Amidst the challenges of the Hollywood strike, Barbie faced a unique obstacle: lead talent could not participate in the promotional activities. However, through the unwavering support of the audience and communities, Barbie’s narrative and GTM plan of action captivated the world.

In this exclusive post, our CMO reveals the secrets behind Barbie’s success. From crafting a compelling narrative to implementing an innovative GTM strategy, Barbie’s marketing feat serves as a true masterclass in pushing boundaries and driving results.

Experience the remarkable journey of Barbie as she defies conventions and reshapes the industry. Visit link to dive into the unparalleled GTM strategy that propelled Barbie to new heights during challenging times.

Embrace the lessons learned from this iconic brand and unlock the potential for innovation and success in your own marketing endeavors. Together, let’s learn from the masterclass that is Barbie and revolutionize the way we approach GTM strategies.

Don’t miss out on this inspiring and insightful article by our visionary CMO.

Summarized Unleashing the GTM Expert within: A Deeper Dive into Barbie’s Success

As a GTM expert, I delved deep into the box office collections, PR tactics, and distribution strategies surrounding the Barbie phenomenon. What I discovered left me truly astounded. The way Mattel’s Barbie marketing team and Warner Bros. studio crafted their PR and distribution strategy, leveraging the power of collective action, was nothing short of brilliant.

A Marketing Masterclass in Motion

The marketing frenzy that accompanied the release of Barbie was unparalleled. Mattel’s Barbie marketing team and Warner Bros. spared no expense, executing a marketing blitz that set new industry standards. Every detail was meticulously planned, resulting in a mesmerizing spectacle that showcased true marketing genius in action.

The Astonishing ROI of an Exceptional GTM Strategy

It’s no secret that a successful marketing campaign comes with substantial financial investment. However, the astounding returns generated by Barbie’s GTM strategy are a testament to its brilliance. For every dollar spent on PR and marketing, they reaped tenfold in results. This is the power of a well-executed GTM strategy that seamlessly activates PR and integrated marketing efforts.

• Budget = $100M
• Gross Revenue (Worldwide) = $780M (as of 7/30/23)

Here are some GTM Strategies that leveraged technology, products and digital media that was personalized and specialized to create bold and visionary move. The Barbie Movie Maker Greta Gerwig has expertly harnessed the power of experiential stunts, traditional media, and user-generated content to create an irresistible pull towards the cinema. The strategic brilliance behind these endeavors is truly remarkable, fueling a wave of excitement and anticipation among fans. Here are some marketing activation that caught my attention

1. ICONIC Dreamhouse: One of the standout moments in this marketing extravaganza was when Barbie star Margot Robbie covering Vogue to the doll’s iconic Dreamhouse being listed on Airbnb. Catapulting the iconic doll into the realms of high fashion and capturing the attention of a diverse and influential audience. This visionary move not only solidified Barbie’s status as a global phenomenon but also showcased the seamless integration of entertainment and cultural impact. The moviemaker has also leaned into experiential stunts, traditional media and user-generated content to push fans towards the cinema, from Barbie star
2. Barbie Takes Over Times Square : In an unprecedented move, Barbie dominated Times Square with a larger-than-life billboard, showcasing the film’s dazzling visuals and captivating narrative, igniting excitement and anticipation among passersby.
3. We are all Barbie : Released a selfie generator that let fans insert themselves straight into Barbie Land. The UGC tool meant anyone could star as Barbie, with their own tagline (“This Barbie is a… advertising journalist”).
4. Stay in Barbie’s home : Star Margot Robbie made her character’s home aspirational by taking viewers on a tour of the iconic Barbie Dreamhouse for Architectural Digest.
5. Barbie’s Charity Partnership : Showcasing the brand’s commitment to social responsibility, Barbie partnered with a renowned charity organization, showcasing Barbie’s positive impact on empowering young girls worldwide.
6. Barbie is a jet-setter : When Barbie isn’t at home in the Dreamhouse, she’s jet-setting. That’s why the Béis x Barbie luggage collection just makes sense. The Barbie x Béis luggage collection was designed with millennials in mind
7. Dress like Barbie : Fashion brands including Target, Gap and Show Me Your Mumu dropped Barbie-themed clothes, but Forever 21 and Claire’s collections speak to the recent wave of ‘90s nostalgia. The Forever 21 x Barbie collab features 76 pieces, from sunglasses to matching loungewear, cropped T-shirts and halter tank tops.
8. Barbie goes dating : Off-screen, dating app Bumble has teamed up with the movie to turn Barbie and Ken into IRL dating coaches. The app is running a new experience where users can get motivation from all the Barbies and Kens featured in the movie (including Robbie’s main Barbie, Ryan Gosling’s Ken, President Barbie played by Issa Rae and Ken No. 2, who is Simu Lu).
9. Barbiecore infiltrates lunch : Burger King Brazil’s Barbie-themed meal comes with a cheeseburger topped with a smoky pink sauce, a pink vanilla milkshake, “Ken’s potatoes” (fries) and a pink frosted doughnut.
10. Barbie’s Influencer Campaign : To create a buzzworthy campaign, Barbie partnered with influencers worldwide, showcasing the brand’s positive impact on lifestyle, fashion, and self-expression.

Revolutionizing the Business Landscape

Barbie’s success story serves as a beacon of inspiration for marketers, entrepreneurs, and leaders across industries. It demonstrates the unlimited potential that lies within a thoughtfully crafted GTM strategy. By embracing innovative concepts, setting new standards, and investing in bold, forward-thinking initiatives, businesses can reshape their future.

Creating Cultural Shifts through Strategic Action

Beyond its commercial success, Barbie’s impact extended far beyond the box office. It ignited conversations, challenged societal norms, and empowered women of all ages to embrace their limitless potential. The combination of a compelling narrative, purpose-driven marketing, and strategic distribution fueled a cultural shift that transcends far beyond the realms of entertainment.

Unlocking the Power of GTM Strategy

Barbie’s triumph underscores the significance of strategic marketing and GTM excellence. By meticulously curating a holistic strategy that encompasses PR, distribution, and integrated marketing, businesses can create transformative experiences that leave an indelible mark on their target audience.

Let Barbie’s success serve as a catalyst for innovation for technology leaders, as we embark on a journey to unlock the full potential of GTM strategy and drive meaningful change.

So, the next time you watch a movie or witness a marketing masterclass unfold, take a moment to appreciate the strategic brilliance at play. It is through the fusion of storytelling and innovative marketing that we can inspire, empower, and shape our collective future.

Articles to read:

• Barbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight
• 9 Wildest Barbie Movie Marketing Stunts (& There’s Still 2 Weeks To Go)
• 7 GENIUS MARKETING STUNTS FROM ‘BARBIE’ AND WHY THEY WORK

Join the conversation and let us know how Barbie’s success story has inspired you to push the boundaries of your own GTM strategy.

Here are two sessions to get you all going:

• Accelerating Funding For Diverse Founders : Mastering Go-To-Market Strategies
• Founders Series: How to build Cosell GTM system for Microsoft Marketplace

Also tell me in the chat which movie or tech solution GTM you want me to dissect deeply and share my GTM perspectives. Learn more about Cosell GTM ramp to revenue program we just launched to help you explore strategies to accelerate your demand gen and partnerships with Hyperscalers.

Voice your thoughts in the comments below and embrace the power of strategic marketing in driving transformative change!

Join us in uncovering the power of Barbie’s GTM strategy and let’s create marketing excellence together.

Read the complete article on Linkedin.

The post Unleashing the Power of Barbie: A Masterclass in GTM Strategy for Cloud and AI Tech Businesses first appeared on Meylah.

In 2023, ChatGPT has been making waves in the world of artificial intelligence, and we’ve got the inside scoop on some of the most interesting conversations about this revolutionary chatbot. Whether you’re a tech enthusiast or just curious about the latest advancements in AI, these conversations will give you a fascinating glimpse into the mind of ChatGPT. So, get ready to be amazed as we share four intriguing and entertaining discussions that you won’t want to miss!

Microsoft announces Copilot: the AI-powered future of Office documents – The Verge

Microsoft 365 users will be able to summon Copilot to provide information on an upcoming Microsoft Teams meeting, preparing people with updates on related projects, organizational changes like recent hires, and even updates on co-workers who might have returned from vacation. Copilot can also be summoned throughout Microsoft’s Office apps and be used in Word to draft documents based on other files….

Read More

Gaming company appoints AI bot as new CEO, sees record-breaking growth in stock market – India Today

By Ankita Chakravarti: Can AI replace humans? Well, in some scenarios, it certainly can replace them. Much before AI chatbot ChatGPT became a sensation, a Hong Kong-based gaming company appointed an AI bot as the new CEO. The AI bot named Tang Yu was made the CEO of the company NetDragon Websoft. Not only did the company see a massive uptick in the stock market, it outperformed Hong Kong’s stock m…

Read More

Google Releases Bard, Its AI Chatbot, a Rival to ChatGPT and Bing – The New York Times

The internet giant will grant users access to a chatbot after years of cautious development, chasing splashy debuts from rivals OpenAI and Microsoft.

Read More

Writers Guild of America Considers Letting AI Write Hollywood Scripts

As Chat-GPT learns more about how to take over the human race, the Writer’s Guild of America is certainly not standing in its way. The labor union, which represents film and television writers, has recently proposed allowing AI like Chat-GPT to write scripts as long as humans get credit for their contributions.According to Variety, under WGA’s proposal, a human writer could use Chat-GPT to write a…

Read More

The post Discover the Future of AI: 4 Mind-Blowing Conversations About ChatGPT in 2023 first appeared on Meylah.

One of the key new offerings that we’re excited to share with you is our Cosell GTM service. This service is designed to help companies identify and engage with the right partners and customers in order to accelerate their growth and profitability with Cloud Hyperscalers. Our team of experts will work with you to develop a customized GTM strategy that’s tailored to your unique needs and goals, and then help you execute that strategy with precision.

In addition to our Cosell GTM offering, we’re also launching two other new services: ESG GTM and Local Economic Development GTM.

ESG GTM is focused on helping companies incorporate environmental, social, and governance (ESG) considerations into their go-to-market strategy. Our team will work with you to identify ESG risks and opportunities, develop a strategy to address those risks and capitalize on those opportunities, and then help you implement that strategy with communities and corporate brands.

Our Local Economic Development GTM service, on the other hand, is designed to help companies that are looking to expand into new geographic markets. We’ll help you identify the most promising markets, develop a localized GTM strategy that’s tailored to those markets, and then help you execute that strategy to drive growth and success.

But our website refresh isn’t just about new offerings – we’re also committed to providing you with the best possible insights and best practices when it comes to go-to-market strategy. That’s why we’re launching a new section of our website that’s dedicated to go-to-market insights and automation. This section will feature articles, case studies, and other resources that are designed to help you stay up-to-date with the latest trends and best practices in go-to-market strategy, as well as tools and automation solutions to help you streamline your processes.

At Meylah, we’re committed to helping our clients achieve their growth and success goals through effective go-to-market strategy. Whether you’re a startup brand looking to accelerate your growth, or an established company that’s looking to take your business to the next level, we have the expertise and resources to help you succeed. So why not head over to our newly refreshed website and see what we can do for you?

The post Discover the Future of Growth with Meylah’s Redesigned Website and New GTM Offerings first appeared on Meylah.

1. Evaluate your pricing strategy:  Take a close look at your pricing strategy. Are you charging enough to cover your costs and make a profit? Consider raising your prices or reducing your costs to increase your profit margins.
2. Review your expenses: Review your expenses and identify areas where you can reduce costs. Can you negotiate better prices with your suppliers? Are there any unnecessary expenses you can cut?
3. Diversify your revenue streams:Consider adding new products or services to your business to create new revenue streams. Diversifying your revenue can help you weather any downturns in your primary revenue stream.
4. Increase your customer base: Look for ways to attract new customers. You can consider expanding your marketing efforts or targeting a new demographic.
5. Retain existing customers: Retaining existing customers is much cheaper than acquiring new ones. Focus on building relationships with your customers to increase repeat business and reduce customer churn.
6. Optimize your website: Make sure your website is user-friendly and optimized for search engines. A well-designed website can attract more traffic and increase conversions.
7. Leverage social media: Social media can be a powerful tool for connecting with customers, building your brand, and driving traffic to your website.
8. Use automation to increase efficiency: Look for ways to automate repetitive tasks to increase efficiency and reduce costs.
9. Outsource non-core functions: Consider outsourcing non-core functions such as bookkeeping or customer service to reduce costs and improve focus on core business activities.
10. Develop strategic cosell partnerships driven GTM: Partnering with other businesses can increase exposure and reach new customers. Look for complementary businesses that you can collaborate with.
11. Use data to make informed decisions: Gather and analyze data to make informed decisions about pricing, marketing, and other key business activities.
12. Focus on customer experience: Invest in providing exceptional customer service to differentiate your business and increase customer loyalty.
13. Offer discounts and promotions: Use discounts and promotions strategically to attract new customers and increase sales.
14. Explore alternative revenue models: Consider subscription models or other alternative revenue models that can provide predictable revenue streams.
15. Develop a strong brand identity: Build a strong brand identity to differentiate your business and build customer loyalty.
16. Increase productivity: Look for ways to improve productivity through process improvement, employee training, or other initiatives.
17. Focus on employee engagement: Engaged employees are more productive and less likely to leave, which can save costs associated with recruitment and training.
18. Develop a sales pipeline: Create a sales pipeline to ensure a steady stream of new leads and opportunities.
19. Look for opportunities to scale: Look for ways to scale your business, such as expanding to new geographic regions or launching new products or services.

Download the Checklist of Top 20 Ideas to make your business more profitable, you’ll be well on your way to making your business more profitable.
Remember, profitability takes time and effort, but with the right strategies in place, your business can thrive and succeed.

The post Top 20 ideas to make your SAAS business more profitable first appeared on Meylah.

Register now to Meylah’s new 5-Day Co-Sell Webinar with Microsoft Challenge!

Are you ready to start crushing your business game? Because at Meylah, we are 100% prepared to help you and your company get to the next level. But, how tho?

Easy peasy. Our team has invested hundreds and hundreds of hours developing a new 5-Day Co-Sell Webinar with Microsoft Challenge just for you. If you got to this point, it’s because you heard (for sure) about ‘Co-Selling with Microsoft‘ somewhere.

First, you must understand that Microsoft is looking for software companies that offer solutions, apps, and services that might fit their clients’ needs. Becoming co-sell ready is the magic sauce to accelerate your market growth and profitability. So that’s an excellent opportunity for solutions that already are “Co-Sell ready”.

You may be wondering, why is it important to Microsoft that you co-sell with them? Well, here is your answer….There are 4 main reasons:

1. Gaining access to customers to get insights and expand markets
2. Product Differentiation and Filling Product Gaps
3. Extending and Expanding Their Sales Teams
4. And last, but never least, catalyzing cloud consumption

Now that you know what they care about, let’s discover the ways you can partner with Microsoft and their channel partners to co-sell

• The first is selling through their Cloud Marketplaces by publishing your solution, service or consulting.
• The second is getting access to Partner-to-partner relationships (P2P) through Cloud Solution Provider engagements.
• And the third is Traditional Co-Selling which is selling via their inside sales and/or enterprise field sellers.

As you may think, the first two options are the ones that have the most revenue. Why, tho? Simple. With these, your company is exposed to an enormous audience, which translates into more potential clients and opportunities.

The thing about co-selling is that it’s very similar to crypto; everyone wants a piece of it, but few people really know how it works (stay tuned for that). And even if you do know what Co-Selling with Microsoft is, are you even sure how to run your next webinar with them and generate leads to your business?

Run your next Co-Sell Webinar with Microsoft like a charm

From shopping to watching your favorite TV shows and movies, everything is done online nowadays. That’s also the case for businesses (and big companies) that want to present their shiniest and newest products and services to the public. Why should YOU be the exception?

Sometimes, running an online co-sell webinar may be a little overwhelming. But that shouldn’t be the case for you. With the correct tools, tips and tricks, it can be an excellent opportunity to create new connections and opportunities for your business.

That’s what the Meylah 5-Day Co-Sell Webinar Challenge is all about! You will get incredible insight into how things are done and what others you must keep in mind when preparing your next co-sell webinar with Microsoft.

We really want everyone to participate. And $500 worth of tutorials, tools, and other features, you can join us at this event for just $147. 

Still not convinced? To make it more appealing for you, we’ll be offering a $100 discount for the first 30 participants that sign up for the challenge! The only thing you have to do is use the code [20COSELL] and you’re good to go!

What are you waiting for? Don’t miss the offer!

Join the Challenge Now!

But, hurry, before someone else grabs your spot!

Take a look at some of the incredible features you will get by signing in to the Challenge for this fantastic  price:

• You’ll learn how to run your next Co-Sell Webinar with Microsoft.
• Access to our most useful Ultimate Co-Selling Webinar  Planning Toolkit.
• Exclusive access to our Office Hours & extra content after every Challenge day (from 5 to 6 PM PST).
• Access to industry experts to guide you to run your perfect co-sell webinar
• Permanent access to the videos and all the Challenge content post-event
• Access to cloud software discounts to run your next webinar!
• And so much more!

Starting on November 1st. Stay tuned for more information!

The post Take your business to the next level with Meylah’s 5-Day Co-Sell Webinar with Microsoft Challenge first appeared on Meylah.

This increase in the digital presence and marketing has also caused the game’s rules to change. Especially when it comes to marketing their solutions, reaching out to customers, and making new connections.

Educational-based event marketing: the new silver bullet

Not so long ago, one of the most effective ways of attracting new clients and generating traffic to your website was creating content and ads campaigns.

As educational-based event marketing is gaining more and more fields, it has become the silver bullet for a business’ marketing strategy. Also, by now, you should know that one of the best ways of generating customer demand and creating new business opportunities is co-selling with hyperscalers such as IBM, Google, and Microsoft.

A new webinar is on your way!

As you may know, a couple of months ago, we launched a new series of webinars to help you step up your co-selling game with Cloud Hyperscalers such as Microsoft. You already learned how to plan and run your co-sell webinar with Microsoft on the 5-Day Challenge. Also, you learn how to secure funding for your co-sell event with Cloud Hyperscalers.

Now is the time for you to learn how to build your co-sell webinar plan in 24 hours. And that’s what this next webinar is about. This upcoming March 15, join us at this special (and free) event.

But what does it mean to build your co-sell webinar plan? That means that by the end of the event, you’ll be able to:

• Completely understand how co-selling with an hyperscaler works.
• Know exactly what’s the best kind of webinar for your company.
• Get access to the Ultimate Co-Sell Event Marketing method to create an exciting event.
• Create your co-sell webinar narrative.
• Select the right vendor for executing your webinar.
• And more!

Make sure to add it to your calendar! And don’t miss this opportunity to learn the best practices and get a deeper insight into Co-Selling Event Marketing from Chaitra Vedullapalli. You’ll also get access to free resources such as the Co-Sell Webinar Planning Digital Worksheet to make your workflow even easier!

For more information about the Webinar, please visit this link. Don’t forget to join our LinkedIn community to receive the latest news and updates, and partner with a Hyperscaler to get your first Co-Sell Webinar going.

The post Learn how to build your Co-Sell Webinar Plan in 24 hours first appeared on Meylah.

To understand the need, we developed the research and have some stunning results and we believe we need to host a digital summit to help companies develop their Cloud Cosell GTM strategies to generate demand and customers. We believe, you already know that 43% of enterprise buyers say their top reason for purchasing through marketplaces is to take full advantage of co-selling with cloud hyperscalers. Maybe this is causing that demand.

To achieve the vision of supporting the partner channel ecosystem in this journey, we are organizing #COSELLVELOCITY, the most comprehensive digital marketing summit bringing Cosell GTM players and cloud solution decision makers together to learn and develop solution focused GTM. This unique summit is designed for audience to walk away with their solution focused & proven GTM strategies with leading cloud hyperscalers such as Microsoft, Google, Amazon, IBM etc.

This upcoming January 18th, a new chapter in the Cloud Cosell Digital Marketing is happening with #CosellVelocity Digital Marketing Summit.

If yours is a Cloud Cosell ready solution or a SaaS company, perhaps you’ve noticed how fast this industry has grown in the last couple of years. And even more! You probably have helped this to happen.

Nowadays, everything seems to be in the Cloud: Our memories, photos, favorite music, shows and movies, and more. But most importantly, the way we do business.

And as an Cloud Cosell Alliance Manager or SaaS Business Owner, we are convinced that you’re always seeking new ways to grow your company, get new customers, and of course, secure more and more deals.

Well, we have some exciting news for you! Because this is just what the #CosellVelocity Digital Marketing Summit is about.

So, let me share with you 5 things you can expect from #CosellVelocity:

1. We’re getting all players together.

Although it will be a digital event, the Summit will bring together every CoSell GTM player and Cloud solution decision-maker. You’ll learn and develop solution-focused GTM strategies for Cloud Hyperscalers.

2. Get all your questions answered by the industry’s leading voices.

Ask questions, learn, and connect with our Cosell Marketing Clinic experts and get back on track on your Cosell journey.

3. Leverage all the incredible sessions we’ve prepared for you.

From keynotes, workshops, and panels, you’ll learn about trends, Cosell fundamentals, leading GTM strategies for your Cloud Solution, and more about Cosell Marketing with Hyperscalers.

4. Take our free Cloud Cosell GTM assessment.

An incredible way of gaining tremendous insight into your Cosell marketing readiness with Cloud Hyperscalers. An invaluable asset for those diving into the Cosell world for the first time. Take a free assessment today!

5. And, of course, we’ll be making history together!

That’s right! Did you know that this will be the industry’s first Digital Marketing Summit focused on building marketing strategies for coselling with Cloud Hyperscalers? And the best part: It will be totally free for everyone.

This short blog post only summarizes some of the great experiences and knowledge you’ll get from participating in the Summit.

That means there’s one thing left to do: register!

And you can do it just by accessing this link: https://cosellvelocity.com/

You can visit the #CoSellVelocity website at {link} for more information about the Summit.

The countdown has started! We’ll see you all at the event.

The post #CosellVelocity Inaugural Digital Marketing Summit | Jan18, 2022 first appeared on Meylah.

According to Forrester, the multi-million research and advisory company, it expects that 17% of the B2B spending will go through a marketplace by the end of this year—that’s around $595 billion!

And almost half of the enterprise buyers will be purchasing through marketplaces. The main reason is to take advantage of their committed cloud spend with Cloud Hyperscalers such as Microsoft, Google, AWS, and many more.

However, embarking on a new cosell partnership adventure can be exciting. If you start with having your fundamentals GTM checklist, you are off to the races and unlock access to funding, resources, and customers.  That’s why we have developed a list of the top 5 critical Cosell GTM assets you and your company MUST have:

Ideal Customer Value Proposition: You should have the number one reason why your cloud solution or service is the best option for your perfect customer. This will save you a lot of time and trouble in the future! Invest in identifying the ideal customer profile.

Cosell Solution Brief: Your customers should know what your product is and how much it will cost! Be concise. Nobody likes to guess, and this is one asset every seller wants to have when having conversations with customers.

Joint Press Release: Customer search to see if you have a strategic partnership. Executing a joint press release is extremely helpful for them to get confidence and build trust in doing business with you.

Customer Case Study: Customer implementation stories help potential customers visualize how to take advantage of it. Let your potential clients know how your solution or services have helped past customers achieve their goals.

Dedicated Cosell Landing Page: A must-have asset to help customers know what a joint landing partnership looks like. It’s one of your company’s main assets for driving traffic, improving SEO, and building your brand online. Do you have one already?

If you believe this is helping and want access rest of the Top 10 GTM list, download the checklist

By doing so, you’ll be participating to win a $50 gift card!

And now that you have all the critical assets your company needs to get the right GTM strategy for your Cosell marketing, it’s time to learn how to put it into practice. And the best way of doing it is by attending the #CosellVelocity Digital Summit!

Join us on January 18th, and you will:

• Learn how to develop solution-focused GTM strategies for Cloud Hyperscalers.
• Learn and connect with the industry’s top leaders.
• Attend incredible sessions such as keynotes, panels, workshops, and more.
• Take the free assessment to understand where you stand.
• And more!

For more information, visit https://cosellvelocity.com/ to secure your spot!

The post Top 5 Critical Cosell Marketing GTM Assets You Must Have first appeared on Meylah.

Cosell marketing has become one of the top marketing channels for company’s with solutions with subscription models. The reason is that it’s a very scalable go-to-market (GTM) option for building sustainable demand generation and lead acquisition through joint channels. However, a lot of hard work is involved backstage.

The main reason is that you don’t build a partnership overnight. Although each partnership will demand a different amount of time, energy, and effort, it will definitely consume a big chunk of time for the cloud solution provider and the cloud hyperscaler such as Microsoft, Google and others to work with.

That’s why we think it’s important for you to know this 6-step process that will help you ease your way into the world of Co-Sell Marketing with Cloud Hyperscalers before you even start.

Assess your Cosell marketing readiness

Every vendor and each hyperscaler is different. And the term “Cosell Ready” can vary a lot between them.

Let’s take Microsoft for example. To Microsoft, being “Cosell Ready” means having your solution transactable in their Marketplace, Cosell GTM assets are ready, drive cloud consumption and a bunch of requirements they have. On the other hand, being Cosell ready for AWS means understanding which vertical, solution play, customer lists and more will yield the most impact.

It’s crucial that you take your time to read and fully understand all of the requirements of each of these hyperscalers when it comes to Coselling GTM development. By doing that, it will save you a lot of time and energy when going through this process.

Identify Cosell Ready Solution To Market

You need to figure out a couple of things before you even start thinking about Coselling. One of them is knowing if your solution is SAAS and can be transactable via their marketplace, and the second is being sure that you and your business need this kind of partnership.

The Cosell ready solution must meet the following requirements:

1. Differentiation: Are you focused on solving a challenge in an specific industry?
2. SAAS ready : Is it built on their cloud services stack and performs as a SAAS solution?
3. Transactable: Is the solution listed as a transactable solution in their marketplace?
4. Repeatable: Is the solution implementation and sales is repeatable?
5. Cosell GTM: Do you have the critical Cosell GTM assets and execution plan available to drive demand generation and sales plays?

Develop Cosell GTM (go-to-market) plan

What is it about? Developing your Cosell go-to-market plan involves working with your Cloud Hyperscaler to determine each company’s area of strength and the goals for each channel you use to promote the solution. Basically, in unity there’s strength!

It is essential for this partnership to work that your partner understands that a Cosell relationship should work in harmony and in conjunction with efforts you’re already executing. Your partner should fill in the gaps where it’s needed and help you facilitate connections and marketing tactics that your company may need or might not excel in.

If it sounds like we’re talking about real human relationships, it’s because we are. By following these rules, you’ll be able to outline a strong Cosell GTM plan that focuses on each company’s strengths and achieve the best results.

Publish your Cosell solution and offers

There are several marketplaces that every SMB and enterprise-ready solution should be on. You might also consider listing your product on other marketplaces depending on your solution and objectives. Here are two approaches:

1. Discovery : And if you’re looking for a marketplace where your solution can be discovered in the channels and be connected to all the major cloud solution marketplaces, then you should participate. For example WIC Solutions Marketplace is available for showcasing all the solutions that impacts UN goals 2030 and founders are women.
2. Transactable : Cloud marketplaces hosted by Google’s, Microsoft Azure, AWS, Salesforce and IBM should be considered based on your partnership relationship. Start with one before expanding to all. For example: Meylah’s Speaker Engage platform is available as a transactable solution on Microsoft marketplace.

Execute your Cosell marketing

Executing your Cosell marketing plan takes consistent time and effort from both the parties. It is primarily the job of the Cloud Solution provider supported by Hyperscalers. The two of you must have common goals and strategies that work in harmony and work as separate marketing engines.

You’ll want to have a clear plan on what markets or audience segmentations you will primarily be marketing to prevent double efforts and costs across the board. Plus build your critical cosell GTM assets to kickstart your conversations. To get your started, download the critical GTM assets checklist if you don’t already have access to it.

If your Cloud Hyperscaler has a specialty, lean in on tasks outside their wheelhouse and provide support where needed. At this stage of the process, you should clearly outline who will be doing what as it pertains to marketing.

Track your credibility markers, leads & contracts

Tracking your progress should be easy if you’ve followed the previous steps. In any successful partnership, each will have a list of responsibilities and benchmarks to hit to determine some level of success.

It doesn’t matter if you’re using a robust CRM like Salesforce to track and measure the different leads and contacts gained, or deals closed/won, or you simply have an excel file that tracks ongoing progress as outlined by your go-to-market strategy.

What is important is to have some sort of tracking tool to understand where everyone has succeeded and where improvement can be made.

Bottom line

A lot goes into a Cosell relationship from building to marketing to selling together. And while there will be many more activities to complete in your Cosell journey, these six strategic steps will get you where you need to be as a beginner.

If you want to know more, Join the #CosellVelocity Digital Marketing Summit on January 18th from 1-5PM PST and learn how to build and navigate the cosell marketing with cloud hyperscalers journey, but walk away with tactics that you can start implementing right away. Register for free at cosellvelocity.com.

The post 6 Steps to Craft a Successful Cosell Go-To-Marketing (GTM) Strategy with Cloud Hyperscalers first appeared on Meylah.

And it isn’t just the number of data centers that’s going; their capacity is too. It’s no wonder, then, why cosell marketing with cloud hyperscalers has become such a hot topic among enterprises. These partnerships are incredible opportunities to leverage the brand power and technical power of the most established cloud innovators in operation. But there’s nothing simple about landing, planning, and executing these partnerships. Here are common pitfalls that you should anticipate.

1. No Cosell GTM Plan is in Place

Business leaders are great with the big picture, but even the most promising co-marketing partnership can hit hurdles if the proper planning hasn’t been done first. To avoid inefficiencies and potentially devastating setbacks, you must work with your team to develop a nuanced cosell go-to-market (GTM) strategy. This roadmap will help you avoid wasted time and money and increase your success rate.

2. No Funding is Approved

Partnering with cloud hyperscalers is an incredible opportunity for any business, but it’s important that enterprises don’t make any big moves until they know their plan and funding have been approved. At this stage, focus on honing your value proposition, solution narrative and acquiring the necessary resources. With sound planning, solid data, exciting strategies, and a clear case for mutual profit, funding will be inevitable.

3. Stakeholders are Misaligned

From integrating cosell strategies to winning cosell marketing partnerships, there’s simply no alternative to full adoption. We’ve worked with a lot of enterprises before and have seen firsthand how uneven buy-in from your internal and external stakeholders can sabotage your plans before they even get off the ground. From your boardroom to your marketing departments, make sure the value proposition is clear and everyone is on board. Small misalignments compound overtime. Open up the floor and work them out.

4. Unfocused GTM Activities

A remarkable amount of time, energy, and resources are squandered doing tasks that have no little to no benefit. When it comes to cosell marketing with top-tier hyperscalers, there’s no room for error. We advise leaders to scour their go-to-market activities and operations for inefficiencies and dead ends. Evaluate what’s left by the extent to which they excel in key metrics like meeting customer demand, generating revenue, or producing leads.

5. No Scorecard in Place to Measure Impact

On that note, open up your evaluation to include all of your operations. Data is king, and there’s no way to know what works and what doesn’t if you aren’t measuring it. Even so, ensuring that your cosell marketing scorecard displays valuable metrics — ones that really measure what they say they measure — is key. Building your scorecard will be a moving target, so let the metrics change as their efficacy drifts.

6. Cobranding is Not in Place and Approved

One massive opportunity that cosell marketing affords enterprises is the ability to share in the partner’s brand power — and offer them yours. If your cosell marketing partnership hasn’t yet stipulated a co-branding plan, make this a top priority. Agree on the values, look, language, and angles of the co-brand. Through this alignment, you can find and leverage mutual interests and become an invaluable partner.

7. Cosell GTM Content Fundamentals are Not in Place

Undergirding all go-to-market strategies are market intelligence, product messaging, and market segmentation. When we boil all of these strategies down to the bone, these are the three fundamentals that remain. So, spend some time knowing what market data you need and what it means for your partnership, how your product should be presented with data backing each messaging decision, and how you can subdivide and better serve your potential customers.

Bottom line

A lot goes into a Cosell relationship from building to marketing to selling together. And while there will be many more activities to complete in your Cosell journey, these 7 common pitfalls must be addressed in your strategic planning process.

If you want to know more, join the #CosellVelocity Digital Marketing Summit on January 18th from 1-5PM PST and learn how to build and navigate the cosell marketing with cloud hyperscalers journey, but walk away with tactics that you can start implementing right away. Register for free at cosellvelocity.com.

Need Expert Guidance for Your Cosell Partnership

Ready to jumpstart your Cosell business partnerships with Cloud Hyperscalers? Our team is here to help. Schedule a one-on-one consultation to learn how you can establish a Cosell GTM game plan with Cloud Hyperscalers. We’ll help you create a one-page plan and walk you through the setup and promotion process for your GTM activities such as events to accelerate demand generation for your business.

The post 7 Reasons Why Cosell Marketing With Cloud Hyperscalers Will Fail in 2023 first appeared on Meylah.