t because they either don’t have the means to, or can’t qualify for one.

Therefore, it is extremely important for businesses to keep in mind that what many Latinos want is to be part of the regular American society and to be treated as equals. Segregating us from the rest of society is taking steps backwards in the fight to equality.

Lopez emphasized that the in-store shopping experience would be different than it is at other carrier’s wireless stores. There will be a play area for children and there will be lots of devices for people to test out before they buy.

See full story on cnet.com