Avi Kaplan

Avi Kaplan

Digital Strategist and Technical Project Manager

Location
Washington, District Of Columbia
Industry
Nonprofit Organization Management
Current
  1. PS | PS Digital
Previous
  1. See3 Communications,
  2. Rad Campaign,
  3. Independent
Education
  1. Harvard University
Recommendations10 people have recommended Avi Kaplan
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Summary

Marketing and technology strategist with over eight years of experience helping nonprofit organizations develop and execute communications strategies to drive fundraising, advocacy, recruitment, engagement, and program objectives. Expert in digital marketing and technology project management (websites, mobile apps, complex web applications).

Specialties: digital strategy, content planning and production, multi-channel campaigns, social media, crowdfunding, web analytics, project management, business development and proposals, budgeting and financial analysis

Nonprofit clients include:
* American Rivers
* American Heart Association
* Auburn Theological Seminary
* Bend the Arc
* Brady Campaign to Prevent Gun Violence
* Ceres
* Consumers Union
* Craig Newmark of craigslist and craigconnects
* Darim Online
* Hillel International
* Jewish Education Project
* Mechon Hadar
* No Kid Hungry
* Polaris Project
* Sunlight Foundation
* Union of Concerned Scientists
* University of Chicago
* Women Thrive Worldwide

Experience

  • Director of Project Management

    PS | PS Digital
    – Present (1 year)
  • Senior Director of Digital Services

    See3 Communications
    (1 year 4 months)

    Managed complex web projects by monitoring budgets and timelines, facilitating discovery, drafting technical requirements and information architecture, creating wireframes, providing feedback on creative designs, delivering training, conducting project check-ins, and providing consolidated meeting notes

    Supervised and provided accountability for a team of 25 developers, designers, and project managers tasked with delivering high-quality websites, mobile apps, personalized videos, and web applications

    Implemented new management systems (EOS/Traction) to create greater accountability on the digital team

    Set quarterly goals for the digital department as part of the company leadership team responsible for critical success metrics

    Directed and executed digital sales efforts including project scoping, proposal development, pitch presentations, conference networking, and webinars to bring in new leads and business opportunities resulting in over $540K in direct revenue with an average deal size of $45K and a 44% win rate (12 out of 27 proposals)

    Increased profitability by revising contract terms to account for client changes to project scope and assumptions, updating standard service rates, establishing efficient processes for time and expense reporting, and better integrating digital services with other contracts for strategy and video

    Increased quality and client satisfaction by streamlining and refining project execution, communication, feedback, and testing processes with overseas development team

    Developed strong client relationships with large environmental advocacy organizations, major universities, religious organizations, award-winning social impact films, foundations, and nonprofits

  • Director of Online Strategy

    Rad Campaign
    (4 years 9 months)

    Promoted from Project Manager and Senior Strategist positions

    Created digital engagement strategies for social media, crowdfunding, email, mobile, and the web including concepts, content planning and production, segmentation, influencer outreach, online advertising, and evaluation

    Developed and executed integrated marketing plans and campaigns to advance fundraising, advocacy, and recruitment objectives

    Managed project timelines, budgets, design feedback, and technical execution for websites and infographics

    Updated website navigation, page layouts, and information architecture for a large federated nonprofit organization with over 450 chapters

    Led online fundraising campaigns including the Crowdrise Veterans Charity Challenge which raised over $130K for Veterans and Military families in its first year and over $445K in year two with over 95 participating teams

    Data analysis and content development for infographics including Cracking the Crowdfunding Code, which integrates data from Blackbaud, Razoo, and other platforms to illustrate the sector-wide impact of peer-to-peer fundraising

    Trained executive leadership and over 40 researchers at a large environmental science organization in effective social media and blog content strategy

    Crafted successful project proposals and pitches resulting in over $750K revenue

  • Digital Strategy Consultant

    Independent
    (2 years 4 months)
  • Director of Communications and Special Projects

    Epic Change
    (1 year 7 months)

    Founded and led online campaigns including Epic Thanks: Tweetsgiving, one of the first social media fundraisers. In its first year, this volunteer-led project doubled the organization’s email list and in 2010 Epic Thanks became the number one trending topic on Twitter with over 24,000 tweets. Between 2008 and 2010 Epic Thanks raised over $100K for grassroots change makers.

    Recruited and managed volunteers to produce 38 events around the world

  • Online Communications Associate

    New Israel Fund
    (8 months)

    Wrote and edited donor communications for over 50,000 constituents including print and email newsletters, web content, direct mail appeals, flyers, brochures, and annual reports

    Launched and grew the organization’s presence on Facebook and Twitter to engage donors and advocates with engaging content on social media

  • Intern, Interactive Services

    Changing Our World, Inc.
    (4 months)
  • Co-Director

    St. James's Summer Shelter
    (1 year 2 months)

Education

  • Harvard University

    Bachelor's, HistoryBachelor's, History

    Activities and Societies: Hillel Steering Committee, St. James's Summer Shelter Director, Shani A Cappella, Red Heifer Band

Projects

  • Speaking Engagements

    See3 Webinar – The RFP Dating Game, July 2016

    Bridge Conference – Digital Marketing Workshop: Storytelling & Strategic Communications, July 2016

    Techsoup DC Apps4Change Breakfast – Propelit Mobile App Demo, January 2016

    Nonprofit Technology Conference – Wearable and Mobile Tech: What it Means for Nonprofits, March 2015

    Social Media For Nonprofits Conference, DC – Breaking Through the Noise In a BuzzFeed World, July 2014

    Nonprofit Technology Conference – Social Media Superpower: Tapping Creativity to Mobilize your Community, March 2014

    Team members:

Skills

  • Social Media
  • Social Networking
  • Digital Strategy
  • Social Media Marketing
  • Strategic Communications
  • Strategy
  • Community Outreach
  • Nonprofits
  • Fundraising
  • Editing
  • Leadership
  • Management
  • Project Management
  • Account Management
  • Product Management
  • Business Development
  • Proposal Writing
  • Budgeting
  • Spreadsheets
  • User Experience
  • Public Speaking
  • Content Strategy
  • Email Marketing
  • Blogging
  • Marketing Communications
  • Marketing
  • Online Marketing
  • New Media
  • Volunteer Management
  • Strategic Partnerships
  • Training
  • Copywriting
  • Event Planning
  • Media Relations
  • Drupal
  • WordPress
  • Google Analytics
  • Nonprofit Organizations
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Recommendations

A preview of what LinkedIn members have to say about Avi:

  • Avi led us through an extremely complicated project that involved a lot of learning for both the client and the engineers. He managed the threads of communication, sharing information and going many rounds when necessary. I especially appreciated his ability to balance high standards for the final product (his and ours) with efficiency and speed.
  • I've worked with Avi on a couple of different online communications projects, both when he worked at RAD Campaign and See3 Communications. I was impressed with Avi's project management skills, knowledge and ability to manage multiple needs and expectations. Avi was extremely helpful in figuring out various solutions to our needs, considering our limited budget and resources. He really understands how nonprofits function, what their limitations are and how technologies and online communications can really amplify an organization's impact.

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