Metter Advertising B2B Search Engine Marketing Blog

Three Main Tactics of Search Engine Optimization

Michael Carroll — Mon, 15 Jun 2009 13:48:25 +0000

Search engine optimization has exploded into an entire industry and become an essential element to any successful business-to-business marketing strategy. When evaluating search marketing agencies to partner with or determining which SEO tactics to implement, it’s helpful to break down search engine optimization into three basic tactics. Each SEO tactic is a unique discipline and requires [...]

Website Analytics - Are You Falling Into the “Last Ad Trap”?

Charles Metter — Mon, 15 Jun 2009 12:29:21 +0000

Many of the tools used to analyze online marketing campaigns focus on the “last ad” that a user clicked. Often, these tools are blind to activity not directly leading to, or occurring on, a company’s website.

Using CSS to Create Current States on Server Side Includes (SSI) Navigation

Jeff Metter — Sun, 14 Jun 2009 20:41:24 +0000

The basic idea is to assign each link a unique ID so that when they are placed inside a box with a specified class only the corresponding link will have the current state. This way you can have the same unordered list navigation code on every page or have it included and still apply the current state CSS.

Web Design & Development Specialist Career Opportunity

Michael Carroll — Mon, 04 May 2009 21:54:22 +0000

Metter Advertising, Inc. is actively searching for a Web Design and Development Specialist to fill an immediate need on our staff. This is a full-time position. Please check our Careers page for additional information. Here is a brief overview: Metter Advertising, Inc. has a full-time career opportunity for a talented WEB DESIGN & DEVELOPMENT SPECIALIST at our [...]

Customize WordPress wp_list_pages Navigation to Expand For Use as CMS

Jeff Metter — Thu, 05 Mar 2009 14:05:00 +0000

Wordpress automatically adds the classes current_page_item and current_page_ancestor to the corresponding lines of the list that is generated from the template tag wp_list_pages. If you have multiple levels of pages you can use these classes to show and hide the expanded navigation and add current styles.

Google AdWords & Pay-Per-Click Trends | Recession Offers Opportunity for Search Engine Marketers

Michael Carroll — Tue, 03 Mar 2009 17:30:47 +0000

I have been observing a trend in my client’s Google AdWords pay-per-click campaigns that’s been developing since around last September. It should come as no surprise that many online marketers are cutting back advertising expenditures during the economic downturn. This seems to be true for Google AdWords advertisers as well. The trend I’ve been observing, [...]

Improving URL Structure | SEO Starter Guide

Michael Carroll — Wed, 04 Feb 2009 22:31:03 +0000

In November 2008, Google released the Starter’s Guide to Search Engine Optimization. A general rule of thumb for search engine optimization is if Google says it, you should do it…or at least listen carefully. My last post looked at Google’s take on optimizing title tags and meta descriptions. This post takes a look at the [...]

Staying the Course with Ad Budgets in a Recession

Charles Metter — Tue, 09 Dec 2008 17:02:49 +0000

During the current economic downturn the natural tendency for many companies will be to cut advertising budgets as a quick fix to the bottom line. While cutting advertising expenses can yield short-term gains, it can also lead to long-term trouble. Don’t Skimp on Ad Budgets… With corporate managers under enormous pressure to control costs, advertising budgets often [...]

Title Tags & Description Optimization | SEO Starter Guide

Michael Carroll — Mon, 08 Dec 2008 20:32:13 +0000

Last month, Google released the Starter’s Guide to Search Engine Optimization, providing validity to the claim that there are steps you can take to give your website a shot at ranking higher in the search engine results pages (SERPs). If Google says it, you should do it…or at least consider it. This post takes a [...]

Google Releases the Starter Guide to Search Engine Optimization

Michael Carroll — Thu, 13 Nov 2008 01:45:25 +0000

On Wednesday, Google posted the offering of a Search Engine Optimization Starter Guide on the Webmaster Central Blog. The 22 page PDF is designed to help webmasters improve their site’s user experience and organic search engine ranking using SEO best practices. Google covers the basics including titles, headings, anchor text, navigation, nofollow tags, and web analytics. While [...]