http://www.messagingtimes.com/blog Exploring email marketing and other online marketing channels Thu, 02 Jul 2009 21:40:32 +0000 http://backend.userland.com/rss092 en In observation of the 4th of July, our US Office will be closed on Friday, July 3rd. Officially known as Independence Day, the United States is just one of many countries around the world that recognizes its independence with an official holiday. Here is a short list of some things that ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/RltZWsXG2ME" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/RltZWsXG2ME/ http://www.messagingtimes.com/blog/2009/07/02/happy-4th-of-july/ GroupMail customers have access to 45 email templates. Using these expert-designed and tested email templates will make your message appear more professional. They will also help to ensure that your message stays intact across the variety of email clients who treat HTML message display differently. Our templates are great, but we're ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/VapEZLILUc8" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/VapEZLILUc8/ http://www.messagingtimes.com/blog/2009/07/02/html-email-templates-more/ In life, there are many things that we should do. We should eat healthily and drink responsibly We should recycle, reuse and reduce our consumption of waste products We should be polite, have good manners and be ethical in everything we do We should exercise regularly, floss daily and brush our hair one hundred ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/P17d_uBjpgk" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/P17d_uBjpgk/ http://www.messagingtimes.com/blog/2009/06/30/avoiding-perfection-for-profit/ It is important for email marketers to understand how recipients handle the flow of email into their inbox.  Sarah Perez discusses five approaches that recipients take to deal with email overload. As inboxes become fuller, many recipients are implementing new inbox strategies to cope with the demands on their time ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/ePzgQ3CaYlw" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/ePzgQ3CaYlw/ http://www.messagingtimes.com/blog/2009/06/29/email-marketing-four-ways-to-help-recipients-take-action/ Al Iverson provides some sage advice about permission-based email opt-in practices. There are some valuable tips for structuring an effective email subscription strategy, to include design and content recommendations. If I had a nickel for every time somebody lied to me about a list being confirmed opt-in, I'd be a rich ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/BOTXvmenbeI" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/BOTXvmenbeI/ http://www.messagingtimes.com/blog/2009/06/25/opt-in-email-subscriptions-best-practices/ Google illustrates that how you ask your questions determines what answers you will get. Asking the right questions is critical in conducting online customer or employee surveys. Good survey questions are... purposeful: so the answers will tell you something that you want to know (and ideally something that you can implement) measurable: so ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/wmD-I050Qm8" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/wmD-I050Qm8/ http://www.messagingtimes.com/blog/2009/06/24/asking-the-right-questions/ I've noticed an interesting trend on Facebook lately. When someone posts something intelligent or thought-provoking on their wall (i.e. "Voyager 2 proves that the solar system is squashed"), a couple of people (if any) might comment on it. But when someone posts something superficial or, um, not very thought provoking ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/LSFw2-6uEpU" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/LSFw2-6uEpU/ http://www.messagingtimes.com/blog/2009/06/23/to-get-attention-dont-be-too-smart/ More and more key decision makers are reading their email on smartphones; and more and more of those key decision makers are using iPhones. What does your email look like on their screens? "...Looks like the iPhone hasn't lost its mojo after all. Apple announced today that more than ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/L0EbfEW1hiw" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/L0EbfEW1hiw/ http://www.messagingtimes.com/blog/2009/06/22/as-iphone-sales-soar-is-your-email-ready/ I can't remember how many email offers I subscribed to during the last two years. I do know that I don't read most of them today, even if I haven't unsubscribed from them officially. The reality is that more and more people are reaching email fatigue and frustration because of ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/-AJmq-DDNi8" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/-AJmq-DDNi8/ http://www.messagingtimes.com/blog/2009/06/19/key-causes-of-email-fatigue-and-frustration/ Email marketers spend so much time analyzing delivery times, link placement, HTML designs, open rates, click-through rates and subject line copy that they often overlook a key ingredient of successful email campaigns – value. That's not to say that the analytical side of email isn't important. But optimizing the mechanics ...<img src="http://feeds.feedburner.com/~r/messagingtimes/~4/eE9zo_jsMAk" height="1" width="1"/> http://feedproxy.google.com/~r/messagingtimes/~3/eE9zo_jsMAk/ http://www.messagingtimes.com/blog/2009/06/18/the-real-value-of-email/