spain cheap european plane tickets
cheap plane tickets to lax
cheap round the world plane tickets
hot plane tickets
plane tickets to lebanon
flexible plane tickets
group rate plane tickets
cheap plane tickets military discount
plane tickets to cyprus
plane tickets to alabama
cheapest plane tickets to london
airplane tickets to italy
cheap plane tickets to israel
plane tickets to edinburgh
airplane tickets to london
cheap airline plane tickets greece
student plane tickets to europe
plane tickets to athens
cheap plane tickets to london england
great deals on plane tickets
student universe plane tickets
cheap plane tickets to madrid
purchase plane tickets online
ibiza plane tickets
cheap plane singapore tickets
plane tickets to bermuda
cheap airfare plane tickets
cheap plane tickets uk
nicaragua plane tickets
cheap airplane tickets in canada
plane tickets to barbados
student rate plane tickets
airplane tickets to australia
plane tickets to edmonton
cheap plane tickets to argentina
buy cheap hungary plane tickets
cheap plane tickets to africa
buy cheap plane tickets panama
worldwide plane tickets
spain really cheap plane tickets
spain cheap plane tickets hawaii
plane tickets to iraq
really really cheap plane tickets
cheap plane tickets to turkey
cheap plane tickets montreal
cheap airplane tickets in europe
cheap plane tickets to egypt
business class plane tickets
plane tickets to venice
plane tickets to berlin
compare cheap plane tickets
plane tickets to iran
cheap plane tickets to maui
cheap plane tickets to hong kong
plane tickets to bolivia
plane tickets to austin
plane tickets to key west
plane tickets to disney world
cheap plane tickets to south africa
cheap plane tickets to bulgaria
plane tickets to cambodia
cheap plane tickets to italy greece
expensive plane tickets
reduced plane tickets
plane tickets to georgia
cheap air greece plane tickets
looking for plane tickets
plane tickets to alberta
plane tickets to bora bora
cheap plane tickets to berlin
cheap plane tickets to new greece york
half price plane tickets
airplane tickets to california
plane tickets to maine
cheap plane tickets hungary hawaii
cheap plane tickets to new york city
plane tickets to belgium
plane tickets under 100
plane tickets to nepal
plane tickets to kenya
cheap plane tickets to new orleans
dirt cheap plane tickets panama
cheap plane tickets to nyc
plane tickets to austria
plane tickets under $200
northwest plane tickets
plane tickets to south korea
cheap plane tickets low price airfares
cheap plane tickets to washington dc
plane tickets to indonesia
pet plane tickets
plane tickets to tahiti
plane tickets to nashville
cheap plane tickets to greece
cheap domestic plane tickets
domestic plane tickets
plane tickets to montana
plane tickets to trinidad
kauai plane tickets
cheap plane tickets to poland
cheap airline plane tickets
really cheap airplane tickets
good deals on plane tickets
cheap plane tickets to new zealand
cheap plane tickets to korea
cheap plane tickets to vancouver
one way airplane tickets
plane tickets to finland
cheapest plane tickets to hawaii
bereavement plane tickets
cheap plane air tickets flights europe asia south america
plane tickets to pakistan
plane tickets to moscow
berlin wall cheap plane tickets
lowest price plane tickets
plane tickets to detroit
airplane tickets for less
plane tickets to ny
plane tickets on line
cheap overseas plane tickets
plane tickets to belize
plane tickets to venezuela
plane tickets to melbourne
plane tickets to utah
plane tickets to tampa
cheap plane tickets to rome
best deals on plane tickets
plane tickets to honolulu
plane tickets to south carolina
plane tickets to puerto vallarta
airplane tickets to las vegas
cheap plane tickets flights japan
cheap plane tickets to arizona
cheap plane tickets to manila
lax plane tickets
plane tickets to bangkok
plane tickets to sydney australia
cheap plane tickets to thailand
plane tickets to bali
singapore plane tickets
plane tickets to holland
last min plane tickets
cheap plane tickets and hotels
plane tickets under 200 dollars
plane tickets to taiwan
order plane tickets
find cheapest plane tickets
cheap plane tickets to peru
cheap discount plane tickets
discount plane tickets to hawaii
plane tickets to nigeria
plane tickets to dublin
plane tickets and hotels
plane tickets for college students
cheap plane tickets to alaska
air cheap plane tickets
plane tickets to ukraine
cheapest international plane tickets
plane tickets to miami florida
plane tickets under 200
cheap first class plane tickets
get cheap plane tickets
plane tickets to honduras
cheap plane tickets using
plane tickets to paris france
plane tickets to cabo
win plane tickets
save on plane tickets
asia plane tickets
cheap canadian plane tickets
plane tickets to calgary
plane tickets to norway
plane tickets to portugal
plane tickets to cabo san lucas
name your price plane tickets
cheap plane tickets to texas
cheap plane tickets to india
plane tickets for dogs
plane tickets to myrtle beach
plane tickets to aruba
plane tickets to virginia
budget plane tickets
plane tickets to nyc
plane tickets to washington
cheap plane tickets to france
discount international plane tickets
group plane tickets
plane tickets to panama
plane tickets to iceland
plane tickets to switzerland
plane tickets to el salvador
cheap plane tickets to ireland
plane tickets to london england
plane tickets to houston
airplane tickets for low prices
cheapest plane tickets to europe
cheapest plane tickets available
plane tickets to vietnam
airplane tickets to hawaii
pictures of plane tickets
plane tickets to oregon
plane tickets to madrid
$99 plane tickets
college plane tickets
airplane tickets for students
plane tickets to maui
sell plane tickets
cheap plane tickets to cancun
plane tickets to ohio
cheap plane tickets to jamaica
plane tickets to romania
cheap plane tickets to boston
military airplane tickets
cheapest plane tickets possible
cheapest plane tickets online
plane tickets to dominican republic
get plane tickets
emergency plane tickets
plane tickets to sydney
cheap plane tickets to england
plane tickets to washington dc
plane tickets to montreal
plane tickets to ecuador
plane tickets south america
new york airplane tickets
plane tickets to chile
$10 plane tickets
booking plane tickets online
airbus plane tickets
low cost airplane tickets
plane tickets to guatemala
plane tickets to ghana
plane tickets to new orleans
plane tickets to colombia
plane tickets for less
stand by plane tickets
plane tickets to manila
plane tickets to vancouver
hong kong plane tickets
cheap plane tickets to atlanta
cheap plane tickets to puerto rico
canadian plane tickets
cheap plane tickets to philippines
cheap plane tickets brazil
plane tickets to russia
plane tickets to fiji
plane tickets to cuba
plane tickets to argentina
plane tickets to poland
plane tickets to america
cheap plane tickets to paris
plane tickets uk
plane tickets to turkey
cheap european plane tickets
orbit plane tickets
plane tickets to north carolina
plane tickets to denver
plane tickets to bahamas
european plane tickets
cheap plane tickets to japan
name your own price plane tickets
cheap plane tickets to amsterdam
cheap plane tickets to tampa
cheap plane tickets for college students
plane tickets to sweden
cheap plane tickets to italy
airplane tickets to europe
plane tickets to toronto
plane tickets to atlanta
cheap cheap plane tickets
extremely cheap plane tickets
cheap plane tickets to toronto
plane tickets to new york city
plane tickets to beijing
red eye plane tickets
plane tickets to korea
cheap plane tickets to chicago
cheap plane tickets to miami
plane tickets to peru
airplane flight tickets
cheap plane tickets to australia
cheap airplane tickets for students
plane tickets to dubai
plane flight tickets
plane tickets to scotland
cheap plane tickets to china
cheap plane tickets online
cheap plane tickets to spain
refundable plane tickets
plane tickets to israel
plane tickets to tokyo
plane tickets to egypt
standby plane tickets
best plane tickets
international airplane tickets
plane tickets to rome
airplane tickets to florida
plane tickets to south africa
plane tickets to boston
plane tickets to arizona
wholesale plane tickets
best day to buy plane tickets
cheap airplane tickets online
cheap plane tickets to london
plane tickets to texas
low plane tickets
plane tickets for sale
plane tickets to africa
plane tickets to philippines
airline plane tickets
bargain plane tickets
cheap plane tickets to germany
purchase plane tickets
plane tickets to cancun
cheap plane tickets to new york
low fare plane tickets
cheap plane tickets to california
plane tickets to alaska
plane tickets to greece
plane tickets to miami
plane tickets to brazil
travel plane tickets
find plane tickets
plane tickets to puerto rico
airfare plane tickets
buy cheap plane tickets
plane tickets to new zealand
cheap plane tickets canada
plane tickets to china
plane tickets to tucson
plane tickets to thailand
super cheap plane tickets
plane tickets to oakland
plane tickets to spokane
plane tickets to india
cheap plane tickets for military
bid on plane tickets
plane tickets to portland
first class plane tickets
plane tickets to sacramento
lowest plane tickets
round trip plane tickets
affordable plane tickets
plane tickets usa
cheat plane tickets
plane tickets canada
plane tickets to france
plane tickets to england
cheap plane tickets to europe
plane tickets to spain
plane tickets to jamaica
cheap plane tickets to los angeles
cheap round trip plane tickets
plane tickets to paris
plane tickets to phoenix
cheap plane tickets to san diego
plane tickets to dallas
southwest plane tickets
dirt cheap plane tickets
student discount plane tickets
book plane tickets
low price plane tickets
low cost plane tickets
plane tickets to seattle
cheap plane tickets to hawaii
plane tickets to germany
plane tickets to los angeles
compare plane tickets
plane tickets to san francisco
plane tickets to san diego
plane tickets to ireland
very cheap plane tickets
cheapest airplane tickets
plane tickets to london
inexpensive plane tickets
plane tickets to italy
cheap plane tickets to florida
buy plane tickets online
plane tickets to chicago
plane tickets to japan
plane tickets to amsterdam
plane tickets to new york
cheap one way plane tickets
plane tickets to california
cheap plane tickets to las vegas
plane tickets to europe
military plane tickets
online plane tickets
military discount plane tickets
find cheap plane tickets
cheap plane tickets for students
airplane tickets online
plane tickets to australia
plane tickets to las vegas
really cheap plane tickets
one way plane tickets
plane tickets to florida
cheap international plane tickets
plane tickets to hawaii
student plane tickets
buy plane tickets
international plane tickets
cheapest plane tickets
discount plane tickets
cheap plane tickets

Well done spammer. Made my day

I’m not daft. I know that an asterisk means that there will be a caveat. No sign of that on the Virgin site, the price is listed as 20Mb broadband with sky sport and movies and comes in at £77. I’ve phoned and been told I can only get free installtion if I apply online. And then I try to buy online - and you cant as the login bits down! So I send an email and get a price (no mention of free installation).

So I call during lunch and its £98. The offer on the website is wrong I get told -  free installation doesn’t mean free installation and I’m not entitled to this offer (I was yesterday but I’m not today). Think I may go to SKY. Just out of pure and utter damned frustration.

It would appear to allow the functionality to set trigger points for the website in relation to the traditional Google Analytics metrics and dimensions. It looks like it could be useful for setting indicators on pages when things are working as part of tests etc - has a change altered the bounce rate by a certain degree etc. Could also be useful for inputting monthly revenue targets and ask it to email out when a channel reaches target, or when conversion falls (useful if you’re testing a new booking engine on a website) etc.

Am away to test mes about with this for a bit and will post back any findings etc.

Her first driving instructor quit, which is fine, so they got her a second who didn’t turn up for lessons. She’s got so fed up with this farce of an organisational system that she called up to complain. They promised to sort it all out. It hasn’t been so she asked for her money back and get them with someone who can deliver on their promises.

Their response (I’m paraphrasing as I wasn’t on the call itself) was that buying lessons in  bulk was like buying a suit. And you can’t return a suit after wearing it a couple of times. So as she’d had a couple of lessons from the money she’d paid upfront she may not be entitled to her money back - else it’ll take them around 28 days to get her money back. Yes thats her money, its not BSMs money.

If this the world we live in. Large, supposedly trustworthy companies, delivering a customer service response like this.

In the world I inhabit, and I hope you do to, when something goes wrong with a service or a product and you ask to be reimbursed for their mistakes from money you’ve paid them you get at least something useful in return. Not condescended to and certainly not a smart arse response designed to make you angry.

The art of customer service is to turn a negative into a positive. I went to the Concert Hall in Glasgow on Monday to see Kevin Smith Q&A. Booked ticket online, chose my seat. Turned up and was told that part of the auditorium was closed and was summarily dispatched to a crappy seat on the corner. So I emailed them PDQ. Within ten minutes the manager had came up, found me and moved me to a better seat and explained the rationale for having moved me in the first place. Delightful woman, great customer service and turned a crappy experience of them into a far better one.

If only everyone was as good at customer service as the Concert Hall in Glasgow.

If only Falkirk FC would do the same - would be an added value item for all of us who can’t make every game.

I think he meant it a little differently - http://www.seoconsultants.com/links/staff/ 

Absolutely amazing. Weel done to the guys at SEOConsultants for completely emlivening what was turning into a seriously crappy day. right off to finish the damn website that been annoying me - unfortunately it’s my day jobs website.

Cost per influence is mentioned on only 3,430 webpages (according to Google by doing a quick intext:”cost per influence” search) . And some of these date back to 2005 so its not exactly a term setting the heather alight with online conversations and interest. And to be honest I think the whole concept may be wrong.

The great love that I, and lots of businesses, have for online marketing is that its quantifiable. I make a PPC advert up I bid 10 pence of every forty people I get a sale. The sale costs me £4.00 and I make a couple of quid back as profit.  If its not profitable I do some refinement, if it’s not profitable I turn it off or keep going with it accepting that revenue generation is more important and that other high return keywords will subsidise this one. With every channel its the same - we spent ‘x’ and we got ‘y’ as our return.

By starting to bring in concepts such as “cost per influence” everything beomces fluffy. Less empirical. Not based in numbers and we’re unable to define cost and benefit. There is a link between having strong PPC and a strong SEO campaign (PPC can beomce tactical and SEO more strategic by working together). But no agency goes in and says if you spend an extra couple of quid on PPC you’re SEO will benefit due to the growth in brand equity, and this means you can cut back on your SEO investment. And why? because:

• they know they can’t prove it

They know that banner advertising will always cost you a fortune and deliver only marginal results (marginal compared to PPC, SEO, email etc). Accept it. It’s expensive: that’s why most agencies will tell you banner advertising helps with ‘branding’ - my friend colin once described “branding as the excuse you give for not making sales” and I agree whole heartedly. Measuring brand equity online is a fools errand - it can’t be quantified. And if it can’t be quantified should we really be bringing it into online marketing. Just because your brand was mentioned 20 times in one tweeting day doesn’t indiciate that your campaign worked.

Cost per influence looks remarkably like the excuses made for campaigns that were for “branding”. Online marketing is about proving causality between action and result. I’m not saying that online advertising cant have a benefit in developing brand equity etc. Rather than you should not view these kind of fluffy, unquantifiable variables as something of use to your campaign.

Online campaigns generate return,  clients invest to make returns and achieve targets. Multichannel analysis may indiciate cross campaign pollonation and benefit. But an indiciation of something is not evidence, and saying that some one came through one channel and bought on another without a clear factual basisis wrong.

Here endeth the rant for today. Feel better.

Click this link to tweet:”@tokyito I’d like a link to http://www.yoursite.com”

Cheers - will post list once I get thirty tweets

1. Overview post on Google website optimizer - good starting place for anyone who’s interested in whats going on. Nice and easy introduction for all those new to onsite conversion etc.
2. Marketing Experiments set of links about Google Website Optimizer - I love this site. Its all testing and results driven - for evey online marketing channel you can think of these guys have probably done some cracking little test to give you some ideas on getting more out of it.  This is their post is about helping you find the best way to improve your tests - as its only with good tests you’re going to get any decent information.
3. Google Website Optimizer Cartoon - I was just going to use the image but I always liked the guys at GrokDotCom (one of the first places I ever heard about testing to convert more visitors if I am absolutely honest)

1. Cricket fans are stats mad - have you ever read Wisden? The whole book is devoted to the numbers about how batsmen and bowlers have performed over a year. And every website optimiser is the same. Studying analytics looking for the patterns and amortising everything down to averages to work out how things are working.
2. Bowling is like onsite targeting - honestly it is. As a bowler you look for a line (niche) and length (work) that will get the batsmen out. You work out where you should be pitching the ball and keep adjusting your run up, release point and had position until the ball does what you want it to. Onsite you’ll be doing the same - testing pages and adjusting content, calls to action, tone of voice, structure, images etc until you get the page that gives you the perfect result.
3. The tail certainly can wag - in cricket (espescially if your supporting Scotland) you need faith that the poorest batsmen will deliver the goods when batting. And the tail is going to be where you should always be looking for the quick wins - you’ll gert a low run rate but each of these run is of higher value as you’re closer to the end of the keyword pool. So make sure your tail is wagging.

This post may be a bit tenuous but I fancied doing something a but different to see what would come out of three bullet points I wrote out at the weekend.